{"id":12055,"date":"2011-01-04T17:05:47","date_gmt":"2011-01-04T17:05:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/automobiles-and-automotive-technology-spotlight-2011\/"},"modified":"2026-01-24T18:26:29","modified_gmt":"2026-01-24T23:26:29","slug":"mercado-de-tecnologia-automotiva","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/mercado-de-tecnologia-automotiva\/","title":{"rendered":"Pesquisa de mercado de tecnologia automotiva"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n

\u00a0<\/h2>\n

A tecnologia automotiva est\u00e1 evoluindo rapidamente.<\/h2>\n

For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales fall dramatically.\u00a0\u00a0<\/p>\n

Mercado automotivo hisp\u00e2nico dos EUA<\/h2>\n

Another interesting trend in the automotive industry has been increased market<\/a> segmentation by companies like Buick, who have created a niche in the Hispanic Market – through which they have increased sales by 83% in the past year.\u00a0 Several popular car brands: Buick, Chevrolet, Hyundai, Mazda, KIA, Cadillac, and Infiniti, are showing signs of continued growth within the Hispanic market.\u00a0 Detroit’s Big Three are falling behind in niche categories as they have generally tended to market to a broader audience.\u00a0 European brands have not been much better in increasing their sales to Hispanic consumers, but Volkswagen, MINI, and BMW are leading the leading the way into these growing niche markets by stepping up their marketing efforts.\u00a0 On the other hand, Audi has increased their sales to Hispanics over the past year by 23.4%.<\/p>\n

Autom\u00f3veis Asi\u00e1ticos<\/h2>\n

As marcas asi\u00e1ticas tamb\u00e9m est\u00e3o a beneficiar das vendas em categorias de autom\u00f3veis de nicho, uma vez que representam agora mais de 60% do mercado hisp\u00e2nico. Especificamente, as marcas asi\u00e1ticas Toyota, Honda e Nissan est\u00e3o dominando as prefer\u00eancias de novos ve\u00edculos entre os hisp\u00e2nicos nos EUA. Em 2010, o mercado automotivo hisp\u00e2nico aumentou mais de 6,0% nos EUA, o que est\u00e1 ultrapassando a m\u00e9dia nacional do mercado automotivo dos EUA, que s\u00f3 cresceu 4% durante os primeiros 9 meses de 2010. As compras de carros hisp\u00e2nicos agora representam 8,7% do mercado total de ve\u00edculos dos EUA.<\/p>\n

Tecnologias e modelos automotivos<\/h2>\n

BMW and Mini are leading the way in the automotive sector for more innovative technology<\/a> to become standard in luxury vehicles. Technology that is being introduced by these companies with their 2011 models is focused on their consumer\u2019s preferences in parking, safety, and satisfaction. The 2011 Mini Countryman features the Central Rail System, replacing the usual console; it offers specifically designed holders for your cups, mobile devices, audio devices, and other common items. \u00a0Mini\u2019s typical small frame has been elongated and now offers generous leg room for all different drivers as well as a larger trunk space (12.2\u2033\u201c15.4 cubic feet and 41.0 cubic feet with the back seats folded down).<\/p>\n

The BMW X3 is now in its second generation (first generation (2004-2010) and has gone high tech by offering such entertainment features as USB Interface, Bluetooth Audio Streaming, and their Navigation and Entertainment Server.\u00a0 BMW has also gone to great lengths to improve the driver\u2019s control when parking or at crowded intersections.\u00a0 The rear view camera shows the driver what\u2019s behind the car<\/a> on the iDrive screen (displayed on the central console \u2013 to be used when backing up and maneuvering into tight spots), while beeping to alert the driver of a safe parking distance. \u00a0The \u201cTop View\u201d camera uses side and rear view camera to give the driver a bird\u2019s eye view of the X3 and its surroundings.<\/p>\n

O BMW s\u00e9rie 6 convers\u00edvel apresenta \u201cpneus Run-Flat\u201d. Estes pneus autossustent\u00e1veis com refor\u00e7os integrados permitem que os pneus que apresentam perda de press\u00e3o do ar mantenham a sua forma e a plena utiliza\u00e7\u00e3o da condu\u00e7\u00e3o. Na verdade, o motorista pode dirigir com um pneu Run-Flat por at\u00e9 150 milhas em velocidades reduzidas, tornando as condi\u00e7\u00f5es de troca de pneu ou espera por assist\u00eancia rodovi\u00e1ria muito mais convenientes para o motorista. Em modelos selecionados, a BMW tamb\u00e9m oferece \u201cVis\u00e3o Noturna\u201d, que integra o incr\u00edvel sistema de suporte visual da BMW para ver pedestres ou animais at\u00e9 300 metros \u00e0 frente do carro \u2013 no escuro! Ao ativar uma c\u00e2mera infravermelha embutida na frente do BMW, os motoristas poder\u00e3o ver os poss\u00edveis perigos da estrada exibidos no monitor do sistema de navega\u00e7\u00e3o e evit\u00e1-los bem antes que sejam vis\u00edveis a olho nu.<\/p>","protected":false},"excerpt":{"rendered":"

\u00a0 Automotive Technology is rapidly evolving. For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales … Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","hentry","category-automotive","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12055"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12055\/revisions"}],"predecessor-version":[{"id":76494,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12055\/revisions\/76494"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}