{"id":11920,"date":"2018-02-14T18:48:33","date_gmt":"2018-02-14T18:48:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/hartford-connecticuts-city-development\/"},"modified":"2025-09-16T23:24:43","modified_gmt":"2025-09-17T03:24:43","slug":"desenvolvimento-da-cidade-de-hartford-connecticut","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pt\/desenvolvimento-da-cidade-de-hartford-connecticut\/","title":{"rendered":"Pesquisa de mercado em Hartford, Connecticut"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-61a494f2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-61a494f2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Connecticut (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A cidade de Hartford embarcou num plano ambicioso para rejuvenescer a economia regional de Hartford para incentivar o investimento e incentivar a diversifica\u00e7\u00e3o da economia. <strong><br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Destaques da economia de Hartford<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Connecticut Convention Center provides over 140,000 square feet of exhibition space, a 40,000 square foot ballroom and 25,000 square feet of flexible meeting space.<\/li>\n\n\n\n<li>O Connecticut Science Center \u00e9 um centro de aprendizagem educacional e divertido com exposi\u00e7\u00f5es interativas, teatros, salas de aula e salas de reuni\u00f5es. Turistas e visitantes regionais podem ser atra\u00eddos pelas exposi\u00e7\u00f5es interessantes e pela qualidade das instala\u00e7\u00f5es.<\/li>\n\n\n\n<li>O financiamento para a melhoria das zonas ribeirinhas apoia a \u201cRecaptura das Zonas Ribeirinhas\u201d para melhorar o acesso dos pe\u00f5es ao rio.<\/li>\n\n\n\n<li>Rentschler Field \u00e9 um est\u00e1dio constru\u00eddo para ajudar a construir uma reputa\u00e7\u00e3o nos EUA pela qualidade do programa de futebol da Universidade de Connecticut.<\/li>\n\n\n\n<li>Downtown Marriott Hartford (classificado com 4 diamantes AAA) oferece 401 quartos, 13.000 p\u00e9s quadrados de espa\u00e7o para reuni\u00f5es e 13 salas de reuni\u00f5es<\/li>\n\n\n\n<li>Wadsworth Atheneum \u00e9 o museu de arte p\u00fablica mais antigo do pa\u00eds.<\/li>\n\n\n\n<li>Hartford Civic Center (Hartford 21) \u00e9 um centro residencial, comercial e de entretenimento<\/li>\n\n\n\n<li>O Aeroporto Internacional Bradley de Hartford \u00e9 atualmente o segundo maior da Nova Inglaterra, recebendo 7,4 milh\u00f5es de passageiros por ano. Oferece voos para 72 destinos, incluindo 22 voos diretos di\u00e1rios para Chicago, 39 voos diretos di\u00e1rios para Washington-Baltimore e voos diretos di\u00e1rios para a Europa atrav\u00e9s de Amsterd\u00e3. Sua infraestrutura inclui mais de 15.000 vagas de estacionamento, bem orientadas para turismo e confer\u00eancias.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Benef\u00edcios de fazer neg\u00f3cios em Hartford, Connecticut<\/h2>\n\n\n\n<p>Further impacting the development of Greater Hartford is its location vis-\u00e0-vis other regional cities. The <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/testes-de-locais-centrais-na-cidade-de-nova-york\/\" title=\"Testes de locais centrais na cidade de Nova York: benef\u00edcios para testes de produtos\"  data-wpil-monitor-id=\"8515\">city is located<\/a> inland, halfway between New York (2 hour drive) and Boston (1 \u00bd hours). Development is also influenced by population. Hartford\u2019s population is 124,570, and its surrounding areas include an even larger population of 3.4 million state-wide, and 1.6 million in the Knowledge Corridor from Hartford to Western Massachusetts. Below is a list of competitor cities with their corresponding estimated populations, as of 2006:<\/p>\n\n\n\n<p>Para se tornar um destino de primeira linha, a localiza\u00e7\u00e3o central e a facilidade de transporte s\u00e3o cruciais. Hartford tomou medidas no sentido da conectividade ferrovi\u00e1ria, ligando-se a Springfield e \u00e0 cidade de Nova Iorque, mas tomar novas medidas para melhorar a infra-estrutura ferrovi\u00e1ria tornar-se-\u00e1 ainda mais importante nos pr\u00f3ximos anos. O aumento do tr\u00e1fego ferrovi\u00e1rio, do volume de passageiros, da infra-estrutura ferrovi\u00e1ria e dos subs\u00eddios federais pode ajudar a impulsionar as oportunidades econ\u00f3micas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crescimento dos neg\u00f3cios em Connecticut<\/h2>\n\n\n\n<p>A cidade de Hartford e a regi\u00e3o oferecem produtividade atraente da for\u00e7a de trabalho, acessibilidade, n\u00edveis de renda, tecnologia, educa\u00e7\u00e3o, artes e patrim\u00f4nio. A pr\u00f3pria Hartford oferece comunica\u00e7\u00f5es, infraestrutura, parques e trilhas naturais, assist\u00eancia m\u00e9dica, seguran\u00e7a p\u00fablica e comodidades.<\/p>\n\n\n\n<p>Connecticut\u2019s economy has seen job growth and was supported by the expansion of the global economy and favorable economic incentives and conditions.\u00a0 GDP in 2017 was growing and was estimated at $260 billion, larger than the GDP of many nations in the world.\u00a0 In particular, the economy experienced notable job growth across manufacturing, <a href=\"https:\/\/www.sisinternational.com\/pt\/aumento-no-setor-de-educacao-durante-a-recessao\/\" title=\"Aumento do setor educacional durante a recess\u00e3o\"  data-wpil-monitor-id=\"8512\">educational services and exports sectors<\/a>. Connecticut businesses have benefited from assistance services including financing, regulatory and location assistance from local organizations like the Hartford Economic Development Corporation, MetroHartford Alliance, Capital City Economic Development Authority (CCEDA), and the Community Economic Development fund and the Greater Hartford Business Development Center, Inc (GHBDC), among many others, which seek to promote local business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades de marketing de destino<\/h2>\n\n\n\n<p>One function of Destination Marketing Organizations (DMOs) is to facilitate <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-industrial\/\" title=\"Pesquisa e Estrat\u00e9gia de Mercado Industrial\"  data-wpil-monitor-id=\"8510\">industry access to market<\/a> intelligence and to make certain that operators understand their markets (existing and emerging). One new source of market intelligence arising from peer to peer communication over the internet comes in the form of blogs. How useful these blogs will be to DMO\u2019s is still highly unknown, but one could surmise that as the internet penetrates more and more households around the globe, \u201ce-strategies\u201d will become more effective and the reliability of information will duly increase.<\/p>\n\n\n\n<p>Normalmente, as seguintes atividades de lazer s\u00e3o importantes para os planejadores de eventos ao considerar um local:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Golfe<\/li>\n\n\n\n<li>Spa<\/li>\n\n\n\n<li>Ciclismo<\/li>\n\n\n\n<li>Eventos black-tie<\/li>\n\n\n\n<li>Cassinos<\/li>\n\n\n\n<li>Vida noturna<\/li>\n\n\n\n<li>Cervejarias e vinhedos<\/li>\n\n\n\n<li>Excurs\u00f5es (com transporte inferior a 1 hora)<\/li>\n\n\n\n<li>Atividades \u00e0 beira-mar, Esportes aqu\u00e1ticos<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, os principais fatores que impactam a escolha de um centro de conven\u00e7\u00f5es incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Pre\u00e7o geral<\/li>\n\n\n\n<li>Pre\u00e7o para participantes<\/li>\n\n\n\n<li>Transporte (diretividade e facilidade de uso)<\/li>\n\n\n\n<li>Proximidade geogr\u00e1fica<\/li>\n\n\n\n<li>Imagem e reputa\u00e7\u00e3o da cidade<\/li>\n\n\n\n<li>Quality of <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-em-hotelaria-e-turismo-em-viagens\/consultoria-de-marketing-para-restaurantes-de-hoteis\/\" title=\"Consultoria de Marketing em Restaurantes Hoteleiros\"  data-wpil-monitor-id=\"8511\">hotels and restaurants<\/a> (Number of Zagat or Michelin rated)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades e atra\u00e7\u00f5es de Hartford<\/h2>\n\n\n\n<p>V\u00e1rias empresas Fortune 500 est\u00e3o sediadas em Hartford, incluindo United Technologies Corporation, The Hartford Financial Services Group, Aetna Inc e Northeast Utilities. Hartford foi considerada \u201ca capital mundial dos seguros\u201d, dada a elevada concentra\u00e7\u00e3o de empresas de seguros que incluem Aetna, ING, Lincoln Life, Uniprise, MetLife, Travellers, The Phoenix Companies, Mass Mutual e Prudential Financial Services.<\/p>\n\n\n\n<p>Furthermore, the region offers fine and diverse cuisines from every continent. The quality of restaurants is notable given that Hartford possesses more than 30 independently owned four-star restaurants. Redevelopment of Greater Hartford has spurred further expansion of <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-otimizacao-de-cardapio-de-comida-de-restaurante\/\" title=\"Pesquisa de mercado de otimiza\u00e7\u00e3o de card\u00e1pio de restaurantes e comidas\"  data-wpil-monitor-id=\"8514\">restaurants and food<\/a> enterprises with approximately 16 new restaurants and food outlets opening since January 2004.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crescentes ind\u00fastrias do conhecimento em Connecticut<\/h2>\n\n\n\n<p>A regi\u00e3o abriga o \u201cCorredor do Conhecimento\u201d, composto por 32 institui\u00e7\u00f5es de ensino superior e 120 mil estudantes. O sistema educacional de Connecticut \u00e9 aclamado nacionalmente, com resultados de testes padronizados que colocam os alunos de Connecticut em primeiro lugar em matem\u00e1tica, reda\u00e7\u00e3o e leitura. A pr\u00f3pria Hartford abriga dois dos 100 melhores hospitais do pa\u00eds, o Hartford Hospital e o St. Francis Hospital and Medical Center.<\/p>\n\n\n\n<p>Among other North American cities, Hartford ranks highly in the richness of art and cultural institutions with approximately 200 arts, cultural, and heritage organizations. Supporting this culture is Hartford\u2019s hosting of the 10th-largest United Arts Fund. Key attractions include the Bushnell Center for the Performing Arts, the Connecticut Opera, the Hartford Civic Center, the Hartford Symphony Orchestra, and the New England Dodge Music Center, a 25,000-seat indoor-outdoor theater showcasing the best in rock, pop and country music. Throughout the year, major festivals in Hartford include the Connecticut African-American Day Parade, Connecticut Veterans Day Parade, First Night Hartford, Greater Hartford Festival of Jazz, Greater Hartford Marathon, Travelers Championship (PGA), Hartford Vintage Base Ball Invitational, Hartford Gay Pride, Puerto Rican Day Parade, Riverfest, Talcott Mountain Music Festival, and a Taste of Hartford.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades de Turismo<\/h2>\n\n\n\n<p>Moradores e visitantes t\u00eam acesso a dois dos maiores cassinos do mundo, Foxwoods e Mohegan Sun, localizados perto de Hartford. Hartford e a regi\u00e3o circundante t\u00eam uma variedade de locais de compras, como Westfarms Mall, The Shoppes at Buckland Hills, Evergreen Walk, The Shoppes at Farmington Valley e Blue Back Square.<\/p>\n\n\n\n<p>The geographic landscape presents residents and visitors of Hartford with numerous recreational attractions. Hartford is located south of New England\u2019s highest mountains, which bestow opportunities for skiing and hiking. Outdoor recreation choices include canoeing, tubing, horseback riding, cycling, mountain biking, jogging, hot air ballooning, and golf on more than 20 courses. Downtown Hartford is decorated with an attractive waterfront, with a riverfront plaza, parks, picnic areas, and entertainment venues, boathouses and riverboats. Past events using this riverfront have included rowing competitions, the Riverfront Dragon Boat Races &amp; Asian Festival, jazz and blues festivals, national bass fishing tournaments, and the annual July 4th Riverfest.<\/p>\n\n\n\n<p>The region boasts uncommon attractions, including the Basketball Hall of Fame, 14 local vineyards, Dinosaur State Park, Gillette Castle, Lake Compounce Amusement Park, Mystic Aquarium and Institute for Exploration, Mystic Seaport, and the New Britain Museum of American Art. Indeed, Hartford hosts several influential sporting events. In 2004, for the first time ever, the University of Connecticut won the NCAA Men\u2019s and Women\u2019s Basketball Championships. In hockey, the Hartford Wolf Pack made the final in the AHL Playoff games in 2004. Rentschler Field, part of Hartford\u2019s redevelopment strategy, is home to the University of Connecticut\u2019s Division IA football team and hosts international soccer and rugby matches.<strong><br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Atrair investimento e turismo para Hartford<strong><br><\/strong><\/h2>\n\n\n\n<p>Hartford tem in\u00fameras oportunidades de crescimento. Algumas estrat\u00e9gias para crescimento incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Influencing public policy to reduce the <a href=\"https:\/\/www.sisinternational.com\/pt\/ser-verde-melhora-o-desempenho-da-recessao\/\" title=\"Como cortar custos no seu neg\u00f3cio\"  data-wpil-monitor-id=\"8513\">cost of doing business<\/a> in Hartford<\/li>\n\n\n\n<li>Construindo um sistema de apoio mais forte para empreendedores<\/li>\n\n\n\n<li>Estabelecer programas inovadores para melhorar o sistema de ensino p\u00fablico e tornar Hartford competitivo globalmente<\/li>\n\n\n\n<li>Desenvolvimento de habita\u00e7\u00e3o acess\u00edvel em toda a regi\u00e3o<\/li>\n\n\n\n<li>Fortalecer os esfor\u00e7os de marketing para criar uma marca reconhecida nacionalmente<\/li>\n\n\n\n<li>Expanding efforts to attract and retain talented 22-39-year-old professionals<\/li>\n\n\n\n<li>Conectando Hartford por meio de sistemas de transporte regional com Nova York, Springfield e New Haven<\/li>\n\n\n\n<li>Expanding retail, recreational, and entertainment venues, and other revitalization of downtown area<\/li>\n\n\n\n<li>Increasing the number of ready-to-build sites available to businesses<\/li>\n\n\n\n<li>Expans\u00e3o de voos diretos para outras cidades americanas e europeias<\/li>\n<\/ul>\n\n\n\n<p>Hartford j\u00e1 embarcou em v\u00e1rios destes objectivos. Na verdade, o n\u00edvel de educa\u00e7\u00e3o, a produtividade da for\u00e7a de trabalho e o desenvolvimento de Adriaen em Landing falam muito sobre o esfor\u00e7o actual que est\u00e1 a ser feito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Market Research in Hartford, Connecticut<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/dados-de-treinamento-pesquisa-de-mercado\/\" title=\"Pesquisa de mercado de dados de treinamento\"  data-wpil-monitor-id=\"8508\">Market Research provides data<\/a>, strategies, and insights on consumers and business decision makers.\u00a0 We conduct Qualitative, Quantitative and Strategy Research.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/grupos-de-foco\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\"  data-wpil-monitor-id=\"8509\">Grupos de foco<\/a> and Customer Interviews can provide valuable insight for new product launches.\u00a0 Strategy Research can uncover opportunities in expanding to the market.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra novas oportunidades no mercado da Grande Hartford Connecticut.<\/p>","protected":false},"author":1,"featured_media":66522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=11920"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11920\/revisions"}],"predecessor-version":[{"id":81424,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/posts\/11920\/revisions\/81424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/66522"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=11920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/categories?post=11920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/tags?post=11920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}