{"id":12005,"date":"2008-12-01T23:51:00","date_gmt":"2008-12-01T23:51:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/large-scale-research-for-small-companies\/"},"modified":"2025-09-15T23:03:48","modified_gmt":"2025-09-16T03:03:48","slug":"pesquisa-em-larga-escala-para-pequenas-empresas","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/pesquisa-em-larga-escala-para-pequenas-empresas\/","title":{"rendered":"Pesquisa em larga escala para pequenas empresas"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n
\n\n\n

Por Dmitry Shimanov, Diretor Geral da MAR <\/a>Consulte Ag\u00eancia de Pesquisa
Tamb\u00e9m acess\u00edvel na SIS Worldwide Intelligence Library<\/p>\n

Um dos erros comuns existentes nos c\u00edrculos empresariais \u00e9 que a pesquisa de marketing \u00e9 necess\u00e1ria apenas para grandes empresas. Na verdade, as pequenas empresas exigem isso tanto quanto as corpora\u00e7\u00f5es transnacionais.
Por que? Aqui est\u00e3o quatro raz\u00f5es.<\/em><\/p>\n

First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with the extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait). Third, small companies also have to develop their brand<\/a>. To this end, it is required to design an optimum combination of its attributes and evaluate its perception by the target audience. Fourth, small business means a limited advertising budget, so advertising must be as effective as possible. This is why it is vital to test advertising concepts<\/a> so as to evaluate their attractiveness. These four criteria are the necessary amount of marketing research for a startup company<\/a>. Of course, the list of recommended issues may be extended, but this information will be enough to make timely and well-grounded decisions regarding small business development.<\/p>\n

Most first-time entrepreneurs try to settle the listed problems by intuition. This approach often turns out to be ineffective because opinions from different people are highly subjective and likely to be incorrect. Why not confidently invest money in a marketing research<\/a> in the very beginning and be sure that you are moving in the right direction or make timely updates to your business plan?<\/p>\n

Um dos principais obst\u00e1culos para os empres\u00e1rios \u00e9 a relut\u00e2ncia dos bancos comerciais em conceder empr\u00e9stimos \u00e0s pequenas empresas. Este problema pode ser resolvido se a empresa for capaz de apresentar um plano de neg\u00f3cios abrangente que abranja o desempenho financeiro e a estrat\u00e9gia de marketing, apoiado por pesquisas. Este tipo de dados pode ser um forte argumento a favor da concess\u00e3o de um empr\u00e9stimo.<\/p>\n

One more aspect the company should consider, if it is seeking to obtain maximum profit, is what price formation strategy should be chosen to ensure maximum demand. If the price is optimum, investments will pay back in minimum time, which is highly important to ensure regular loan payments. On the whole, price formation issues are so closely related with risk management, that it becomes clear: calculation of price should be based on marketing<\/a> data. Such examples may be provided: price range for analyzed products and services on the market<\/a>, competitors\u2019 price policy, price elasticity of demand, expected consumption depending on the price, consumer behavior patterns and buying situations, consumption patterns and structure, and range of substitute products.<\/p>\n

One more issue to be studied is forecasting market development. It is necessary to develop long-term strategies helping to promptly react to the changing market conditions. A forecast will help to build a strategy so as to take into consideration possible risks related to the entry of new market players, competitors\u2019 development plans, market indicator dynamics<\/a>, factors influencing market and segment development, and other risks.<\/p>\n

Thus, if a first-time entrepreneur considers all possible problems well in advance and tries to settle them before company registration, he or she will be evade numerous risks connected with a lack of information on competitive environment. This powerfully increases the likelihood that all investments in marketing research<\/a> will pay back soon.<\/p>\n

Empresa Contribuinte: <\/strong><\/em>
Consulta MAR<\/a> Ag\u00eancia de Pesquisa. Moscou, R\u00fassia.
Contato: Dmitry Shimanov. info@marconsult.ru<\/a> +7 (495) 660-82-20.<\/p>\n

Isen\u00e7\u00e3o de responsabilidade: pontos de vista e opini\u00f5es s\u00e3o exclusivamente dos contribuidores e n\u00e3o refletem necessariamente as opini\u00f5es, pontos de vista e metodologias da SIS International Inc. Sob nenhuma circunst\u00e2ncia a SIS, suas afiliadas, sucessores ou cession\u00e1rios ser\u00e3o respons\u00e1veis por qualquer perda ou dano causado pela confian\u00e7a de algu\u00e9m nas informa\u00e7\u00f5es contidas neste site.<\/p>","protected":false},"excerpt":{"rendered":"

Por Dmitry Shimanov, Diretor Geral da MAR <\/a>Consulte Ag\u00eancia de Pesquisa
Tamb\u00e9m acess\u00edvel na SIS Worldwide Intelligence Library. Um dos erros comuns existentes nos c\u00edrculos empresariais \u00e9 que a pesquisa de marketing \u00e9 necess\u00e1ria apenas para grandes empresas. Na verdade, as pequenas empresas exigem isso tanto quanto as corpora\u00e7\u00f5es transnacionais.
Por que? Aqui est\u00e3o quatro raz\u00f5es.<\/em><\/p>\n

Primeiro, para expandir a quota de mercado, as pequenas empresas precisam de encontrar um nicho adequado. \u00c9 por isso que ser\u00e3o necess\u00e1rias an\u00e1lises de mercado e an\u00e1lises SWOT dos concorrentes. Em segundo lugar, as pequenas empresas enfrentam uma press\u00e3o extrema da concorr\u00eancia. Eles t\u00eam que manter o controle de cada cliente e, para isso, s\u00e3o necess\u00e1rias informa\u00e7\u00f5es completas sobre os consumidores (desde caracter\u00edsticas sociais e demogr\u00e1ficas at\u00e9 retrato psicogr\u00e1fico).<\/p>","protected":false},"author":1,"featured_media":66135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=12005"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12005\/revisions"}],"predecessor-version":[{"id":81453,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/12005\/revisions\/81453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/66135"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=12005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=12005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=12005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}