{"id":11964,"date":"2013-01-29T19:04:37","date_gmt":"2013-01-29T19:04:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/"},"modified":"2026-01-26T18:12:32","modified_gmt":"2026-01-26T23:12:32","slug":"publicidade-na-tv-e-impressa-da-lugar-a-videos-virais-e-midias-sociais-emergentes","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/publicidade-na-tv-e-impressa-da-lugar-a-videos-virais-e-midias-sociais-emergentes\/","title":{"rendered":"Pesquisa de mercado de v\u00eddeo viral"},"content":{"rendered":"
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n

Somente o clima muda mais r\u00e1pido do que os m\u00e9todos de publicidade.<\/h2>\n

Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.<\/p>\n

A ascens\u00e3o dos v\u00eddeos virais<\/h2>\n

Today\u2019s consumers spend less time watching conventional television and reading print ads than ever before. Rather, they are watching YouTube and TiVo and are logged-on to Facebook, Pinterest, Twitter, and other constantly emerging social media platforms. Advertisers are literally required to adapt or perish in such an environment. The good news, with a little research and effective<\/a> application of these contemporary communication mediums, the smart company can incorporate them and thrive in doing so.<\/p>\n

Research indicates that online videos<\/a> are playing an increasingly crucial role in reaching desired consumers in all categories. The big players are already deeply immersed in utilizing online video An\u00fancios do Facebook <\/span><\/span>publicidade para permanecer relevante e pr\u00f3spera. Onde antes um cliente-alvo poderia estar previsivelmente em frente \u00e0 sua TV, hoje \u00e9 mais prov\u00e1vel que ele esteja online e seu tempo de aten\u00e7\u00e3o seja menor. Isso tamb\u00e9m ocorre dia e noite, com os trabalhadores escapando do t\u00e9dio on-line para uma r\u00e1pida pausa em seu \u00e1rduo dia de trabalho.<\/p>\n

Oportunidades em v\u00eddeos virais<\/h2>\n

Entrela\u00e7ados dentro e ao redor desses v\u00eddeos on-line virais e webis\u00f3dios est\u00e3o logotipos, textos promocionais e 'pre-rolls', breves introdu\u00e7\u00f5es que devem ser visualizadas obrigatoriamente antes que o conte\u00fado desejado possa ser visualizado. \u00c9 um p\u00fablico cativo e atento, disposto e pronto para digerir a publicidade, e o dinheiro inteligente est\u00e1 a afastar-se cada vez mais da televis\u00e3o convencional e da publicidade impressa, em direc\u00e7\u00e3o a estes novos e eficazes meios de atingir a clientela-alvo.<\/p>\n

Empresas inteligentes at\u00e9 encontraram maneiras de se integrarem a v\u00eddeos c\u00f4micos ou a programas populares na web por meio da coloca\u00e7\u00e3o de produtos ou do roteiro de di\u00e1logos de um programa. Dessa forma, a capacidade de evitar comerciais do TiVo \u00e9 frustrada e a publicidade e a arte se cruzam de uma forma que nem mesmo Warhol imaginou.<\/p>\n

It\u2019s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business<\/a> are infinite. Better to embrace the new than be left behind.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today\u2019s consumers spend less time watching conventional television and reading print … Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":63638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":81550,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11964\/revisions\/81550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63638"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}