{"id":55806,"date":"2025-01-27T23:25:01","date_gmt":"2025-01-28T04:25:01","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=55806"},"modified":"2026-07-31T19:09:36","modified_gmt":"2026-07-31T23:09:36","slug":"non-profit-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/non-profit-market-research\/","title":{"rendered":"Pesquisa de mercado sem fins lucrativos"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>Non Profit Market Research<\/strong><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4698716d\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" class=\"gb-image gb-image-4698716d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Nonprofit-market-research.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Nonprofit market research\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Nonprofit-market-research.jpg 1672w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Nonprofit-market-research-300x169.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Nonprofit-market-research-1024x576.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Nonprofit-market-research-768x432.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Nonprofit-market-research-1536x864.jpg 1536w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2026\/07\/Nonprofit-market-research-18x10.jpg 18w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Nonprofit market research separates SaaS vendors that scale in the sector from those that stall after the first hundred logos. The mission-driven buyer looks like a mid-market commercial customer on paper. In practice, the purchase committee, funding cycle, and success metrics operate on entirely different logic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vendors that treat nonprofit accounts as discounted commercial deals see net revenue retention collapse after year two. Vendors that build the segment on evidence, not analogy, compound. The difference sits in the research.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-4de38b503d4b3676c3235855ce4c59ca is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-e0e8c65a8533aec71ff956e40f9b318f\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#why-non-profit-market-research-is-crucial\">Why Non Profit Market Research is Crucial<\/a><\/li><li class=\"\"><a href=\"#key-areas-of-non-profit-market-research\">Key Areas of Non Profit Market Research<\/a><\/li><li class=\"\"><a href=\"#the-role-of-data-in-non-profit-market-research\">What Nonprofit CRM Competitive Intelligence Actually Reveals<\/a><\/li><li class=\"\"><a href=\"#strategies-to-maximize-the-value-of-non-profit-market-research\">Nonprofit Technology Adoption Research That Predicts Retention<\/a><\/li><li class=\"\"><a href=\"#key-technology-purchase-drivers-for-nonprofit-leaders\">Key Technology Purchase Drivers for Nonprofit Leaders<\/a><\/li><li class=\"\"><a href=\"#the-future-of-non-profit-market-research\">The Future of Non Profit Market Research<\/a><\/li><li class=\"\"><a href=\"#fa-qs\">FAQs<\/a><\/li><li class=\"\"><a href=\"#what-is-non-profit-market-research\">What is non profit market research?<\/a><\/li><li class=\"\"><a href=\"#our-facility-location-in-new-york\">Our Facility Location in New York<\/a><\/li><li class=\"\"><a href=\"#about-sis-international\">About SIS International<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"why-non-profit-market-research-is-crucial\" class=\"wp-block-heading\"><b>Why Non Profit Market Research is Crucial<\/b><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1e2012b5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1e2012b5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-2-1.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Non profit (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-2-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-2-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-2-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-2-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Non-profit-2-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Running a nonprofit is a delicate balancing act. You need to connect with donors, serve communities, and stay true to your mission\u2014all while operating within tight budgets. Without non profit market research, it\u2019s like sailing without a compass \u2013 and research provides the insights nonprofits need to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify and understand their target audiences.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Optimize fundraising strategies.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Measure the effectiveness of programs and campaigns.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Communicate their impact with clarity and confidence.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Take, for instance, a nonprofit we partnered with last year. They were struggling to retain donors and couldn\u2019t pinpoint why. Through in-depth donor surveys, we uncovered that 41% of their contributors wanted more transparency about how their funds were used. Implementing a detailed reporting system boosted donor retention by 34% in just five months.<\/span><\/p>\n\n\n\n<h2 id=\"key-areas-of-non-profit-market-research\" class=\"wp-block-heading\"><b>Key Areas of Non Profit Market Research<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Audience Research<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Do you know who supports your cause? Audience research helps nonprofits understand the demographics, preferences, and motivations of their donors, volunteers, and beneficiaries.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>2. Campaign Effectiveness<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Every campaign needs measurable results. Research evaluates what works and what doesn\u2019t, ensuring that resources are allocated effectively.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3. Competitive Benchmarking<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Understanding what similar organizations are doing can provide valuable insights and identify gaps in your strategy. One environmental nonprofit we worked with used benchmarking to discover that their peer organizations were far ahead in digital outreach.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>4. Impact Assessment<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nonprofits often struggle to quantify their impact. Research methods like surveys, interviews, and data analysis provide tangible evidence of success, which can be shared with stakeholders and donors.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - Nonprofit Fundraising Channels -->\n<div id=\"sisNPWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; font-size:clamp(18px,2.4vw,26px); line-height:1.3; margin:0 0 6px 0; color:#073f64; font-weight:700;\">\n    Where Nonprofits Raise Their Money\n  <\/h3>\n  <p style=\"text-align:center; font-size:clamp(12px,1.4vw,15px); margin:0 auto 10px auto; max-width:680px; color:#216896;\">\n    Fundraising channels compared by how many donors they reach, how fast they are growing, and how much they raise\n  <\/p>\n  <p style=\"text-align:center; font-size:clamp(11px,1.2vw,12px); margin:0 auto 20px auto; max-width:560px; color:#5c7a8c; font-style:italic;\">\n    Bubble size reflects the relative revenue each channel brings in\n  <\/p>\n\n  <div style=\"width:100%; max-width:760px; margin:0 auto; box-sizing:border-box;\">\n    <svg id=\"sisNPSvg\" viewBox=\"0 0 720 460\" width=\"100%\" height=\"auto\" preserveAspectRatio=\"xMidYMid meet\" style=\"display:block; overflow:visible;\" role=\"img\" aria-label=\"Bubble chart of nonprofit fundraising channels\">\n      <g id=\"npGrid\"><\/g>\n      <g id=\"npAxisTitles\"><\/g>\n      <g id=\"npBubbles\"><\/g>\n    <\/svg>\n  <\/div>\n\n  <!-- TOOLTIP -->\n  <div id=\"sisNPTip\" style=\"position:absolute; pointer-events:none; opacity:0; transition:opacity .12s ease; background:#073f64; color:#ffffff; padding:9px 12px; border-radius:6px; font-size:13px; line-height:1.4; max-width:250px; box-shadow:0 4px 14px rgba(7,63,100,.35); z-index:20; transform:translate(-50%,-116%); text-align:center;\"><\/div>\n\n  <!-- SOURCES -->\n  <p style=\"font-size:clamp(10px,1.1vw,12px); color:#5c7a8c; line-height:1.5; margin:20px 0 0 0; text-align:left;\">\n    Source 1: <a href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/online-fundraising-statistics-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">Nonprofit Fundraising Channel Benchmarks<\/a><br>\n    Source 2: <a href=\"https:\/\/www.sisinternational.com\/non-profit-market-research\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">SIS International Nonprofit Market Research<\/a><br>\n    <span style=\"font-style:italic;\">Positions are approximate, drawn from published fundraising benchmarks. 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}\n\n    document.addEventListener('touchstart',function(e){ if(!svg.contains(e.target)){ for(var i=0;i<items.length;i++){ items[i].off(); } } },{passive:true});\n  })();\n  <\/script>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"the-role-of-data-in-non-profit-market-research\" class=\"wp-block-heading\">What Nonprofit CRM Competitive Intelligence Actually Reveals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The nonprofit technology platform ecosystem mapping exercise most vendors run is too shallow. Naming Salesforce Nonprofit Cloud, Blackbaud Raiser's Edge NXT, Bonterra, Neon One, and Bloomerang as competitors is table stakes. The intelligence that moves win rates sits one layer down: which implementation partners each platform relies on, which chart-of-accounts structures each supports natively, and which grant management workflows require third-party bolt-ons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nonprofit CRM competitive intelligence has to answer a specific question. When a $15M human services organization replaces a legacy database, what are the three shortlists that actually form, and what breaks each shortlist? The answer is rarely feature parity. It is usually implementation partner availability in the buyer's region, data migration risk from a decade of custom fields, and the board treasurer's comfort with the finance module.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Three-Committee Rule<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nonprofit software purchases involve three committees the vendor rarely sees on the org chart: the program leadership committee that defines requirements, the finance and audit committee that approves capital expense, and the board technology subcommittee that validates vendor viability. Win\/loss analysis for nonprofit software that only interviews the primary contact misses two-thirds of the decision. Structured post-decision interviews with all three groups surface the actual objection patterns.<\/p>\n\n\n\n<h2 id=\"strategies-to-maximize-the-value-of-non-profit-market-research\" class=\"wp-block-heading\">Nonprofit Technology Adoption Research That Predicts Retention<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Product-led growth metrics translate imperfectly to the nonprofit segment. Free trial conversion is low because evaluation cycles stretch across grant reporting periods. What predicts expansion is depth of adoption within the first 180 days: number of workflows migrated off spreadsheets, percentage of gift processing running through the platform, and whether program staff use the system without prompting from the executive director.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Measuring net revenue retention for nonprofit customers requires cohorting by funding model. Organizations dependent on individual giving expand differently than those dependent on government contracts or foundation grants. A single blended NRR figure hides the fact that the government-funded cohort may be shrinking while the individual-giving cohort compensates. This distinction matters when a vendor is projecting three-year revenue to a board or an acquirer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- SIS International Research - Where Each Fundraising Dollar Goes -->\n<div id=\"sisWFWrap\" style=\"position:relative; width:100%; max-width:100%; box-sizing:border-box; margin:0 auto; padding:0; font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif; color:#073f64;\">\n\n  <h3 style=\"text-align:center; font-size:clamp(18px,2.4vw,26px); line-height:1.3; margin:0 0 6px 0; color:#073f64; font-weight:700;\">\n    Where Each Fundraising Dollar Goes\n  <\/h3>\n  <p style=\"text-align:center; font-size:clamp(12px,1.4vw,15px); margin:0 auto 24px auto; max-width:680px; color:#216896;\">\n    How a well run nonprofit turns every dollar raised into mission delivery, after the cost of raising and managing it\n  <\/p>\n\n  <div style=\"width:100%; max-width:720px; margin:0 auto; box-sizing:border-box;\">\n    <svg id=\"sisWFSvg\" viewBox=\"0 0 700 420\" width=\"100%\" height=\"auto\" preserveAspectRatio=\"xMidYMid meet\" style=\"display:block; overflow:visible;\" role=\"img\" aria-label=\"Waterfall chart of nonprofit spending per dollar raised\">\n      <g id=\"wfGrid\"><\/g>\n      <g id=\"wfBars\"><\/g>\n      <g id=\"wfLabels\"><\/g>\n    <\/svg>\n  <\/div>\n\n  <!-- TOOLTIP -->\n  <div id=\"sisWFTip\" style=\"position:absolute; pointer-events:none; opacity:0; transition:opacity .12s ease; background:#073f64; color:#ffffff; padding:9px 12px; border-radius:6px; font-size:13px; line-height:1.4; max-width:240px; box-shadow:0 4px 14px rgba(7,63,100,.35); z-index:20; transform:translate(-50%,-116%); text-align:center;\"><\/div>\n\n  <!-- SOURCES -->\n  <p style=\"font-size:clamp(10px,1.1vw,12px); color:#5c7a8c; line-height:1.5; margin:20px 0 0 0; text-align:left;\">\n    Source 1: <a href=\"https:\/\/www.charitynavigator.org\/about-us\/our-methodology\/rating-methodologies\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">Nonprofit Spending Efficiency Benchmarks<\/a><br>\n    Source 2: <a href=\"https:\/\/www.sisinternational.com\/non-profit-market-research\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#216896; text-decoration:underline;\">SIS International Nonprofit Market Research<\/a><br>\n    <span style=\"font-style:italic;\">Figures are representative benchmarks for an efficient nonprofit. 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io.disconnect(); } }); },{threshold:0.2});\n      io.observe(svg);\n    } else { animate(); }\n\n    document.addEventListener('touchstart',function(e){ if(!svg.contains(e.target)){ for(var i=0;i<items.length;i++){ if(items[i].off) items[i].off(); } } },{passive:true});\n  })();\n  <\/script>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"key-technology-purchase-drivers-for-nonprofit-leaders\" class=\"wp-block-heading\">Key Technology Purchase Drivers for Nonprofit Leaders<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The nonprofit CxO pain points with fundraising software cluster in four areas: donor data fragmentation across events, online giving, and major gifts; inability to produce funder-ready outcome reports without manual assembly; staff turnover that erases institutional knowledge of custom configurations; and board pressure to demonstrate technology ROI in a sector that resists overhead spending.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vendors that address the fourth pain point directly, by providing benchmarking data the executive director can bring to the board, win disproportionately. This is a research product, not a feature. It requires the vendor to invest in ongoing primary research across its installed base and publish sector benchmarks that give buyers cover for the investment.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Nonprofit Segment<\/th><th class=\"has-text-align-left\" data-align=\"left\">Primary Purchase Trigger<\/th><th class=\"has-text-align-left\" data-align=\"left\">Dominant Pricing Sensitivity<\/th><th class=\"has-text-align-left\" data-align=\"left\">Retention Predictor<\/th><\/tr><\/thead><tbody><tr><td>Higher Education Advancement<\/td><td>Capital campaign launch<\/td><td>Per-record scaling<\/td><td>Alumni engagement depth<\/td><\/tr><tr><td>Human Services (Government-Funded)<\/td><td>Federal reporting mandate<\/td><td>Case-managed budget lines<\/td><td>Grant compliance workflow use<\/td><\/tr><tr><td>Healthcare Foundations<\/td><td>Health system integration<\/td><td>Bundled with EHR spend<\/td><td>Grateful patient program adoption<\/td><\/tr><tr><td>Faith-Based Organizations<\/td><td>Generational leadership change<\/td><td>Congregation size tiers<\/td><td>Recurring giving conversion<\/td><\/tr><tr><td>Arts and Culture<\/td><td>Post-campaign donor stewardship gap<\/td><td>Membership-model alignment<\/td><td>Event-to-annual-fund conversion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Source<\/strong>: SIS International Research<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    \n    \n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            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       }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research2@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"the-future-of-non-profit-market-research\" class=\"wp-block-heading\"><b>The Future of Non Profit Market Research<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The nonprofit landscape is constantly evolving, with new challenges and opportunities emerging daily. Trends like digital transformation, increased focus on sustainability, and changing donor expectations will shape the future of the sector. So, nonprofits that embrace non profit market research will be better equipped to navigate these changes and amplify their impact.<\/span><\/p>\n\n\n\n<h2 id=\"fa-qs\" class=\"wp-block-heading\"><b>FAQs<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"what-is-non-profit-market-research\" class=\"wp-block-heading\"><b>What is non profit market research?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Non profit market research analyzes data to help nonprofits better understand their audiences, measure the impact of their programs, and optimize their strategies to achieve their missions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Why is market research important for nonprofits?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Market research helps nonprofits connect with donors, engage their communities, and allocate resources effectively. It provides data-driven insights that guide decision-making and demonstrate transparency to stakeholders.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>What methods are used in non profit market research?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Common methods include surveys, focus groups, in-depth interviews, data analysis, and social media analytics. Advanced techniques like impact assessments and donor behavior modeling are also used.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>How does market research improve fundraising efforts?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Research identifies donor preferences, motivations, and behaviors, enabling nonprofits to create targeted campaigns that resonate with their supporters and improve fundraising outcomes.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Why choose SIS International Research for non profit market research?<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS brings decades of expertise, a global perspective, and cutting-edge methodologies to deliver actionable insights. We partner with nonprofits to amplify their impact and achieve their goals.<\/span><\/p>\n\n\n\n<h2 id=\"our-facility-location-in-new-york\" class=\"wp-block-heading\">Our Facility Location in New York<\/h2>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Floor 2, New York, NY 10010&nbsp; T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\"><span style=\"font-weight: 400;\">About SIS International<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/about-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contact us<\/span><\/a><span style=\"font-weight: 400;\"> for your next Market Research project.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Non Profit Market Research &nbsp; Nonprofit market research separates SaaS vendors that scale in the sector from those that stall after the first hundred logos. The mission-driven buyer looks like a mid-market commercial customer on paper. In practice, the purchase committee, funding cycle, and success metrics operate on entirely different logic. Vendors that treat nonprofit &#8230; <a title=\"Pesquisa de mercado sem fins lucrativos\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/pt\/non-profit-market-research\/\" aria-label=\"Read more about Non Profit Market Research\">Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":74207,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-55806","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/55806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=55806"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/55806\/revisions"}],"predecessor-version":[{"id":74419,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/55806\/revisions\/74419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/74207"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=55806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}