{"id":11953,"date":"2010-02-28T19:42:44","date_gmt":"2010-02-28T19:42:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/marketing-strategy-in-education-services\/"},"modified":"2025-09-16T20:15:29","modified_gmt":"2025-09-17T00:15:29","slug":"estrategia-de-marketing-em-servicos-educacionais","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/marketing-strategy-in-education-services\/","title":{"rendered":"Estrat\u00e9gia de Marketing em Servi\u00e7os Educacionais"},"content":{"rendered":"\n<figure class=\"gb-block-image gb-block-image-4e6cf158\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4e6cf158\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-19.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Strategy consulting (19)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-19.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-19-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p>Many do not often realize that Education is a business, even for non-profit universities.\u00a0 Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.\u00a0 The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.\u00a0 Developing and implementing cogent strategies is critical.<\/p>\n<h2>Marketing Strategies for Education Programs<\/h2>\n<p>Executive Education has received attention from universities for a multitude of reasons, such as its ability to attract profitable, more experienced students.\u00a0 In planning for the future, educational institutions often consider the following in attracting students, building endowments, expanding facilities, investing in new technologies, pursuing new research, and maintaining revenues.<\/p>\n<p>When an educational institution seeks to boost the number of its applicants, below are some key considerations:<\/p>\n<h2>Relevance<\/h2>\n<ul>\n<li>Does it meet the development needs of participants, their line managers\/HR [also understanding how those needs have changed in the economic downturn]?<\/li>\n<\/ul>\n<h2>Competitive Strength<\/h2>\n<ul>\n<li>Its perceived points of differentiation benefits versus the range of alternative options available for management development, particularly in the context of emerging shorter, modular, and online programs.<\/li>\n<\/ul>\n<h2>Effectiveness<\/h2>\n<ul>\n<li>The actual benefits it delivers in terms of satisfaction and improved Educational effectiveness.<\/li>\n<\/ul>\n<h2>About SIS Education Market Research<\/h2>\n<p>At SIS International, we have over 40+ years of expertise conducting comprehensive education market research for education institutions to provide them with actionable research for decision-making, marketing planning and strategic planning.\u00a0 We also have an EdTech Research and Strategy group that conducts Educational Testing and Data Collection.\u00a0 SIS also conducts extensive Market Research in high-growth Education markets like China and India.<\/p>\n<p><strong>Below are our Education Research solutions:<\/strong><\/p>\n<ul>\n<li>Data Collection<\/li>\n<li>Norming<\/li>\n<li>Developmental Assessments<\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/solutions\/education-technology-edtech-solutions\/\">Ed Tech Research<\/a><\/li>\n<li>Usability Research<\/li>\n<li>School Decision Maker Research<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.sisinternational.com\/about-sis\/contact-sis-international-market-research\/\">Contact us for your next Education Market Research project.<\/a><\/h2>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Muitas vezes, n\u00e3o se d\u00e3o conta de que a educa\u00e7\u00e3o \u00e9 um neg\u00f3cio, mesmo para universidades sem fins lucrativos. Atrair alunos qualificados e planejar financeiramente com anteced\u00eancia s\u00e3o vitais em um setor competitivo com diversas alternativas. A ascens\u00e3o da transforma\u00e7\u00e3o digital significa que mais substitutos para os servi\u00e7os educacionais tradicionais est\u00e3o prosperando. Desenvolver e implementar estrat\u00e9gias eficazes \u00e9 fundamental. <a title=\"Estrat\u00e9gia de Marketing em Servi\u00e7os Educacionais\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/pt\/marketing-strategy-in-education-services\/\" aria-label=\"Leia mais sobre Estrat\u00e9gia de Marketing em Servi\u00e7os Educacionais\">Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":62553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=11953"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11953\/revisions"}],"predecessor-version":[{"id":69161,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11953\/revisions\/69161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62553"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=11953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=11953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=11953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}