{"id":12017,"date":"2009-02-27T18:00:00","date_gmt":"2009-02-27T18:00:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/return-on-investment-in-market-research\/"},"modified":"2025-09-16T00:32:35","modified_gmt":"2025-09-16T04:32:35","slug":"retorno-do-investimento-em-pesquisa-de-mercado","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/return-on-investment-in-market-research\/","title":{"rendered":"Retorno do Investimento em Pesquisa de Mercado"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n
\n\n\n

Companies are increasingly under pressure to justify their market research expenditures, especially in recessionary times. They need more actionable insight than descriptive information, with which they can implement into their strategy. Research firms can work with clients to develop value-added research projects that contribute directly to the bottom line.<\/p>\n

Here are a few ways that a company can realize Return on Investment (ROI):<\/p>\n

M\u00e9tricas de execu\u00e7\u00e3o:<\/h2>\n

A empresa de pesquisa e o cliente criam uma lista de marcos do projeto que avalia o desempenho da empresa de pesquisa. As m\u00e9tricas podem incluir a qualidade dos resultados, marcos dos resultados e outras m\u00e9tricas \u00fateis que acompanham o desempenho da empresa de pesquisa. Isto pode ajudar a empresa de pesquisa a melhor atender \u00e0s necessidades do cliente, permitindo ao mesmo tempo que o cliente se beneficie da pesquisa de mercado de valor agregado.<\/p>\n

M\u00e9tricas objetivas:<\/h2>\n

The client can specify in detail beyond the research brief and RFP what are their overall strategic and corporate objectives are in quantitative figures. The research firm can work with the client to devise recommendations in accordance with the client’s quantitative objectives.<\/p>\n

Indicadores-chave de desempenho (KPIs):<\/h2>\n

The research program can include key performance indicators. These KPIs can be leveraged into Business Intelligence customized tracking studies and dashboards for long-term Return on investment. They should be concrete to let clients know precisely what would be considered success.<\/p>\n

An\u00e1lise Estrat\u00e9gica:<\/h2>\n

As empresas de pesquisa podem indicar como os concorrentes provavelmente reagir\u00e3o \u00e0s recomenda\u00e7\u00f5es pr\u00e1ticas do resultado da pesquisa. Dessa forma, a empresa de pesquisa vai al\u00e9m da exig\u00eancia de pesquisa, prevendo como os concorrentes poder\u00e3o reagir e fornecendo recomenda\u00e7\u00f5es sobre como o cliente pode neutralizar os movimentos competitivos.<\/p>\n

Avalia\u00e7\u00e3o comparativa:<\/h2>\n

Research firms can analyze current performance against the past, the performance of competitors, and comparisons with Best Practices. Benchmarking allows managers to implement the research and make powerful business decisions based on robust research.<\/p>\n

Existem muitas outras maneiras de integrar o retorno do investimento. Clientes e empresas de pesquisa podem trabalhar juntos para concentrar os projetos na obten\u00e7\u00e3o do ROI e, ao mesmo tempo, melhorar o rendimento de intelig\u00eancia do programa de pesquisa.<\/p>\n

Contate-nos para o seu pr\u00f3ximo projeto de Pesquisa de Mercado.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

Descubra como voc\u00ea pode aumentar seu retorno sobre o investimento em pesquisa de mercado e consultoria estrat\u00e9gica. <\/p>","protected":false},"author":1,"featured_media":68976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-12017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12017"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12017\/revisions"}],"predecessor-version":[{"id":69045,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12017\/revisions\/69045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/68976"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}