{"id":11942,"date":"2009-03-14T20:28:00","date_gmt":"2009-03-14T20:28:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/becoming-a-hidden-champion-in-niche-marketing\/"},"modified":"2025-09-16T01:03:35","modified_gmt":"2025-09-16T05:03:35","slug":"tornando-se-um-campeao-oculto-em-marketing-de-nicho","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/tornando-se-um-campeao-oculto-em-marketing-de-nicho\/","title":{"rendered":"Estrat\u00e9gia de marketing de campe\u00f5es ocultos e marketing de nicho"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-f9d31914\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f9d31914\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Optimizing Multi-Channel Marketing Strategies (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Optimizing-Multi-Channel-Marketing-Strategies-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h2><em>Campe\u00f5es Ocultos<\/em>\u00a0s\u00e3o empresas relativamente desconhecidas do p\u00fablico, mas que apresentam desempenho invej\u00e1vel.<\/h2>\n<p>They are profitable niche players that focus on segments whose needs they can best meet.\u00a0 They can achieve Competitive Advantages that larger and smaller companies cannot, such as strong Differentiation, Brand Positioning, Customer Loyalty, and lower unit production costs.<\/p>\n<h2>Caracter\u00edsticas de <em>Campe\u00f5es Ocultos<\/em><\/h2>\n<ul>\n<li>Menor reconhecimento da marca<\/li>\n<li>Alto grau de satisfa\u00e7\u00e3o do cliente<\/li>\n<li>Alta reten\u00e7\u00e3o de clientes<\/li>\n<li>Alta rentabilidade<\/li>\n<\/ul>\n<h2>Exemplos de campe\u00f5es ocultos<\/h2>\n<p>Sensata Technologies is a leading supplier of sensors and controls. Few people know about this major company, even though its products impact the automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air conditioning, data, telecommunications, recreational vehicle, and marine industries. In a decade, it has become a billion dollar company with a strong niche.<\/p>\n<p>Kohler is another example of a hidden champion. The company is a mid-sized <a href=\"https:\/\/www.sisinternational.com\/pt\/empresa-lider-global-em-pesquisa-quantitativa-de-mercado\/\" title=\"Empresa l\u00edder global em pesquisa quantitativa de mercado\"  data-wpil-monitor-id=\"8844\">company expanding globally<\/a>. But its focus remains not on being a meandering conglomerate, but a faucet manufacturer focused on consumers first and their desires for attractive and functional faucets. Unlike competitors focused predominately on <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/pesquisa-de-mercado-de-precos\/\" title=\"Pesquisa de mercado de pre\u00e7os\"  data-wpil-monitor-id=\"8841\">market share and price<\/a> competitiveness, Kohler focuses on the consumer (her appetite for design, technology and service) and is noted for its excellence as a result. Many consumers may not even know about Kohler, but plumbers as primary purchasers do because Kohler fulfills their needs.<\/p>\n<h2>Why the Hidden Champion Strategy works:<\/h2>\n<ul>\n<li>Difficulty in building <a href=\"https:\/\/www.sisinternational.com\/pt\/publicidade-de-choque-e-marketing-de-choque\/\" title=\"Publicidade de choque e marketing de choque\"  data-wpil-monitor-id=\"7544\">brand name recognition in mature markets<\/a><\/li>\n<li>Inability of <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-em-hotelaria-e-turismo-em-viagens\/pesquisa-de-mercado-de-empresa-de-guia-turistico\/\" title=\"Pesquisa de mercado da empresa de guia tur\u00edstico\"  data-wpil-monitor-id=\"8842\">companies to serve every market<\/a> segment<\/li>\n<li>Focus on continuous innovation, best service, and customer value, instead of <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-de-influenciadores\/\" title=\"Pesquisa de mercado de influenciadores\"  data-wpil-monitor-id=\"8843\">market share and influence<\/a><\/li>\n<li>A alta administra\u00e7\u00e3o permanece em contato direto com os clientes<\/li>\n<li>Potencial para encantar o cliente e estar mais pr\u00f3ximo dele do que megaconcorrentes<\/li>\n<\/ul>\n<h2>\u00a0<\/h2>\n<h2><a href=\"https:\/\/www.sisinternational.com\/pt\/about-sis\/contact-sis-international-market-research\/\">Contate-nos para o seu pr\u00f3ximo projeto de Pesquisa de Mercado e Consultoria Estrat\u00e9gica.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Hidden Champions s\u00e3o empresas relativamente desconhecidas do p\u00fablico, mas que apresentam desempenho invej\u00e1vel.<\/p>","protected":false},"author":1,"featured_media":64895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=11942"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11942\/revisions"}],"predecessor-version":[{"id":81485,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11942\/revisions\/81485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64895"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=11942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=11942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=11942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}