Companies need to be where their customers and stakeholders are.\u00a0 More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.<\/p>\n
We at SIS International have been monitoring how companies<\/a> and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize return on investment<\/a> in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment. O impacto da Web nas empresas pode ser dram\u00e1tico. As partes interessadas na web podem influenciar o seguinte:<\/p>\n Obtendo o retorno do investimento: o que \u00e9 necess\u00e1rio<\/strong><\/p>\n As empresas precisam primeiro de um mecanismo para (a) envolver-se e (b) monitorizar o que \u00e9 dito sobre elas.<\/p>\n Ao saber o que os stakeholders dizem, as empresas implementam mecanismos que v\u00e3o ao encontro dessas necessidades (ex. sec\u00e7\u00f5es nos seus websites, ajuste de comunica\u00e7\u00f5es)<\/p>\n
\n
\nAs apostas s\u00e3o altas<\/strong><\/p>\n\n
\nDesafio para empresas<\/strong><\/p>\n\n