{"id":11985,"date":"2009-01-26T07:12:00","date_gmt":"2009-01-26T07:12:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-need-for-competitive-intelligence-in-this-recession\/"},"modified":"2025-09-15T23:52:29","modified_gmt":"2025-09-16T03:52:29","slug":"a-necessidade-de-inteligencia-competitiva-nesta-recessao","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/the-need-for-competitive-intelligence-in-this-recession\/","title":{"rendered":"A necessidade de intelig\u00eancia competitiva em uma recess\u00e3o"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Os concorrentes globais nunca param o seu Planeamento Estrat\u00e9gico e Monitoriza\u00e7\u00e3o Competitiva<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6e8ec14f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6e8ec14f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Computer Assisted Telephone Interviewing (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Em qualquer recess\u00e3o, as empresas podem ser tentadas a acreditar que os seus concorrentes \u201cfecharam\u201d os seus or\u00e7amentos de Pesquisa de Mercado e Intelig\u00eancia Competitiva. Embora os or\u00e7amentos empresariais sejam cortados, existem formas de as empresas continuarem a monitorizar a concorr\u00eancia durante o ano e os pr\u00f3ximos anos de recess\u00e3o at\u00e9 \u00e0 recupera\u00e7\u00e3o econ\u00f3mica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A necessidade de monitoramento cont\u00ednuo de intelig\u00eancia competitiva<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a economia mundial possa contrair-se ainda mais, \u00e9 importante notar que algumas empresas multinacionais continuar\u00e3o a crescer e a prosperar \u00e0 custa de outras, que permanecer\u00e3o equilibradas ou falir\u00e3o durante estes tempos econ\u00f3micos dif\u00edceis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not all industries and companies are created equal \u2013 Nor do they compete on a level playing ground \u2013 particularly during a recession. During good economic times, companies can compete on a \u201clevel playing ground\u201d as they have access to capital, the equity markets, and they are well-staffed. However, during a period of a credit crisis, limited liquidity, downsizing, and foreseeable economic uncertainty, the consequences of stopping a CI global monitoring process could have the potential result of reduced market share and limited market opportunities over the long term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programas acess\u00edveis de monitoramento de IC durante recess\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A seguir est\u00e3o programas de monitoramento de IC acess\u00edveis que as empresas podem considerar razoavelmente em um per\u00edodo de recess\u00e3o econ\u00f4mica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Low-cost CI monitoring programs and monthly retainer programs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As empresas podem encomendar atrav\u00e9s de um fornecedor de pesquisa programas mensais de rastreamento econ\u00f4micos que utilizam uma metodologia de pesquisa de pesquisa secund\u00e1ria complementada com pesquisa prim\u00e1ria de l\u00edderes de opini\u00e3o chave direcionados nos pa\u00edses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Perfis de concorrentes direcionados em regi\u00f5es ou pa\u00edses selecionados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As empresas podem encomendar perfis de concorrentes direcionados em regi\u00f5es ou pa\u00edses selecionados para monitorar a atividade de desenvolvimento de novos produtos dos concorrentes, planos de expans\u00e3o, suas atividades de fus\u00f5es e aquisi\u00e7\u00f5es e suas iniciativas estrat\u00e9gicas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. An\u00e1lise de oportunidades de mercado por setor de produto e por regi\u00e3o geogr\u00e1fica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many strong companies see the value in continuing to develop their short-term and long-term strategy in spite of the economic downturn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alguns m\u00e9todos de pesquisa econ\u00f4micos:<\/h2>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Instead of commissioning several countries or regions, do homework first and target specific regions or countries for the \u201clow-hanging fruit\u201d<\/li>\n\n\n\n<li>Visar a exporta\u00e7\u00e3o dos seus produtos e servi\u00e7os mais robustos, reduzir a expans\u00e3o global de \u201ctodos os produtos e servi\u00e7os\u201d<\/li>\n\n\n\n<li>Monitore os pre\u00e7os e as mudan\u00e7as nas taxas de c\u00e2mbio por pa\u00eds para otimizar as oportunidades de exporta\u00e7\u00e3o e vendas globais<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Not to Do During a Recession<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Shelving markets and regions because they have a short-term burst in their bubble<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An example of this is market expansion plans in the Middle East and North Africa Region. During the \u201cblack gold\u201d rush of the past few years to the United Arab Emirates and other Middle Eastern countries, companies were expanding at a high growth rate to \u201cget in the game.\u201d Now, since the price of oil is down from its historical levels, several firms have stopped their Middle East expansion efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this region will likely continue to grow in terms of its demographics over the long term. With high population growth, young populations, and large family sizes, this region will likely grow in the future in terms of household consumer products, transportation, retail, financial services, and healthcare services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Lembre-se de fazer sua li\u00e7\u00e3o de casa \u2013 pois seus concorrentes continuar\u00e3o a fazer sua li\u00e7\u00e3o de casa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 uma mensagem importante. N\u00e3o negligencie o seu trabalho de casa ou a sua investiga\u00e7\u00e3o, pois a sua concorr\u00eancia global poder\u00e1 continuar a pesquisar oportunidades no mercado estrangeiro e aproveitar as oportunidades do mercado. Embora os seus concorrentes nacionais possam desligar os seus or\u00e7amentos de investiga\u00e7\u00e3o de mercado ou de intelig\u00eancia de mercado global, os concorrentes nacionais nestes pa\u00edses ou em pa\u00edses adjacentes na regi\u00e3o poder\u00e3o provavelmente continuar os seus robustos esfor\u00e7os competitivos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Colete intelig\u00eancia de mercado muito acess\u00edvel de seus escrit\u00f3rios de campo, nacional e globalmente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A cost-effective and high-value way to gather local domestic and global market and competitive intelligence is to \u201ctap\u201d your local field and sales offices. They offer on-the-ground intelligence and insight and can be tremendously useful in strategic decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resumo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, global multinational firms that continue their CI and MI monitoring efforts during an economic downturn are prone to reap the benefits when the economy begins to point north again.<\/p>","protected":false},"excerpt":{"rendered":"<p>Os concorrentes globais nunca param o seu Planeamento Estrat\u00e9gico e Monitoriza\u00e7\u00e3o Competitiva Em qualquer recess\u00e3o, as empresas podem ser tentadas a acreditar que os seus concorrentes \u201cfecharam\u201d os seus or\u00e7amentos de Pesquisa de Mercado e Intelig\u00eancia Competitiva. Embora os or\u00e7amentos corporativos sejam cortados, existem maneiras pelas quais as empresas podem continuar a monitorar a concorr\u00eancia durante o ano e nos pr\u00f3ximos anos\u2026 <a title=\"A necessidade de intelig\u00eancia competitiva em uma recess\u00e3o\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/pt\/the-need-for-competitive-intelligence-in-this-recession\/\" aria-label=\"Leia mais sobre A necessidade de intelig\u00eancia competitiva em uma recess\u00e3o\">Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":64206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=11985"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11985\/revisions"}],"predecessor-version":[{"id":68992,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11985\/revisions\/68992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64206"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=11985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=11985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=11985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}