{"id":41185,"date":"2023-01-06T05:48:09","date_gmt":"2023-01-06T05:48:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41185"},"modified":"2026-01-25T19:31:05","modified_gmt":"2026-01-26T00:31:05","slug":"pesquisa-de-segmentacao-de-clientes-na-asia","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-asia\/pesquisa-de-segmentacao-de-clientes-na-asia\/","title":{"rendered":"Pesquisa de segmenta\u00e7\u00e3o de clientes na \u00c1sia"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de segmenta\u00e7\u00e3o de clientes na \u00c1sia<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9cf6f293\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9cf6f293\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Asia (48)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>A no\u00e7\u00e3o do que constitui um mercado est\u00e1 mudando. Em breve poderemos deixar de definir os mercados por pa\u00eds, \u00e0 medida que as fronteiras perderem o seu significado. Assim, a forma padr\u00e3o de dividir os mercados globais tamb\u00e9m come\u00e7ou a perder impacto.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-84ddd3ddd66a409fb6b74ce32b875a36 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-1ccf1f72bfa03260edf2a18b5e5fc761\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-asian-customer-segmentation-research\">O que \u00e9 pesquisa de segmenta\u00e7\u00e3o de clientes asi\u00e1ticos?<\/a><\/li><li class=\"\"><a href=\"#why-is-asian-market-segmentation-research-important\">Por que a pesquisa de segmenta\u00e7\u00e3o do mercado asi\u00e1tico \u00e9 importante?<\/a><\/li><li class=\"\"><a href=\"#why-businesses-need-asian-customer-segmentation-research\">Por que as empresas precisam de pesquisas sobre segmenta\u00e7\u00e3o de clientes asi\u00e1ticos<\/a><\/li><li class=\"\"><a href=\"#key-success-factors-in-asian-customer-segmentation-research\">Principais fatores de sucesso na pesquisa de segmenta\u00e7\u00e3o de clientes asi\u00e1ticos<\/a><\/li><li class=\"\"><a href=\"#about-asian-customer-segmentation-research\">Sobre a pesquisa de segmenta\u00e7\u00e3o de clientes asi\u00e1ticos<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-asian-customer-segmentation-research\">O que \u00e9 pesquisa de segmenta\u00e7\u00e3o de clientes asi\u00e1ticos?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c0ded541\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ded541\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Asia (19)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Segmenta\u00e7\u00e3o de mercado \u00e9 a estrat\u00e9gia pela qual uma empresa divide um mercado. \u00c9 prov\u00e1vel que estes submercados ou segmentos respondam de forma semelhante aos inputs de marketing. O objetivo \u00e9 encontrar os segmentos nos quais uma empresa pode concentrar seus esfor\u00e7os e recursos. Dessa forma, pode ter sucesso ao come\u00e7ar a vender para esse mercado.<\/p>\n\n\n\n<p>Companies need a go-to-market strategy if they want to do better than the other sellers of the goods or services they provide. This strategy will allow them to create a global brand position. Asian <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-perfuracao\/\" title=\"Pesquisa de mercado de perfura\u00e7\u00e3o\"  data-wpil-monitor-id=\"5676\">market segmentation research<\/a> should respond to global market trends melting away the borders between countries. It also allows people to enjoy the same culture at the same time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-asian-market-segmentation-research-important\">Por que a pesquisa de segmenta\u00e7\u00e3o do mercado asi\u00e1tico \u00e9 importante?<\/h2>\n\n\n\n<p>Are you interested in selling to Asian consumers? Then you need to know that global segmentation is a thorny issue. Firms need help with embracing global marketing strategies. They use the same system across national borders to get cost reductions. There are many key issues in selling to Asian consumer markets. One is to develop segments of buyers in different countries. These should be the segments likely to show similar responses to marketing efforts. Still, there has been a recent upsurge in interest in Market Segmentation. <a href=\"https:\/\/www.sisinternational.com\/pt\/como-elaborar-pesquisas-sobre-questoes-culturais-do-japao\/\" title=\"Como elaborar pesquisas para o Jap\u00e3o; Cultura \u00e9 importante!\"  data-wpil-monitor-id=\"7346\">Asia Customer Segmentation<\/a> has become another key issue in cross-border marketing research. It helps companies that target Asian countries.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Asia Customer Segmentation Drivers<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue (#005cbf) and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; \/* 24px *\/\n            font-weight: 600;\n            color: #333;\n            margin-bottom: 0.75em;\n            padding: 0;\n        }\n\n        .sis-table {\n            width: 100%;\n            border-collapse: collapse;\n            min-width: 700px; \/* Ensures table structure holds, container scrolls if needed *\/\n        }\n\n        .sis-table th,\n        .sis-table td {\n            padding: 12px 15px;\n            text-align: left;\n            line-height: 1.5;\n        }\n\n        \/* Header Styling *\/\n        .sis-table thead th {\n            background-color: #005cbf; \/* SIS corporate blue *\/\n            color: #ffffff;\n            font-weight: 600;\n            font-size: 0.9rem; \n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n        }\n\n        \/* Body Styling *\/\n        .sis-table tbody tr {\n            border-bottom: 1px solid #ddd;\n        }\n\n        .sis-table tbody tr:nth-of-type(even) {\n            background-color: #f8f8f8; \/* Light gray alternate rows *\/\n        }\n\n        .sis-table tbody tr:last-of-type {\n            border-bottom: 2px solid #005cbf; \/* Match header blue *\/\n        }\n\n        .sis-table td {\n            color: #444;\n            font-size: 0.95rem; \n            vertical-align: top;\n        }\n        \n        \/* Responsive styling for mobile *\/\n        @media screen and (max-width: 768px) {\n            .sis-table {\n                min-width: 100%; \/* Allows flex in smaller views *\/\n            }\n            \n            \/* Stack columns on top of each other *\/\n            .sis-table th, .sis-table td {\n                display: block;\n                width: 100%;\n                text-align: left;\n                padding: 8px 15px;\n            }\n\n            .sis-table td:before {\n                \/* Create a label for each row for context *\/\n                content: attr(data-label);\n                float: left;\n                text-transform: uppercase;\n                font-weight: 600;\n                margin-right: 10px;\n                color: #005cbf;\n                width: 40%; \/* Space for the label *\/\n            }\n\n            .sis-table thead {\n                display: none; \/* Hide header rows on mobile *\/\n            }\n            .sis-table tbody tr {\n                margin-bottom: 10px;\n                display: block;\n                border: 1px solid #ddd;\n                border-radius: 5px;\n                overflow: hidden;\n            }\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Key Drivers for Customer Segmentation in Asian Markets<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Segmentation Driver<\/th>\n                    <th>China (Tier 1 &#038; 2 Cities)<\/th>\n                    <th>India (Major Metros)<\/th>\n                    <th>Southeast Asia (Emerging Markets)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Urbanization and Wealth Concentration<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Extremely high, leading to a focus on **affluent and luxury segments** with modern consumption patterns.<\/td>\n                    <td data-label=\"India (Major Metros)\">High growth rate creates distinct segments between the **digitally native middle class** and traditional buyers.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Highly varied; segmentation must separate the small, modern urban elite from the vast rural majority.<\/td>\n                <\/tr>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Digital Access and E-commerce<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">**Super-app dominance** (WeChat, Alibaba); segmentation must differentiate users by their behavior within these closed ecosystems.<\/td>\n                    <td data-label=\"India (Major Metros)\">**Mobile-first users** with high frequency of digital payments (UPI); segmentation often based on vernacular language and platform usage.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Rapid shift from offline to online; segmentation must address **trust issues** and the need for installment payments\/COD.<\/td>\n                <\/tr>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Generational\/Cohort Differences<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Strong distinction between the **&#8217;Post-90s&#8217; generation** (focused on individuality and imported brands) and older, value-driven consumers.<\/td>\n                    <td data-label=\"India (Major Metros)\">Large **youth bulge** drives demand for entertainment and digital goods; strong loyalty to family-approved brands remains a factor for older segments.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">**Highly entrepreneurial youth** segment, often acting as early adopters and influencers, driving rapid trend changes.<\/td>\n                <\/tr>\n                 <tr>\n                    <td data-label=\"Segmentation Driver\">Cultural &#038; Linguistic Fragmentation<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Relatively homogenous (Mandarin), but **regional subcultures** (e.g., Cantonese, Shanghai) influence media and consumption.<\/td>\n                    <td data-label=\"India (Major Metros)\">**Extreme fragmentation** by state, religion, and language; local segmentation is essential for everything from product names to advertising tone.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Cross-border ethnic groups and varied national identities necessitate **hyper-local campaign tailoring** within cities.<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Data compiled from reports by the <a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista Digital Market Outlook<\/a>, <a href=\"https:\/\/www.bain.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bain &#038; Company<\/a> market analyses, and <a href=\"https:\/\/www.un.org\/en\/development\/desa\/population\/index.asp\" target=\"_blank\" rel=\"noopener noreferrer\">UN Population data<\/a>.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-businesses-need-asian-customer-segmentation-research\">Por que as empresas precisam de pesquisas sobre segmenta\u00e7\u00e3o de clientes asi\u00e1ticos<\/h2>\n\n\n\n<p>Em 1996, as pesquisadoras Susan Tai e Jackie Tam encontraram contrastes marcantes em um estudo. Para este estudo, compararam consumidores \u00e9tnicos chineses em Hong Kong e Singapura. O principal grupo \u00e9tnico em ambas as \u00e1reas era o chin\u00eas. Este estudo mostra por que as empresas precisam de pesquisas de segmenta\u00e7\u00e3o de clientes. Os residentes de Singapura tendiam a ser mais voltados para o lar. Eles atribu\u00edram um valor maior ao ensino superior. Eles tamb\u00e9m estavam mais preocupados com o meio ambiente.<\/p>\n\n\n\n<p>Em contraste, os residentes de Hong Kong estavam mais preocupados com a moda. Eles tamb\u00e9m tinham uma perspectiva mais sombria sobre a economia futura. As empresas que fazem neg\u00f3cios em ambos os locais podem propor outras estrat\u00e9gias de entrada no mercado. Eles podem ajust\u00e1-los para descobrir o que funcionar\u00e1 bem para cada um.<br>As empresas precisam de uma vis\u00e3o ampla de segmenta\u00e7\u00e3o para alcan\u00e7ar uma posi\u00e7\u00e3o vencedora no mercado mundial. Assim, podem formar o que se conhece como segmentos estrategicamente equivalentes. Esses segmentos transcendem as fronteiras nacionais. Essas empresas baseiam a sua estrat\u00e9gia de marketing na premissa de que os mercados mundiais consistem em semelhan\u00e7as e diferen\u00e7as que existem entre e dentro dos mercados. A melhor estrat\u00e9gia reflete o pleno conhecimento dessa premissa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors-in-asian-customer-segmentation-research\">Principais fatores de sucesso na pesquisa de segmenta\u00e7\u00e3o de clientes asi\u00e1ticos<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c74aa18\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c74aa18\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Asia (20)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Um dos principais fatores de sucesso na pesquisa do consumidor asi\u00e1tico s\u00e3o bons benchmarks. Fatores culturais e valores do consumidor s\u00e3o dois exemplos. Esses fatores t\u00eam forte impacto nas classifica\u00e7\u00f5es de produtos de bens n\u00e3o dur\u00e1veis. Exemplos desses bens incluem alimentos, bebidas, cosm\u00e9ticos e subst\u00e2ncias m\u00e9dicas.<\/p>\n\n\n\n<p>Outro fator chave de sucesso \u00e9 conhecer o valor da cultura popular. E o que \u00e9 cultura popular? A maioria das pessoas aceita o tipo de cultura geral e universal da \u00e9poca. Os meios de comunica\u00e7\u00e3o de massa, como r\u00e1dio, TV, cinema e jornais, transmitem cultura popular ao p\u00fablico. A cultura popular forma ent\u00e3o novas tend\u00eancias em cren\u00e7as ou estilos de vida. Vemos os efeitos da propaga\u00e7\u00e3o da cultura popular atrav\u00e9s das fronteiras. Al\u00e9m disso, est\u00e3o a crescer grupos de consumidores que seguem comportamentos de compra e estilos de vida semelhantes. Essa mudan\u00e7a est\u00e1 ocorrendo mesmo que vivam em pa\u00edses diferentes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, 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translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-asian-customer-segmentation-research\">Sobre a pesquisa de segmenta\u00e7\u00e3o de clientes asi\u00e1ticos<\/h2>\n\n\n\n<p>Asian customer segmentation research is helpful. It helps firms to find ways of looking at the market. It does so without the constraint of always seeing cultural differences as a barrier. Instead, it can help firms compete with each other on a global scale. Moreover, all planners should examine market segments from this standpoint. It can enable them to take a much more unified approach to their <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-telemetria\/\" title=\"Pesquisa de mercado de telemetria\" data-wpil-monitor-id=\"5691\">Pesquisa de entrada no mercado<\/a>.<\/p>\n\n\n<h2>Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, andar 2, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A pesquisa de segmenta\u00e7\u00e3o de clientes asi\u00e1ticos \u00e9 \u00fatil. Ajuda as empresas a encontrar formas de olhar para o mercado.<\/p>","protected":false},"author":1,"featured_media":65769,"parent":14508,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-41185","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/pt\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Asian customer segmentation research is helpful. It helps firms to find ways of looking at the market.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=41185"}],"version-history":[{"count":11,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41185\/revisions"}],"predecessor-version":[{"id":80991,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/41185\/revisions\/80991"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/65769"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=41185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}