{"id":40699,"date":"2022-06-25T02:23:50","date_gmt":"2022-06-25T02:23:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40699"},"modified":"2026-03-16T23:46:58","modified_gmt":"2026-03-17T03:46:58","slug":"pesquisa-de-mercado-da-industria-de-servicos-financeiros","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/financial-services-consulting\/pesquisa-de-mercado-da-industria-de-servicos-financeiros\/","title":{"rendered":"Pesquisa de mercado da ind\u00fastria de servi\u00e7os financeiros"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado da ind\u00fastria de servi\u00e7os financeiros<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f00dfdf5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f00dfdf5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Finance (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>The financial services industry is at a turning point \u2013 and financial services industry market research is critical for companies looking to stay competitive, anticipate trends, and unlock new growth opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Financial Services Industry Market Research Matters<\/strong><\/h2>\n\n\n\n<p>Market research helps financial institutions:<\/p>\n\n\n\n<p>\u2705 <strong>Understand customer expectations<\/strong> and evolving financial needs.<br>\u2705 <strong>Monitor competitors<\/strong> and benchmark performance.<br>\u2705 <strong>Navigate regulatory changes<\/strong> and compliance challenges.<br>\u2705 <strong>Identify investment and expansion <\/strong><a href=\"https:\/\/www.sisinternational.com\/pt\/oportunidades-bancarias-islamicas-e-obstaculos-para-a-industria-financeira-dos-eua\/\" title=\"Banco Isl\u00e2mico: Oportunidades e Obst\u00e1culos para a Ind\u00fastria Financeira dos EUA\"  data-wpil-monitor-id=\"6700\">opportunities in emerging markets<\/a>.<br>\u2705 <strong>Leverage technological advancements<\/strong> to enhance customer experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Trends in Financial Services Industry Market Research<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ae92f182\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ae92f182\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Finance (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Finance-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Digital Transformation and FinTech Disruption<\/strong><\/h3>\n\n\n\n<p>Technology is revolutionizing financial services. AI-powered robo-advisors, blockchain for secure transactions, and mobile banking apps are changing how consumers interact with financial institutions. Banks and financial firms must embrace digital innovation or risk falling behind.<\/p>\n\n\n\n<p>\ud83d\udd39 <strong>Key Digital Trends:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>AI-driven <strong>chatbots and virtual assistants<\/strong> for customer service.<\/p><\/li>\n\n\n\n<li><p><strong>Robo-advisory platforms<\/strong> offering automated financial planning.<\/p><\/li>\n\n\n\n<li><p>Blockchain technology for <strong>secure, transparent transactions<\/strong>.<\/p><\/li>\n\n\n\n<li><p>Contactless payments and <strong>mobile-first banking experiences<\/strong>.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. The Rise of Open Banking and API Integration<\/strong><\/h3>\n\n\n\n<p>Consumers demand seamless banking experiences. <strong>Open banking and API-driven financial ecosystems<\/strong> allow third-party providers to develop innovative financial products and services.<\/p>\n\n\n\n<p>\u2705 <strong>Benefits of Open Banking:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Faster, more personalized financial services.<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Secure data-sharing<\/strong> between institutions for enhanced decision-making.<\/p><\/li>\n\n\n\n<li><p><strong>Greater competition<\/strong>, leading to better financial products for consumers.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Shifts in Consumer Behavior and Expectations<\/strong><\/h3>\n\n\n\n<p>Customers today expect <strong>on-demand, frictionless financial services.<\/strong> Market research reveals a growing demand for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Personalized financial solutions<\/strong> tailored to individual needs.<\/p><\/li>\n\n\n\n<li><p><strong>Sustainable and ethical banking options.<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Real-time access<\/strong> to financial insights and account management.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.<\/strong><strong style=\"color: var(--global-color-9); font-family: inherit; font-style: inherit; background-color: var(--base-3);\">&nbsp;Cybersecurity and Data Privacy Regulations<\/strong><\/h3>\n\n\n\n<p>With the rise of digital finance comes the increasing risk of cyber threats. Market research highlights growing investments in <strong>fraud detection, biometric authentication, and regulatory compliance<\/strong> to ensure financial security.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Key Areas of Focus:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>AI-powered <strong>fraud detection systems<\/strong>.<\/p><\/li>\n\n\n\n<li><p>Multi-factor authentication (MFA) for secure transactions.<\/p><\/li>\n\n\n\n<li><p>Regulatory frameworks like <strong>GDPR and CCPA<\/strong> shaping data privacy.<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Growth of Alternative Financial Services<\/strong><\/h3>\n\n\n\n<p>Traditional banking is no longer the only option. <strong>Peer-to-peer (P2P) lending, decentralized finance (DeFi), and non-traditional banking models<\/strong> are gaining traction, offering consumers more financial choices.<\/p>\n\n\n\n<p>\ud83d\ude80 <strong>Tend\u00eancias emergentes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Buy Now, Pay Later (BNPL)<\/strong> solutions reshaping credit markets.<\/p><\/li>\n\n\n\n<li><p><strong>Cryptocurrency and DeFi platforms<\/strong> challenging traditional banks.<\/p><\/li>\n\n\n\n<li><p><strong>Embedded finance<\/strong>, where financial services are integrated into non-financial platforms.<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Banco de varejo<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b0c4b8e9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b0c4b8e9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Predictive analytics (86)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-86-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>O mercado banc\u00e1rio de retalho tem visto mais \u00eanfase na presta\u00e7\u00e3o de servi\u00e7os banc\u00e1rios acess\u00edveis. As empresas tamb\u00e9m est\u00e3o prestando mais aten\u00e7\u00e3o \u00e0 gest\u00e3o do relacionamento com o cliente. Tamb\u00e9m impulsionando o crescimento est\u00e1 a introdu\u00e7\u00e3o de servi\u00e7os banc\u00e1rios m\u00f3veis e pela Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pagamentos m\u00f3veis<\/h2>\n\n\n\n<p>Mobile payments first came into demand in 2014 with the introduction of Apple Pay on iPhones. Android Pay, Samsung Pay, and Microsoft Wallet soon followed, and competitors lost no time rolling out mobile wallet platforms of their own.&nbsp;<\/p>\n\n\n\n<p>Issuers must now provide these new forms of payment in a challenging marketplace. The stakes are also higher. The average data breach now costs around $4 million. The General Data Protection Regulation (GDPR) will likely increase this cost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pesquisa de gest\u00e3o de risco<\/h2>\n\n\n\n<p>O mundo moderno tem v\u00e1rios desafios. Estes desafios incluem o terrorismo, o cibercrime, os choques geopol\u00edticos e os fen\u00f3menos clim\u00e1ticos extremos. Tamb\u00e9m est\u00e3o ocorrendo convuls\u00f5es significativas nos neg\u00f3cios. Tamanho, experi\u00eancia e escala n\u00e3o s\u00e3o mais os \u00fanicos preditores do sucesso de uma empresa. Airbnb, Uber e outros novos participantes est\u00e3o a eliminar os seus maiores concorrentes. As empresas precisar\u00e3o encontrar novas maneiras de operar para evitar o fracasso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crescentes tend\u00eancias digitais em finan\u00e7as<\/h2>\n\n\n\n<p>AI and the blockchain continue to disrupt the financial services industry. These trends will impact the marketing, sales, wealth management, investment, and compliance sectors. Businesses are in a critical phase. Companies are moving towards real growth in cognitive computing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pesquisa de mercado de cart\u00e3o de cr\u00e9dito<\/h2>\n\n\n\n<p>In recent times, the market has seen the launch of several brand-issued credit cards. Examples include the Uber Visa and Amazon Prime Rewards Signature Visa card. Another brand-issued card is the Starbucks Visa. If rewards are good enough, clients will usually sign up. Retailers often view a branded card as a way to capitalize on customer loyalty. Soon, analysts expect more brands will launch their cards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consultores Financeiros, Investidores<\/h2>\n\n\n\n<p>The entire financial advisor industry is becoming more complex. Retirement plans are moving away from the defined benefit model. Defined contribution plans to fund workers\u2019 retirement are now standard. Financial planners must plan for the individual and his or her spouse. They also have to deal with financial planning for their clients\u2019 college-age students.<\/p>\n\n\n\n<p>Investors may see faster growth in the US economy due to the recent cuts in taxes and public spending. These measures can also halt economic expansion if they do not bring about gains in productivity. Experts expect emerging market growth to quicken, particularly in Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts from Ruth Stanat, CEO of SIS International Research<\/strong><\/h2>\n\n\n\n<p>O <strong>financial services industry<\/strong> is evolving faster than ever. Companies that rely on outdated models and slow adoption of technology risk falling behind. <strong>Market research isn\u2019t just an option\u2014it\u2019s a necessity for financial institutions looking to stay competitive.<\/strong><\/p>\n\n\n\n<p>No<a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"> <strong>A SIS International Research<\/strong><\/a>, we provide comprehensive financial market intelligence, competitive benchmarking, and strategic foresight to help financial firms navigate industry disruptions and seize new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2\u00ba andar, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sobre SIS Internacional<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A ind\u00fastria de servi\u00e7os financeiros est\u00e1 se tornando digital. As empresas devem adaptar e integrar as tend\u00eancias tecnol\u00f3gicas emergentes para sobreviver no mercado.<\/p>","protected":false},"author":1,"featured_media":62818,"parent":55793,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40699","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=40699"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40699\/revisions"}],"predecessor-version":[{"id":80280,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40699\/revisions\/80280"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/55793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62818"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=40699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}