{"id":11958,"date":"2018-11-07T20:20:29","date_gmt":"2018-11-07T20:20:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/travel-tourism-market-research\/"},"modified":"2026-01-25T19:17:21","modified_gmt":"2026-01-26T00:17:21","slug":"pesquisa-de-mercado-de-turismo-de-viagens","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-de-turismo-de-viagens\/","title":{"rendered":"Pesquisa de Mercado Tur\u00edstico"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de Mercado Tur\u00edstico<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c9b8f03\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c9b8f03\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Travel (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Voc\u00ea j\u00e1 se perguntou como os destinos conseguem atrair ondas de turistas ano ap\u00f3s ano? A pesquisa de mercado do turismo \u00e9 geralmente a resposta. Este processo essencial envolve a recolha, an\u00e1lise e interpreta\u00e7\u00e3o de dados sobre as prefer\u00eancias, comportamentos, tend\u00eancias dos viajantes e a din\u00e2mica geral do mercado da ind\u00fastria do turismo.<\/p>\n\n\n\n<p>Tourism market research is about understanding where people travel and delving into why they choose certain destinations, what experiences they seek, and how they plan their journeys.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-background-color has-text-color has-background has-link-color wp-elements-d9a4d23d643f350178591ec13c02baff is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.93%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46.97%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-9733cdc78748058b795bb50d61cca16e\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#tourism-market-research\">Pesquisa de Mercado Tur\u00edstico<\/a><\/li><li class=\"\"><a href=\"#online-travel-services\">Servi\u00e7os de viagens on-line<\/a><\/li><li class=\"\"><a href=\"#importance-of-tourism-market-research\">Import\u00e2ncia da Pesquisa de Mercado Tur\u00edstico<\/a><\/li><li class=\"\"><a href=\"#advantages-of-tourism-market-research\">Vantagens da Pesquisa de Mercado Tur\u00edstico<\/a><\/li><li class=\"\"><a href=\"#when-to-conduct-tourism-market-research\">Quando realizar pesquisas de mercado de turismo<\/a><\/li><li class=\"\"><a href=\"#tourism-opportunities\">Oportunidades de Turismo<\/a><\/li><li class=\"\"><a href=\"#tourism-challenges\">Desafios do Turismo<\/a><\/li><li class=\"\"><a href=\"#prospects-of-tourism-market-research\">Perspectivas da Pesquisa de Mercado de Turismo<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:34.09%\">\n<p><strong>\u2705 Listen to this PODCAST EPISODE here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Focus Group Facility in the US\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1JDATJvHFPtKGip9I2HSQ0?si=036b8ae653f74bbf&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-market-research\">Pesquisa de Mercado Tur\u00edstico<\/h2>\n\n\n\n<p>A pesquisa de mercado de turismo ajuda as empresas a entender as necessidades, prefer\u00eancias e comportamentos dos viajantes e a din\u00e2mica da ind\u00fastria em si. Isso envolve estudar por que as pessoas viajam, sua sele\u00e7\u00e3o de destinos, prefer\u00eancias em acomoda\u00e7\u00f5es, transporte, atividades e outros aspectos da viagem.<\/p>\n\n\n\n<p>Ele se concentra em coletar e analisar feedback de turistas, o que \u00e9 uma parte essencial da pesquisa de mercado. Esse feedback ajuda as empresas a entender o que est\u00e3o fazendo certo e as \u00e1reas em que precisam melhorar. Ele tamb\u00e9m ajuda a identificar tend\u00eancias atuais e emergentes na ind\u00fastria de viagens, como a ascens\u00e3o do ecoturismo, viagens de aventura ou turismo de bem-estar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-travel-services\">Servi\u00e7os de viagens on-line<\/h2>\n\n\n\n<p>Nos \u00faltimos anos, os recursos e servi\u00e7os de viagens online se tornaram uma grande for\u00e7a motriz no turismo. A Disrup\u00e7\u00e3o Digital permitiu que os consumidores reservassem diretamente com empresas de viagens, reduzindo os pre\u00e7os e removendo intermedi\u00e1rios. \u00c0 medida que o uso de dispositivos eletr\u00f4nicos como notebooks, smartphones e tablets aumentou, sites e aplicativos de viagens ajudam os viajantes a selecionar planos e verificar o status do voo e da viagem. Avalia\u00e7\u00f5es online, hor\u00e1rios de voos e classifica\u00e7\u00f5es de v\u00e1rios lugares e servi\u00e7os est\u00e3o cada vez mais ganhando for\u00e7a no mundo todo.<\/p>\n\n\n\n<p>Platforms like Booking.com, Expedia, and Airbnb have revolutionized the way travelers book accommodations, flights, and experiences. Thus, new opportunities are emerging globally, from well-organized trips with cruise liners in the Mediterranean Sea to adventurous backpacking tours through the jungle of Madagascar or <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-asia\/pesquisa-de-mercado-em-papua-nova-guine\/\" title=\"Pesquisa de mercado em Papua Nova Guin\u00e9\"  data-wpil-monitor-id=\"5525\">Papua New Guinea<\/a>.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-59c6d389 gb-headline-text\">Table 1.  Travel &amp; Tourism Market Research: Industry Data &amp; Strategic Insights<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research: Industry Data &#038; Insights<\/title>\n    <style>\n        .sis-table-container {\n            width: 100%;\n            overflow-x: auto;\n            margin: 20px 0;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n        }\n        \n        .sis-data-table {\n            width: 100%;\n            border-collapse: collapse;\n            background: #fff;\n            border-radius: 12px;\n            overflow: hidden;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n        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       }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n                font-size: 11px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <h3 class=\"chart-title\">Travel &#038; Tourism Market Research: Industry Data &#038; Strategic Insights<\/h3>\n        \n        <table class=\"sis-data-table\">\n            <thead>\n                <tr>\n                    <th style=\"width: 25%;\">Research Category<\/th>\n                    <th style=\"width: 35%;\">Key Industry Data<\/th>\n                    <th style=\"width: 20%;\">Strategic Impact<\/th>\n                    <th style=\"width: 20%;\">Fonte<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Global Market Value<\/td>\n                    <td class=\"data-value\">$11.1 trillion GDP contribution in 2024, representing 10% of global economy<\/td>\n                    <td class=\"positive-trend\">Record-breaking economic impact<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Economic Impact Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Market Growth Projection<\/td>\n                    <td class=\"data-value\">$1.5 trillion (2023) growing to $1.114 trillion by 2029 at 3.90% CAGR<\/td>\n                    <td class=\"positive-trend\">Sustained expansion trajectory<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Market Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Employment Generation<\/td>\n                    <td class=\"data-value\">357 million jobs globally supported (1 in 10 jobs worldwide)<\/td>\n                    <td class=\"positive-trend\">Major employment driver<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Employment Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Travel Market Recovery<\/td>\n                    <td class=\"data-value\">24% surge in 2023 to $1.5 trillion, surpassing pre-pandemic levels<\/td>\n                    <td class=\"positive-trend\">Strong industry resilience<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Report 2024<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Online Booking Penetration<\/td>\n                    <td class=\"data-value\">65% of global travel bookings expected via online channels by 2026<\/td>\n                    <td class=\"positive-trend\">Digital transformation acceleration<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Market Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Generational Travel Preferences<\/td>\n                    <td class=\"data-value\">80% of Millennials\/Gen Z use travel apps and social media for planning<\/td>\n                    <td class=\"positive-trend\">Mobile-first research behavior<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Trends 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sustainability-focus\">\n                    <td class=\"metric-category\">Sustainable Travel Priority<\/td>\n                    <td class=\"data-value\">83% of travelers worldwide believe sustainable travel is important<\/td>\n                    <td class=\"positive-trend\">ESG-driven decision making<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Tourism Statistics<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">AI Adoption in Travel<\/td>\n                    <td class=\"data-value\">83% of Millennials\/Gen Z find Gen AI useful for booking vs 64% older generations<\/td>\n                    <td class=\"positive-trend\">Next-gen technology adoption<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express AI Travel Survey<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Survey Methodology Preference<\/td>\n                    <td class=\"data-value\">Online surveys: cost-effective, fast insights with 15-20 questions optimal length<\/td>\n                    <td class=\"positive-trend\">Research efficiency optimization<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Drive Research Tourism Surveys<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Visitor Spending Growth<\/td>\n                    <td class=\"data-value\">Domestic: $5.3T (+5.4% growth), International: $1.9T (+11.6% growth)<\/td>\n                    <td class=\"positive-trend\">Strong spending recovery<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Visitor Spending Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Experience-Based Travel<\/td>\n                    <td class=\"data-value\">Travelers prioritizing authentic experiences over traditional tourist attractions<\/td>\n                    <td class=\"positive-trend\">Value proposition evolution<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Travel Preferences<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Mixed-Method Research<\/td>\n                    <td class=\"data-value\">Qualitative and quantitative combination provides comprehensive insights<\/td>\n                    <td class=\"positive-trend\">Research accuracy enhancement<\/td>\n                    <td><a href=\"https:\/\/www.studysmarter.co.uk\/explanations\/hospitality-and-tourism\/tourism-and-travel\/tourism-research-methods\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Methods Guide<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">European Tourism Market<\/td>\n                    <td class=\"data-value\">EU travel sector reached $1.65 trillion, 2.99 billion nights at tourist spots<\/td>\n                    <td class=\"positive-trend\">Regional market leadership<\/td>\n                    <td><a href=\"https:\/\/www.researchnester.com\/reports\/tourism-industry-market\/109\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">European Union Tourism Data<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Credit Card Points Usage<\/td>\n                    <td class=\"data-value\">50% of travelers plan using credit card\/travel points; 45% choose destinations based on points<\/td>\n                    <td class=\"positive-trend\">Loyalty program optimization<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Travel Rewards Study<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Focus Group Effectiveness<\/td>\n                    <td class=\"data-value\">In-depth insights into traveler experiences, motivations, and perceptions<\/td>\n                    <td class=\"positive-trend\">Qualitative insight depth<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/market-research-options-for-the-travel-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Travel Market Research Methods<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Future Job Projections<\/td>\n                    <td class=\"data-value\">449 million jobs expected by 2034 (12.2% of global workforce)<\/td>\n                    <td class=\"positive-trend\">Employment sector expansion<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Future Employment Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Post-Pandemic Travel Interest<\/td>\n                    <td class=\"data-value\">66% of travelers more interested in travel now than before COVID-19<\/td>\n                    <td class=\"positive-trend\">Market demand acceleration<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Long-term Market Projection<\/td>\n                    <td class=\"data-value\">$16 trillion contribution expected by 2034 (11.4% of global economic landscape)<\/td>\n                    <td class=\"positive-trend\">Economic powerhouse status<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Long-term Economic Impact<\/a><\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-tourism-market-research\">Import\u00e2ncia da Pesquisa de Mercado Tur\u00edstico<\/h2>\n\n\n\n<p>A pesquisa de mercado tur\u00edstico ajuda as empresas e os destinos a ficarem atentos ao que os viajantes procuram. Quer se trate de descobrir tend\u00eancias emergentes em viagens de aventura, avaliar o interesse no ecoturismo ou compreender os factores que influenciam as escolhas de destino, esta investiga\u00e7\u00e3o \u00e9 vital na elabora\u00e7\u00e3o de estrat\u00e9gias que ressoem junto dos visitantes actuais e potenciais.<\/p>\n\n\n\n<p>Al\u00e9m da an\u00e1lise de tend\u00eancias, identifica novas oportunidades de mercado e at\u00e9 decifra as pegadas digitais dos viajantes, fornecendo insights sobre como as avalia\u00e7\u00f5es online, os influenciadores e o marketing digital podem influenciar as decis\u00f5es de viagem. Os insights obtidos com a pesquisa de mercado de turismo tamb\u00e9m capacitam as empresas a aumentar a satisfa\u00e7\u00e3o e a fidelidade do cliente. Portanto, ao compreender as expectativas e o feedback dos turistas, as empresas podem melhorar os seus servi\u00e7os, abordar os pontos problem\u00e1ticos e criar experi\u00eancias mais memor\u00e1veis e satisfat\u00f3rias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advantages-of-tourism-market-research\">Vantagens da Pesquisa de Mercado Tur\u00edstico<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5614e756\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5614e756\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Ecology ecotourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Os benef\u00edcios desta pesquisa s\u00e3o numerosos, impactando v\u00e1rios aspectos da ind\u00fastria do turismo, desde o planejamento estrat\u00e9gico at\u00e9 o envolvimento do cliente. Aqui est\u00e3o algumas das principais vantagens:<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research provides valuable data that aids in strategic planning such as market trends, understanding competitive dynamics, and making informed decisions about marketing, product development, and service enhancements.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Through tourism market research, businesses can segment the market based on various criteria such as demographics, interests, or spending patterns. This segmentation allows for more targeted and effective marketing strategies.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research insights help businesses stay ahead. By understanding the market and anticipating trends, businesses can differentiate themselves, offering unique value propositions to tourists.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research helps identify potential risks and challenges in the market, allowing businesses to develop strategies to mitigate these risks.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research aids in evaluating the effectiveness of marketing strategies and business operations. By tracking performance against market data, businesses can make adjustments to improve outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-conduct-tourism-market-research\">Quando realizar pesquisas de mercado de turismo<\/h2>\n\n\n\n<p>Determinar o momento certo para realizar pesquisas de mercado tur\u00edstico \u00e9 crucial para a sua efic\u00e1cia e relev\u00e2ncia. Existem casos e fases espec\u00edficas no ciclo econ\u00f3mico em que esta investiga\u00e7\u00e3o se torna particularmente vital:<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Before Launching New Products or Services<\/strong>: A pesquisa de mercado \u00e9 essencial antes de introduzir um novo produto tur\u00edstico, servi\u00e7o ou mesmo uma campanha de marketing de destino. Ela ajuda a entender a demanda do mercado, as prefer\u00eancias potenciais dos clientes e o cen\u00e1rio competitivo.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> During Strategic Planning Phases<\/strong>:Quando empresas ou destinos est\u00e3o em processo de planejamento estrat\u00e9gico, a pesquisa de mercado fornece dados para informar decis\u00f5es, oferecendo insights sobre tend\u00eancias de mercado, amea\u00e7as e oportunidades.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> After Economic Changes<\/strong>: Em resposta a mudan\u00e7as significativas no setor, como tecnologias de viagem emergentes, mudan\u00e7as econ\u00f4micas ou mudan\u00e7as no comportamento do viajante, a realiza\u00e7\u00e3o de pesquisas de mercado ajuda as empresas a entender o impacto dessas mudan\u00e7as e a se adaptar adequadamente.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> When Expanding to New Markets<\/strong>: Entering a new geographic market or targeting a new customer segment requires tourism market research. This <a href=\"https:\/\/www.sisinternational.com\/pt\/visao-geral-da-industria-aeroespacial\/\" title=\"Pesquisa de mercado aeroespacial\" data-wpil-monitor-id=\"1428\">research provides insights into the new market&#8217;s<\/a> characteristics, cultural nuances, and consumer expectations.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Following Major Marketing Campaigns<\/strong>: Depois de executar grandes campanhas de marketing, a realiza\u00e7\u00e3o de pesquisas de mercado ajuda a avaliar sua efic\u00e1cia. Isto inclui compreender o impacto da campanha na percep\u00e7\u00e3o da marca, na imagem do destino e no comportamento do consumidor.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> To Monitor Ongoing Performance<\/strong>: Pesquisas regulares de mercado de turismo s\u00e3o cruciais para monitorar o desempenho cont\u00ednuo. Elas permitem que as empresas monitorem sua posi\u00e7\u00e3o de mercado e a satisfa\u00e7\u00e3o do cliente e fa\u00e7am benchmarking com os concorrentes.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> In Response to Customer Feedback or Trends<\/strong>:Quando ocorrem coment\u00e1rios significativos dos clientes ou mudan\u00e7as percept\u00edveis nas tend\u00eancias de viagens, a pesquisa de mercado ajuda as empresas a entender as causas subjacentes e como responder de forma eficaz.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> An\u00e1lise pr\u00e9 e p\u00f3s-temporada de pico<\/strong>: Research conducted before and after peak tourism seasons provides insights into traveler expectations and experiences. This information is vital for improving&nbsp;and planning for future peak seasons.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Validate Assumptions<\/strong>:Sempre que houver hip\u00f3teses internas sobre tend\u00eancias de mercado ou prefer\u00eancias dos clientes, a realiza\u00e7\u00e3o de pesquisas de mercado ajuda a validar essas suposi\u00e7\u00f5es com dados emp\u00edricos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-opportunities\">Oportunidades de Turismo<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7b2a7abb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7b2a7abb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Tourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A ind\u00fastria do turismo desempenha um papel substancial no suporte ao crescimento econ\u00f4mico e ao desenvolvimento. Seu crescimento pode fornecer oportunidades e desafios para pa\u00edses globalmente.<\/p>\n\n\n\n<p>Uma das principais oportunidades na pesquisa de mercado do turismo \u00e9 a capacidade de identificar tend\u00eancias emergentes. Ao analisar padr\u00f5es de viagens, prefer\u00eancias e feedback dos consumidores, as empresas podem manter-se \u00e0 frente da curva, adaptando os seus servi\u00e7os e produtos para responder \u00e0s crescentes exig\u00eancias. Isto \u00e9 particularmente crucial num mercado altamente influenciado por mudan\u00e7as culturais, avan\u00e7os tecnol\u00f3gicos e din\u00e2micas globais em mudan\u00e7a.<\/p>\n\n\n\n<p>Da mesma forma, os pa\u00edses em desenvolvimento visam frequentemente desenvolver a sua ind\u00fastria do turismo para o crescimento econ\u00f3mico e promover os valores culturais e o patrim\u00f3nio a n\u00edvel mundial. Os benef\u00edcios externos da promo\u00e7\u00e3o do turismo tamb\u00e9m podem incluir o desenvolvimento de infra-estruturas, educa\u00e7\u00e3o e sectores sociais.<\/p>\n\n\n\n<p>Apps have allowed consumers to book directly, lowering travel costs.&nbsp; By being able to compare prices on many websites, customers can gain different experiences.&nbsp; Travel companies have built ecosystems and scale, expanding beyond core services to provide full travel experiences.<\/p>\n\n\n\n<p>Al\u00e9m disso, a pesquisa de mercado do turismo fornece dados para estrat\u00e9gias de marketing eficazes. Ao compreender quem s\u00e3o seus clientes e o que eles valorizam, as empresas podem criar campanhas de marketing direcionadas que repercutam em seu p\u00fablico, levando a um maior envolvimento e vendas.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-3512816d gb-headline-text\">Figure 1. Travel &amp; Tourism Market Research Impact<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research Performance Chart<\/title>\n    <style>\n        .chart-container {\n            width: 100%;\n            max-width: 900px;\n            margin: 20px auto;\n            padding: 30px;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n            background: #fff;\n            border-radius: 12px;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin-bottom: 10px;\n            text-transform: uppercase;\n            letter-spacing: 1px;\n        }\n        \n        .chart-subtitle {\n            text-align: center;\n            font-size: 16px;\n            color: #64748b;\n            margin-bottom: 40px;\n            font-weight: 500;\n        }\n        \n        .chart-bars {\n            padding: 0 20px;\n        }\n        \n        .bar-item {\n            margin-bottom: 30px;\n            position: relative;\n        }\n        \n        .bar-label {\n            font-size: 15px;\n            font-weight: 600;\n            color: #374151;\n            margin-bottom: 10px;\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n        }\n        \n        .bar-value {\n            font-size: 18px;\n            font-weight: 700;\n            color: #1e3a8a;\n        }\n        \n        .bar-background {\n            width: 100%;\n            height: 40px;\n            background: #f1f5f9;\n            border-radius: 25px;\n            overflow: hidden;\n            position: relative;\n        }\n        \n        .bar-fill {\n            height: 100%;\n            border-radius: 25px;\n            position: relative;\n            display: flex;\n            align-items: center;\n            justify-content: flex-end;\n            padding-right: 20px;\n            color: white;\n            font-weight: 600;\n            font-size: 14px;\n            text-shadow: 0 1px 2px rgba(0,0,0,0.3);\n        }\n        \n        .global-gdp { width: 95%; background: linear-gradient(135deg, #22c55e, #16a34a); }\n        .employment { width: 90%; background: linear-gradient(135deg, #3b82f6, #2563eb); }\n        .market-growth { width: 85%; background: linear-gradient(135deg, #f59e0b, #d97706); }\n        .online-booking { width: 80%; background: linear-gradient(135deg, #8b5cf6, #7c3aed); }\n        .sustainable-travel { width: 75%; background: linear-gradient(135deg, #06b6d4, #0891b2); }\n        .gen-ai-adoption { width: 70%; background: linear-gradient(135deg, #ef4444, #dc2626); }\n        \n        .metrics-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 20px;\n            margin: 30px 0;\n        }\n        \n        .metric-card {\n            background: linear-gradient(135deg, #f8fafc, #e2e8f0);\n            padding: 20px;\n            border-radius: 12px;\n            text-align: center;\n            border-left: 5px solid #3b82f6;\n        }\n        \n        .metric-number {\n            font-size: 24px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin-bottom: 5px;\n        }\n        \n        .metric-label {\n            font-size: 14px;\n            color: #64748b;\n            font-weight: 500;\n        }\n        \n        .sources-section {\n            margin-top: 40px;\n            padding: 25px;\n            background: linear-gradient(135deg, #f8fafc, #e2e8f0);\n            border-radius: 12px;\n            border-left: 6px solid #3b82f6;\n        }\n        \n        .sources-title {\n            font-size: 18px;\n            font-weight: 700;\n            color: #1e293b;\n            margin-bottom: 20px;\n            display: flex;\n            align-items: center;\n            gap: 10px;\n        }\n        \n        .source-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));\n            gap: 15px;\n        }\n        \n        .source-item {\n            padding: 15px;\n            background: white;\n            border-radius: 8px;\n            border-left: 4px solid #3b82f6;\n            font-size: 14px;\n            line-height: 1.6;\n        }\n        \n        .source-category {\n            font-weight: 600;\n            color: #1e40af;\n            margin-bottom: 5px;\n        }\n        \n        .source-link {\n            color: #2563eb;\n            text-decoration: none;\n            font-weight: 500;\n        }\n        \n        .source-link:hover {\n            color: #1d4ed8;\n            text-decoration: underline;\n        }\n        \n        .legend {\n            display: flex;\n            justify-content: center;\n            align-items: center;\n            margin-top: 30px;\n            padding: 15px;\n            background: #f8fafc;\n            border-radius: 8px;\n            font-size: 13px;\n            color: #64748b;\n        }\n        \n        @media screen and (max-width: 768px) {\n            .chart-container {\n                padding: 20px;\n                margin: 10px;\n            }\n            \n            .chart-title {\n                font-size: 24px;\n            }\n            \n            .chart-subtitle {\n                font-size: 14px;\n            }\n            \n            .chart-bars {\n                padding: 0 10px;\n            }\n            \n            .bar-item {\n                margin-bottom: 25px;\n            }\n            \n            .bar-label {\n                font-size: 14px;\n            }\n            \n            .bar-value {\n                font-size: 16px;\n            }\n            \n            .bar-background {\n                height: 35px;\n            }\n            \n            .metric-number {\n                font-size: 20px;\n            }\n            \n            .source-grid {\n                grid-template-columns: 1fr;\n                gap: 10px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"chart-container\">\n        <h3 class=\"chart-title\">Travel &#038; Tourism Market Research Impact<\/h3>\n        <p class=\"chart-subtitle\">Key Performance Indicators Driving Industry Growth in 2024<\/p>\n        \n        <div class=\"chart-bars\">\n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Global GDP Contribution<\/span>\n                    <span class=\"bar-value\">$11.1T<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill global-gdp\">10% of Global Economy<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Employment Generation<\/span>\n                    <span class=\"bar-value\">357M Jobs<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill employment\">1 in 10 Global Jobs<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Market Recovery Growth<\/span>\n                    <span class=\"bar-value\">24% Surge<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill market-growth\">$1.5T in 2023<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Online Booking Penetration<\/span>\n                    <span class=\"bar-value\">65% by 2026<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill online-booking\">Transforma\u00e7\u00e3o Digital<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Sustainable Travel Priority<\/span>\n                    <span class=\"bar-value\">83% Travelers<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill sustainable-travel\">ESG Focus<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Gen AI Adoption (Millennials\/Gen Z)<\/span>\n                    <span class=\"bar-value\">83% Usage<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill gen-ai-adoption\">Integra\u00e7\u00e3o tecnol\u00f3gica<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"metrics-grid\">\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">$16T<\/div>\n                <div class=\"metric-label\">Projected 2034 Economic Impact<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">449M<\/div>\n                <div class=\"metric-label\">Future Jobs by 2034<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">80%<\/div>\n                <div class=\"metric-label\">Mobile App Usage (Young Travelers)<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">66%<\/div>\n                <div class=\"metric-label\">Increased Travel Interest Post-COVID<\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"legend\">\n            \ud83d\udcc8 Performance metrics demonstrate travel &#038; tourism&#8217;s resilience and growth trajectory in the post-pandemic era\n        <\/div>\n        \n        <div class=\"sources-section\">\n            <h4 class=\"sources-title\">\ud83d\udcca Research Data Sources<\/h4>\n            <div class=\"source-grid\">\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Economic Impact Data:<\/div>\n                    <a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">World Travel &#038; Tourism Council (WTTC)<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Market Recovery Analysis:<\/div>\n                    <a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Travel Report 2024<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Digital Transformation Trends:<\/div>\n                    <a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Travel Trends<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Consumer Behavior Research:<\/div>\n                    <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Foco na Sustentabilidade:<\/div>\n                    <a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Global Tourism Statistics<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Research Methodology:<\/div>\n                    <a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Best Practices<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-challenges\">Desafios do Turismo<\/h2>\n\n\n\n<p>Um grande desafio \u00e9 a natureza acelerada da ind\u00fastria do turismo. As tend\u00eancias nas viagens e no turismo podem mudar rapidamente devido a v\u00e1rios factores, tais como mudan\u00e7as econ\u00f3micas, eventos pol\u00edticos, avan\u00e7os tecnol\u00f3gicos e influ\u00eancias dos meios de comunica\u00e7\u00e3o social.<\/p>\n\n\n\n<p>A precis\u00e3o e a confiabilidade dos dados representam outro desafio significativo. No turismo, muitos dos dados s\u00e3o obtidos a partir de inqu\u00e9ritos, an\u00e1lises e plataformas online, que podem ser subjetivos e por vezes pouco fi\u00e1veis.<\/p>\n\n\n\n<p>Oil prices also impact a variety of factors such as airline fees and travelers&#8217; disposable income and destination choices. Natural disasters have the opportunity to destroy sceneries and holiday destinations. &nbsp;Other environmental issues such as climate change have the potential to impact a variety of ski and coastal resorts.<\/p>\n\n\n\n<p>Al\u00e9m disso, a sazonalidade tamb\u00e9m \u00e9 um desafio na pesquisa do mercado tur\u00edstico. Os padr\u00f5es de viagem podem variar muito dependendo da \u00e9poca do ano, tornando dif\u00edcil para as empresas prever tend\u00eancias e planejar adequadamente. Esta flutua\u00e7\u00e3o sazonal pode impactar a efic\u00e1cia da pesquisa de mercado e a sua aplicabilidade ao longo do ano.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-497dace3\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><div class=\"gb-container gb-container-5aed01c2\">\n\n<h3 class=\"gb-headline gb-headline-da10e16b gb-headline-text\">Ready to explore the insights that drive smarter decisions?<\/h3>\n\n\n\n<p class=\"has-base-3-color has-text-color has-link-color wp-elements-6feca161098eb3009a944b0807219eaf\">Contact our Research experts today.<\/p>\n\n\n\n<a class=\"gb-button gb-button-422680e1 smooth-scroll\" href=\"https:\/\/www.sisinternational.com\/pt\/entre-em-contato-com-a-sis-international-market-research\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Nossa Cobertura\"><span class=\"gb-button-text\">Contate-nos<\/span><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><\/a>\n\n\n\n<p class=\"gb-headline gb-headline-c446f412 gb-headline-text\"><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prospects-of-tourism-market-research\">Perspectivas da Pesquisa de Mercado de Turismo<\/h2>\n\n\n\n<p>As perspectivas da investiga\u00e7\u00e3o do mercado do turismo s\u00e3o promissoras, reflectindo a natureza din\u00e2mica e evolutiva da ind\u00fastria das viagens. Aqui est\u00e3o algumas perspectivas importantes que destacam o potencial e a dire\u00e7\u00e3o futura deste campo:<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Avan\u00e7os tecnol\u00f3gicos:<\/strong> Com o aumento do big data, da IA e da aprendizagem autom\u00e1tica, a investiga\u00e7\u00e3o do mercado do turismo est\u00e1 a tornar-se mais sofisticada. Essas tecnologias permitem an\u00e1lises mais precisas e aprofundadas dos padr\u00f5es de viagens, prefer\u00eancias dos clientes e tend\u00eancias de mercado.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Turismo Sustent\u00e1vel e Respons\u00e1vel:<\/strong> There is a growing emphasis on sustainable travel, driven by increasing awareness of environmental issues and social responsibility. <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-em-hotelaria-e-turismo-em-viagens\/marketing-de-turismo-medico\/\" title=\"Marketing de Turismo M\u00e9dico\" data-wpil-monitor-id=\"3947\">Market research in tourism<\/a> is expanding its focus to understand traveler attitudes towards sustainability, helping businesses develop eco-friendly and socially responsible practices that align with consumer values.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Personaliza\u00e7\u00e3o e Personaliza\u00e7\u00e3o:<\/strong> A tend\u00eancia para experi\u00eancias de viagem personalizadas est\u00e1 em ascens\u00e3o. A pesquisa de mercado desempenha um papel crucial para ajudar as empresas a compreender as prefer\u00eancias individuais dos clientes e a criar ofertas personalizadas.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Insights do mercado global:<\/strong> As travel becomes more accessible, <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-em-hotelaria-e-turismo-em-viagens\/consultoria-em-turismo-cultural\/\" title=\"Consultoria em Turismo Cultural\" data-wpil-monitor-id=\"4694\">tourism market research<\/a> is expanding its scope to include emerging markets and diverse cultures. This global perspective is essential for businesses looking to tap into new markets and cater to an international clientele.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Transforma\u00e7\u00e3o Digital:<\/strong>&nbsp;A pesquisa de mercado utiliza cada vez mais canais e plataformas digitais para recolher dados, envolvendo os viajantes atrav\u00e9s de redes sociais, aplica\u00e7\u00f5es m\u00f3veis e inqu\u00e9ritos online. Esta abordagem digital permite a coleta e an\u00e1lise de dados em tempo real.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Preocupa\u00e7\u00f5es com sa\u00fade e seguran\u00e7a:<\/strong> \u00c0 luz de eventos como a pandemia da COVID-19, h\u00e1 um foco maior na sa\u00fade e seguran\u00e7a nas viagens. A pesquisa de mercado \u00e9 fundamental para compreender as preocupa\u00e7\u00f5es e expectativas dos viajantes em rela\u00e7\u00e3o \u00e0s medidas de sa\u00fade, o que \u00e9 fundamental para reconstruir a confian\u00e7a dos viajantes.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Experience and Activity-Based Travel:<\/strong> A mudan\u00e7a do turismo tradicional para viagens baseadas na experi\u00eancia \u00e9 outra \u00e1rea de foco. A investiga\u00e7\u00e3o sobre que tipos de atividades e experi\u00eancias atraem diferentes segmentos de viajantes pode orientar as empresas na cria\u00e7\u00e3o de ofertas mais envolventes e memor\u00e1veis.<\/p>\n\n\n<h2>\u00a0<\/h2>\n<h2>Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, andar 2, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Fornecemos pesquisas qualitativas, quantitativas e estrat\u00e9gicas para impulsionar seu desempenho.<\/p>","protected":false},"author":1,"featured_media":62579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=11958"}],"version-history":[{"count":14,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11958\/revisions"}],"predecessor-version":[{"id":79293,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11958\/revisions\/79293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62579"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=11958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=11958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=11958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}