{"id":41306,"date":"2023-01-24T01:14:53","date_gmt":"2023-01-24T01:14:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41306"},"modified":"2026-05-05T16:45:04","modified_gmt":"2026-05-05T20:45:04","slug":"pesquisa-de-mercado-de-turismo-medico","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-de-turismo-medico\/","title":{"rendered":"Medical Tourism Market Research: Corridor Strategy"},"content":{"rendered":"
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Pesquisa de mercado de turismo m\u00e9dico<\/a><\/h1>\n
\"Pesquisa<\/figure>\n<\/p>\n

O Turismo M\u00e9dico \u00e9 uma ind\u00fastria em crescimento em todo o mundo devido ao aumento dos custos dos tratamentos de sa\u00fade nos pa\u00edses de origem, \u00e0 globaliza\u00e7\u00e3o da ind\u00fastria da sa\u00fade e ao aumento do acesso a profissionais m\u00e9dicos qualificados em todo o mundo. Os pa\u00edses dos Mercados Emergentes est\u00e3o a dar prioridade a esta ind\u00fastria para atrair turistas m\u00e9dicos e impulsionar as exporta\u00e7\u00f5es de ind\u00fastrias de servi\u00e7os avan\u00e7ados, como os sectores da sa\u00fade, da biotecnologia e da ind\u00fastria farmac\u00eautica.<\/p>\n

Turismo M\u00e9dico \u00e9 definido como o processo de viajar para fora do pa\u00eds de resid\u00eancia para receber cuidados m\u00e9dicos. Embora muitos identifiquem o turismo m\u00e9dico como pessoas que viajam de pa\u00edses ricos para pa\u00edses em desenvolvimento para receber cuidados m\u00e9dicos mais baratos, o processo tamb\u00e9m se aplica \u00e0 situa\u00e7\u00e3o oposta, em que pessoas de pa\u00edses menos desenvolvidos viajam para economias ricas para realizar opera\u00e7\u00f5es que n\u00e3o s\u00e3o facilmente fornecidas nos seus pa\u00edses de origem. .<\/p>\n

O SIS analisa todas as oportunidades potenciais que esta forma de trabalhar traz e como potenciais clientes e prestadores podem prosperar e melhorar os tratamentos.<\/p>\n

About the Medical Tourism Market<\/a><\/h2>\n

O Turismo M\u00e9dico est\u00e1 presente em quase todos os pa\u00edses do mundo. Por exemplo, os residentes nos EUA viajam para o M\u00e9xico, o Canad\u00e1 ou os pa\u00edses da Am\u00e9rica Central e do Sul para obterem cuidados de sa\u00fade mais baratos, enquanto os europeus viajam para fora da UE ou entre pa\u00edses onde os pre\u00e7os s\u00e3o mais baixos.<\/p>\n

Alguns dos destinos mais populares s\u00e3o Cuba, Gr\u00e9cia, Tail\u00e2ndia, Coreia e S\u00e9rvia porque os seus m\u00e9dicos e especialistas est\u00e3o entre os melhores do mundo.<\/p>\n

Os motivos mais comuns pelos quais as pessoas viajam para outro pa\u00eds para obter cuidados m\u00e9dicos s\u00e3o:<\/p>\n

    \n
  1. Pre\u00e7o (muitas pessoas viajam para outros pa\u00edses porque n\u00e3o podem pagar o seguro m\u00e9dico por conta pr\u00f3pria ou porque os custos do procedimento est\u00e3o muito acima do seu or\u00e7amento, pelo que podemos concluir que esta \u00e9 a principal raz\u00e3o do turismo m\u00e9dico)<\/li>\n
  2. A legalidade do servi\u00e7o (alguns servi\u00e7os de sa\u00fade, como o aborto ou a eutan\u00e1sia, s\u00e3o proibidos por lei em alguns pa\u00edses, mas n\u00e3o em todos)
    Diferen\u00e7as culturais (muitos imigrantes querem ser tratados no seu pa\u00eds de origem, devido \u00e0s suas cren\u00e7as religiosas)<\/li>\n
  3. Acesso a procedimentos experimentais<\/li>\n
  4. Acesso a cuidados de melhor qualidade<\/li>\n<\/ol>\n

    Entre os procedimentos que as pessoas decidem ir para outro pa\u00eds est\u00e3o (mas n\u00e3o est\u00e3o limitados a): tratamentos de fertilidade (por exemplo, barriga de aluguer, fertiliza\u00e7\u00e3o in vitro e tecnologias de reprodu\u00e7\u00e3o assistida), transplantes de \u00f3rg\u00e3os, cirurgia pl\u00e1stica, cuidados dent\u00e1rios e tratamentos experimentais contra o cancro.<\/p>\n

    Pesquisa de mercado da jornada do cliente<\/a> can uncover numerous sources of competitive advantage in the Medical Tourism sector. Customers face numerous benefits and risks in medical tourism and the stakes can be high. Before patients decide to have their procedure done in a foreign country, they often conduct comprehensive in-person and online research to pick the right facility, treatment and medical provider for his or her needs. As these decisions can be outside their domestic medical establishments, the online research that patients conduct is important in their decision making. Furthermore, people who opt for medical tourism often exhaust all available medical treatment options in their home country so they can be a vulnerable group requiring information about benefits and risks. Market Research provides the insight for Medical<\/a> Tourism providers to better serve potential patients.<\/p>\n

    As complica\u00e7\u00f5es mais comuns do turismo m\u00e9dico incluem:<\/p>\n

      \n
    1. Doen\u00e7as e risco de infec\u00e7\u00f5es \u2013 desde complica\u00e7\u00f5es de procedimentos (feridas ou infec\u00e7\u00f5es derivadas de doadores) at\u00e9 doen\u00e7as infecciosas se uma pessoa viajar para pa\u00edses distantes<\/li>\n
    2. Resist\u00eancia aos antibi\u00f3ticos \u2013 este \u00e9 um risco relativamente raro, mas todo turista m\u00e9dico precisa estar ciente disso<\/li>\n
    3. Problemas de comunica\u00e7\u00e3o \u2013 apenas instala\u00e7\u00f5es registradas podem fornecer \u00e0 equipe conhecimento avan\u00e7ado do idioma ingl\u00eas ou do idioma nativo do paciente, o que \u00e9 essencial para o atendimento adequado<\/li>\n
    4. Viagens a\u00e9reas \u2013 se os pacientes voarem imediatamente ap\u00f3s a cirurgia, eles correm alto risco de co\u00e1gulos sangu\u00edneos ou outros riscos de viagem, por isso \u00e9 aconselh\u00e1vel esperar pelo menos 10 a 14 dias antes de voltar para casa<\/li>\n<\/ol>\n<\/div>\n

      Medical Pesquisa de Mercado Tur\u00edstico<\/a>: How Leading Operators Build Cross-Border Patient Pipelines<\/h1>\n

      Medical tourism market research has shifted from descriptive country profiling to operational intelligence that informs corridor selection, payer partnerships, and clinical specialty positioning. The sophisticated buyers in this category, hospital networks, sovereign health funds, insurer-employer coalitions, and private equity-backed specialty groups, treat patient flow modeling the way airlines treat route economics.<\/p>\n

      The global cross-border patient market spans elective orthopedics, oncology second opinions, fertility, dental, cardiac, and bariatric procedures. Each travels along distinct corridors with distinct economics. Mexico-US dental and bariatric flows behave nothing like Gulf-to-Germany oncology referrals or China-to-Japan precision medicine cases. Treating them as a single market produces unusable forecasts.<\/p>\n

      Why Corridor-Level Medical Tourism Market Research Outperforms Country Reports<\/h2>\n

      Country-level sizing obscures the unit of competition. Patients do not choose Thailand. They choose a specific Bangkok hospital with JCI accreditation, a named surgeon, an English-speaking concierge, and a payer arrangement that covers travel. Corridor analysis isolates origin-destination pairs and decomposes them into procedure mix, payer source, facilitator margin, and length-of-stay economics.<\/p>\n

      The leading operators model corridors the way logistics firms model lanes. Singapore-Indonesia cardiac. Turkey-UK hair restoration and dental. Costa Rica-US dental and orthopedics. Korea-China aesthetic surgery. India-East Africa oncology. Each corridor has a distinct conversion funnel from inquiry to deposit to arrival to follow-up, and the leakage points differ.<\/p>\n

      <\/p>\n

      According to SIS International Research, the operators winning share in mature corridors invest heavily in pre-arrival clinical triage, often a structured remote consultation that qualifies the patient and pre-builds the care plan.<\/span> This single step compresses on-site length of stay, reduces clinical surprises, and lifts deposit-to-arrival conversion materially above facilitator-led alternatives.<\/p>\n

      <\/span><\/p>\n

      The Five Forces Reshaping Cross-Border Patient Flows<\/h2>\n

      Five structural forces govern where the next decade of growth concentrates. Each is measurable and each rewards firms that build proprietary intelligence rather than rely on syndicated reports.<\/p>\n

      Payer integration.<\/strong> Self-funded US employers, UK NHS overflow contracting, and Gulf state-sponsored programs have moved from pilot to procurement. The buyer is no longer the patient. It is a benefits committee or a sovereign health authority running an RFP with bundled-price expectations and outcomes reporting requirements.<\/p>\n

      Accreditation as table stakes.<\/strong> JCI, Temos, and ISO 9001 certifications no longer differentiate. The differentiator is publishing risk-adjusted outcomes by surgeon and procedure, the standard set by Bumrungrad, Anadolu Medical Center, and Apollo Hospitals.<\/p>\n

      Facilitator disintermediation.<\/strong> Hospitals with mature international patient departments, Gleneagles, Asan Medical Center, Hospital Israelita Albert Einstein, are building direct payer relationships and bypassing traditional facilitators on high-margin cases.<\/p>\n

      Telemedicine pre-screening.<\/strong> Remote second opinions have become the top of the funnel. The hospital that captures the second opinion captures a disproportionate share of conversions.<\/p>\n

      Visa, currency, and geopolitical friction.<\/strong> Corridor economics shift quickly with visa policy and exchange rates. Turkey’s lira depreciation rebuilt its dental and aesthetic corridors within two years. Sanctions and travel restrictions can collapse a corridor in a quarter.<\/p>\n

      What Sophisticated Medical Tourism Market Research Actually Measures<\/h2>\n

      Descriptive market sizing is the entry-level deliverable. The intelligence that informs capital allocation goes deeper.<\/p>\n

      \n\n\n\n\n\n\n\n\n\n
      Research Layer<\/th>\nWhat It Measures<\/th>\nDecision It Informs<\/th>\n<\/tr>\n<\/thead>\n
      Corridor sizing<\/td>\nProcedure-level patient volumes by origin-destination pair<\/td>\nMarket entry, capacity planning<\/td>\n<\/tr>\n
      Payer mapping<\/td>\nSelf-pay vs employer-funded vs sovereign-sponsored mix<\/td>\nChannel investment, pricing<\/td>\n<\/tr>\n
      Facilitator economics<\/td>\nCommission structures, lead quality, conversion rates<\/td>\nDirect vs intermediated channel mix<\/td>\n<\/tr>\n
      Clinical outcomes benchmarking<\/td>\nRisk-adjusted complication and revision rates<\/td>\nSpecialty positioning, payer contracting<\/td>\n<\/tr>\n
      Patient journey ethnography<\/td>\nDecision triggers, anxiety points, post-op follow-up gaps<\/td>\nService design, retention<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

      Source: SIS International Research<\/em><\/p>\n

      The patient journey layer is where most market entry decks are weakest. Cross-border patients make decisions across an eight-to-fourteen-week window with multiple household stakeholders, and the conversion-killing moments are rarely clinical. They are visa anxiety, deposit refund policy ambiguity, and post-arrival communication gaps.<\/p>\n

      The SIS Approach to Medical Tourism Market Research<\/h2>\n

      <\/p>\n

      SIS International’s healthcare practice combines structured B2B expert interviews with international patient department directors, ethnographic research with returning patients, and competitive intelligence on hospital pricing, accreditation, and outcomes disclosure. A recent mixed-methodology engagement targeted 200 respondents across Brazil to map inbound and outbound patient flows for a Fortune 500 healthcare client evaluating Latin American corridor expansion.<\/p>\n

      <\/span><\/p>\n

      The healthcare practice has fielded patient-side and provider-side studies across China, Mexico, the United States, Germany, Korea, Singapore, and Israel, including direct CEO-level interviews with overseas medical services agencies serving outbound Chinese patients. This dual-perspective design, capturing both the originating facilitator and the receiving hospital, surfaces the pricing and commission realities that single-sided studies miss.<\/p>\n

      SIS Corridor Viability Framework<\/h3>\n

      Four dimensions determine whether a corridor merits investment.<\/p>\n