{"id":11990,"date":"2009-02-02T01:18:00","date_gmt":"2009-02-02T01:18:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/developing-international-information-databases-my-article-from-1990\/"},"modified":"2026-01-26T18:32:24","modified_gmt":"2026-01-26T23:32:24","slug":"desenvolvendo-bancos-de-dados-de-informacoes-internacionais-meu-artigo-de-1990","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/desenvolvendo-bancos-de-dados-de-informacoes-internacionais-meu-artigo-de-1990\/","title":{"rendered":"Desenvolvendo bancos de dados de informa\u00e7\u00f5es internacionais: Ruth Stanat em 1990"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n
\n\n\n\n

With the unification of Europe and the rapidly changing political and economic events worldwide, research executives are currently faced with the need for translated, synthesized, and analyzed information from the various countries within the European Economic Commission (EEC) and from other parts of the world. Under the new economic system of the EEC, several companies will plan to expand the marketing of their products and services. Consequently, they will need the collection of published information as well as the need to collect quantitative data. During the 90s, senior management will seek answers to specific questions, such as “Is the Eastern European consumer ready for X,Y, or Z product?” rather than reading large market research reports which do not specifically answer their questions.<\/p>\n\n\n\n

Within Europe, there are several obstacles to the collection of published information (e.g. from newspapers, the media, and journals). Following a detailed discussion of these obstacles, this paper discusses a methodology for the scanning, synthesis, translation, and analysis of published information. Within this methodology, the paper is organized into eight parts as follows.<\/p>\n\n\n\n

    \n
  1. Obst\u00e1culos \u00e0 recolha de informa\u00e7\u00e3o publicada na CEE e numa base global<\/strong><\/li>\n\n\n\n
  2. A Solu\u00e7\u00e3o: a necessidade de sistemas de rastreamento cont\u00ednuos para informa\u00e7\u00f5es publicadas<\/strong><\/li>\n\n\n\n
  3. Como definir suas necessidades de informa\u00e7\u00f5es publicadas<\/strong><\/li>\n\n\n\n
  4. Fontes de intelig\u00eancia de neg\u00f3cios internacionais<\/strong><\/li>\n\n\n\n
  5. Design do banco de dados<\/strong><\/li>\n\n\n\n
  6. Internal staffing versus outsourcing<\/strong><\/li>\n\n\n\n
  7. Determinando o custo\/benef\u00edcio do sistema<\/strong><\/li>\n\n\n\n
  8. Import\u00e2ncia estrat\u00e9gica destes sistemas para a unifica\u00e7\u00e3o da Europa<\/strong><\/li>\n<\/ol>\n\n\n\n

    This paper concludes with a discussion of how international and European research managers will experience an increasing need for market trends, competitive intelligence, and new product activity information as new trade agreements evolve within and outside of the European continent. The paper also includes a discussion of research needs for Eastern Europe. In summary, the paper focuses on the development of new cost-efficient systems to process this information, rather than utilizing older labor-intensive methods.<\/p>\n\n\n\n

    O artigo fornece aos leitores \u201ccomo\u201d desenvolver esses sistemas, juntamente com as especifica\u00e7\u00f5es de custos e pessoal.<\/p>\n\n\n\n

    1. OBST\u00c1CULOS \u00c0 RECOLHA DE INFORMA\u00c7\u00c3O PUBLICADA NA CEE E A N\u00cdVEL GLOBAL<\/strong><\/h2>\n\n\n\n

    During the past year, we have seen a dramatic change in worldwide political and economic events. With the eruption of the Gulf crisis, the demise of communism, and the subsequent liberation of several Eastern Bloc countries; the demand for access to credible worldwide business and political information has increased. European research professionals are now asking themselves: “How can I provide management with accurate and timely answers to their international information requests?”<\/p>\n\n\n\n

    Each country within and outside of the EEC has a wealth of information, or business intelligence, which is reported in its daily newspapers, general business journals, and various industry and market publications. The challenge is to capture this information on a timely basis, translate the information, and synthesize and digest the information, which can be used for market intelligence or research<\/a> briefs, newsletters, or reports.<\/p>\n\n\n\n

    1.1.A barreira lingu\u00edstica:<\/h2>\n\n\n\n

    Em primeiro lugar, o profissional de investiga\u00e7\u00e3o, independentemente do pa\u00eds onde se encontra, enfrentar\u00e1 barreiras lingu\u00edsticas em todo o mundo. Embora o ingl\u00eas esteja a tornar-se a l\u00edngua aceite para os neg\u00f3cios em toda a Europa Ocidental, o profissional de investiga\u00e7\u00e3o enfrenta o desafio de capturar informa\u00e7\u00f5es das seguintes regi\u00f5es geogr\u00e1ficas mundiais:<\/p>\n\n\n\n