{"id":12018,"date":"2009-03-07T23:21:42","date_gmt":"2009-03-07T23:21:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/multiple-constituencies-indirect-influencers-in-consumer-purchasing\/"},"modified":"2025-09-16T01:28:08","modified_gmt":"2025-09-16T05:28:08","slug":"multiplos-circulos-eleitorais-influenciadores-indiretos-nas-compras-do-consumidor","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/multiplos-circulos-eleitorais-influenciadores-indiretos-nas-compras-do-consumidor\/","title":{"rendered":"M\u00faltiplos influenciadores nas compras do consumidor"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n
\n\n\n

Uma empresa possui m\u00faltiplos grupos constituintes quando oferece o mesmo produto para diferentes segmentos de mercado.<\/h2>\n

Why is this important in Marketing? Often times, your direct buyer is not the most important influencer. Children, doctors, relatives, and social referential leaders often assume major positions in the purchasing decision.<\/p>\n

As a result, it is important to understand these indirect customers and influencers and integrate this understanding into marketing strategy. Multiple Constituency Marketing<\/a> applies to a wide number of industries including the Pharmaceutical, Hospitality, Consumer Goods, Toys, and Entertainment sectors.<\/p>\n

M\u00faltiplos constituintes = Comprador real + Influenciadores <\/em><\/h3>\n

Influencers can include, for example, doctors, accrediting agencies, children, relatives, thought leaders, and referential leaders in society.
<\/em><\/p>\n

Exemplos de marketing para m\u00faltiplos grupos constituintes<\/h2>\n

One example of Multiple Constituency Marketing is in the Pharmaceutical<\/a> sector. Take for example Viagra as a drug. Pharmaceutical firms target not only the doctor who is the gatekeeper in the prescription purchasing decision. Pfizer targets customers directly to inquire from their doctors about getting the drug, appealing to their psychological needs of potency and “scoring” (indicated by its communications). Beyond this, it also targets wives via television communications, appealing to their needs of intimacy. It also appeals to referential leaders like Bob Dole.<\/p>\n

Companies that manufacture alimentos<\/a> also consider how to appeal to not only the adult that will purchase the product, but also the children and significant other who heavily influence purchasing.<\/p>\n

Compreendendo v\u00e1rios grupos constituintes<\/h2>\n

Uma empresa que possui m\u00faltiplos grupos constituintes deve constantemente certificar-se de que atende aos desejos de seu segmento:<\/p>\n

    \n
  • Precisa<\/li>\n
  • Quer<\/li>\n
  • Demandas<\/li>\n
  • Tend\u00eancias<\/li>\n
  • Oportunidades<\/li>\n
  • Desvantagens<\/li>\n<\/ul>\n

    Key Success Factors in Influencer Marketing<\/h2>\n
      \n
    • Ajustando suas ofertas de produtos<\/li>\n
    • Desenvolver relacionamentos com influenciadores e compradores em todas as \u00e1reas do processo de compra<\/li>\n
    • Garantir que todos os n\u00edveis da organiza\u00e7\u00e3o permane\u00e7am pr\u00f3ximos dos influenciadores e clientes<\/li>\n
    • Mensagens atraentes para todos os segmentos envolvidos<\/li>\n
    • Fornecer m\u00faltiplas formas e canais de comunica\u00e7\u00e3o para atingir segmentos<\/li>\n<\/ul>\n

      \u00a0<\/p>","protected":false},"excerpt":{"rendered":"

      Descubra como v\u00e1rios grupos constituintes e influenciadores podem impulsionar sua marca.<\/p>","protected":false},"author":1,"featured_media":63100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12018"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12018\/revisions"}],"predecessor-version":[{"id":81317,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12018\/revisions\/81317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63100"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}