{"id":40133,"date":"2022-04-16T17:47:55","date_gmt":"2022-04-16T17:47:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40133"},"modified":"2025-09-24T23:30:41","modified_gmt":"2025-09-25T03:30:41","slug":"pesquisa-de-mercado-demografica","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-demografica\/","title":{"rendered":"Pesquisa de mercado demogr\u00e1fica"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado demogr\u00e1fica<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-55eb97b3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-55eb97b3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Demographics (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que s\u00e3o dados demogr\u00e1ficos<\/h2>\n\n\n\n<p>A demografia s\u00e3o as estat\u00edsticas que uma empresa mant\u00e9m sobre seus clientes e clientes. Essas estat\u00edsticas ajudam a empresa a atingir sua meta de vendas. Por exemplo, algumas empresas usam idade, sexo e origem \u00e9tnica. As empresas tamb\u00e9m usam a educa\u00e7\u00e3o e o tamanho da fam\u00edlia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are Demographics important?<\/h2>\n\n\n\n<p>One of a company\u2019s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers\u2019 needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principais empregos em pesquisa de mercado demogr\u00e1fica<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assistente de pesquisa<\/li>\n\n\n\n<li>Estat\u00edstico<\/li>\n\n\n\n<li>Analista de informa\u00e7\u00f5es<\/li>\n\n\n\n<li>investigador<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Businesses Need Demographic Market Research<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Para definir clientes-chave<\/h2>\n\n\n\n<p>A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Constru\u00e7\u00e3o de imagem<\/h2>\n\n\n\n<p>The image of a company brings customers in, or it keeps them away. If a business is <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-em-grupo-focal\/\" title=\"Pesquisa de mercado com grupo focal\"  data-wpil-monitor-id=\"8395\">marketing to a group<\/a> of people, the company\u2019s concept must show that. In this case, demographics are helpful. The company will gather data about its consumers. Then the company will create an image that they think the target customers will like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Para fazer an\u00fancios melhores<\/h2>\n\n\n\n<p>Os an\u00fancios custam muito dinheiro e tempo para serem feitos. Al\u00e9m disso, com a internet, muitas pessoas veem esses an\u00fancios. Assim, os an\u00fancios devem chegar \u00e0s pessoas certas ap\u00f3s a sua divulga\u00e7\u00e3o. Novamente, \u00e9 aqui que a demografia \u00e9 \u00fatil. Com esses dados, sua empresa pode direcionar os an\u00fancios ao p\u00fablico certo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principais fatores de sucesso na pesquisa de mercado demogr\u00e1fica<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tenha o software certo<\/h3>\n\n\n\n<p>Os bancos de dados de clientes e clientes oferecem toneladas de informa\u00e7\u00f5es para as empresas. No entanto, n\u00e3o \u00e9 \u00fatil sem o software certo. O software de gerenciamento de relacionamento com o cliente (CRM) ajuda as empresas. Com ele, as empresas utilizam uma ampla gama de dados para encontrar uma base de clientes. O CRM tamb\u00e9m traz novos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use empresas de an\u00e1lise de dados<\/h3>\n\n\n\n<p>Some businesses send the <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-coleta-de-dados\/\" title=\"Pesquisa de mercado de coleta de dados\"  data-wpil-monitor-id=\"8397\">data they collect<\/a> to analysis companies. Sending it to such companies ensures that they get the most use from the demographics. For instance, a business may want to expand. A <a href=\"https:\/\/www.sisinternational.com\/pt\/os-novos-consumidores-americanos-analisam-as-tendencias-que-os-varejistas-enfrentam\/\" title=\"A nova an\u00e1lise dos consumidores americanos: tend\u00eancias enfrentadas pelos varejistas dos EUA\"  data-wpil-monitor-id=\"8398\">consumer and demographic data analysis<\/a> company is helpful for this. They collect data such as the socioeconomic makeup or the amount of traffic in the area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Atualizar dados demogr\u00e1ficos<\/h3>\n\n\n\n<p>Os dados sobre os clientes podem mudar. Por exemplo, se uma pessoa conseguir um emprego com melhor remunera\u00e7\u00e3o, ela comprar\u00e1 coisas diferentes. Assim, os an\u00fancios direcionados para a pessoa mudar\u00e3o. Atualizar os dados demogr\u00e1ficos, mesmo para uma pequena empresa, \u00e9 crucial. Isso permite que a empresa permane\u00e7a relevante. Tamb\u00e9m ajuda no crescimento porque mant\u00e9m os consumidores satisfeitos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre pesquisa de mercado demogr\u00e1fica<\/h2>\n\n\n\n<p>Demographics give business owners an inside look at customers and clients, and it is an excellent tool for businesses to use. Still, business owners should do strategic research before they use this tool. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/pt\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"8394\">qualitative research are two methods<\/a> that your company can utilize.<\/p>\n\n\n\n<p>Interviews and <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/europa\/pesquisa-de-mercado-em-liverpool-reino-unido\/\" title=\"Pesquisa de Mercado em Liverpool | Grupos focais e coleta de dados no Reino Unido\"  data-wpil-monitor-id=\"8391\">focus groups are other good data collection<\/a> tools. These tools allow business owners to get a detailed view of demographics. Businesses should also use <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/pesquisa-de-mercado\/\" title=\"Pesquisa de mercado\"  data-wpil-monitor-id=\"8393\">surveys for market research<\/a> on demographics since it is easy to send out thousands in one batch.<\/p>\n\n\n\n<p>So, it\u2019s easy to see why this type of <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/curriculo-de-experiencia-na-industria-automotiva\/\" title=\"Empresa de pesquisa de mercado da ind\u00fastria automotiva\"  data-wpil-monitor-id=\"8392\">market research is crucial for companies<\/a>. It helps them to target the right customers with the right ads. It also helps firms do choose the best <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/pesquisa-de-mercado-de-produtos-de-higiene-pessoal\/\" title=\"Pesquisa de mercado de produtos de cuidados pessoais\"  data-wpil-monitor-id=\"8396\">product offerings for their markets<\/a>. Used correctly, demographic market research is a powerful tool.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A demografia \u00e9 crucial e a investiga\u00e7\u00e3o \u00e9 feita atrav\u00e9s de m\u00e9todos quantitativos e qualitativos, tais como entrevistas, grupos focais e inqu\u00e9ritos.<\/p>","protected":false},"author":1,"featured_media":64764,"parent":14514,"menu_order":111,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40133","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=40133"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40133\/revisions"}],"predecessor-version":[{"id":81407,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/40133\/revisions\/81407"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64764"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=40133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}