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.pas-card{padding:30px}.solution-container{flex-direction:column}.solution-title-wrapper{padding-left:1.5rem}.future-item{padding-left:0;padding-top:3.5rem}.futuristic-list::before{left:24px;top:0;bottom:0}.future-node{top:0;left:0;transform:none}.future-item:hover .future-node{transform:scale(1.1)}.future-item:hover .future-content{transform:translateY(-5px)}}\n @media(min-width:992px){.solution-container{flex-direction:row;align-items:flex-start;gap:6rem}}\n <\/style>\n<\/head>\n<body>\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Revenue & Sales Intelligence<\/div>\n <h1 class=\"sis-hero-title\">Sales Growth Consulting That Diagnoses the Funnel from the Buyer’s Side<\/h1>\n <p class=\"sis-hero-subheading\">\n Sales operations dashboards measure activity: calls made, proposals sent, pipeline value. They do not measure why qualified prospects go dark after the demo, why the competitor wins on deals your team should close, or where pricing concessions are leaking margin. SIS International interviews the buyers who evaluated your product, the prospects who chose a competitor, and the accounts that churned to produce the evidence sales leadership needs to fix the revenue engine, not just monitor it.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-3.jpg\"\n alt=\"Sales growth consulting: buyer interview for win\/loss analysis and funnel optimization\"\n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n <div class=\"header\">\n <span class=\"badge\">Where We Operate<\/span>\n <h2>Six Research Lanes for <span>Sales and Revenue Leaders<\/span><\/h2>\n <\/div>\n <div class=\"bento-grid\">\n <div class=\"card\">\n <h3>Win\/Loss Buyer Interviews<\/h3>\n <p>SIS interviews 15-20 prospects per quarter who evaluated your product: deals you won and deals you lost. Each interview reconstructs the full evaluation process from the buyer’s perspective: how they built the shortlist, which criteria mattered most, when the deal tilted, and what the winning vendor did that yours did not. HubSpot and Gong both run structured win\/loss programs because CRM disposition data shows “lost to competitor” without explaining whether the loss was driven by price, product, the SE relationship, or the buyer’s inability to build internal consensus. SIS isolates the actual cause.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Sales Funnel Diagnostic and Conversion Analysis<\/h3>\n <p>SIS audits your sales funnel stage by stage, combining internal pipeline data analysis with external buyer interviews at each conversion point. We identify where qualified leads stall and why: demo-to-proposal drop-off, proposal-to-negotiation gaps, and negotiation-to-close failures each have different root causes. A B2B services company discovered through SIS funnel research that their demo-to-proposal conversion was 40% below benchmark not because of the demo quality but because the sales rep waited an average of 8 days to send the proposal. The competitor who won those deals sent proposals within 48 hours.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Competitive Pricing and Positioning Intelligence<\/h3>\n <p>SIS interviews buyers who evaluated both your product and a named competitor to document how pricing was compared, where discounting occurred, and what value framing justified the winning price. We also interview channel partners and resellers to map competitor discount structures, bundling strategies, and promotional timing. A manufacturing equipment company used SIS pricing research to discover that their competitor was not winning on list price but on a financing structure that reduced the buyer’s upfront capital commitment. The pricing was comparable. The payment terms were not.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Target Account Profiling and ICP Research<\/h3>\n <p>SIS interviews your best customers and highest-value closed-won accounts to reverse-engineer your ideal customer profile from actual buying behavior, not CRM firmographic filters. We document the organizational triggers that created the buying event, the decision-maker hierarchy, the evaluation timeline, and the budget source. A cybersecurity vendor used SIS ICP research to discover that their highest-LTV accounts shared a specific trigger: a failed SOC 2 audit that created urgency the sales team could not replicate through outbound prospecting alone. The outbound motion was restructured around the audit trigger.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Channel and Partner Effectiveness Research<\/h3>\n <p>SIS interviews channel partners, distributors, resellers, and their end customers to assess channel performance: which partners generate revenue versus which consume sales engineering resources without closing. We document partner-level close rates, average deal size, customer satisfaction with the partner experience, and competitive portfolio conflicts. Cisco and Microsoft both invest in channel effectiveness research because partner-sourced pipeline volume does not equal partner-sourced revenue quality. SIS separates the productive partners from the ones generating pipeline that never converts.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Sales Enablement Content and Messaging Testing<\/h3>\n <p>SIS tests sales decks, battle cards, case studies, and ROI calculators with actual buyers and evaluators to determine which content influences the decision and which gets ignored. We run A\/B concept tests on value propositions and competitive positioning statements with recruited decision-makers who match your target buyer profile. A SaaS company discovered through SIS messaging research that the ROI calculator their sales team presented in every enterprise demo was not influencing the buying decision. The buyer’s procurement team used their own internal model. The sales time spent on ROI presentation was reallocated to technical proof-of-concept, which was the actual decision driver.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"sis-pas-widget\">\n <div class=\"pas-container\">\n <div class=\"pas-header animate-on-scroll\">\n <div class=\"tech-badge\">\n <span class=\"live-dot\"><\/span> REVENUE DIAGNOSTICS\n <\/div>\n <h2>Three Revenue Leaks That CRM Dashboards Cannot Detect<\/h2>\n <\/div>\n <div class=\"cards-wrapper\">\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 01 \/\/<\/div>\n <div class=\"card-sub-kicker\">CRM DISPOSITIONS THAT MASK THE REAL LOSS REASON<\/div>\n <div class=\"card-title\">The Closed-Lost Black Box<\/div>\n <div class=\"card-desc\">The sales rep marks the deal “lost to competitor” and selects “price” as the reason in a dropdown menu. Sales leadership concludes the company has a pricing problem. SIS buyer interviews reveal the actual pattern: the prospect evaluated three vendors, ranked yours second on product, but the competitor’s sales engineer built a stronger relationship with the technical evaluator during the POC phase. The buyer chose the vendor their technical team trusted, then cited price in the debrief because it was simpler to explain internally. The problem was SE engagement, not pricing.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 02 \/\/<\/div>\n <div class=\"card-sub-kicker\">PIPELINE VOLUME WITHOUT CONVERSION QUALITY<\/div>\n <div class=\"card-title\">The Vanity Pipeline Problem<\/div>\n <div class=\"card-desc\">Marketing delivers leads. SDRs convert them to meetings. AEs add them to pipeline. The pipeline report looks healthy. Then the quarter closes at 65% of forecast. SIS funnel diagnostics consistently find that the gap between pipeline value and closed revenue is not a closing problem. It is a qualification problem: deals enter the pipeline before the buyer has confirmed budget authority, evaluation timeline, or competitive shortlist. The pipeline inflates because the entry criteria are too loose. SIS interviews buyers at each funnel stage to identify where qualification breaks down.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 03 \/\/<\/div>\n <div class=\"card-sub-kicker\">CHANNEL PARTNERS CONSUMING RESOURCES WITHOUT CLOSING<\/div>\n <div class=\"card-title\">The Partner Revenue Illusion<\/div>\n <div class=\"card-desc\">The channel program reports 200 active partners generating 800 pipeline opportunities. Quarterly channel revenue comes from 12 partners. The remaining 188 consume pre-sales engineering hours, demand co-marketing funds, and register deals that never close or that the direct team would have won anyway. SIS interviews end customers sourced through the channel to verify whether the partner added value to the purchase decision or simply registered an existing buying intent. The research produces a partner tiering framework based on actual revenue contribution, not pipeline registration volume.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n <div class=\"solution-title-wrapper animate-on-scroll\">\n <div class=\"solution-kicker\">\n <span class=\"sol-dot\"><\/span> PRIMARY RESEARCH DELIVERABLES\n <\/div>\n <h3>What SIS Delivers to <span class=\"brand-gold\">Sales and Revenue Operations Leaders<\/span><\/h3>\n <\/div>\n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Quarterly Win\/Loss Intelligence Programs<\/strong>\n <p>15-20 structured buyer interviews per quarter covering won and lost deals. Each interview documents the evaluation process, shortlist criteria, competitive comparison, and decision trigger. Delivered with pattern analysis across deal segments to identify systemic win and loss drivers that CRM data cannot surface.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>Funnel Stage Conversion Diagnostics<\/strong>\n <p>Internal pipeline data analysis combined with buyer interviews at each conversion point: lead-to-meeting, meeting-to-demo, demo-to-proposal, proposal-to-close. Each stage-gate is evaluated for qualification rigor, timing, and competitive exposure. The deliverable is a stage-by-stage fix list with quantified revenue impact estimates.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Competitive Pricing and Deal Structure Research<\/strong>\n <p>Interviews with buyers who evaluated your product alongside named competitors to document pricing comparison methodology, discount triggers, bundling impact, and financing structure influence. The output is a competitive pricing intelligence package sales teams use to position price against specific rivals in live deals.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Channel Partner Effectiveness and Tiering Assessment<\/strong>\n <p>Interviews with channel partners and their end customers to verify revenue contribution, deal influence, and customer experience quality. The deliverable is a partner tiering framework based on closed revenue, deal velocity, and customer-verified value-add that replaces registration volume as the performance metric.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach(entry => { if (entry.isIntersecting) entry.target.classList.add('visible'); });\n }, { threshold: 0.15 });\n document.querySelectorAll('.animate-on-scroll').forEach(el => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"19165\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/pt\/consumer-market-research-page\/curriculo-de-experiencia-em-bens-de-consumo-e-embalados\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Consumer and Packaged Goods Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/pt\/consumer-market-research-page\/curriculo-de-experiencia-em-bens-de-consumo-e-embalados\/\" class=\"_blank\" target=\"_blank\" >Consumer and Packaged Goods Market Research<\/a><\/h4><div class=\"pt-cv-content\">Selected Experience in the Consumer Industries …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/pt\/consumer-market-research-page\/curriculo-de-experiencia-em-bens-de-consumo-e-embalados\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Leia Mais<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14255\"><div 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It changed …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/pt\/consumer-market-research-page\/psicologia-do-consumidor-covid-19\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Leia Mais<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields { }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper { }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) .pt-cv-thumbnail { border-radius: 0px 20px 0px 0px; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail { }#pt-cv-view-0i8f2on2 .pt-cv-title a { display: block;color: var(u002du002dglobal-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-title:not(.pt-cv-titlesm) a { font-weight: 600;text-decoration: none;font-size: 22px; }#pt-cv-view-0i8f2on2 .pt-cv-titlesm a { font-weight: 600;font-size: 18px; }#pt-cv-view-0i8f2on2 .pt-cv-content { font-size: 15px; }#pt-cv-view-0i8f2on2 .pt-cv-rmwrap { }#pt-cv-view-0i8f2on2 .pt-cv-readmore { color: var(--base-3);background-color: var(--accent);font-weight: 400;text-transform: capitalize;border-style: none;font-family: \"Helvetica\";font-size: 14px;border-radius: 10px 10px 10px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm { }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm * { color: #222;background-color: #fff6f6;font-size: 14px; }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper { }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper a { font-size: 14px; }#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(2, 1fr);grid-gap: 20px;}#pt-cv-view-0i8f2on2 .pt-cv-rmwrap:hover { }#pt-cv-view-0i8f2on2 .pt-cv-readmore:hover { color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesquisa de mercado de capacita\u00e7\u00e3o de vendas e consultoria estrat\u00e9gica envolve an\u00e1lise, planejamento e execu\u00e7\u00e3o de estrat\u00e9gias para melhorar uma organiza\u00e7\u00e3o.<\/p>","protected":false},"author":1,"featured_media":71980,"parent":0,"menu_order":36,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-46536","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-1.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-1-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-1-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-1-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-1.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-1.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Sales-Enablement-1-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/pt\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Sales enablement market research and strategy consulting involves analyzing, planning, and executing strategies to improve an organization.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/46536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=46536"}],"version-history":[{"count":22,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/46536\/revisions"}],"predecessor-version":[{"id":85191,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/46536\/revisions\/85191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/71980"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=46536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":46536,"date":"2024-02-28T11:28:21","date_gmt":"2024-02-28T16:28:21","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=46536"},"modified":"2026-03-29T23:44:20","modified_gmt":"2026-03-30T03:44:20","slug":"consultoria-em-estrategia-de-pesquisa-de-mercado-de-capacitacao-de-vendas","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/consultoria-em-estrategia-de-pesquisa-de-mercado-de-capacitacao-de-vendas\/","title":{"rendered":"Consultoria em crescimento de vendas"},"content":{"rendered":"\n\n\n\n \n \n Sales Growth Consulting | SIS International<\/title>\n <meta name=\"description\" content=\"SIS International provides sales growth consulting including win\/loss analysis, sales funnel audits, competitive pricing intelligence, target account profiling, and channel optimization research across 135+ countries.\">\n <meta property=\"og:title\" content=\"Sales Growth Consulting | SIS International\">\n <meta property=\"og:description\" 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.animate-on-scroll.visible{opacity:1;transform:translateY(0)}\n @keyframes organicMorph{0%{transform:rotate(0deg);border-radius:22% 25% 20% 24%}50%{transform:rotate(3deg) scale(1.05);border-radius:28% 20% 26% 20%}100%{transform:rotate(-3deg) scale(.95);border-radius:20% 28% 22% 26%}}\n @keyframes sheen-shift{to{background-position:200% center}}\n @keyframes sisFadeInUp{from{opacity:0;transform:translateY(30px)}to{opacity:1;transform:translateY(0)}}\n @keyframes sisFadeInRight{from{opacity:0;transform:translateX(50px)}to{opacity:1;transform:translateX(0)}}\n @media(max-width:992px){.sis-hero-inner-grid{grid-template-columns:1fr;text-align:center}.sis-hero-subheading{margin:0 auto;border-left:none;border-top:4px solid #bd8f13;padding-top:20px;text-align:left}.sis-hero-image-wrap{max-width:450px;margin:40px auto 0}.sis-pas-widget .cards-wrapper{grid-template-columns:1fr}.sis-pas-widget .pas-card{padding:30px}.solution-container{flex-direction:column}.solution-title-wrapper{padding-left:1.5rem}.future-item{padding-left:0;padding-top:3.5rem}.futuristic-list::before{left:24px;top:0;bottom:0}.future-node{top:0;left:0;transform:none}.future-item:hover .future-node{transform:scale(1.1)}.future-item:hover .future-content{transform:translateY(-5px)}}\n @media(min-width:992px){.solution-container{flex-direction:row;align-items:flex-start;gap:6rem}}\n <\/style>\n<\/head>\n<body>\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Revenue & Sales Intelligence<\/div>\n <h1 class=\"sis-hero-title\">Sales Growth Consulting That Diagnoses the Funnel from the Buyer’s Side<\/h1>\n <p class=\"sis-hero-subheading\">\n Sales operations dashboards measure activity: calls made, proposals sent, pipeline value. They do not measure why qualified prospects go dark after the demo, why the competitor wins on deals your team should close, or where pricing concessions are leaking margin. SIS International interviews the buyers who evaluated your product, the prospects who chose a competitor, and the accounts that churned to produce the evidence sales leadership needs to fix the revenue engine, not just monitor it.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2008\/12\/Economic-growth-3.jpg\"\n alt=\"Sales growth consulting: buyer interview for win\/loss analysis and funnel optimization\"\n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n <div class=\"header\">\n <span class=\"badge\">Where We Operate<\/span>\n <h2>Six Research Lanes for <span>Sales and Revenue Leaders<\/span><\/h2>\n <\/div>\n <div class=\"bento-grid\">\n <div class=\"card\">\n <h3>Win\/Loss Buyer Interviews<\/h3>\n <p>SIS interviews 15-20 prospects per quarter who evaluated your product: deals you won and deals you lost. Each interview reconstructs the full evaluation process from the buyer’s perspective: how they built the shortlist, which criteria mattered most, when the deal tilted, and what the winning vendor did that yours did not. HubSpot and Gong both run structured win\/loss programs because CRM disposition data shows “lost to competitor” without explaining whether the loss was driven by price, product, the SE relationship, or the buyer’s inability to build internal consensus. SIS isolates the actual cause.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Sales Funnel Diagnostic and Conversion Analysis<\/h3>\n <p>SIS audits your sales funnel stage by stage, combining internal pipeline data analysis with external buyer interviews at each conversion point. We identify where qualified leads stall and why: demo-to-proposal drop-off, proposal-to-negotiation gaps, and negotiation-to-close failures each have different root causes. A B2B services company discovered through SIS funnel research that their demo-to-proposal conversion was 40% below benchmark not because of the demo quality but because the sales rep waited an average of 8 days to send the proposal. The competitor who won those deals sent proposals within 48 hours.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Competitive Pricing and Positioning Intelligence<\/h3>\n <p>SIS interviews buyers who evaluated both your product and a named competitor to document how pricing was compared, where discounting occurred, and what value framing justified the winning price. We also interview channel partners and resellers to map competitor discount structures, bundling strategies, and promotional timing. A manufacturing equipment company used SIS pricing research to discover that their competitor was not winning on list price but on a financing structure that reduced the buyer’s upfront capital commitment. The pricing was comparable. The payment terms were not.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Target Account Profiling and ICP Research<\/h3>\n <p>SIS interviews your best customers and highest-value closed-won accounts to reverse-engineer your ideal customer profile from actual buying behavior, not CRM firmographic filters. We document the organizational triggers that created the buying event, the decision-maker hierarchy, the evaluation timeline, and the budget source. A cybersecurity vendor used SIS ICP research to discover that their highest-LTV accounts shared a specific trigger: a failed SOC 2 audit that created urgency the sales team could not replicate through outbound prospecting alone. The outbound motion was restructured around the audit trigger.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Channel and Partner Effectiveness Research<\/h3>\n <p>SIS interviews channel partners, distributors, resellers, and their end customers to assess channel performance: which partners generate revenue versus which consume sales engineering resources without closing. We document partner-level close rates, average deal size, customer satisfaction with the partner experience, and competitive portfolio conflicts. Cisco and Microsoft both invest in channel effectiveness research because partner-sourced pipeline volume does not equal partner-sourced revenue quality. SIS separates the productive partners from the ones generating pipeline that never converts.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Sales Enablement Content and Messaging Testing<\/h3>\n <p>SIS tests sales decks, battle cards, case studies, and ROI calculators with actual buyers and evaluators to determine which content influences the decision and which gets ignored. We run A\/B concept tests on value propositions and competitive positioning statements with recruited decision-makers who match your target buyer profile. A SaaS company discovered through SIS messaging research that the ROI calculator their sales team presented in every enterprise demo was not influencing the buying decision. The buyer’s procurement team used their own internal model. The sales time spent on ROI presentation was reallocated to technical proof-of-concept, which was the actual decision driver.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"sis-pas-widget\">\n <div class=\"pas-container\">\n <div class=\"pas-header animate-on-scroll\">\n <div class=\"tech-badge\">\n <span class=\"live-dot\"><\/span> REVENUE DIAGNOSTICS\n <\/div>\n <h2>Three Revenue Leaks That CRM Dashboards Cannot Detect<\/h2>\n <\/div>\n <div class=\"cards-wrapper\">\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 01 \/\/<\/div>\n <div class=\"card-sub-kicker\">CRM DISPOSITIONS THAT MASK THE REAL LOSS REASON<\/div>\n <div class=\"card-title\">The Closed-Lost Black Box<\/div>\n <div class=\"card-desc\">The sales rep marks the deal “lost to competitor” and selects “price” as the reason in a dropdown menu. Sales leadership concludes the company has a pricing problem. SIS buyer interviews reveal the actual pattern: the prospect evaluated three vendors, ranked yours second on product, but the competitor’s sales engineer built a stronger relationship with the technical evaluator during the POC phase. The buyer chose the vendor their technical team trusted, then cited price in the debrief because it was simpler to explain internally. The problem was SE engagement, not pricing.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 02 \/\/<\/div>\n <div class=\"card-sub-kicker\">PIPELINE VOLUME WITHOUT CONVERSION QUALITY<\/div>\n <div class=\"card-title\">The Vanity Pipeline Problem<\/div>\n <div class=\"card-desc\">Marketing delivers leads. SDRs convert them to meetings. AEs add them to pipeline. The pipeline report looks healthy. Then the quarter closes at 65% of forecast. SIS funnel diagnostics consistently find that the gap between pipeline value and closed revenue is not a closing problem. It is a qualification problem: deals enter the pipeline before the buyer has confirmed budget authority, evaluation timeline, or competitive shortlist. The pipeline inflates because the entry criteria are too loose. SIS interviews buyers at each funnel stage to identify where qualification breaks down.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 03 \/\/<\/div>\n <div class=\"card-sub-kicker\">CHANNEL PARTNERS CONSUMING RESOURCES WITHOUT CLOSING<\/div>\n <div class=\"card-title\">The Partner Revenue Illusion<\/div>\n <div class=\"card-desc\">The channel program reports 200 active partners generating 800 pipeline opportunities. Quarterly channel revenue comes from 12 partners. The remaining 188 consume pre-sales engineering hours, demand co-marketing funds, and register deals that never close or that the direct team would have won anyway. SIS interviews end customers sourced through the channel to verify whether the partner added value to the purchase decision or simply registered an existing buying intent. The research produces a partner tiering framework based on actual revenue contribution, not pipeline registration volume.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n <div class=\"solution-title-wrapper animate-on-scroll\">\n <div class=\"solution-kicker\">\n <span class=\"sol-dot\"><\/span> PRIMARY RESEARCH DELIVERABLES\n <\/div>\n <h3>What SIS Delivers to <span class=\"brand-gold\">Sales and Revenue Operations Leaders<\/span><\/h3>\n <\/div>\n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Quarterly Win\/Loss Intelligence Programs<\/strong>\n <p>15-20 structured buyer interviews per quarter covering won and lost deals. Each interview documents the evaluation process, shortlist criteria, competitive comparison, and decision trigger. Delivered with pattern analysis across deal segments to identify systemic win and loss drivers that CRM data cannot surface.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>Funnel Stage Conversion Diagnostics<\/strong>\n <p>Internal pipeline data analysis combined with buyer interviews at each conversion point: lead-to-meeting, meeting-to-demo, demo-to-proposal, proposal-to-close. Each stage-gate is evaluated for qualification rigor, timing, and competitive exposure. The deliverable is a stage-by-stage fix list with quantified revenue impact estimates.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Competitive Pricing and Deal Structure Research<\/strong>\n <p>Interviews with buyers who evaluated your product alongside named competitors to document pricing comparison methodology, discount triggers, bundling impact, and financing structure influence. The output is a competitive pricing intelligence package sales teams use to position price against specific rivals in live deals.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Channel Partner Effectiveness and Tiering Assessment<\/strong>\n <p>Interviews with channel partners and their end customers to verify revenue contribution, deal influence, and customer experience quality. The deliverable is a partner tiering framework based on closed revenue, deal velocity, and customer-verified value-add that replaces registration volume as the performance metric.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach(entry => { if (entry.isIntersecting) entry.target.classList.add('visible'); });\n }, { threshold: 0.15 });\n document.querySelectorAll('.animate-on-scroll').forEach(el => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"19165\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/pt\/consumer-market-research-page\/curriculo-de-experiencia-em-bens-de-consumo-e-embalados\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" 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It changed …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/pt\/consumer-market-research-page\/psicologia-do-consumidor-covid-19\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Leia Mais<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields { }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper { }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) .pt-cv-thumbnail { border-radius: 0px 20px 0px 0px; 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