{"id":41464,"date":"2023-02-12T01:45:44","date_gmt":"2023-02-12T01:45:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41464"},"modified":"2025-10-20T22:59:09","modified_gmt":"2025-10-21T02:59:09","slug":"pesquisa-de-personalidade-extrema","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-personalidade-extrema\/","title":{"rendered":"Pesquisa de personalidade extrema"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de personalidade extrema<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-05813592\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-05813592\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"CEO woman business woman (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Personas s\u00e3o uma ferramenta que consiste na cria\u00e7\u00e3o de personagens fict\u00edcios. Os pesquisadores os criam com base em caracter\u00edsticas comuns de pessoas semelhantes. Assim, eles formam um arqu\u00e9tipo.<\/p>\n\n\n\n<p>Personas extremas s\u00e3o arqu\u00e9tipos de pessoas com caracter\u00edsticas \u00fanicas. Outro ponto fundamental \u00e9 que representam grupos especiais ou raros. Podemos identificar tr\u00eas grupos de personas extremas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A multiminoria: Esta persona \u00e9 um personagem que pertence a v\u00e1rios grupos. Cada um desses grupos \u00e9 uma minoria na sociedade. A mais cl\u00e1ssica \u00e9 uma mulher negra que tamb\u00e9m \u00e9 l\u00e9sbica e deficiente.<\/li>\n\n\n\n<li>The Hard Lifer: Essa persona tem um passado violento e pesado que impacta necessidades e comportamentos. Um exemplo \u00e9 um pai vi\u00favo. Este pai tamb\u00e9m \u00e9 um sobrevivente do c\u00e2ncer, trabalhando \u00e0 noite recebendo um sal\u00e1rio m\u00ednimo.<\/li>\n\n\n\n<li>A persona t\u00f3xica: Essa persona apresenta comportamentos prejudiciais. Eles projetam esses comportamentos nos produtos que usam. Os tr\u00eas tipos mais conhecidos s\u00e3o:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Hater: Essa persona expressa raiva em rela\u00e7\u00e3o a um produto. Uma subclasse pode ser o troll que se diverte irritando outros usu\u00e1rios.<\/li>\n\n\n\n<li>O Pervertido: Esses usu\u00e1rios desviam produtos para expressar seu desejo. Um exemplo s\u00e3o os homens que usam o LinkedIn como plataforma de paquera.<\/li>\n\n\n\n<li>The Idiot: This persona doesn\u2019t understand anything about what they are doing. <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/teste-de-usabilidade-pesquisa-de-experiencia-do-usuario\/\" title=\"Pesquisa de mercado de usu\u00e1rios e testes de usabilidade\"  data-wpil-monitor-id=\"8502\">Marketers must consider this user<\/a> to ensure the system is safe and there is no way to endanger them.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Por que a pesquisa Extreme Persona \u00e9 importante?<\/h2>\n\n\n\n<p>Personas breathe <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-em-ciencias-biologicas\/\" title=\"Pesquisa de mercado de ci\u00eancias biol\u00f3gicas\"  data-wpil-monitor-id=\"8507\">life<\/a> into the cold facts of your research. Combine the people for whom you seek to design into a coherent whole. Create persona profiles of typical or extreme users. It will help you understand patterns in your research. Another benefit of creating personas is that it will help you ask the right questions. It will also enable you to answer them in line with the users you\u2019re designing for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que as empresas precisam de pesquisas extremas sobre personalidade<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d0a40522\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d0a40522\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"CEO woman business woman (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Personas can be helpful when well crafted to represent specific user cases. Furthermore, referring to them can allow a business to innovate in a direction that will enable it to thrive. Are you looking to <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/teste-de-sabor\/servicos-de-teste-de-produtos-em-nova-york\/\" title=\"Servi\u00e7os de teste de produtos em Nova York\"  data-wpil-monitor-id=\"8501\">test a new product or service<\/a>? First, see how it connects with the extreme personas before trying to market it. Once you adjust the results to consider external factors, you can use them to spot markets like yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principais fatores de sucesso<\/h3>\n\n\n\n<p>It\u2019s not cheap to create personas that <a href=\"https:\/\/www.sisinternational.com\/pt\/b2b\/\" title=\"Cost-Effective and Actionable Insights to Drive Your Next Strategic Move\"  data-wpil-monitor-id=\"8506\">drive real insights<\/a> and empathy, nor is it easy. While the list of success factors is a long one, these five are an excellent place to start:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/how-to-conduct-effective-desk-research\/\" title=\"Como conduzir uma pesquisa documental eficaz\"  data-wpil-monitor-id=\"8504\">Conduct in-depth research<\/a>. Tony Zambito conducted the State of Buyer Personas 2015 survey several years ago. In his comments, he noted that only 15 percent of respondents used <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/recrutamento-de-pesquisa-qualitativa\/\" title=\"Recrutamento de Pesquisa Qualitativa\"  data-wpil-monitor-id=\"8503\">Qualitative in-depth research<\/a> to build their personas. Without meaningful, rich, research-driven insights, your extreme personas risk being one-dimensional. As a matter of fact, they can even be misleading.<\/li>\n\n\n\n<li>Representar pessoas reais. Transforme suas personas extremas em descri\u00e7\u00f5es de pessoas \u201creais\u201d. Retrate-os de maneiras v\u00edvidas que conectem seu p\u00fablico.<\/li>\n\n\n\n<li>Informe e valide suas personas extremas com dados transacionais ou de segmenta\u00e7\u00e3o. Entrevistas e grupos focais geram a maior parte do conte\u00fado pessoal. Mas a capacidade de adicionar segmenta\u00e7\u00e3o ou dados transacionais \u00e9 crucial. Pode ajudar a informar ou validar ainda mais suas personas extremas.<\/li>\n\n\n\n<li>Certifique-se de usar suas personas extremas. Voc\u00ea deve integrar suas personas extremas ao processo em etapas cr\u00edticas. Em seguida, use-os para informar, verificar e validar a tomada de decis\u00f5es.<\/li>\n\n\n\n<li>Aproveite suas personas extremas. Voc\u00ea pode aproveitar uma persona extrema \u00fanica e bem projetada em toda a sua empresa. Use essa persona para diversas iniciativas de mapeamento de jornada.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre a pesquisa de personalidade extrema<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7b3c49bb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7b3c49bb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"CEO woman business woman (9)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Extreme <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/pesquisa-de-mercado-da-persona-do-comprador\/\" title=\"Solu\u00e7\u00f5es e m\u00e9todos de pesquisa de mercado da Persona do Comprador\"  data-wpil-monitor-id=\"8500\">personas greatly benefit UX Market Research<\/a>, but marketers must be careful. They should only design a <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/teste-de-sabor\/product-testing-services\/\" title=\"Product Testing Services\"  data-wpil-monitor-id=\"8505\">product or service<\/a> that covers some user archetypes. Looking at extreme personas during the research is crucial. It will give you an external view of the project. Moreover, this view will take you out of the box and expand your creative character. Yet, it would be best if you never lost focus on what you\u2019re creating, for what, and for whom.<\/p>","protected":false},"excerpt":{"rendered":"<p>Personas extremas s\u00e3o arqu\u00e9tipos de pessoas com caracter\u00edsticas \u00fanicas. Outro ponto fundamental \u00e9 que representam grupos especiais ou raros.<\/p>","protected":false},"author":1,"featured_media":64922,"parent":14514,"menu_order":170,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41464","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=41464"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41464\/revisions"}],"predecessor-version":[{"id":81427,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41464\/revisions\/81427"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64922"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=41464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}