{"id":40729,"date":"2022-06-27T03:51:19","date_gmt":"2022-06-27T03:51:19","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40729"},"modified":"2026-03-12T11:37:12","modified_gmt":"2026-03-12T15:37:12","slug":"grupos-focais-industriais","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-industrial\/grupos-focais-industriais\/","title":{"rendered":"Grupos focais industriais"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Grupos focais industriais<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f1283845\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f1283845\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Industrial (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">O que s\u00e3o grupos focais industriais?<\/h2>\n\n\n\n<p>An industrial focus group is a marketing research device. It uses a small gathering of people to discuss relevant designated topics in a casual setting. The typical focus group consists of eight to ten individuals. The manufacturers of consumer products are the main users of <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/teste-de-sabor\/new-product-focus-group-in-new-york\/\" title=\"Grupo de foco de novos produtos em Nova York\"  data-wpil-monitor-id=\"8323\">grupos de foco<\/a>. They use this method to collect qualitative data from target groups of customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que o setor industrial \u00e9 importante?<\/h2>\n\n\n\n<p>\u201cInd\u00fastria\u201d refere-se \u00e0 fabrica\u00e7\u00e3o de bens. O setor industrial \u00e9 vital para o desenvolvimento econ\u00f4mico de um pa\u00eds. O desenvolvimento industrial desempenha um papel crucial na recupera\u00e7\u00e3o econ\u00f3mica. Diminui a depend\u00eancia das exporta\u00e7\u00f5es agr\u00edcolas para a aquisi\u00e7\u00e3o de divisas extremamente necess\u00e1rias. O setor industrial emprega grande parte da popula\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Setores industriais em crescimento<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">As ind\u00fastrias que mais crescem s\u00e3o:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Energia renov\u00e1vel.<\/strong> People are using green <a href=\"https:\/\/www.sisinternational.com\/pt\/foi-com-o-vento-a-crise-financeira-e-a-energia-eolica\/\" title=\"E o Vento Levou? A crise financeira e a energia e\u00f3lica\"  data-wpil-monitor-id=\"7499\">energy options such as wind<\/a> and solar power. These have proven to be practical options for many businesses and countries. The price of these <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-energia-renovavel\/\" title=\"Pesquisa de mercado de energia renov\u00e1vel\"  data-wpil-monitor-id=\"8324\">renewable forms of energy<\/a> has fallen in recent years. Households are taking advantage of their affordability.<\/li>\n\n\n\n<li><strong>C\u00edber seguran\u00e7a.<\/strong> Esta ind\u00fastria est\u00e1 mais cr\u00edtica do que nunca. Ele protege os dados financeiros e outros dados das pessoas contra ladr\u00f5es cibern\u00e9ticos.<\/li>\n\n\n\n<li><strong>Biotecnologia.<\/strong> \u00c0 medida que a popula\u00e7\u00e3o mundial continua a aumentar, a biotecnologia \u00e9 essencial. Os t\u00e9cnicos agr\u00edcolas podem us\u00e1-lo para gerar maiores rendimentos agr\u00edcolas. Os cientistas m\u00e9dicos tamb\u00e9m usam a biotecnologia para manipular genes. A biotecnologia pode curar doen\u00e7as, o que melhora a qualidade de vida de muitas pessoas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Grupos focais como m\u00e9todo de pesquisa qualitativa<\/h2>\n\n\n\n<p>The main benefit of <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/grupos-de-foco\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\"  data-wpil-monitor-id=\"8322\">grupos de foco<\/a> is the opportunity to witness a lot of interaction and discussion about a company\u2019s product. This interaction takes place in a limited period, and it helps the manufacturer to understand consumers and their needs. <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-em-grupo-focal\/\" title=\"Pesquisa de mercado com grupo focal\"  data-wpil-monitor-id=\"8320\">Focus groups rely on the researcher\u2019s<\/a> ability to assemble and direct the sessions. This control is also a drawback. It means that focus groups are in some sense unnatural social settings.<\/p>\n\n\n\n<p>Focus groups are also limited to self-reported data and verbal behavior. <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-automotivo\/clinicas-de-carros-estaticos-vs-dinamicos\/\" title=\"Market Research Methods for Automotive Research &#8211; Static vs Dynamic Car Clinics\"  data-wpil-monitor-id=\"8325\">Researchers using this method<\/a> need to improve the naturalism of participant observation. Naturalism is especially pertinent if the goal is to gather data on other social actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades, tend\u00eancias e novas tecnologias em grupos focais industriais<\/h2>\n\n\n\n<p>Industrial focus groups allow companies to conduct market research. This research helps in the creation of a marketing plan. The company can assign an employee to manage and administer the focus group, or it can hire a firm to direct the process. It is suitable for businesses developing new products and services. It enables them to get feedback from potential consumers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/focus-group-solutions-the-modern-approach\/\" title=\"Focus Group Solutions: The Modern Approach\"  data-wpil-monitor-id=\"8318\">Modern focus groups<\/a> are trending toward digital. This type of focus group can be asynchronous, meaning members of the group don\u2019t have to participate at the same time. Companies can send questions to each member. The member then records the answers at his or her convenience. Alternatively, companies can arrange a Google Hangout for members. This setting enables them to interact with each other and with the moderator. Companies can also use tools like Survey Monkey. Such devices allow open-ended qualitative data collection and even quantitative questionnaires. Digital focus groups can also be in the forms of online forums and social media groups.<\/p>\n\n\n\n<p>Newer strategies tend to rely on technology. Smartphones can track shoppers as they make their way across a mall or store. This <a href=\"https:\/\/www.sisinternational.com\/pt\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"8319\">method gives instant feedback to market researchers<\/a>. One of the newest methods is scanning technology. Shoppers carry a scanner with them throughout the store. These scanners collect tremendous amounts of data. It tracks spending levels, consumer behavior, customer loyalty, and other types of reactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benef\u00edcios do uso de grupos focais em pesquisas de mercado industrial<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/europa\/pesquisa-de-mercado-em-liverpool-reino-unido\/\" title=\"Pesquisa de Mercado em Liverpool | Grupos focais e coleta de dados no Reino Unido\"  data-wpil-monitor-id=\"8321\">Focus groups can provide rich data<\/a>. They give companies a broader perspective on how people think. They show how they perceive products and brands. It also helps manufacturers understand what people expect and want from a depression. The online format has advantages, such as the ability to draw participants from a nationwide sample. The traditional method counters this by giving participants the ability to brainstorm. Participants can also hold meaningful discussions.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Um grupo focal industrial \u00e9 um dispositivo de pesquisa de marketing. Ele usa uma pequena reuni\u00e3o de pessoas para discutir casualmente t\u00f3picos relevantes designados. <\/p>","protected":false},"author":1,"featured_media":62834,"parent":14181,"menu_order":138,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40729","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=40729"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40729\/revisions"}],"predecessor-version":[{"id":81395,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40729\/revisions\/81395"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62834"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=40729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}