{"id":43277,"date":"2023-09-01T14:10:22","date_gmt":"2023-09-01T18:10:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43277"},"modified":"2026-05-05T16:15:11","modified_gmt":"2026-05-05T20:15:11","slug":"pesquisa-de-mercado-imobiliario-comercial","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-imobiliario-comercial\/","title":{"rendered":"Commercial Real Estate Market Research | SIS International"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/pt\/metodos-alternativos-de-pesquisa-e-visitas-domiciliares\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">Pesquisa de mercado imobili\u00e1rio comercial<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-b2f0e34c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b2f0e34c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Commercial real estate business comapny (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>O imobili\u00e1rio comercial \u00e9 uma vasta ind\u00fastria que compreende arranha-c\u00e9us, centros comerciais movimentados e espa\u00e7os de coworking inovadores, entre outras infraestruturas. No entanto, por tr\u00e1s de cada empreendimento imobili\u00e1rio de sucesso est\u00e1 uma base de an\u00e1lise rigorosa baseada em pesquisas de mercado imobili\u00e1rio comercial.<\/p>\n<p>A pesquisa de mercado imobili\u00e1rio comercial serve como base que permite que incorporadores, investidores e partes interessadas naveguem pelas complexidades dos investimentos imobili\u00e1rios. Oferece insights sobre a din\u00e2mica do mercado, fluxos de demanda e oferta, tend\u00eancias emergentes e riscos potenciais.<\/p>\n<h2 class=\"wp-block-heading\">Import\u00e2ncia da pesquisa de mercado imobili\u00e1rio comercial<\/h2>\n<p>Compreender o panorama do mercado imobili\u00e1rio comercial \u00e9 crucial para a tomada de decis\u00f5es informadas \u2013 e aqui est\u00e3o as raz\u00f5es pelas quais a pesquisa do mercado imobili\u00e1rio comercial \u00e9 de suma import\u00e2ncia:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Minimiza\u00e7\u00e3o de riscos:<\/strong> Os investimentos imobili\u00e1rios, especialmente os comerciais, s\u00e3o intensivos em capital. Atrav\u00e9s de uma pesquisa meticulosa do mercado imobili\u00e1rio comercial, as partes interessadas podem identificar potenciais armadilhas, avaliar a estabilidade econ\u00f3mica e antecipar mudan\u00e7as no mercado, mitigando assim o risco de um mau investimento.<\/li>\n<li><strong>Descobrindo oportunidades:<\/strong> Nem todas as oportunidades lucrativas s\u00e3o evidentes \u00e0 primeira vista. Atrav\u00e9s de pesquisas de mercado imobili\u00e1rio comercial, podem ser descobertas j\u00f3ias escondidas em mercados emergentes ou propriedades subvalorizadas com potencial significativo.<\/li>\n<li><strong>Tomada de decis\u00e3o informada:<\/strong> Com somas substanciais de dinheiro em jogo, as decis\u00f5es baseadas em instintos ou an\u00e1lises superficiais n\u00e3o s\u00e3o suficientes. A pesquisa do mercado imobili\u00e1rio comercial fornece insights factuais e baseados em dados, garantindo que as escolhas feitas sejam apoiadas por evid\u00eancias s\u00f3lidas.<\/li>\n<li><strong>Previs\u00e3o de tend\u00eancias de mercado:<\/strong> O imobili\u00e1rio, tal como acontece com a maioria dos setores, \u00e9 influenciado pelas tend\u00eancias sociais, tecnol\u00f3gicas e econ\u00f3micas. Atrav\u00e9s de pesquisas de mercado imobili\u00e1rio comercial, as partes interessadas podem antecipar mudan\u00e7as, desde o aumento do trabalho remoto com impacto nos espa\u00e7os de escrit\u00f3rios at\u00e9 ao crescimento do com\u00e9rcio eletr\u00f3nico que afeta os pontos de venda a retalho.<\/li>\n<li><strong>Estrat\u00e9gias de pre\u00e7os ideais:<\/strong> Seja na defini\u00e7\u00e3o de pre\u00e7os de aluguel ou na determina\u00e7\u00e3o do valor de venda de um im\u00f3vel comercial, a pesquisa de mercado garante que o pre\u00e7o seja competitivo, maximizando o retorno e garantindo atratividade no mercado.<\/li>\n<li><strong>Compreendendo os regulamentos locais e leis de zoneamento:<\/strong> As propriedades comerciais s\u00e3o frequentemente sujeitas a leis e regulamentos de zoneamento locais e a um potencial planejamento urbano futuro. A pesquisa do mercado imobili\u00e1rio comercial ajuda investidores e incorporadores a compreender essas restri\u00e7\u00f5es, evitando complica\u00e7\u00f5es jur\u00eddicas no futuro.<\/li>\n<li><strong>Proje\u00e7\u00f5es Futuras:<\/strong> Al\u00e9m das tend\u00eancias e dados atuais, a pesquisa de mercado imobili\u00e1rio comercial fornece ferramentas de previs\u00e3o. Estas proje\u00e7\u00f5es s\u00e3o inestim\u00e1veis para investimentos a longo prazo, ajudando as partes interessadas a antecipar e a preparar-se para as condi\u00e7\u00f5es futuras do mercado.<\/li>\n<li><strong>Sele\u00e7\u00e3o do local:<\/strong> Para as empresas, a localiza\u00e7\u00e3o das suas opera\u00e7\u00f5es pode influenciar muito o sucesso. A pesquisa pode identificar locais estrat\u00e9gicos com base no tr\u00e1fego, acessibilidade, empresas vizinhas e padr\u00f5es demogr\u00e1ficos.<\/li>\n<li><strong>Financiamento e capta\u00e7\u00e3o de capital:<\/strong> Banks and financial institutions are more likely to finance projects that are backed by comprehensive <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/pesquisa-de-mercado-de-consultor-financeiro-independente\/\" title=\"Pesquisa de mercado de consultor financeiro independente\"  data-wpil-monitor-id=\"6040\">pesquisa de mercado<\/a>, as it reduces the perceived investment risk.<\/li>\n<li><strong>Indicadores econ\u00f4micos:<\/strong> Fatores como taxas de emprego, crescimento do PIB e sentimento empresarial podem influenciar a procura de espa\u00e7o comercial. Ficar de olho nesses indicadores por meio de pesquisas de mercado pode fornecer insights sobre os movimentos futuros do mercado.<\/li>\n<\/ul>\n<\/div>\n<h1>Commercial Real Estate Market Research: How Leading Investors Find Alpha<\/h1>\n<p>The best commercial real estate market research no longer answers &#8220;what is the market doing.&#8221; It answers &#8220;where is mispricing hiding, and who will move first.&#8221; That shift separates institutional capital that compounds from capital that drifts with the cycle.<\/p>\n<p>Demand patterns have fragmented across office, industrial, multifamily, retail, and alternative sectors. Cap rate compression in one submarket masks expansion in another. Tenant credit quality varies block by block. Generic data subscriptions cannot resolve these distinctions. Primary research can.<\/p>\n<h2>What Modern Commercial Real Estate Market Research Actually Delivers<\/h2>\n<p>The discipline has moved beyond comp sets and absorption charts. Sophisticated investors now use research to pressure-test three things: tenant intent, broker sentiment, and operator economics. Each requires direct conversations, not scraped listings.<\/p>\n<p>Tenant intent research isolates the difference between stated and revealed demand. A Fortune 500 occupier may publicly commit to hybrid policy while quietly underwriting a 30% footprint reduction at lease expiry. Only structured interviews surface that gap. Brokers at firms like CBRE, JLL, Cushman &#038; Wakefield, and Newmark see the signal months before it reaches transaction data.<\/p>\n<p>Operator economics research dissects the rent roll behind the headline NOI. Concession packages, free rent burn-off schedules, and TI amortization distort effective yields. Stress testing the development pro forma against verified tenant demand replaces optimism with evidence.<\/p>\n<h2>The Insider Inputs That Drive Defensible Underwriting<\/h2>\n<p>Strong commercial real estate market research integrates eight inputs that public data cannot replicate:<\/p>\n<ul>\n<li>Broker pipeline intelligence on tours, LOIs, and stalled deals<\/li>\n<li>Tenant-side interviews on space utilization and renewal probability<\/li>\n<li>Lender sentiment on debt yield thresholds and refi appetite<\/li>\n<li>Comparable sales adjustment grids built from verified transactions<\/li>\n<li>Rent roll benchmarking against true effective rents, not asking rents<\/li>\n<li>Absorption rate forecasting tied to local employment drivers<\/li>\n<li>Entitlement risk assessment for development plays<\/li>\n<li>PropTech vendor evaluation for operational margin expansion<\/li>\n<\/ul>\n<p>Each input has a source. Each source requires recruitment, screening, and skilled moderation. This is the work that public databases cannot do.<\/p>\n<h2>Where Capital Finds Edge: Sector and Geography<\/h2>\n<p>Industrial logistics continues to reward investors who underwrite SKU velocity and last-mile cost modeling rather than generic warehouse demand. Build-to-rent feasibility has opened a residential adjacency for institutional buyers previously locked out of single-family yields. Mixed-use tenant mix optimization has separated trophy retail from secondary assets that look similar on paper.<\/p>\n<p>Geography rewards specificity. London, Frankfurt, Singapore, and select Sun Belt MSAs each show distinct capital flow signatures. A pan-European fund and a US core-plus vehicle ask different questions of the same asset. The research must match the mandate.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International Research has conducted in-depth interviews and focus groups with commercial real estate brokers and decision-makers in New York City for institutional clients seeking ground-truth on broker experience, leasing velocity, and sustainability priorities. The recurring pattern across these engagements: broker-perceived demand leads transaction data by one to two quarters, and investors who systematize broker outreach gain meaningful underwriting advantage.<\/span><\/p>\n<h2>The Original Framework: SIS Four-Layer CRE Intelligence Model<\/h2>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Layer<\/th>\n<th>Question Answered<\/th>\n<th>Primary Method<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Macro signal<\/td>\n<td>Where is capital rotating?<\/td>\n<td>LP and allocator interviews<\/td>\n<\/tr>\n<tr>\n<td>Submarket signal<\/td>\n<td>What is the true absorption rate?<\/td>\n<td>Broker IDIs and pipeline review<\/td>\n<\/tr>\n<tr>\n<td>Asset signal<\/td>\n<td>What is the highest-and-best-use?<\/td>\n<td>Tenant interviews and pro forma stress test<\/td>\n<\/tr>\n<tr>\n<td>Operator signal<\/td>\n<td>Where can NOI expand?<\/td>\n<td>Property manager and PropTech vendor research<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p>Each layer informs a different decision. Macro signal sizes the allocation. Submarket signal selects the geography. Asset signal underwrites the deal. Operator signal builds the value-add plan. Funds that compress all four into a single broker call leave returns on the table.<\/p>\n<h2>How Leading Firms Use Primary Research at Each Stage<\/h2>\n<p>At acquisition, primary research validates the highest-and-best-use analysis. A vacant Class B office in midtown may pencil better as medical office or life sciences conversion than as renovated office. Tenant-side interviews price that optionality before bid.<\/p>\n<p>During hold, research drives NOI waterfall analysis. Tenant satisfaction studies identify retention risk twelve months before lease expiry. A modest concession at month 36 often costs less than re-leasing at month 60. Rent roll benchmarking against effective comparables, not asking rents, calibrates the gap.<\/p>\n<p>At disposition, research strengthens the marketing narrative. Verified tenant intent, credible absorption forecasts, and documented operator improvements support cap rate compression at exit. Buyers pay for evidence.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Across SIS International&#8217;s qualitative engagements with commercial real estate brokers, the most consistent finding is that sustainability positioning has moved from amenity to underwriting input. Tenant credit quality and renewal probability now correlate with building energy performance in ways that did not exist a decade ago, and brokers report this in tour conversations long before it shows in lease comps.<\/span><\/p>\n<h2>The Methodologies That Separate Real Insight From Noise<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ba57f174\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Commercial real estate business comapny (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>SIS conducts B2B expert interviews, focus groups, broker IDIs, tenant ethnographies, and quantitative surveys across institutional and middle-market real estate. For a recent New York City engagement, the design combined ten broker IDIs with focus groups among real estate decision-makers, paired with structured screeners to filter for transaction volume and asset class experience. This combination surfaces both depth and pattern.<\/p>\n<p>Quantitative work fills the second half. A 400-respondent agent survey calibrates qualitative themes against statistically meaningful samples. Weighting by transaction volume rather than headcount avoids the common error of equating broker noise with broker influence.<\/p>\n<h2>What This Means for Allocators and Operators<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5afab82c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Commercial real estate business comapny (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Commercial-real-estate-business-comapny-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Capital that wins the next cycle will be capital that asks sharper questions. Public data is now commoditized. Differentiated commercial real estate market research, grounded in primary conversations with brokers, tenants, lenders, and operators, is the remaining source of underwriting edge. The firms building that capability now will price assets more accurately than firms relying on subscriptions alone.<\/p>\n<p>The question for institutional investors is not whether to invest in commercial real estate market research. The question is whether the research function is structured to deliver decision-grade evidence on the timeline that deal teams actually need.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">Sobre SIS Internacional<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\">SIS Internacional<\/a> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado. <a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\">Entre em contato conosco<\/a> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/expertise\/commercial-real-estate-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/commercial-real-estate-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/commercial-real-estate-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/commercial-real-estate-market-research\/\" \/>\n<link rel=\"alternate\" 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Resources<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/desenvolvimento-da-cidade-de-hartford-connecticut\/\" class=\"sis-link-recovered\">Marketing Strategies: Real estate<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>A pesquisa do mercado imobili\u00e1rio comercial \u00e9 crucial para incorporadores, investidores e investimentos imobili\u00e1rios das partes interessadas.<\/p>","protected":false},"author":1,"featured_media":64067,"parent":14514,"menu_order":345,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43277","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/43277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=43277"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/43277\/revisions"}],"predecessor-version":[{"id":87544,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/43277\/revisions\/87544"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64067"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=43277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}