{"id":12021,"date":"2009-03-22T19:46:16","date_gmt":"2009-03-22T19:46:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/8-ways-to-boost-customer-satisfaction-in-retail\/"},"modified":"2026-01-27T16:38:50","modified_gmt":"2026-01-27T21:38:50","slug":"analise-de-satisfacao-do-cliente","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/analise-de-satisfacao-do-cliente\/","title":{"rendered":"8 maneiras de aumentar a satisfa\u00e7\u00e3o do cliente no varejo"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n
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Quando um varejista n\u00e3o atende \u00e0s expectativas, os clientes percebem uma lacuna, levando \u00e0 insatisfa\u00e7\u00e3o do cliente.<\/h2>\n

Os efeitos podem ser dram\u00e1ticos para uma empresa. As empresas podem perder clientes fi\u00e9is, for\u00e7ando-as a adquirir novos clientes de forma dispendiosa, diminuindo a rentabilidade. Sabendo que muitas vezes \u00e9 mais barato investir na satisfa\u00e7\u00e3o do cliente do que perd\u00ea-lo a longo prazo, as empresas podem concentrar-se em diversas iniciativas para aumentar a satisfa\u00e7\u00e3o do cliente.<\/span><\/p>\n

1. Visando compradores indiretos<\/h2>\n

One way to combat dissatisfaction is to make indirect buyers happy. Who are indirect purchasers? Children are often the best example. For example, if Burlington Coat Factory were experiencing high customer dissatisfaction among adults 35-50, the company could combat that by making children feel excited when they come to the store. The store can offer candy and merchandise that kids will like (e.g. Dora the Explorer accessories). Children will be excited to come to the store and will drag parents along to appease them. Parents are often happy when their children are happy. By delighting children, the store would better combat dissatisfaction among adults.<\/span><\/p>\n

2. Auto-check-out<\/h2>\n

Long lines are a major complaint among shoppers, especially in discount stores. One way to combat dissatisfaction is to set up self-checkout machines. Not only can the store decrease its overhead and staff costs, but also it gives shoppers another activity to do. Our research has found that shoppers<\/a>, particularly women, often go to discount stores for excitement. Giving control to shoppers in checking out and providing a new experience for adventurous shoppers can be a way to increase satisfaction.<\/span><\/p>\n

3. Experi\u00eancia de compra online<\/h2>\n

One way to have profitable sales without having customer dissatisfaction is having an exciting online shopping experience. Companies can have exciting videos and a robust interface that interacts with customers, instead of just peddling goods.\u00a0 With lower overhead, companies can limit the problems customers face in-store. They can even go one step beyond and replicate an exciting in-store shopping experience and put it online.<\/span><\/p>\n

A Zappos faz isso:<\/h3>\n