{"id":41446,"date":"2023-02-11T23:54:58","date_gmt":"2023-02-11T23:54:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41446"},"modified":"2025-10-20T16:58:48","modified_gmt":"2025-10-20T20:58:48","slug":"pesquisa-de-mercado-de-diversidade","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-de-diversidade\/","title":{"rendered":"Pesquisa de Mercado de Diversidade"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de Mercado de Diversidade<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6aa32912\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6aa32912\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Inclusion diversity (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 Diversidade?<\/h2>\n\n\n\n<p>Diversity is all about demographics. For example, it looks at gender, age, ethnic background, race, sexual preference, and religion. Overall, it ushers people from different backgrounds together. Why? Because your research should reflect diversity. Your business must chiefly serve customers across various income levels, social strata, and ethnic groups. Yet, many companies need to achieve diversity in <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/curriculo-de-experiencia-em-industrias-quimicas-e-energeticas\/\" title=\"Empresa de pesquisa de mercado qu\u00edmico e energ\u00e9tico\"  data-wpil-monitor-id=\"8494\">Pesquisa de mercado<\/a>. Here\u2019s why it\u2019s crucial.<\/p>\n\n\n\n<p>When it comes to market research, diversity isn\u2019t a buzzword or a means to get positive PR. In fact, it is how you unlock <a href=\"https:\/\/www.sisinternational.com\/pt\/focus-groups-that-deliver-real-voices-real-insight-real-advantage\/\" title=\"Focus Groups That Deliver Real Voices, Real Insight, Real Advantage\"  data-wpil-monitor-id=\"8495\">real business insights<\/a>. It can also get you products that are more <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-diversidade-e-inclusao-de-equidade\/\" title=\"Pesquisa de Mercado de Diversidade, Equidade e Inclus\u00e3o\"  data-wpil-monitor-id=\"8497\">inclusive via higher-quality research<\/a> and more precise conclusions. You\u2019ll certainly gain more practical and precise knowledge of what your consumers like. With enough diversity in your buyer cross section, you\u2019ll feel the pulse of the broader market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que a pesquisa de mercado de diversidade \u00e9 importante?<\/h2>\n\n\n\n<p>Everyone\u2019s voice is heard when diversity is a <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/pesquisa-de-mercado-de-fatores-humanos\/\" title=\"Pesquisa de mercado de fatores humanos\"  data-wpil-monitor-id=\"8492\">factor in your market research<\/a>. <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-da-marca\/\" title=\"Pesquisa de mercado da marca\"  data-wpil-monitor-id=\"8496\">Brands can connect with their target markets<\/a> \u2013 regardless of who their buyers are or where they live. Including diversity in your market research is more critical than ever. Brands must reflect diversity, especially as our world becomes more connected yet more diverse. They must include it in their messages to connect with a broader audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principais cargos<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7a1e5d9f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7a1e5d9f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Inclusion diversity (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>As pessoas podem se candidatar a diversos cargos em Diversidade, Equidade e Inclus\u00e3o (DEI). Para esclarecer, \u00e9 um novo campo de carreira. Al\u00e9m do mais, os empregos em DEI est\u00e3o em alta demanda no momento e podem ser dif\u00edceis de conseguir para a maioria dos candidatos. Aqui est\u00e3o alguns cargos de DEI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diretor de Diversidade\n<ul class=\"wp-block-list\">\n<li>Diretor DEI<\/li>\n\n\n\n<li>Diretor de Cultura<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Vice-presidente do DEI\n<ul class=\"wp-block-list\">\n<li>Vice-presidente de Cultura<\/li>\n\n\n\n<li>Diretor de Cultura<\/li>\n\n\n\n<li>Diretor de Diversidade de Fornecedores<\/li>\n\n\n\n<li>L\u00edder DEI<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Gerente de Diversidade (ou Inclus\u00e3o)\n<ul class=\"wp-block-list\">\n<li>Gerente DEI<\/li>\n\n\n\n<li>Gerente do Programa de Diversidade<\/li>\n\n\n\n<li>Gerente de Equidade de Emprego<\/li>\n\n\n\n<li>Gerente de Cultura<\/li>\n\n\n\n<li>Gerente de Diversidade de Fornecedores<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Colaboradores Individuais\n<ul class=\"wp-block-list\">\n<li>Coordenador de Diversidade<\/li>\n\n\n\n<li>Parceiro de Neg\u00f3cios de Diversidade<\/li>\n\n\n\n<li>Consultor de Diversidade<\/li>\n\n\n\n<li>Treinador de Diversidade<\/li>\n\n\n\n<li>Especialista em Inclus\u00e3o<\/li>\n\n\n\n<li>Auditor de Igualdade e Diversidade<\/li>\n\n\n\n<li>Analista DEI<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>N\u00edvel de entrada\n<ul class=\"wp-block-list\">\n<li>Assistente de Diversidade<\/li>\n\n\n\n<li>Estagi\u00e1rio DEI<\/li>\n\n\n\n<li>Assistente do Programa de Diversidade<\/li>\n\n\n\n<li>Estagi\u00e1ria de Iniciativas de Diversidade<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Por que as empresas precisam de pesquisas de mercado sobre diversidade<\/h2>\n\n\n\n<p>When Diversity is part of your company\u2019s culture, you start to notice things. For example, it gives you insights that would have slipped by with a less inclusive strategy. You also gain access to abundant and more useful data. In addition, it helps you understand your target audience. It also helps you see the big picture and not just a small and limited view. For instance, should you concentrate on widening your research to cover a broader range of people? Because it will boost your results and give you the edge over those who <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-em-grupo-focal\/\" title=\"Pesquisa de mercado com grupo focal\"  data-wpil-monitor-id=\"8498\">focus on the same markets<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principais fatores de sucesso<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-852f344f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-852f344f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Inclusion diversity (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>1. L\u00edderes Comprometidos. As pessoas no topo devem agir e falar para refor\u00e7ar a vis\u00e3o de que a DEI \u00e9 essencial, caso contr\u00e1rio outros poder\u00e3o resistir ou evit\u00e1-la. Na verdade, muito mais mudan\u00e7as ser\u00e3o poss\u00edveis se as pessoas que est\u00e3o no topo se comprometerem com a agenda.<\/p>\n\n\n\n<p>2. Uma abordagem bem constru\u00edda. Os l\u00edderes devem ver a DEI da mesma forma que a \u201cgest\u00e3o da mudan\u00e7a\u201d e a \u201cmudan\u00e7a cultural\u201d. Eles precisam ser rigorosos porque n\u00e3o se trata de uma mera \u201ciniciativa\u201d.<\/p>\n\n\n\n<p>3. Mensurabilidade. Seus esfor\u00e7os de DEI devem ser quantitativos e tamb\u00e9m qualitativos. Voc\u00ea pode obter feedback usando ferramentas como pesquisas de engajamento. Voc\u00ea tamb\u00e9m pode realizar reuni\u00f5es frequentes com gerentes\/membros da equipe.<\/p>\n\n\n\n<p>4. Responsabilidade. Responsabilize sua equipe crucial por alcan\u00e7ar o DEI. Isso lhes d\u00e1 o incentivo para completar as m\u00e9tricas que voc\u00ea estabeleceu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre a pesquisa de mercado de diversidade<\/h2>\n\n\n\n<p>We take the time to understand the brands we work with at SIS International. In addition, we carry out targeted and bespoke recruitment campaigns. Thus, we source the best possible participants who deliver <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-recursos-naturais\/\" title=\"Pesquisa de mercado de recursos naturais\"  data-wpil-monitor-id=\"8499\">natural diversity in research<\/a>. We get to know the objectives of your study in detail. In other words, we\u2019ll get familiar with what you\u2019re trying to achieve, and why. Not to mention, we can find the best <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/grupos-de-foco\/participe-de-grupos-focais\/\" title=\"Participe de grupos focais\"  data-wpil-monitor-id=\"8490\">participants for your Focus Groups<\/a> and other Market Research. Get peace of mind. Know that SIS is conducting your fieldwork to the highest possible standards.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Pesquisa de Mercado de Diversidade revela insights reais de neg\u00f3cios. Analisa sexo, idade, origem \u00e9tnica, ra\u00e7a, prefer\u00eancia sexual e religi\u00e3o.<\/p>","protected":false},"author":1,"featured_media":64809,"parent":14514,"menu_order":168,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41446","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=41446"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41446\/revisions"}],"predecessor-version":[{"id":81426,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41446\/revisions\/81426"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64809"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=41446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}