{"id":40596,"date":"2022-06-08T04:45:44","date_gmt":"2022-06-08T04:45:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40596"},"modified":"2026-03-12T11:54:07","modified_gmt":"2026-03-12T15:54:07","slug":"pesquisa-de-mercado-de-grupos-focais-automotivos","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-automotivo\/pesquisa-de-mercado-de-grupos-focais-automotivos\/","title":{"rendered":"Pesquisa de mercado de grupos focais automotivos"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de grupos focais automotivos<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9bdfcf23\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9bdfcf23\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Automotive (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-5de8ffe9834c7f31737ff8ba72473d50 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-e1c1eb8fd3c3c5e1a311142cc01193d4\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#importance-of-automotive-focus-group-market-research\">Import\u00e2ncia da pesquisa de mercado do Automotive Focus Group<\/a><\/li><li class=\"\"><a href=\"#focus-groups-in-the-automotive-industry\">Grupos focais na ind\u00fastria automotiva<\/a><\/li><li class=\"\"><a href=\"#the-rise-of-digital-disruption-in-automotive-research\">A ascens\u00e3o da disrup\u00e7\u00e3o digital na pesquisa automotiva<\/a><\/li><li class=\"\"><a href=\"#what-are-car-clinics\">O que s\u00e3o cl\u00ednicas automotivas?<\/a><\/li><li class=\"\"><a href=\"#the-rise-of-new-methodologies\">A ascens\u00e3o de novas metodologias<\/a><\/li><li class=\"\"><a href=\"#benefits-of-using-automotive-focus-groups-market-research\">Benef\u00edcios do uso de pesquisas de mercado de grupos focais automotivos<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-automotive-focus-group-market-research\">Import\u00e2ncia da pesquisa de mercado do Automotive Focus Group<\/h2>\n\n\n\n<p>A ind\u00fastria automotiva teve um crescimento radical ap\u00f3s 2016. As caracter\u00edsticas simples dos antigos carros de quatro rodas transformaram-se em ve\u00edculos conectados. A ind\u00fastria viu v\u00e1rias novas tecnologias nos \u00faltimos tempos. Esses desenvolvimentos incluem big data, computa\u00e7\u00e3o em nuvem e Internet das Coisas. Esses desenvolvimentos levaram a diversas inova\u00e7\u00f5es nos carros do futuro.<\/p>\n\n\n\n<p>Apesar das inova\u00e7\u00f5es, a necessidade de pesquisas de mercado permaneceu constante. As montadoras ainda precisam prever as prefer\u00eancias e tend\u00eancias dos consumidores. A ind\u00fastria depende dessas tend\u00eancias e gostos. A maior fonte de receita das montadoras s\u00e3o as vendas ao consumidor. A pesquisa de mercado sobre o comportamento do consumidor \u00e9, portanto, uma alta prioridade para os participantes do setor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-groups-in-the-automotive-industry\">Grupos focais na ind\u00fastria automotiva<\/h2>\n\n\n\n<p>A focus group is an excellent method of <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/pesquisa-de-mercado-qualitativa\/\"   title=\"Pesquisa qualitativa de mercado\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"735\">pesquisa de mercado qualitativa<\/a> for the industry. This method is an efficient and inexpensive way to reach a large number of consumers. The researcher can also use it for other types of data gathering, such as polls and surveys. This can generate even more discussion, as participants debate or justify their rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-digital-disruption-in-automotive-research\">A ascens\u00e3o da disrup\u00e7\u00e3o digital na pesquisa automotiva<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8ec1f73d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8ec1f73d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Automotive Market Research in Europe (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Automotive-Market-Research-in-Europe-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A conectividade e a tecnologia colocam a quest\u00e3o de saber se \u00e9 essencial possuir um ve\u00edculo. O compartilhamento de carona \u00e9 um exemplo \u00f3bvio. Os consumidores pagam pelo uso de um carro apenas quando necess\u00e1rio. No entanto, sacrificam os benef\u00edcios (e responsabilidades) da propriedade individual. Outro disruptor digital s\u00e3o os ve\u00edculos aut\u00f4nomos, que est\u00e3o no horizonte. Todos estes ve\u00edculos vir\u00e3o equipados com tecnologias inteligentes. As montadoras ter\u00e3o que contar com pesquisas para atender \u00e0s novas necessidades de seus consumidores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-car-clinics\">O que s\u00e3o cl\u00ednicas automotivas?<\/h2>\n\n\n\n<p>O Decision Analyst descreve as cl\u00ednicas automotivas como um concurso de beleza para ve\u00edculos. Neste concurso de beleza, os consumidores atuam como jurados. A montadora mostra ao consumidor entre quatro e oito marcas e modelos concorrentes. Esses ve\u00edculos s\u00e3o colocados em um showroom para que os consumidores possam ver e fornecer feedback.<\/p>\n\n\n\n<p>As montadoras realizam cl\u00ednicas automotivas em hor\u00e1rios diferentes para finalidades diversas. O objetivo mais comum \u00e9 avaliar e aprender como melhorar novos modelos. Outro objetivo da realiza\u00e7\u00e3o de uma cl\u00ednica automotiva \u00e9 a otimiza\u00e7\u00e3o da linha de produtos. Aqui a montadora exp\u00f5e todos os diferentes modelos de uma marca para o consumidor testar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-rise-of-new-methodologies\">A ascens\u00e3o de novas metodologias<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5896267c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5896267c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Automotive (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Automotive-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Os avan\u00e7os tecnol\u00f3gicos tornaram poss\u00edvel realizar pesquisas de grupos focais online. A Web 2.0 e as novas plataformas tecnol\u00f3gicas permitem que as montadoras alcancem consumidores de dif\u00edcil contato. As montadoras tamb\u00e9m t\u00eam novas ferramentas \u00e0 sua disposi\u00e7\u00e3o. Eles podem formar grupos com configura\u00e7\u00f5es novas e diferentes. Eles tamb\u00e9m podem usar ferramentas colaborativas online. Estas ferramentas nem sempre est\u00e3o dispon\u00edveis em grupos presenciais.<\/p>\n\n\n\n<p>Another new method is eye tracking, which produces gaze trails and heat maps. Eye tracking provides valuable information on which products consumers are looking at.&nbsp; Some research companies are stepping it up a notch. They are conducting eye-tracking exercises in virtual reality environments. Such a setting makes it easier to record participants\u2019 physiological responses to products. Reactions include electrodermal activity, brain state, and so forth.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n           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    \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-using-automotive-focus-groups-market-research\">Benef\u00edcios do uso de pesquisas de mercado de grupos focais automotivos<\/h2>\n\n\n\n<p>Os principais benef\u00edcios do uso de grupos focais s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O tempo e o dinheiro economizados (em compara\u00e7\u00e3o com entrevistas individuais)<\/li>\n\n\n\n<li>Eles s\u00e3o valiosos para obter informa\u00e7\u00f5es sobre opini\u00f5es pessoais e de grupo<\/li>\n\n\n\n<li>Eles oferecem aos participantes a oportunidade de buscar esclarecimentos<\/li>\n\n\n\n<li>Eles podem fornecer uma gama mais ampla de informa\u00e7\u00f5es<\/li>\n\n\n\n<li>Eles oferecem material \u00fatil, como cita\u00e7\u00f5es para apresenta\u00e7\u00f5es e publica\u00e7\u00f5es de rela\u00e7\u00f5es p\u00fablicas.<\/li>\n<\/ul>\n\n\n\n<p>Como os grupos focais s\u00e3o condensados, as montadoras podem us\u00e1-los para buscar muitas opini\u00f5es. Eles tamb\u00e9m podem avaliar as rea\u00e7\u00f5es a v\u00e1rios recursos de um produto. A montadora pode fazer tudo isso sem o demorado processo de entrevistas individuais. Economizar tempo na fase de pesquisa do desenvolvimento do produto \u00e9 fundamental. Isto \u00e9 particularmente verdadeiro na ind\u00fastria automotiva em r\u00e1pido desenvolvimento. Um grupo focal permite que uma montadora acelere a jornada de um ve\u00edculo at\u00e9 o mercado.<\/p>\n\n\n<h2>Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, andar 2, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2><!-- \/wp:heading -->","protected":false},"excerpt":{"rendered":"<p>A ind\u00fastria automotiva evoluiu gra\u00e7as a novas tecnologias como big data, computa\u00e7\u00e3o em nuvem e Internet das Coisas.<\/p>","protected":false},"author":1,"featured_media":62609,"parent":11155,"menu_order":126,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40596","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=40596"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40596\/revisions"}],"predecessor-version":[{"id":75152,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40596\/revisions\/75152"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/11155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62609"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=40596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}