{"id":40591,"date":"2022-06-08T04:21:11","date_gmt":"2022-06-08T04:21:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40591"},"modified":"2025-11-15T22:19:36","modified_gmt":"2025-11-16T03:19:36","slug":"ab-testando-pesquisa-de-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/expertise\/industries\/a-b-testing-market-research\/","title":{"rendered":"Pesquisa de mercado de testes A\/B"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de testes A\/B<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-47a1b263\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-47a1b263\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"AB testing (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ever wondered how some brands manage to understand precisely what their customers desire? The answer lies in A\/B testing market research. This market research not only helps businesses make informed decisions but also enables them to understand their audience\u2019s preferences and behaviors, tailoring their offerings to ensure optimal alignment with market demands and consumer expectations.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-c1cb72ee9e84ce19458aa663bbc986bf is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-da2302de1ae2a79b8eee155bbc049d49\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-a-b-testing-market-research\">O que \u00e9 pesquisa de mercado de testes A\/B?<\/a><\/li><li class=\"\"><a href=\"#why-is-a-b-testing-market-research-important-today\">Por que a \u201cpesquisa de mercado de testes A\/B\u201d \u00e9 importante hoje?<\/a><\/li><li class=\"\"><a href=\"#key-job-titles\">Principais cargos<\/a><\/li><li class=\"\"><a href=\"#key-success-factors\">Principais fatores de sucesso<\/a><\/li><li class=\"\"><a href=\"#challenges-of-a-b-testing-market-research\">Desafios da pesquisa de mercado de testes A\/B<\/a><\/li><li class=\"\"><a href=\"#future-outlook-of-a-b-testing-market-research\">Perspectivas futuras da pesquisa de mercado de testes A\/B<\/a><\/li><li class=\"\"><a href=\"#about-a-b-testing-market-research\">Sobre a pesquisa de mercado de testes A\/B<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-b-testing-market-research\">O que \u00e9 pesquisa de mercado de testes A\/B?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testing is a research method that presents two versions of an app or web page to an audience to evaluate user engagement. In other words, it operates by testing between two versions to see which performs better. AB testing compares a variation against the current model. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, it lets you ask focused questions about changes in your web page or app. You can then use those questions to collect data on the impact of those changes. A\/B testing in market research allows business owners to see the effect of potential adjustments. It shows them the impact their advertising will have on consumer activity. The original version of the page is the \u201cControl,\u201d and the modified version is the \u201cVariation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vejamos um exemplo hipot\u00e9tico:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clothing and apparel website is trying to determine which look for its new website will generate the most sales. Note that their current page generates about $ 3,000 in monthly sales. They want to do AB testing to see how a change would alter their profits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vejamos os resultados:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vers\u00e3o 1 (V1) Altere o t\u00edtulo da p\u00e1gina.<\/strong> O Original obt\u00e9m $1500 de lucro e V1 obt\u00e9m $1250<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Version 2 (V2) Change in the visual imagery of the page.<\/strong> O original obt\u00e9m lucro de $1450 e o V2 obt\u00e9m lucro de $1750. Vers\u00e3o 3 (V3) Altere o layout da p\u00e1gina. O controle obt\u00e9m $1550 de lucro e V2 obt\u00e9m $2500<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From these tests, we can gather a few things. We can see that a variation in the page may negatively or positively affect sales. Version 1 showed that changing the page\u2019s header reduced sales by 17%. Thus, we can see the customers disliked the alteration and that it would be best to limit changes like those.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Version 2, the visual imagery changed, leading to an uptick in sales. We could speculate why there was a boost in sales. The new imagery may have better fit the site&#8217;s color scheme. Additionally, the photography may have looked more professional. Thus, it\u2019s easy to see how A\/B Testing can help find out the best look for your app or web page. Finally, let\u2019s look at Version 3. It has boosted revenue by 67%. In other words, this change led to the largest increase in sales. We can see that adjusting the page\u2019s layout is the most impactful. So, that change would be the best move.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-a-b-testing-market-research-important-today\"><span style=\"font-weight: 400;\">Por que a \u201cpesquisa de mercado de testes A\/B\u201d \u00e9 importante hoje?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8b997e1c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8b997e1c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"AB testing (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A\/B testing market research is crucial for understanding and responding to consumer behavior in real-time. With users\u2019 attention spans decreasing, businesses have a limited window to capture interest and convert leads. It provides immediate feedback on what works and what doesn\u2019t, allowing brands to swiftly and effectively tweak and optimize their online content.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Furthermore, A\/B testing in market research provides the <\/span>precise, actionable data that businesses need to thrive. The insights from A\/B testing are concrete and grounded in actual user interactions, providing a reliable foundation for informed marketing and product development decisions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aqui est\u00e3o alguns outros benef\u00edcios da pesquisa de mercado de testes A\/B:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Tomada de decis\u00e3o baseada em dados:<\/b><span style=\"font-weight: 400;\"> Market research facilitates decisions grounded in data, mitigating the risk of reliance on intuition or gut feeling. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Experi\u00eancia de usu\u00e1rio aprimorada: <\/b><span style=\"font-weight: 400;\">Through continual testing and optimization processes, businesses can craft an online experience that resonates with their audience. The methodology enables refining elements to create a more intuitive and user-friendly interface, fostering higher engagement and satisfaction among users.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Aumento das taxas de convers\u00e3o: <\/b><span style=\"font-weight: 400;\">One of the standout benefits of A\/B testing market research is its direct contribution to improving conversion rates. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Efici\u00eancia de custos: <\/b><span style=\"font-weight: 400;\">A\/B testing market research is a cost-effective method for optimizing online assets. Instead of investing heavily in large-scale changes without guaranteed returns, businesses can test smaller elements, assess their impact, and implement them if they prove effective. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Mitiga\u00e7\u00e3o de riscos: <\/b><span style=\"font-weight: 400;\">By testing changes with a segment of the audience before a full-scale rollout, businesses mitigate the risks associated with website redesign or major updates. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Personaliza\u00e7\u00e3o: <\/b><span style=\"font-weight: 400;\">A\/B testing market research supports the development of personalized content and features. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Aumento do retorno sobre o investimento (ROI):<\/b><span style=\"font-weight: 400;\"> Como a pesquisa de mercado de testes A\/B \u00e9 fundamentalmente uma quest\u00e3o de otimiza\u00e7\u00e3o, ela naturalmente leva a uma melhor utiliza\u00e7\u00e3o dos recursos e a melhores retornos sobre o investimento. Quando as mudan\u00e7as s\u00e3o testadas e validadas, as empresas podem ter certeza de que os seus investimentos em desenvolvimento e marketing provavelmente produzir\u00e3o resultados positivos.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-job-titles\">Principais cargos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns trabalhos not\u00e1veis para uma pesquisa eficaz incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cientista de Dados<\/li>\n\n\n\n<li>Analista de Pesquisa de Mercado<\/li>\n\n\n\n<li>Testador de acessibilidade<\/li>\n\n\n\n<li>Engenheiro de Automa\u00e7\u00e3o de Testes<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors\">Principais fatores de sucesso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os testes AB envolvem muito processamento de TI e, portanto, precisar\u00e3o de pessoas especializadas. \u00c9 essencial fazer os testes. Al\u00e9m disso, \u00e9 bom realizar muitos testes com vari\u00e1veis diferentes. Este m\u00e9todo permite que voc\u00ea entenda o efeito que cada aspecto da sua p\u00e1gina da web ou tela do aplicativo tem sobre os consumidores. Al\u00e9m disso, tamb\u00e9m \u00e9 essencial torn\u00e1-los espec\u00edficos para que suas informa\u00e7\u00f5es sejam mais aprofundadas e valiosas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\">Desafios da pesquisa de mercado de testes A\/B<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While A\/B testing in market research offers unparalleled insights and optimization opportunities. However, it comes with its own set of challenges that businesses need to navigate to be a really successful company.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Interpreta\u00e7\u00e3o incorreta de dados: <\/b><span style=\"font-weight: 400;\">Um dos principais desafios da pesquisa de mercado de testes A\/B \u00e9 o risco de interpreta\u00e7\u00e3o incorreta dos dados. A an\u00e1lise incorreta pode levar a conclus\u00f5es erradas e mudan\u00e7as equivocadas, potencialmente causando mais danos do que benef\u00edcios \u00e0 experi\u00eancia do usu\u00e1rio e \u00e0s taxas de convers\u00e3o.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Significado estat\u00edstico: <\/b><span style=\"font-weight: 400;\">Alcan\u00e7ar signific\u00e2ncia estat\u00edstica \u00e9 crucial para a confiabilidade dos resultados da pesquisa de mercado dos testes A\/B. Amostras pequenas ou testes prematuros podem levar a resultados inconclusivos ou enganosos, necessitando de planejamento e execu\u00e7\u00e3o cuidadosos dos testes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Uso intensivo de recursos: <\/b><span style=\"font-weight: 400;\">Embora a pesquisa de mercado de testes A\/B seja econ\u00f4mica, ela exige tempo, experi\u00eancia e recursos dedicados para planejar, executar, analisar e implementar as descobertas. Pequenas empresas ou startups podem achar um desafio alocar recursos suficientes para testes A\/B cont\u00ednuos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Depend\u00eancia de Tecnologia: <\/b><span style=\"font-weight: 400;\">A pesquisa de mercado de testes A\/B depende muito de tecnologia e ferramentas. Quaisquer falhas t\u00e9cnicas, erros de software ou problemas com a plataforma de testes podem afetar a precis\u00e3o e a confiabilidade dos resultados dos testes, tornando crucial investir em tecnologia confi\u00e1vel e mant\u00ea-la regularmente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n       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\n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future-outlook-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\">Perspectivas futuras da pesquisa de mercado de testes A\/B<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A\/B testing in market research holds significant promise for businesses seeking precision and efficiency. Thus, the future outlook of this market research is bright, with emerging trends and technologies further enhancing its applicability and value.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Integra\u00e7\u00e3o com Intelig\u00eancia Artificial (IA): <\/b><span style=\"font-weight: 400;\">The future of A\/B testing market research is closely intertwined with advancements in AI. AI can automate the analysis of test results, identifying patterns and insights that human analysts might overlook. This not only speeds up the testing process but also delivers unparalleled precision and accuracy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Personaliza\u00e7\u00e3o em escala: <\/b><span style=\"font-weight: 400;\">Com a pesquisa de mercado de testes A\/B se tornando mais sofisticada, as empresas ser\u00e3o capazes de obter personaliza\u00e7\u00e3o em uma escala sem precedentes. Compreender as nuances dos comportamentos e prefer\u00eancias dos clientes permitir\u00e1 a cria\u00e7\u00e3o de experi\u00eancias de usu\u00e1rio altamente personalizadas, que s\u00e3o cruciais para a reten\u00e7\u00e3o e o envolvimento dos clientes na era digital.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Otimiza\u00e7\u00e3o em tempo real: <\/b><span style=\"font-weight: 400;\">O futuro promete o advento de ferramentas e tecnologias que permitem pesquisa e otimiza\u00e7\u00e3o de mercado de testes A\/B em tempo real. Isso permitir\u00e1 que as empresas fa\u00e7am ajustes instant\u00e2neos em seu conte\u00fado online e estrat\u00e9gias de marketing, respondendo prontamente ao comportamento do usu\u00e1rio e \u00e0s tend\u00eancias do mercado.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Testes entre plataformas: <\/b><span style=\"font-weight: 400;\">Com os usu\u00e1rios acessando conte\u00fado em v\u00e1rios dispositivos, a pesquisa de mercado entre plataformas se tornar\u00e1 cada vez mais vital. As ferramentas e tecnologias futuras facilitar\u00e3o testes cont\u00ednuos em diferentes dispositivos e plataformas, garantindo uma experi\u00eancia de usu\u00e1rio consistente e envolvente, independentemente do ponto de acesso.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Insights orientados pela comunidade:<\/b><span style=\"font-weight: 400;\"> Com o surgimento das m\u00eddias sociais e das comunidades online, as pesquisas de mercado de testes A\/B incorporar\u00e3o cada vez mais insights e feedback dessas plataformas. Esta abordagem oferecer\u00e1 uma compreens\u00e3o mais hol\u00edstica das prefer\u00eancias e comportamentos dos usu\u00e1rios, gerando estrat\u00e9gias de testes e otimiza\u00e7\u00e3o mais informadas e eficazes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-a-b-testing-market-research\">Sobre a pesquisa de mercado de testes A\/B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O teste A\/B usa uma combina\u00e7\u00e3o de pesquisa qualitativa e quantitativa. Est\u00e1 focado em identificar o que mudar e como mudar. Al\u00e9m disso, quantifica quais mudan\u00e7as s\u00e3o melhores ou piores. Voc\u00ea v\u00ea o quanto eles afetam as vendas. Essa tecnologia \u00e9 um excelente complemento ao kit de ferramentas de uma empresa, mas n\u00e3o pode abranger tudo. Portanto, \u00e9 bom usar grupos focais, entrevistas e pesquisas em seus m\u00e9todos para obter as melhores informa\u00e7\u00f5es.<\/p>\n\n\n<h2>Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, andar 2, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Com os testes A\/B, as empresas tomam decis\u00f5es informadas e adaptam as suas ofertas para atender \u00e0s demandas do mercado e \u00e0s expectativas dos consumidores.<\/p>","protected":false},"author":1,"featured_media":70137,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40591","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=40591"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40591\/revisions"}],"predecessor-version":[{"id":73365,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40591\/revisions\/73365"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/70137"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=40591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}