{"id":50194,"date":"2024-06-17T18:47:57","date_gmt":"2024-06-17T22:47:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=50194"},"modified":"2025-07-13T22:07:03","modified_gmt":"2025-07-14T02:07:03","slug":"percepcoes-dos-clientes","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solutions\/customer-insights\/","title":{"rendered":"Percep\u00e7\u00f5es dos clientes"},"content":{"rendered":"<div class=\"gb-container gb-container-a76c6499\">\n<div class=\"gb-container gb-container-ec28d069\">\n\n<h2 style=\"background: linear-gradient(to right, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); background: -webkit-linear-gradient(left, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; font-size: 2.5rem; font-weight: 700; line-height: 1.2; display: inline-block; margin: 0;\">Informa\u00e7\u00f5es do cliente SIS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Understanding your customers is the bedrock of any successful business strategy<\/strong>&#8230; But what exactly are customer insights, and why should businesses care?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os insights do cliente s\u00e3o entendimentos e interpreta\u00e7\u00f5es profundas dos comportamentos, necessidades e prefer\u00eancias do consumidor. Eles v\u00e3o al\u00e9m dos dados b\u00e1sicos para revelar as motiva\u00e7\u00f5es por tr\u00e1s das quais os clientes tomam certas decis\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why customer insights help businesses to create more personalized and effective strategies.that deeply understand what drives customer behavior.<\/p>\n\n<\/div>\n<div class=\"gb-shapes\"><div class=\"gb-shape gb-shape-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1200 360\" preserveaspectratio=\"none\"><path d=\"M1200 360H0V0l1200 348z\"\/><\/svg><\/div><\/div><\/div>\n\n<div class=\"gb-container gb-container-2a916115\">\n\n<h2 class=\"wp-block-heading\"><strong>Como a SIS International Research utiliza as percep\u00e7\u00f5es do cliente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use various methods to gather customer insights, including surveys, focus groups, and social media analysis. They provide clients with detailed reports and actionable recommendations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">You can get information about Customer &amp; Customer Insights for all sectors from our articles below or <strong>contact us today<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a9ef5061 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14253 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/consumer-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg\" class=\"gb-image-b7842d0a\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/consumer-market-research\/\">Servi\u00e7os de pesquisa de mercado para o consumidor, visando decis\u00f5es de neg\u00f3cios mais inteligentes.<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">A Consumer Research fornece percep\u00e7\u00f5es, dados e estrat\u00e9gias sobre o comportamento, as necessidades e as atitudes do comprador. <\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46987 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/new-customer-segment-development\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg\" class=\"gb-image-b7842d0a\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/new-customer-segment-development\/\">Desenvolvimento de novos segmentos de clientes<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">O desenvolvimento de novos segmentos de clientes identifica e visa mercados ou dados demogr\u00e1ficos anteriormente inexplorados para os produtos ou servi\u00e7os de uma empresa.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46852 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/brand-marketing-toolkit-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/brand-marketing-toolkit-market-research\/\">Kit de ferramentas de marketing de marca Pesquisa de mercado<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">A pesquisa de mercado do kit de ferramentas de marketing de marca envolve a an\u00e1lise de ferramentas, estrat\u00e9gias e t\u00e1ticas para promover a marca de forma eficaz.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46819 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/customer-retention-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg\" class=\"gb-image-b7842d0a\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/customer-retention-market-research\/\">Pesquisa de mercado sobre reten\u00e7\u00e3o de clientes<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">A pesquisa de mercado sobre reten\u00e7\u00e3o de clientes tem como objetivo entender o que influencia a fidelidade do cliente e identificar estrat\u00e9gias para aumentar as taxas de reten\u00e7\u00e3o.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46822 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/customer-lifetime-value-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/customer-lifetime-value-market-research\/\">Pesquisa de mercado sobre o valor da vida \u00fatil do cliente<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">A pesquisa de mercado sobre o valor da vida \u00fatil do cliente mede o valor total que um cliente traz para uma empresa ao longo de sua vida \u00fatil.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-16318 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/focus-group-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8.jpg\" class=\"gb-image-b7842d0a\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/focus-group-market-research\/\">Pesquisa de mercado com grupo focal<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Oferecemos recrutamento de respondentes para grupos de foco, entrevistas aprofundadas e pesquisa qualitativa on-line.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14660 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/qualitative-quantitative-research-solutions\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8.jpg\" class=\"gb-image-b7842d0a\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/qualitative-quantitative-research-solutions\/\">Solu\u00e7\u00f5es de pesquisa qualitativa e quantitativa<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">A SIS ajuda as empresas a entender um cen\u00e1rio de neg\u00f3cios din\u00e2mico e global com solu\u00e7\u00f5es de pesquisa de mercado qualitativa e quantitativa.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14650 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/branding-and-customer-research-solutions\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5.jpg\" class=\"gb-image-b7842d0a\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/branding-and-customer-research-solutions\/\">Solu\u00e7\u00f5es de pesquisa de marca e de clientes<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Estabelecer uma identidade de marca exclusiva \u00e9 essencial.  Fornecemos percep\u00e7\u00f5es, ferramentas e estrat\u00e9gias para construir sua marca.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14255 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/consumer-packaged-goods-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/consumer-packaged-goods-research\/\">Pesquisa de bens de consumo embalados<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Saiba mais sobre a pesquisa de bens de consumo embalados e como aumentar os lucros e o desempenho dos neg\u00f3cios.<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>SIS Customer Insights Understanding your customers is the bedrock of any successful business strategy&#8230; But what exactly are customer insights, and why should businesses care? Customer insights are the deep understandings and interpretations of consumer behaviors, needs, and preferences. They go beyond basic data to reveal the motivations behind why customers make certain decisions. That&#8217;s &#8230; <a title=\"Percep\u00e7\u00f5es dos clientes\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/customer-insights\/\" aria-label=\"Read more about Customer Insights\">Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-50194","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/50194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=50194"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/50194\/revisions"}],"predecessor-version":[{"id":61494,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/50194\/revisions\/61494"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14457"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=50194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}