{"id":12077,"date":"2009-03-11T03:36:25","date_gmt":"2009-03-11T03:36:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/smb-communications-pain-study-white-paper-uncovering-the-hidden-cost-of-communications-barriers-and-latency\/"},"modified":"2026-01-26T17:41:35","modified_gmt":"2026-01-26T22:41:35","slug":"white-paper-sobre-estudo-sobre-dificuldades-nas-comunicacoes-para-pequenas-e-medias-empresas-revelando-o-custo-oculto-das-barreiras-e-da-latencia-nas-comunicacoes","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/white-paper-sobre-estudo-sobre-dificuldades-nas-comunicacoes-para-pequenas-e-medias-empresas-revelando-o-custo-oculto-das-barreiras-e-da-latencia-nas-comunicacoes\/","title":{"rendered":"Artigo t\u00e9cnico sobre estudo de dor em comunica\u00e7\u00f5es para pequenas e m\u00e9dias empresas"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Descobrindo o custo oculto das barreiras de comunica\u00e7\u00e3o e da lat\u00eancia<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9e5c712d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9e5c712d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-15.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Strategy consulting (15)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-15.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-15-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-15-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-15-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-15-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>The following white paper outlines the findings of a study sponsored by Siemens Communications and prepared by SIS International Research. It discusses and quantifies the hidden cost of communications barriers and latency that small and medium-sized businesses in 8 different countries, across 8 different verticals, and up to 400 employees experience in their daily business activities.<\/p>\n\n\n\n<p>This white paper will demonstrate the inherent need for Siemens Enterprise Communications&#8217; SMB unified communications solutions.<\/p>\n\n\n\n<p><strong>Sum\u00e1rio executivo<\/strong><\/p>\n\n\n\n<p>An SMB with 100 employees could be leaking a staggering $524,569 annually as a result of communications barriers and latency. Communications barriers and latency surrounding everyday business process and collaboration are referred to as, \u201ccommunications pain\u201d. Not addressing these everyday communications pains leads to increased operating costs, unsatisfied customers, and impaired competitive advantage. Siemens commissioned a study performed by <a href=\"https:\/\/www.sisinternational.com\/pt\/entre-em-contato-com-a-sis-international-market-research\/\" title=\"Contate-nos\"  data-wpil-monitor-id=\"8820\">A SIS International Research<\/a> to uncover the real costs to small and medium businesses (SMBs) around the globe.<\/p>\n\n\n\n<p><strong>As principais conclus\u00f5es do estudo incluem:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SMBs and LEs experience similar communications pain<\/li>\n\n\n\n<li>Communications barriers and latency are widespread<\/li>\n\n\n\n<li>Communications pain is costly for SMBs<\/li>\n\n\n\n<li>Addressing communications inefficiencies is a high priority for SMBs<\/li>\n\n\n\n<li>Evolving business environment is driving mobility among SMBs<\/li>\n\n\n\n<li>SMB mobility is driving the need for improved communications solutions<\/li>\n\n\n\n<li>Fragmented and varied technologies limit communication efficiency<\/li>\n\n\n\n<li>Unified communications is taking root with SMBs<\/li>\n<\/ul>\n\n\n\n<p><strong>Fundo<\/strong><\/p>\n\n\n\n<p>A Siemens Enterprise Communications \u00e9 l\u00edder global em comunica\u00e7\u00f5es unificadas. Eles encomendaram v\u00e1rios estudos sobre o tema das barreiras de comunica\u00e7\u00e3o, incluindo os da Forrester, SQM Research, BaseX Research, Aberdeen Research e Insignia Research.<\/p>\n\n\n\n<p>Unified communications (UC) and mobility are emerging solutions areas in SMB communications. The promise of UC is to make communications technology seamless, easy, and cost-effective via Internet Protocol. The promise of mobility will speed the nature of communications. Many large enterprises have been evaluating and adopting these technologies to improve business processes, reduce costs, and increase customer satisfaction.<\/p>\n\n\n\n<p>Unlike previous studies, this study was designed to explore and quantify communication difficulties experienced specifically by small to medium-sized businesses (SMBs) of up to 400 employees. This has allowed us to understand the pain points, delays, and costs experienced by SMBs. Further, we were able to uncover that, like large enterprises, SMBs are seeking solutions to communications latency and to improve communications for mobile employees.<\/p>\n\n\n\n<p><strong>Objetivos<\/strong><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Este estudo foi concebido para abordar quatro objetivos principais:<\/span><br>1. Compare os pontos problem\u00e1ticos da comunica\u00e7\u00e3o entre pequenas e m\u00e9dias empresas e grandes empresas;<br>2. Examinar as barreiras de comunica\u00e7\u00e3o e a lat\u00eancia em torno do alinhamento e colabora\u00e7\u00e3o de processos;<br>3. Examinar o uso atual e o interesse em tecnologias n\u00e3o tradicionais pelas PMEs;<br>4. Compreender como as comunica\u00e7\u00f5es unificadas podem ajudar as PMEs a melhorar processos e custos atrav\u00e9s de comunica\u00e7\u00f5es melhoradas.<\/p>\n\n\n\n<p><strong>Metodologia<\/strong><\/p>\n\n\n\n<p>Telephone surveys of 513 respondents were conducted from September through November 2008. Contacts were managed to achieve balance across three key segments: employee size, industry vertical, and country.<\/p>\n\n\n\n<p>NOTA: Os n\u00fameros usados nas figuras, tabelas e diagramas deste white paper foram arredondados e nem sempre somam 100%.<\/p>\n\n\n\n<p><strong>Perfil dos entrevistados<\/strong><\/p>\n\n\n\n<p>As empresas entrevistadas estavam localizadas num dos oito pa\u00edses de tr\u00eas das principais zonas econ\u00f3micas do mundo: os Estados Unidos, a Europa Ocidental e tr\u00eas dos pa\u00edses BRIC. Especificamente, os pa\u00edses inclu\u00eddos na pesquisa s\u00e3o: Brasil, Fran\u00e7a, Alemanha, \u00cdndia, It\u00e1lia, R\u00fassia, Estados Unidos (EUA) e Reino Unido (Reino Unido).<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">As empresas identificadas para participa\u00e7\u00e3o na pesquisa se enquadram em um dos oito setores verticais da ind\u00fastria: <\/span>comunica\u00e7\u00f5es, finan\u00e7as, sa\u00fade, seguros, manufatura, servi\u00e7os empresariais profissionais, im\u00f3veis e com\u00e9rcio atacadista ou varejista.<\/p>\n\n\n\n<p>For this study, Communications refers to a collection of communications-related professions including computer technology and hardware and software development. Similarly, Professional Business Services refers to a collection of professions, including accounting, consulting, and legal business services. Finally, care was taken to ensure respondents within the Healthcare vertical were employees of non-government healthcare-related businesses.<\/p>\n\n\n\n<p>All respondents were knowledge workers in small to medium-sized businesses of up to 400 employees. This document makes use of the terms \u201cknowledge worker\u201d and \u201cemployee\u201d. For this document, a knowledge worker is defined as an employee who primarily utilizes information\/knowledge to accomplish work tasks. Knowledge workers include resources that regularly leverage communications technology and are in roles such as management, information technology, customer service, and <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-de-vendas-corporativas-b2b\/\" title=\"Pesquisa de mercado de vendas corporativas B2B\"  data-wpil-monitor-id=\"8826\">sales and marketing<\/a>. \u201cEmployee\u201d refers to all employees of an organization, regardless of their role or use of communications technology.<\/p>\n\n\n\n<p><strong>Taxas de compensa\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p>As informa\u00e7\u00f5es salariais foram coletadas em www.salary.com para trabalhadores do conhecimento em cada um dos oito setores verticais de cada um dos oito pa\u00edses em an\u00e1lise. Os dados reportados desta fonte n\u00e3o incluem o custo dos benef\u00edcios, portanto um padr\u00e3o 30% foi adicionado para contabilizar estes custos. Para efeitos deste relat\u00f3rio, as taxas de remunera\u00e7\u00e3o s\u00e3o apresentadas em d\u00f3lares norte-americanos e baseadas nas taxas de c\u00e2mbio de 1\u00ba de dezembro de 2008.<\/p>\n\n\n\n<p><span style=\"font-size: 200%;\">Principais conclus\u00f5es<\/span><\/p>\n\n\n\n<p>This study was <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/empresas-de-design-de-pesquisa-de-mercado\/\" title=\"Empresa de pesquisa de design\"  data-wpil-monitor-id=\"8823\">designed to build upon research<\/a> and findings from a communications pain study conducted on behalf of Siemens Enterprise Communications by Insignia Research in 2007. <a href=\"https:\/\/www.sisinternational.com\/pt\/pascoa-e-o-inevitavel-coelhinho-de-chocolate\/\" title=\"Pesquisa de mercado de P\u00e1scoa\"  data-wpil-monitor-id=\"8822\">SIS International Research\u2019s<\/a> analysis of the Insignia data looked at the relative importance of the ten pain points across small to medium businesses (SMBs) and large enterprises (LEs). As shown in the table below, the cost in USD per knowledge worker per year was used to determine the relative ranking of pain points.<\/p>\n\n\n\n<p>Various communications barriers and latency surrounding process alignment and collaboration can be called communications pain. Coordinating communications between team members, juggling multiple means of communication, and handling unscheduled or low-priority communications that disrupt the flow of work are all types of communications pain experienced by SMBs. Individually and collectively, these various types of communication barriers are referred to as pain points.<\/p>\n\n\n\n<p><strong>Pequenas e m\u00e9dias empresas e LEs enfrentam dificuldades semelhantes nas comunica\u00e7\u00f5es<\/strong><br>While differences in productivity cost exist in absolute dollar terms and in the relative ranking of individual pain points between SMBs and LEs, the top five pain points are the same. Waiting for information, unwanted communications, inefficient coordination, barriers to collaboration, and customer complaints were the five most expensive pain points for both groups. Further, the cumulative annual cost of the status quo for these five pain points was not significantly different between SMBs at $35,196 and LEs at $36,443 per knowledge worker per year. This is based on the time spent addressing these pain points and an average hourly compensation rate of $37.<\/p>\n\n\n\n<p><strong>Barreiras e lat\u00eancia de comunica\u00e7\u00e3o s\u00e3o generalizadas <\/strong><\/p>\n\n\n\n<p>In the 2008 study, SMB respondents were asked to tell us about their experience and that of their colleagues with each of the top five communications pain points. On average, 70% of respondents said they have experienced these pain points. The respondents also stated that they spend, on average, a total of 17.5 hours per week addressing them.<\/p>\n\n\n\n<p><strong>Coordena\u00e7\u00e3o Ineficiente <\/strong><br>68% of respondents stated that they experience difficulty coordinating communications between team members, which affects a team\u2019s ability to respond quickly to time-sensitive customer requests. Further, they spend an average of 3.7 hours per week attempting to coordinate communications between team members, hindering a team\u2019s efficiency in moving towards goals and deadlines.<\/p>\n\n\n\n<p><strong>Aguardando informa\u00e7\u00f5es<\/strong><br>68% of all respondents experience work delays while waiting for information from others that they have attempted to reach live multiple times using multiple methods. The average delay is 3.5 hours per week per knowledge worker. This is a considerable amount of time to spend before making progress on a particular task, which could negatively affect critical business processes.<\/p>\n\n\n\n<p><strong>Comunica\u00e7\u00f5es indesejadas <\/strong><br>As comunica\u00e7\u00f5es indesejadas, incluindo chamadas de baixa prioridade e correio de voz, s\u00e3o o problema mais frequentemente enfrentado pelo grupo de pesquisa. 77% dos entrevistados citaram passar duas ou mais horas por semana lidando com comunica\u00e7\u00f5es indesejadas. Essas interrup\u00e7\u00f5es criam distra\u00e7\u00f5es e interrompem o fluxo de trabalho, resultando em menor produtividade e perda de prazos.<br><strong><br>Reclama\u00e7\u00f5es do cliente<\/strong><br>74% de todos os entrevistados afirmaram que passam, em m\u00e9dia, 3,3 horas por semana lidando com coment\u00e1rios negativos ou reclama\u00e7\u00f5es de clientes, especificamente porque o cliente n\u00e3o conseguiu contat\u00e1-los em tempo h\u00e1bil. Embora a perda de produtividade do 8% seja significativa em si, o verdadeiro custo da insatisfa\u00e7\u00e3o do cliente \u00e9 certamente muito maior.<\/p>\n\n\n\n<p><strong>Barreiras \u00e0 colabora\u00e7\u00e3o<\/strong><br>61% of respondents find difficulty in establishing collaboration sessions with colleagues. Further, they spend an average of 3.3 hours per week attempting to address issues of inaccessibility, or other communication-tool-based lack of full collaboration with colleagues.<\/p>\n\n\n\n<p>Considere que 40% da semana de trabalho s\u00e3o perdidos devido a essas inefici\u00eancias de comunica\u00e7\u00e3o e que a maioria dos entrevistados ocupa fun\u00e7\u00f5es de atendimento ao cliente e de tomada de decis\u00e3o. O impacto negativo nos processos cr\u00edticos de neg\u00f3cios, nas novas receitas e na satisfa\u00e7\u00e3o do cliente torna-se dolorosamente aparente.<\/p>\n\n\n\n<p><span style=\"font-size: 200%;\">A dor nas comunica\u00e7\u00f5es custa caro para pequenas e m\u00e9dias empresas <\/span><\/p>\n\n\n\n<p>O custo cumulativo do status quo devido a perdas de produtividade resultantes de barreiras de comunica\u00e7\u00e3o foi estimado em $26.041 por trabalhador do conhecimento por ano. Isto foi calculado factorizando o tempo gasto a lidar com cada ponto problem\u00e1tico com a taxa de remunera\u00e7\u00e3o dos trabalhadores do conhecimento em cada um dos pa\u00edses e verticais pesquisados.<\/p>\n\n\n\n<p>When one considers that the respondents further estimated that an average of 20% of all employees within their companies similarly experience these pain points, the cost of the status quo for an SMB would amount to $5,246 per year per employee, assuming that 100% of the time reported addressing these issues is unproductive. Thus, for example, an SMB with 100 employees could be leaking a staggering $524,569 annually as a result of inefficiencies in communication.<\/p>\n\n\n\n<p><strong>Lidar com inefici\u00eancias de comunica\u00e7\u00e3o \u00e9 uma alta prioridade para pequenas e m\u00e9dias empresas<\/strong><br>Os entrevistados foram questionados sobre a prioridade de suas empresas terem solu\u00e7\u00f5es de comunica\u00e7\u00e3o aprimoradas que abordassem cada um dos pontos problem\u00e1ticos. Os entrevistados foram solicitados a considerar uma escala de 1 a 5, em que 1 representa \u201cNada uma Prioridade\u201d e 5 representa \u201cExtremamente Alta Prioridade\u201d.<\/p>\n\n\n\n<p>Overall, 41% of respondents stated that having a system to reduce the time spent addressing all of these pain points is a very high priority for their businesses. Figure 3 illustrates that even in countries where the time spent per week addressing these pain points and the resultant cost of the status quo are relatively low, the priority for a solution is high.<\/p>\n\n\n\n<p>Por exemplo, as pequenas e m\u00e9dias empresas na R\u00fassia e no Brasil relataram gastar menos tempo abordando esses pontos problem\u00e1ticos e ter o menor custo do status quo. A prioridade para abordar estes pontos problem\u00e1ticos, no entanto, \u00e9 relatada igual ou superior \u00e0 m\u00e9dia global.<\/p>\n\n\n\n<p>Time spent per week addressing communications issues varies by vertical from about 14 hours in Finance to almost 20 hours in Healthcare and Manufacturing. This variation can be attributed, in part, to the fact that certain verticals are characterized by highly transactional businesses. The transactional nature of a business drives up the frequency and severity of communications needs.<\/p>\n\n\n\n<p>For example, Wholesale\/Retail Trade, a vertical characterized by a high volume of low-value transactions, reports above-average frequency and severity of pain points. Conversely, Finance and Professional Business Services report lower than average frequency and severity of pain points, as they are better characterized by a lower volume of higher-value transactions.<\/p>\n\n\n\n<p>Embora o tempo gasto para resolver os pontos problem\u00e1ticos e o custo do status quo variem de acordo com a vertical, a prioridade para resolver essas inefici\u00eancias de comunica\u00e7\u00e3o \u00e9, com poucas exce\u00e7\u00f5es, muito alta e fortemente agrupada em torno da m\u00e9dia global de 41%.<\/p>\n\n\n\n<p>\u00c0 medida que o n\u00famero de funcion\u00e1rios em uma PME aumenta, \u00e9 mais prov\u00e1vel que a empresa atribua maior prioridade \u00e0 resolu\u00e7\u00e3o de inefici\u00eancias de comunica\u00e7\u00e3o. H\u00e1 um claro ponto de inflex\u00e3o em 20 funcion\u00e1rios. A prioridade atribu\u00edda pelas pequenas e m\u00e9dias empresas com mais de 20 funcion\u00e1rios \u00e9 mais de 43% superior \u00e0 das empresas com menos funcion\u00e1rios.<\/p>\n\n\n\n<p>This correlation stands to reason as the utility of communications solutions increases exponentially with the number of users in the network. Causally, the time spent per week by knowledge workers in companies with over 20 employees is more than 50% higher than that of companies with fewer than 20 employees.<\/p>\n\n\n\n<p><strong>Evolu\u00e7\u00e3o do ambiente de neg\u00f3cios impulsionando a mobilidade<\/strong><br>O ambiente de neg\u00f3cios na era da informa\u00e7\u00e3o continua a evoluir. \u00c0 medida que essa evolu\u00e7\u00e3o ocorre, as empresas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Service customers over broader geographic areas;<\/li>\n\n\n\n<li>Must provide more information, better service, and improved collaboration;<\/li>\n\n\n\n<li>Must reduce response times and deliver goods, services, and information faster.<\/li>\n<\/ul>\n\n\n\n<p>As pequenas e m\u00e9dias empresas n\u00e3o est\u00e3o isoladas destas realidades empresariais. Como resultado, espera-se que os funcion\u00e1rios das PME sejam acess\u00edveis, quer estejam nas suas secret\u00e1rias no trabalho, no escrit\u00f3rio, numa reuni\u00e3o, em viagem ou a trabalhar a partir de casa.<\/p>\n\n\n\n<p><strong>Alta mobilidade para pequenas e m\u00e9dias empresas impulsionando a necessidade de solu\u00e7\u00f5es de comunica\u00e7\u00e3o aprimoradas<\/strong><\/p>\n\n\n\n<p>Os funcion\u00e1rios de pequenas e m\u00e9dias empresas s\u00e3o altamente m\u00f3veis, com mais de 50% de entrevistados identificando-se como trabalhadores m\u00f3veis. Al\u00e9m disso, 48% destes entrevistados realizam mais de um tipo de trabalho m\u00f3vel.<\/p>\n\n\n\n<p>Overall, 76% of all mobile SMB respondents are on the road a lot, going out to meet clients, drumming up business, or talking to vendors. These mobile workers are road warriors. 64% are office roamers who are hardly at their desks; constantly roaming around the office for meetings or talking with colleagues. Finally, 27% work from home either occasionally or 100% of the time.<\/p>\n\n\n\n<p>In reviewing the survey results aggregated by country, two key clusters emerge. It appears that the underlying state of economic and infrastructure development of a country has a significant impact on the necessity and ability to enable a mobile workforce. Thus, the developed economies in Western Europe and the US exhibit higher levels of mobility relative to the emerging economies of <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-bric\/\" title=\"Pesquisa de Mercado BRIC (Brasil, R\u00fassia, \u00cdndia e China)\"  data-wpil-monitor-id=\"8824\">Brazil and Russia<\/a>.<\/p>\n\n\n\n<p>Embora a \u00cdndia fosse tradicionalmente classificada como uma economia emergente, a \u00eanfase do pa\u00eds no desenvolvimento de uma economia da informa\u00e7\u00e3o acelerou a utiliza\u00e7\u00e3o de uma for\u00e7a de trabalho m\u00f3vel. Desta forma, a \u00cdndia comporta-se mais como as na\u00e7\u00f5es desenvolvidas.<\/p>\n\n\n\n<p>In the aggregate, respondents estimated that 20% of their company employees are road warriors; 19% are office roamers, and 15% find occasion to work from home. Typically, this relationship holds within individual countries as well, with road warriors and office roamers being more prevalent than home workers.<\/p>\n\n\n\n<p>Os inquiridos foram questionados sobre a prioridade das suas empresas em terem solu\u00e7\u00f5es de comunica\u00e7\u00e3o melhoradas para cada um dos tr\u00eas tipos de trabalhadores m\u00f3veis, considerando uma escala de 1 a 5, sendo que 1 representa \u201cNenhuma Prioridade\u201d e 5 representa \u201cExtremamente Alta Prioridade\u201d.<\/p>\n\n\n\n<p>Com poucas excep\u00e7\u00f5es, mesmo em pa\u00edses onde a percentagem de trabalhadores m\u00f3veis de um determinado tipo em toda a empresa \u00e9 baixa, as PME atribu\u00edram uma prioridade elevada ou muito elevada \u00e0 melhoria das comunica\u00e7\u00f5es para esses trabalhadores m\u00f3veis.<\/p>\n\n\n\n<p><strong>Tecnologias fragmentadas e variadas limitam a efici\u00eancia das comunica\u00e7\u00f5es <\/strong><br>As PMEs utilizam cada vez mais tecnologias de comunica\u00e7\u00e3o para melhorar a produtividade e tamb\u00e9m para inovar. Al\u00e9m disso, procuram aproveitar solu\u00e7\u00f5es que permitam o trabalho m\u00f3vel. Pedimos \u00e0s pequenas e m\u00e9dias empresas que nos informassem os tipos de tecnologias de comunica\u00e7\u00e3o que utilizam atualmente em seus neg\u00f3cios. N\u00f3s achamos isso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60% of SMBs surveyed currently use a contact center system to receive, route, queue, and respond to large volumes of phone calls, emails, faxes, and instant messages;<\/li>\n\n\n\n<li>79% of all SMBs surveyed use a traditional PBX;<\/li>\n\n\n\n<li>41% of SMBs surveyed currently use VoIP;<\/li>\n\n\n\n<li>47% of all SMBs surveyed stated that their companies utilize social networking for business activities such as sales, marketing, and recruiting; and<\/li>\n\n\n\n<li>49% of respondents cite the need for wireless internet access for work.<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, as pequenas e m\u00e9dias empresas utilizam a Internet para realizar v\u00e1rias tarefas. Das tarefas que perguntamos, os servi\u00e7os de mensagens instant\u00e2neas, videoconfer\u00eancia e fax foram os mais prevalentes. As mensagens instant\u00e2neas s\u00e3o claramente l\u00edderes, com 73% de todos os entrevistados que usam a Internet para mensagens instant\u00e2neas, enquanto 56% usam a Internet para videoconfer\u00eancia e servi\u00e7os de fax.<\/p>\n\n\n\n<p>Dadas todas as tecnologias implementadas pelas PMEs, seria de esperar que a comunica\u00e7\u00e3o e a colabora\u00e7\u00e3o fossem muito eficientes. No entanto, como mostrado neste estudo, persistem inefici\u00eancias significativas.<\/p>\n\n\n\n<p>These technologies have indeed improved the communications capabilities of these organizations. However, the proliferation of varied and fragmented communications technologies has created the need for users to contend with multiple devices, tools, and applications. Therefore, rather than improving efficiencies in communication and collaboration, these fragmented communication solutions have become a barrier to effective communication and collaboration. The need for a unified communications solution is apparent.<\/p>\n\n\n\n<p><strong><br>As comunica\u00e7\u00f5es unificadas est\u00e3o se enraizando nas pequenas e m\u00e9dias empresas<\/strong><br>Os entrevistados foram questionados sobre qu\u00e3o familiarizados eles est\u00e3o com o termo \u201ccomunica\u00e7\u00f5es unificadas\u201d. 83% de todos os entrevistados afirmaram que pelo menos j\u00e1 ouviram falar de comunica\u00e7\u00f5es unificadas.<\/p>\n\n\n\n<p>Em geral, a familiaridade com as comunica\u00e7\u00f5es unificadas aumentou com o tamanho da empresa. Assim, enquanto 78% dos entrevistados em empresas com menos de 20 funcion\u00e1rios afirmaram que pelo menos j\u00e1 ouviram falar do assunto, os funcion\u00e1rios em empresas com 300-400 funcion\u00e1rios obtiveram em m\u00e9dia 85%.<\/p>\n\n\n\n<p>Os entrevistados das economias desenvolvidas citaram n\u00edveis mais elevados de familiaridade com comunica\u00e7\u00f5es unificadas. Os entrevistados da pesquisa no Brasil e na R\u00fassia eram os menos familiarizados com as comunica\u00e7\u00f5es unificadas, com 37% de entrevistados em cada pa\u00eds afirmando que n\u00e3o est\u00e3o familiarizados ou n\u00e3o conheciam o termo \u201ccomunica\u00e7\u00f5es unificadas\u201d.<\/p>\n\n\n\n<p>Os trabalhadores da vertical de Comunica\u00e7\u00f5es relataram alguns dos mais altos n\u00edveis de conscientiza\u00e7\u00e3o, com 56% afirmando que estavam bastante ou muito familiarizados com o termo. Por outro lado, os entrevistados da vertical de Finan\u00e7as obtiveram, em m\u00e9dia, os n\u00edveis mais elevados de desconhecimento das comunica\u00e7\u00f5es unificadas. N\u00e3o \u00e9 de surpreender que os entrevistados com fun\u00e7\u00f5es relacionadas \u00e0 tecnologia relataram n\u00edveis mais elevados de familiaridade com comunica\u00e7\u00f5es unificadas.<\/p>\n\n\n\n<p>62% of respondents were able to name at least one unified communications provider. Of those Cisco, Microsoft, and Siemens were the most frequently top of mind. Within the developed economies, <a href=\"https:\/\/www.sisinternational.com\/pt\/empresa-lider-global-em-pesquisa-quantitativa-de-mercado\/\" title=\"Empresa l\u00edder global em pesquisa quantitativa de mercado\"  data-wpil-monitor-id=\"8827\">global providers are most frequently top<\/a> of mind. However, in the emerging economies of India, Russia, and Brazil, regional players are more frequently top of mind.<\/p>\n\n\n\n<p>Os entrevistados tamb\u00e9m foram questionados se suas empresas utilizam atualmente um produto de comunica\u00e7\u00f5es unificadas. 41% de todos os entrevistados afirmaram que suas empresas utilizam atualmente um produto de comunica\u00e7\u00f5es unificadas. Microsoft, Siemens e IBM foram relatadas como tendo a maior participa\u00e7\u00e3o entre os usu\u00e1rios atuais de UC.<\/p>\n\n\n\n<p>There is a clear correlation between employee size and current utilization of UC. Further, there is a significant jump in the use of unified communications products by SMBs with more than 20 employees and, again, for SMBs with more than 300 employees. Thus, only 20% of SMBs with fewer than 20 employees currently use UC while 53% of SMBs with over 300 employees do.<\/p>\n\n\n\n<p>Por pa\u00eds, existe hoje uma varia\u00e7\u00e3o significativa no uso de produtos UC. Existe uma divis\u00e3o clara entre as economias emergentes da \u00cdndia, R\u00fassia e Brasil e as economias mais maduras dos EUA e da Europa. Com uma m\u00e9dia de 53%, a utiliza\u00e7\u00e3o de comunica\u00e7\u00f5es unificadas nas economias mais desenvolvidas \u00e9 mais do dobro da utiliza\u00e7\u00e3o nas economias emergentes.<\/p>\n\n\n\n<p>Examinando o uso de produtos de comunica\u00e7\u00f5es unificadas por vertical, as Comunica\u00e7\u00f5es emergem como o setor com o n\u00edvel mais alto de uso atual, com 55% dessas PMEs. As pequenas e m\u00e9dias empresas financeiras relatam o n\u00famero mais baixo, 27%.<\/p>\n\n\n\n<p>As PMEs reconhecem a utilidade dos produtos de comunica\u00e7\u00e3o unificada e est\u00e3o bastante familiarizadas com a tecnologia e os fornecedores atuais. O uso de produtos de UC est\u00e1 ganhando for\u00e7a entre as PMEs, no entanto, quase 60% de PMEs n\u00e3o empregam atualmente uma solu\u00e7\u00e3o de UC. Isto representa uma oportunidade de crescimento significativa para a penetra\u00e7\u00e3o de UC.<\/p>\n\n\n\n<p><span style=\"font-size: 200%;\">Conclus\u00f5es<\/span><\/p>\n\n\n\n<p>As barreiras e a lat\u00eancia de comunica\u00e7\u00e3o s\u00e3o generalizadas entre as pequenas e m\u00e9dias empresas. Em m\u00e9dia, 70% dos entrevistados disseram ter experimentado os cinco pontos problem\u00e1ticos. Os entrevistados tamb\u00e9m afirmaram que gastam, em m\u00e9dia, um total de 17,5 horas por semana abordando-os.<\/p>\n\n\n\n<p>Os problemas de comunica\u00e7\u00e3o custam caro para as pequenas e m\u00e9dias empresas. O custo cumulativo do status quo devido a perdas de produtividade resultantes de barreiras de comunica\u00e7\u00e3o foi estimado em $26.041 por trabalhador do conhecimento por ano.<\/p>\n\n\n\n<p>Further, the respondents estimated that an average of 20% of all employees within their companies similarly experience these pain points. Given this, the cost of the status quo for an SMB would amount to $5,246 per year per employee, assuming that 100% of the time reported addressing these issues is unproductive. Thus, for example, an SMB with 100 employees could be leaking a staggering $524,569 annually as a result of inefficiencies in communication.<\/p>\n\n\n\n<p>Addressing communications inefficiencies is a high priority for SMBs. Overall, 41% of respondents stated that having a system to reduce the time spent addressing all of these pain points is a very high priority for their businesses. Even in countries and verticals where the time spent per week addressing these pain points and the resultant costs of the status quo are relatively low, the priority for a solution is high.<\/p>\n\n\n\n<p>\u00c0 medida que o n\u00famero de funcion\u00e1rios em uma PME aumenta, \u00e9 mais prov\u00e1vel que a empresa atribua maior prioridade \u00e0 resolu\u00e7\u00e3o de inefici\u00eancias de comunica\u00e7\u00e3o. Isto \u00e9 l\u00f3gico, uma vez que a utilidade das solu\u00e7\u00f5es de comunica\u00e7\u00e3o aumenta exponencialmente com o n\u00famero de utilizadores na rede.<\/p>\n\n\n\n<p>A natureza evolutiva dos neg\u00f3cios est\u00e1 impulsionando a necessidade de mobilidade. \u00c0 medida que o ambiente de neg\u00f3cios se torna mais complexo, as empresas devem tomar medidas para permanecerem competitivas. Essas a\u00e7\u00f5es incluem atender clientes em \u00e1reas geogr\u00e1ficas mais amplas, fornecer mais informa\u00e7\u00f5es, melhores servi\u00e7os e melhor colabora\u00e7\u00e3o, al\u00e9m de reduzir os tempos de resposta para fornecer bens, servi\u00e7os e informa\u00e7\u00f5es mais rapidamente.<\/p>\n\n\n\n<p>As pequenas e m\u00e9dias empresas n\u00e3o est\u00e3o isoladas destas realidades empresariais. Como resultado, espera-se que os funcion\u00e1rios das PME sejam acess\u00edveis, quer estejam nas suas secret\u00e1rias no trabalho, no escrit\u00f3rio, numa reuni\u00e3o, em viagem ou a trabalhar a partir de casa.<\/p>\n\n\n\n<p>Os funcion\u00e1rios de pequenas e m\u00e9dias empresas s\u00e3o altamente m\u00f3veis, com mais de 50% de entrevistados identificando-se como trabalhadores m\u00f3veis. Al\u00e9m disso, 48% destes entrevistados realizam mais de um tipo de trabalho m\u00f3vel. Estes elevados n\u00edveis de mobilidade est\u00e3o a impulsionar a necessidade de solu\u00e7\u00f5es de comunica\u00e7\u00e3o melhoradas. Com poucas excep\u00e7\u00f5es, mesmo em pa\u00edses onde a percentagem de trabalhadores m\u00f3veis de um determinado tipo em toda a empresa \u00e9 baixa, as PME atribu\u00edram uma prioridade elevada ou muito elevada \u00e0 melhoria das comunica\u00e7\u00f5es para esses trabalhadores m\u00f3veis.<\/p>\n\n\n\n<p>As PMEs utilizam cada vez mais tecnologias de comunica\u00e7\u00e3o para melhorar a produtividade e tamb\u00e9m para inovar. A implanta\u00e7\u00e3o de diversas tecnologias melhorou as capacidades de comunica\u00e7\u00e3o das organiza\u00e7\u00f5es. No entanto, a prolifera\u00e7\u00e3o de tecnologias de comunica\u00e7\u00e3o variadas e fragmentadas criou a necessidade de os utilizadores enfrentarem m\u00faltiplos dispositivos, ferramentas e aplica\u00e7\u00f5es, permitindo a persist\u00eancia de inefici\u00eancias de comunica\u00e7\u00e3o significativas. A necessidade de uma solu\u00e7\u00e3o de comunica\u00e7\u00f5es unificadas \u00e9 evidente.<\/p>\n\n\n\n<p>As comunica\u00e7\u00f5es unificadas est\u00e3o se enraizando no segmento de pequenas e m\u00e9dias empresas. As PMEs reconhecem a utilidade dos produtos de comunica\u00e7\u00e3o unificada e est\u00e3o bastante familiarizadas com a tecnologia e os fornecedores atuais.<\/p>\n\n\n\n<p>Usage of UC products is gaining traction among SMBs, however, nearly 60% of SMBs do not currently employ a UC solution. This represents significant growth opportunity for UC penetration.<\/p>\n\n\n\n<p><span style=\"font-size: 200%;\">Sobre a Pesquisa Internacional da SIS<\/span><\/p>\n\n\n\n<p>SIS Internacional <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/as-americas\/cobertura-dos-eua\/pesquisa-de-mercado-no-tennessee\/\" title=\"Pesquisa de mercado no Tennessee\"  data-wpil-monitor-id=\"6179\">Research is a global research firm specializing in market<\/a> research and market intelligence. Established in 1982, the <a href=\"https:\/\/www.sisinternational.com\/pt\/sis-global-coverage\/\" title=\"sis global coverage\"  data-wpil-monitor-id=\"6587\">SIS global coverage<\/a> spans over 120 countries in Europe, North America, Latin America, Asia and the Middle East.<\/p>\n\n\n\n<p>Our core competency lies in the strategic analysis of global trends, market segmentation and <a href=\"https:\/\/www.sisinternational.com\/pt\/considerando-o-oriente-medio-para-pesquisa-de-mercado\/\" title=\"Pesquisa de entrada no mercado do Oriente M\u00e9dio\"  data-wpil-monitor-id=\"8821\">emerging<\/a> markets opportunities. Our sector coverage includes B2B, Consumer, Pharmaceuticals, Technology, Transportation, and the Service and Education sector.<\/p>\n\n\n\n<p><span style=\"font-size: 200%;\">Sobre Siemens Enterprise Communications<\/span><\/p>\n\n\n\n<p>Siemens Enterprise Communications is a joint venture between the private equity firm The Gores Group, a leading private equity firm, and Siemens AG. The joint venture incorporates Siemens Enterprise Communications GmbH &amp; Co. KG, its worldwide affiliates, and the businesses of Enterasys Networks and SER Solutions, creating a new leader in enterprise communications &#8211; strong in unified communications, contact centers and secure networks. More than 14,000 employees worldwide follow an Open Communications approach, providing enterprise communications and data networking solutions for enterprises of all sizes. This enables business processes to be more productive, faster, and more <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-seguranca-de-rede\/\" title=\"Pesquisa de mercado de seguran\u00e7a de rede\"  data-wpil-monitor-id=\"8825\">secure within any network<\/a> or information technology infrastructure. In fiscal 2007 Siemens Enterprise Communications generated revenues of approximately 3.2 billion Euros.<\/p>\n\n\n\n<p>Para obter mais informa\u00e7\u00f5es sobre a Siemens Enterprise Communications, visite www.siemens.com\/open<\/p>\n\n\n\n<p><span style=\"font-size: 200%;\">Sobre o OpenScape Office<\/span><\/p>\n\n\n\n<p>OpenScape Office is a unified communications application suite built from the ground, up to address the problems of needless communication costs, overload, and latency for small and medium-sized businesses.<\/p>\n\n\n\n<p>SMBs using OpenScape Office show dramatic savings in the areas of third-party conferencing services, mobile phone service fees, and travel costs. In the areas of business agility, faster decision-making, and task execution result in accelerated customer response times, sales cycles, and time-to-market. Improvement in just one of these areas can mean increased revenues and a clear competitive advantage for SMBs of all sizes in any industry.<\/p>\n\n\n\n<p>What makes OpenScape Office unique is its cost-saving advantages through UC, intuitive user interfaces, easy integration with existing business applications like Microsoft Outlook, and tailored contact center specifically designed for SMBs.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A Comunica\u00e7\u00e3o Unificada pode aumentar o desempenho e a produtividade da sua empresa.<\/p>","protected":false},"author":1,"featured_media":62541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[295],"tags":[],"class_list":["post-12077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12077"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12077\/revisions"}],"predecessor-version":[{"id":81481,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12077\/revisions\/81481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62541"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}