{"id":12066,"date":"2018-11-24T19:34:25","date_gmt":"2018-11-24T19:34:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/brick-and-mortar-retail-and-the-mobile-revolution\/"},"modified":"2026-01-26T18:27:02","modified_gmt":"2026-01-26T23:27:02","slug":"varejo-fisico-e-a-revolucao-movel","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/varejo-fisico-e-a-revolucao-movel\/","title":{"rendered":"Pesquisa de mercado de varejo m\u00f3vel"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The world has gone mobile.  Millions of consumers now prefer to buy online.  When they do buy in-store, they often use their smart phones to<\/p>\n\n\n\n

    \n
  1. Descubra novos produtos<\/li>\n\n\n\n
  2. Encontre pechinchas<\/li>\n\n\n\n
  3. Localize \u00e1reas da loja de interesse<\/li>\n\n\n\n
  4. Use cupons m\u00f3veis<\/li>\n\n\n\n
  5. Compartilhe compras com amigos<\/li>\n\n\n\n
  6. Descubra novas tend\u00eancias em sites de m\u00eddia social<\/li>\n<\/ol>\n\n\n\n

    With the growth of smartphones, mobile commerce and shopping through wireless handheld devices such as cell phones or tablets has the potential to grow even more in the future.  Shoppers are demanding more services that are centered on mobile devices.  Retailers have the opportunity and challenge of providing customers with services and apps that consumers<\/a> can use.<\/p>\n\n\n\n

    Pagamentos m\u00f3veis<\/h2>\n\n\n\n

    New developments in mobile commerce such as faster mobile payments, social retail and one-click purchases have profoundly changed the way customers shop. Smartphones have actually connected shoppers with brands spending more time looking for the best deals or researching<\/a> brands. Mobile has become a central part of the shopping and customer experience and physical retailers are increasingly looking to mobile applications to enhance the involvement of shoppers and other measures of performance.<\/p>\n\n\n\n

    Realidade Aumentada e Vitrines M\u00f3veis<\/h2>\n\n\n\n

    Mobile has changed the way people research<\/a> purchases. Traditionally shoppers did their own product research at home before deciding on a purchase. Smartphones have changed this paradigm with the ability to gather information anywhere they go.  Mobile shoppers can shop in places that they have never shopped before. They can research products on the spot and decide on a purchase instantaneously. The rise of Augmented Reality and Virtual Reality on Apps has transformed window shopping.<\/p>\n\n\n\n

    Jornadas do cliente m\u00f3vel<\/h2>\n\n\n\n

    There has been an increasing concern in high street stores that mobile would eat into the brick and mortar retail space because shoppers can hunt for bargains by comparing prices on their smartphones while in store.  But, some retailers are learning how to adapt and harness developments in mobile technology to pull more customers into traditional stores. In that respect, Mobile and physical experiences can coalesce into one seamless experience. For example one store in the U.K. allows customers to pay for items using their PayPal account.<\/p>\n\n\n\n

    Transforma\u00e7\u00e3o Digital M\u00f3vel<\/h2>\n\n\n\n

    Using mobile in the right way could also provide customer loyalty benefits. Shoppers are beginning to favor retailers that allow them to use their mobile devices to shop.  Physical retailers can use mobile phones to bring relevant information to customers. Enabling Augmented Reality on mobile devices in store can give consumers additional information. Mobile coupons can drive foot fall by giving customers more enticement to visit physical stores.<\/p>\n\n\n\n

    Estrat\u00e9gias omnicanal<\/h2>\n\n\n\n

    Os varejistas tamb\u00e9m podem medir melhor a efic\u00e1cia de suas campanhas em tempo real. Se o sistema de ponto de venda eletr\u00f4nico de um varejista apresentar um dia lento nas vendas, o varejista poder\u00e1 lan\u00e7ar uma campanha rapidamente e enviar cupons aos clientes para serem resgatados instantaneamente.<\/p>\n\n\n\n

    Os varejistas t\u00eam o potencial de criar aplicativos propriet\u00e1rios para enriquecer a experi\u00eancia de compra m\u00f3vel, mas t\u00eam a oportunidade de compreender que esses aplicativos especializados s\u00e3o diferentes da tecnologia m\u00f3vel b\u00e1sica, como e-mail e pesquisa. Os varejistas tamb\u00e9m envolvem os clientes em plataformas de m\u00eddia social como Facebook e Twitter.<\/p>\n\n\n\n

    A natureza dos produtos vendidos pode alterar o comportamento de compra. A compara\u00e7\u00e3o de pre\u00e7os, a busca por cupons m\u00f3veis pode ser mais importante para categorias de compras, enquanto para restaurantes as classifica\u00e7\u00f5es e avalia\u00e7\u00f5es podem ser mais importantes no engajamento e nas vendas.<\/p>\n\n\n\n

    Sobre a pesquisa de mercado de varejo m\u00f3vel<\/h2>\n\n\n\n

    Mobile Retail Research provides data, insights and strategies to boost revenue and engagement.  We conduct Qualitative, Quantitative and Strategy Research.  Qualitative Market Research includes Online Focus Groups, Customer Insights, Mobile Ethnography, and Mobile App Testing.  Quantitative Market Research include surveys.  Strategy Research includes Competitive Analysis, Market Opportunity, Market Sizing and Channel Intelligence.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    O Varejo M\u00f3vel est\u00e1 transformando a forma como as pessoas vivem, compram e prosperam. <\/p>","protected":false},"author":1,"featured_media":63117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12066"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12066\/revisions"}],"predecessor-version":[{"id":80447,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12066\/revisions\/80447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63117"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}