{"id":12069,"date":"2013-01-29T17:25:26","date_gmt":"2013-01-29T17:25:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/valentines-day-how-your-business-can-feel-the-love\/"},"modified":"2025-09-16T22:00:37","modified_gmt":"2025-09-17T02:00:37","slug":"dia-dos-namorados-como-sua-empresa-pode-sentir-o-amor","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/valentines-day-how-your-business-can-feel-the-love\/","title":{"rendered":"Pesquisa de mercado do Dia dos Namorados: como sua empresa pode sentir o amor"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Qual \u00e9 o segundo maior dia comercial de varejo depois do Natal? Dia das Bruxas? A\u00e7\u00e3o de gra\u00e7as? Quatro de julho? Errado\u2026 \u00e9 Dia dos Namorados! Um grande gerador de dinheiro, o Dia dos Namorados \u00e9 um rolo compressor de vendas decisivo para muitas empresas e que n\u00e3o deve ser ignorado.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4794758f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4794758f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Valentine-love-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Valentine love (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Valentine-love-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Valentine-love-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Valentine-love-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Valentine-love-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Valentine-love-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Americans annually spend almost 3.5 billion dollars on jewelry for their Valentines. It\u2019s a testament to love, no doubt. It\u2019s also a heads-up for businesses to take necessary steps and feel a little of that retail love themselves.&nbsp; Valentine&#8217;s Day presents an opportunity for marketers to create Emotional Connections with customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine all those chocolates, engagement rings, dinners-on-the-town, flowers, heart-shaped donuts, and weekend getaways. It\u2019s interesting to note that over 30% of those Valentine&#8217;s gifts will be purchased online. If you\u2019re a web retailer, even if your product isn\u2019t the most love-oriented kind of thing, there are ways to tie in and <em>Cupidificar<\/em> suas vendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aumentando as vendas no Dia dos Namorados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plan Ahead! Don\u2019t wait until the last minute to Valentine-it-up. Think mid-January. Most Valentine shopping begins in earnest around the beginning of February. By then, you should be up and running with things like well-targeted Facebook ad campaigns that can compartmentalize your customer base and hone in on the customers you love most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00eddia social, como acontece com quase todas as preocupa\u00e7\u00f5es hoje em dia, \u00e9 uma ferramenta inestim\u00e1vel que ajuda voc\u00ea a se conectar com sua mensagem de Dia dos Namorados. Postagens no Twitter e v\u00eddeos do YouTube centrados no Dia dos Namorados podem alcan\u00e7ar clientes em potencial de uma forma que a TV tradicional e a publicidade impressa nunca conseguiram. Usa-os!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Criando uma experi\u00eancia memor\u00e1vel para o cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your website reflects the look and feel of the holiday \u2013 lots of hearts and x\u2019s and red and white. &nbsp;Create special Valentine deals and incentives that drive web traffic and increase customer interest. Even if you sell lug-nuts or baseball bats, there are ways to make them romantic. Heart-shaped lug-nuts may have a limited appeal, but in February, who knows? And, what if that baseball bat was pink and red? Could be a homerun!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Principalmente, \u00e9 importante AMAR seus clientes e deix\u00e1-los saber que voc\u00ea ama. Muitas vezes ca\u00edmos em transa\u00e7\u00f5es mon\u00f3tonas e sem emo\u00e7\u00e3o, mas este \u00e9 o Dia dos Namorados! Que tal um desconto especial, um cart\u00e3o ou alguns doces para os clientes mais queridos? N\u00e3o posso machucar. Tudo isso ajuda muito a retratar a sua empresa como uma empresa com cora\u00e7\u00e3o. E \u00e9 disso que se trata o Dia dos Namorados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/pt\/about-sis\/contact-sis-international-market-research\/\">Contate-nos para o seu pr\u00f3ximo projeto de pesquisa de mercado do Dia dos Namorados.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>O Dia dos Namorados \u00e9 um rolo compressor de vendas decisivo para muitas empresas. Saiba como a Pesquisa de Mercado do Dia dos Namorados pode impulsionar as vendas.<\/p>","protected":false},"author":1,"featured_media":65050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[299],"tags":[],"class_list":["post-12069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sis","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12069"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12069\/revisions"}],"predecessor-version":[{"id":69219,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12069\/revisions\/69219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/65050"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}