{"id":12076,"date":"2009-03-05T20:02:00","date_gmt":"2009-03-05T20:02:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/developing-a-sustainable-competitive-advantage\/"},"modified":"2025-09-16T00:27:55","modified_gmt":"2025-09-16T04:27:55","slug":"desenvolver-uma-vantagem-competitiva-sustentavel","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/desenvolver-uma-vantagem-competitiva-sustentavel\/","title":{"rendered":"Desenvolvendo uma vantagem competitiva sustent\u00e1vel"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n
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A sustainable competitive advantage is an advantage in providing value to customers that cannot be imitated.<\/h2>\n

Numerous cases abound where the first mover in a market develops a competitive advantage, but soon loses it.\u00a0 In the 1990s, AOL had a competitive advantage as an Internet Service Provider (ISP), becoming the preferred provider for consumers new to the internet. It offered more features in one easy-to-use platform. Some customers used \u201cAOL Keywords\u201d to search just as much as they used Yahoo and Altavista to search. Yet, as customers became more sophisticated and as competing ISPs launched cheaper substitutes (e.g. Netzero, Earthlink), that advantage became difficult to sustain.\u00a0 It can be a challenge to sustain a competitive advantage because once a product<\/a> or service is made, other competitors can reverse engineer a company’s success, taking the competitive advantage away. <\/span><\/p>\n

Fontes de vantagens competitivas sustent\u00e1veis:<\/h2>\n