{"id":12063,"date":"2019-02-08T15:39:00","date_gmt":"2019-02-08T15:39:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/rethinking-opportunities-and-growth-in-the-global-retail-industry\/"},"modified":"2026-01-25T19:10:13","modified_gmt":"2026-01-26T00:10:13","slug":"mercado-de-varejo-moderno","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/mercado-de-varejo-moderno\/","title":{"rendered":"Pesquisa de mercado de varejo na China"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

O mercado retalhista da China registou um crescimento sem precedentes nos \u00faltimos anos \u2013 e \u00e0 medida que o panorama retalhista continua a evoluir, a import\u00e2ncia da investiga\u00e7\u00e3o do mercado retalhista na China tornou-se cada vez mais evidente. <\/span><\/p>\n\n\n\n

Como resultado, as empresas precisam de uma compreens\u00e3o abrangente deste mercado din\u00e2mico para identificar oportunidades, navegar pelos desafios e tomar decis\u00f5es informadas que impulsionar\u00e3o o seu sucesso. <\/span><\/p>\n\n\n\n

O que \u00e9 pesquisa de mercado de varejo na China?<\/strong><\/span><\/h2>\n\n\n\n

Retail market research<\/a> in China consists of gathering, analyzing, and drawing conclusions related to the retail environment, consumer behavior, and market trends in the country.\u00a0<\/span><\/p>\n\n\n\n

O objetivo \u00e9 fornecer \u00e0s empresas insights valiosos e informa\u00e7\u00f5es \u00fateis para tomar decis\u00f5es informadas sobre a entrada no mercado, estrat\u00e9gias de expans\u00e3o e iniciativas de marketing adaptadas ao cen\u00e1rio \u00fanico do varejo chin\u00eas.<\/span><\/p>\n\n\n\n

Isto tamb\u00e9m inclui avaliar a dimens\u00e3o global, o crescimento e o potencial do mercado retalhista chin\u00eas, bem como identificar e compreender os principais segmentos, tend\u00eancias e oportunidades do mercado. O objetivo final \u00e9 descobrir as prefer\u00eancias, necessidades e h\u00e1bitos de compra dos consumidores chineses.<\/span><\/p>\n\n\n\n

Varejo na China<\/span><\/h2>\n\n\n\n

Large shopping malls have emerged across China to accommodate the rising demand for premium and luxury goods.  These malls are places to buy products, but increasingly are places for consumers to “window shop” with friends and family.  However, a major shift has occurred in China.  Consumers increasingly prefer to purchase products online.  Retail environments increasingly serve as product showcases and locations to bond with brands.<\/span><\/p>\n\n\n\n

Mercado de luxo da China<\/h2>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

China is undergoing rapid social change. A rising Middle Class fueled by a growing GDP per capita growth has caused many people to have disposable income.  With one of the largest transformations to a Middle-Class society, luxury goods are an important way to communicate value and social status.  This “conspicuous consumption” occupies an important part of Chinese society today.<\/span><\/p>\n\n\n\n

Tecnologia avan\u00e7ada de pagamento da China<\/h2>\n\n\n\n

China has extraordinarily leapfrogged the development of a consumer credit card system, transitioning at lightning speed to a cashless, mobile payment system.  The payment system avoids the four-party system of issuers, cardholders, acquirers and merchants in the United States. <\/span><\/span><\/p>\n\n\n\n

As m\u00eddias sociais populares incluem WeChat, Weibo e Tencent, permitindo que os clientes compartilhem rapidamente informa\u00e7\u00f5es e pagamentos com outras pessoas.  <\/span>Os consumidores chineses adotaram os pagamentos m\u00f3veis sem dinheiro em quase todas as compras e partilham as suas compras com os amigos. <\/span>  <\/span><\/span><\/p>\n\n\n\n

Com este aumento no rendimento dispon\u00edvel e a reputa\u00e7\u00e3o passada da China como fabricante de bens de qualidade inferior, a China tem uma elevada procura pelo Mercado de Bens de Luxo.  <\/span><\/span><\/p>\n\n\n\n

Com\u00e9rcio eletr\u00f4nico na China<\/h2>\n\n\n\n

Taobao, JD and T-Mall are major players in China’s booming e-Commerce market.  Other e-Commerce leaders include Yihaodian, Jumei, WeiPinHui and XiaoHongShu.<\/p>\n\n\n\n

Entrada no mercado de varejo na China<\/h2>\n\n\n\n

Nem todos os desenvolvimentos foram animadores, no entanto. Por exemplo, v\u00e1rios retalhistas globais que gastaram milh\u00f5es para estabelecer a sua presen\u00e7a f\u00edsica na China encerraram as opera\u00e7\u00f5es locais ou est\u00e3o em vias de o fazer. Dois desses players s\u00e3o as megamarcas Best Buy e Mattel. Esta aparente contradi\u00e7\u00e3o, no entanto, n\u00e3o diminui a tend\u00eancia de crescimento no retalho global, mas apenas destaca os diferentes aspectos e potenciais armadilhas que os retalhistas podem considerar quando envolvem economias ou mercados espec\u00edficos.<\/p>\n\n\n\n

Import\u00e2ncia da pesquisa de mercado de varejo na China para as empresas\u00a0<\/strong><\/span><\/h2>\n\n\n\n

Retail market research<\/a> in China helps businesses identify the most suitable market segments, regions, and channels for entry or expansion. It enables them to assess the potential demand for their products or services, ensuring they make strategic and data-driven decisions to optimize their market presence and grow their customer base.<\/span><\/p>\n\n\n\n

Additionally, Chinese consumers have unique preferences and behaviors that can differ significantly from those in other markets \u2013 and pesquisa de mercado de varejo<\/a> allows businesses to gain an in-depth understanding of their target audience, enabling them to tailor their products, services, and marketing strategies to better resonate with Chinese consumers.<\/span><\/p>\n\n\n\n

Retail market research can also provide valuable insights into the most effective supply chain and distribution strategies<\/a> for businesses operating in China, helping them reduce costs, streamline operations, and ensure their products reach the right customers at the right time.<\/span><\/p>\n\n\n\n

Sobre a pesquisa de mercado de varejo na China<\/h2>\n\n\n\n

Pesquisa de mercado de varejo<\/a> in China uncovers data, insights and strategies to uncover strategic advantages.  Companies use findings for tactical decision-making and new product launches.  Different methods achieve different strategic priorities:<\/p>\n\n\n\n

Pesquisa qualitativa<\/strong> uncovers what’s important to customers and the reasons behind certain phenomena.  Methods include Focus Groups, Online Communities, Customer Interviews, Ethnography, and Mobile Video Interviews.<\/p>\n\n\n\n

Pesquisa quantitativa<\/strong> measures the extent to which customers behave.  It can uncover pricing, product and loyalty insights.<\/p>\n\n\n\n

Pesquisa de estrat\u00e9gia<\/strong> uncovers insights and strategies to create an advantage in competitive industries.  Solutions include Competitive Analysis, Pesquisa de oportunidades de mercado<\/a>, Go-To-Market Strategy, and Channel Intelligence.<\/p>\n\n\n\n

Oportunidades e benef\u00edcios para pesquisas de mercado de varejo na China<\/strong><\/span><\/h2>\n\n\n\n