{"id":41876,"date":"2023-03-18T16:38:40","date_gmt":"2023-03-18T20:38:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41876"},"modified":"2026-05-05T16:33:13","modified_gmt":"2026-05-05T20:33:13","slug":"pesquisa-de-mercado-de-petroleo-e-gas","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-de-petroleo-e-gas\/","title":{"rendered":"Oil and Gas Market Research | SIS International"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-de-oleodutos-e-gasodutos\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">Pesquisa de mercado de petr\u00f3leo e g\u00e1s<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-1a0e7a6f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1a0e7a6f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Oil (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>O petr\u00f3leo e o g\u00e1s continuam a ser dois dos recursos mais influentes do mundo, impulsionando a expans\u00e3o econ\u00f3mica e alimentando simultaneamente ind\u00fastrias importantes. Ao analisar minuciosamente os dados, este tipo de investiga\u00e7\u00e3o fornece \u00e0s partes interessadas informa\u00e7\u00f5es essenciais sobre investimentos, opera\u00e7\u00f5es, pol\u00edticas e muito mais; permitindo-lhes tomar decis\u00f5es informadas em conformidade.<\/p>\n<h2 class=\"wp-block-heading\">What is <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/as-americas\/pesquisa-de-mercado-na-america-latina\/pesquisa-de-mercado-rio-de-janeiro\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">oil and gas market<\/a> research?<\/h2>\n<p>A pesquisa de mercado de petr\u00f3leo e g\u00e1s examina o cen\u00e1rio global de petr\u00f3leo e g\u00e1s para obter uma compreens\u00e3o hol\u00edstica das tend\u00eancias do mercado, perspectivas de crescimento e riscos potenciais. Esta an\u00e1lise foi projetada para fornecer insights para aqueles do setor que buscam tomar decis\u00f5es informadas sobre seus investimentos, estrat\u00e9gias e pol\u00edticas. Com recomenda\u00e7\u00f5es baseadas em investiga\u00e7\u00e3o em m\u00e3os, as empresas que operam neste setor estar\u00e3o bem equipadas com o conhecimento necess\u00e1rio para maximizar os seus retornos num mercado em constante evolu\u00e7\u00e3o.<\/p>\n<p>Organizations that specialize in oil and gas market analysis such as consulting firms, industry associations, and <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-smartphones-novos-dispositivos-moveis\/\" title=\"Pesquisa de mercado de smartphones\"  data-wpil-monitor-id=\"3252\">research companies can conduct comprehensive market<\/a> research. This includes exploring supply-and-demand dynamics, price movements, governmental regulations, emerging technology developments, plus environmental worries to name a few key areas of investigation.<\/p>\n<\/div>\n<h1>Oil and Gas Market Research: How Leading Operators Convert Intelligence Into Capital Efficiency<\/h1>\n<p>Oil and gas market research has shifted from descriptive reporting to a strategic input that shapes capital allocation, supplier qualification, and basin-level entry decisions. The operators winning the next cycle treat intelligence as infrastructure, not a procurement line item.<\/p>\n<p>Upstream majors, midstream operators, and oilfield service firms now compete on decision speed as much as reserves or rig count. The differentiator is the quality of evidence reaching the investment committee. That evidence rarely comes from public reports.<\/p>\n<h2>Why Oil and Gas Market Research Has Become a Capital Allocation Tool<\/h2>\n<p>Hydrocarbon investment cycles are long. A wrong call on a basin, a digital platform, or a service contract compounds for a decade. Senior leadership at Shell, Equinor, and Saudi Aramco increasingly direct primary research dollars toward decisions that move the capex curve, not toward general market sizing.<\/p>\n<p>The shift is structural. Lower-for-longer price scenarios, energy transition pressure, and shareholder discipline have narrowed the margin for error on every sanctioned project. Total cost of ownership analysis on subsea trees, compressors, and SCADA platforms now drives sourcing decisions that were once relationship-based.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Based on SIS International Research engagements across upstream, midstream, and oilfield services, the operators extracting the most value from market research are those that integrate B2B expert interviews with installed base analytics, rather than relying on syndicated reports alone.<\/span> The combination surfaces what incumbents will not disclose: switching costs, contract renewal windows, and the real performance gap between competing systems.<\/p>\n<h2>The Intelligence Stack Behind Modern Upstream Decisions<\/h2>\n<p>Sophisticated operators build a layered intelligence stack. Reserve and production data sit at the base. Above that, supplier qualification audits, technology benchmarking, and competitive intelligence on field development concepts. At the top, primary research with operators, EPC contractors, and regulators in the target geography.<\/p>\n<p>Each layer answers a different question. Public databases tell you what happened. Expert interviews tell you why, and what comes next. The gap between these two is where capital gets misallocated.<\/p>\n<p>Consider digital oilfield platforms. GE, Emerson, Honeywell, ABB, and Schlumberger all sell integrated solutions. Public materials describe similar capabilities. The actual differentiation surfaces only through structured interviews with control room operators, reliability engineers, and procurement leads who run these systems daily. That is where bill of materials optimization and aftermarket revenue strategy decisions are won or lost.<\/p>\n<h2>Where Primary Research Outperforms Syndicated Data<\/h2>\n<p>Syndicated reports compress quickly. Five operators read the same study and reach the same conclusion. The advantage evaporates. Primary research, properly designed, produces proprietary signal that competitors cannot replicate.<\/p>\n<p>Three decision types reward primary work disproportionately:<\/p>\n<ul>\n<li><strong>Market entry into a new basin or country.<\/strong> Permian sub-basin economics, Vaca Muerta unconventional development, Guyana offshore positioning, and East African LNG each require local regulatory, partnership, and infrastructure intelligence that no off-the-shelf report captures.<\/li>\n<li><strong>Technology adoption decisions.<\/strong> Predictive maintenance sizing, methane detection systems, and electrification of drilling fleets demand evidence on actual deployment outcomes, not vendor case studies.<\/li>\n<li><strong>M&amp;A and partnership diligence.<\/strong> Reserve quality is one input. Operator reputation, regulatory standing, and supply chain dependencies require human-source intelligence.<\/li>\n<\/ul>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s competitive intelligence work in oilfield services and process automation has consistently shown that incumbent positions look stronger in public materials than they hold in operator conversations, particularly where switching costs have been overstated by sales teams.<\/span><\/p>\n<h2>The Energy Transition Reframes the Research Agenda<\/h2>\n<p>Capital flowing into carbon capture, hydrogen, biofuels, and grid-scale storage is changing what oil and gas leadership needs to know. The research questions are no longer confined to barrels and BTUs.<\/p>\n<p>BP, TotalEnergies, and Eni now run parallel investment theses across hydrocarbons and low-carbon platforms. The intelligence requirements diverge. Hydrogen project economics depend on electrolyzer cost curves, offtake contract structures, and policy mechanisms like the U.S. 45V tax credit and the EU Renewable Energy Directive. Carbon capture decisions hinge on storage geology, pipeline access, and 45Q monetization pathways.<\/p>\n<p>Operators treating these as adjacent to their core business under-invest in primary research. Operators treating them as new businesses commission ethnographic work with industrial offtakers, expert interviews with policy architects, and competitive intelligence on first-mover project developers. The second group is building defensible positions.<\/p>\n<h2>What the Best Research Programs Look Like Inside a Major<\/h2>\n<p>The strongest internal market intelligence functions share four traits.<\/p>\n<p>First, they are positioned close to strategy and corporate development, not buried inside marketing. Second, they distinguish between commodity intelligence (price, supply, demand) and decision intelligence (which supplier, which basin, which technology). Third, they commission primary research against named decisions with named decision dates. Fourth, they retain external partners with field capability across 30 or more countries, because reservoir geology and regulatory regimes do not respect headquarters geography.<\/p>\n<p>The fourth point matters disproportionately. Operators with global portfolios need research partners who can run Arabic-language expert interviews in the Gulf, Mandarin-language supplier audits in Shandong, Spanish-language regulatory mapping in Argentina, and Portuguese-language EPC interviews in Brazil. Translation alone does not solve this. Native practitioner access does.<\/p>\n<h2>The SIS Oil and Gas Intelligence Framework<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c36bc2a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Oil (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Oil-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Decision Layer<\/th>\n<th>M\u00e9todo de pesquisa<\/th>\n<th>Sa\u00edda<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Basin and country entry<\/td>\n<td>Regulatory mapping, local operator interviews, EPC supply chain audit<\/td>\n<td>Sanction-ready entry assessment<\/td>\n<\/tr>\n<tr>\n<td>Technology and supplier selection<\/td>\n<td>B2B expert interviews, installed base analytics, TCO modeling<\/td>\n<td>Sourcing recommendation with switching cost evidence<\/td>\n<\/tr>\n<tr>\n<td>Posicionamento competitivo<\/td>\n<td>Win\/loss analysis, customer ethnography, pricing benchmarking<\/td>\n<td>Differentiation map and pricing corridor<\/td>\n<\/tr>\n<tr>\n<td>Energy transition portfolio<\/td>\n<td>Offtaker interviews, policy architect mapping, project developer benchmarking<\/td>\n<td>Investment thesis with named risks<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p>The framework reflects how senior decision-makers actually use intelligence. Each row maps to a capital decision with a defined approval path and timeline.<\/p>\n<h2>Where Oil and Gas Market Research Is Heading<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-cfbeeeea\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Gas-station-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Gas station (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Gas-station-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Gas-station-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Gas-station-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Gas-station-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Gas-station-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Three directions are visible across operator and service company programs. Real-time intelligence is replacing annual studies, particularly for supplier performance and project benchmarking. Hybrid methodologies that combine quantitative installed base data with qualitative expert input are displacing single-method work. And cross-portfolio research, spanning hydrocarbons and low-carbon platforms, is becoming standard at the majors.<\/p>\n<p>The implication for VP-level leaders is straightforward. Oil and gas market research budgets are not growing significantly, but the share directed at primary, decision-linked work is. Operators that reallocate from syndicated subscriptions to commissioned intelligence are tightening the link between research spend and capital outcomes.<\/p>\n<p>The next cycle will reward operators who treat intelligence as a capital efficiency lever. The evidence already supports the position.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">Sobre SIS Internacional<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\">SIS Internacional<\/a> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado. <a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\">Entre em contato conosco<\/a> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/expertise\/oil-and-gas-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/oil-and-gas-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/oil-and-gas-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/oil-and-gas-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"nl-NL\" 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g\u00e1s.<\/p>","protected":false},"author":1,"featured_media":63381,"parent":14514,"menu_order":215,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41876","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=41876"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41876\/revisions"}],"predecessor-version":[{"id":87764,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41876\/revisions\/87764"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63381"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=41876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}