{"id":39607,"date":"2021-12-31T00:43:34","date_gmt":"2021-12-31T00:43:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39607"},"modified":"2026-01-26T17:44:54","modified_gmt":"2026-01-26T22:44:54","slug":"pesquisa-de-entrada-no-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/pesquisa-de-entrada-no-mercado\/","title":{"rendered":"Pesquisa de entrada no mercado"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de entrada no mercado<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-60526ec9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-60526ec9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Market Entry Consulting in China (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Market-Entry-Consulting-in-China-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Companies need to do Market Entry Research before entering new markets. It\u2019s also required when expanding into a new market or releasing a new product. This research looks at market size. It also examines the total revenue existing within that market. Using a suitable market entry plan enables companies to compete. When using <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/pesquisa-de-oportunidade-de-entrada-no-mercado\/pesquisa-de-entrada-no-mercado-de-nova-york\/\" title=\"Pesquisa de entrada no mercado de Nova York\"  data-wpil-monitor-id=\"939\">pesquisa de entrada no mercado<\/a>, most firms look at at least one of these factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tamanho da oportunidade<\/li>\n\n\n\n<li>Estrutura da ind\u00fastria<\/li>\n\n\n\n<li>Concorr\u00eancia<\/li>\n\n\n\n<li>Investimento inicial<\/li>\n\n\n\n<li>An\u00e1lise ambiental<\/li>\n\n\n\n<li>Barreiras \u00e0 entrada<\/li>\n<\/ul>\n\n\n\n<p>Many companies prefer entering crowded markets. This way, they can study many areas, including the products. Also, <a href=\"https:\/\/www.sisinternational.com\/pt\/considerando-o-oriente-medio-para-pesquisa-de-mercado\/\" title=\"Pesquisa de entrada no mercado do Oriente M\u00e9dio\"  data-wpil-monitor-id=\"1419\">Pesquisa de entrada no mercado<\/a> has paved the way for the creation of many niche markets.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-6d4e602f5435d4ace45cb4d1f559afab is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-4e9a7b22973cb20ce7a4d1ab1c4b4111\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-market-entry-research\">O que \u00e9 pesquisa de entrada no mercado?<\/a><\/li><li class=\"\"><a href=\"#why-is-market-entry-research-important\">Por que a pesquisa de entrada no mercado \u00e9 importante?<\/a><\/li><li class=\"\"><a href=\"#benefits-of-market-entry-research\">Benef\u00edcios da pesquisa de entrada no mercado<\/a><\/li><li class=\"\"><a href=\"#opportunities-in-market-entry-research\">Oportunidades em pesquisa de entrada no mercado\u00a0<\/a><\/li><li class=\"\"><a href=\"#challenges-of-market-entry-research-for-businesses\">Desafios da pesquisa de entrada no mercado para empresas<\/a><\/li><li class=\"\"><a href=\"#key-job-titles\">Principais cargos<\/a><\/li><li class=\"\"><a href=\"#why-businesses-need-market-entry-research\">Por que as empresas precisam de pesquisas de entrada no mercado<\/a><\/li><li class=\"\"><a href=\"#key-success-factors\">Principais fatores de sucesso<\/a><\/li><li class=\"\"><a href=\"#the-strategy-document\">O Documento de Estrat\u00e9gia<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-market-entry-research\"><span style=\"font-weight: 400;\"><strong>O que \u00e9 pesquisa de entrada no mercado?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/pt\/entrando-no-mercado-da-europa-oriental\/\" title=\"Pesquisa de entrada no mercado da Europa Oriental\"  data-wpil-monitor-id=\"2628\">Market entry research<\/a> is one of the main tools of this decision-making journey, serving as a vital tool for companies looking to venture into new territories. Whether it&#8217;s a local business aiming to go national or a national brand planning to go global, the insights gained from <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-semicondutores\/\" title=\"Pesquisa de mercado de semicondutores\"  data-wpil-monitor-id=\"4915\">pesquisa de entrada no mercado<\/a> are key for mitigating risks and increasing the chances of a successful market entry.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is constantly used by businesses to evaluate the potential of entering a new market through the assessment of various factors, including market size, competition, customer demographics, regulatory environments, and cultural nuances. The primary objective of <a href=\"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-oportunidade-de-entrada-no-mercado-china\/\" title=\"Entrada de mercado e pesquisa de oportunidades na China\"  data-wpil-monitor-id=\"3614\">market entry research is to identify opportunities<\/a> and risks associated with entering a new market and to formulate strategies that maximize the chances of success.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Em seu n\u00facleo, <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/as-americas\/pesquisa-de-mercado-na-america-latina\/pesquisa-de-mercado-costa-rica\/\" title=\"Pesquisa de mercado na Costa Rica\"  data-wpil-monitor-id=\"4938\">pesquisa de entrada no mercado<\/a> involves a deep dive into the target market&#8217;s landscape. It not only looks at the present market conditions but also analyzes trends and forecasts future changes. This research helps in understanding the competitive dynamics of the new market, including the strengths and weaknesses of current players. It also involves a detailed analysis of potential customers \u2013 their needs, preferences, purchasing power, and behavior patterns.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-market-entry-research-important\">Por que a pesquisa de entrada no mercado \u00e9 importante?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the primary roles of <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-acessorios-para-panelas-e-assadeiras\/\" title=\"Pesquisa de mercado de panelas e assadeiras, panelas e acess\u00f3rios\"  data-wpil-monitor-id=\"4969\">pesquisa de entrada no mercado<\/a> is risk mitigation. Entering a new market is fraught with uncertainties and potential pitfalls. By conducting thorough research, businesses can anticipate and prepare for challenges, reducing the likelihood of costly mistakes. This <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/pesquisa-de-mercado-libor\/\" title=\"Pesquisa de Mercado Libor\"  data-wpil-monitor-id=\"4983\">pesquisar<\/a> helps in identifying not only the market potential but also the barriers to entry, such as competitive resistance, cultural differences, and regulatory constraints.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, it helps in tailoring products or services to meet the specific needs and preferences of the new market, enhancing customer acceptance and satisfaction. <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/inovacao\/pesquisa-de-mercado-genetica\/\" title=\"Pesquisa de mercado de gen\u00e9tica\"  data-wpil-monitor-id=\"5016\">Market entry research<\/a> also assists businesses in allocating their resources effectively \u2013 be it financial, human, or technological \u2013 ensuring that efforts are concentrated where they are most likely to yield results. This strategic allocation of resources is crucial in achieving a competitive edge in the new market.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Overall, the importance of <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-abandono-de-carrinho\/\" title=\"Pesquisa de mercado de abandono de carrinho\"  data-wpil-monitor-id=\"5052\">pesquisa de entrada no mercado<\/a> lies in its ability to provide businesses with critical insights and actionable intelligence, paving the way for successful market expansion.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-market-entry-research\"><span style=\"font-weight: 400;\"><strong>Benef\u00edcios da pesquisa de entrada no mercado<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Engaging in <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/europa\/pesquisa-de-mercado-albania\/\" title=\"Pesquisa de mercado na Alb\u00e2nia\"  data-wpil-monitor-id=\"5064\">pesquisa de entrada no mercado<\/a> offers many benefits for businesses considering an expansion into new markets. These advantages stem from the comprehensive understanding and strategic foresight that <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-africa\/pesquisa-de-mercado-na-zambia-africa\/\" title=\"Pesquisa de mercado na Z\u00e2mbia, \u00c1frica\"  data-wpil-monitor-id=\"5124\">pesquisa de entrada no mercado<\/a> provides.<\/span><\/p>\n\n\n\n<p><b>\u2022 Tomada de decis\u00e3o informada<\/b>: One of the most significant benefits of <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-africa\/pesquisa-de-mercado-na-somalia-africa\/\" title=\"Pesquisa de mercado na Som\u00e1lia, \u00c1frica\"  data-wpil-monitor-id=\"5146\">pesquisa de entrada no mercado<\/a> is the ability to make well-informed decisions. With detailed insights into market size, growth potential, customer behavior, and competitive landscape, businesses can make strategic choices based on data and analysis rather than assumptions.<\/span><\/p>\n\n\n\n<p><b>\u2022 Redu\u00e7\u00e3o de risco<\/b>: By identifying potential challenges and barriers in the target market, <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/as-americas\/pesquisa-de-mercado-na-america-latina\/pesquisa-de-mercado-venezuelana\/\" title=\"Pesquisa de mercado na Venezuela\"  data-wpil-monitor-id=\"5164\">pesquisa de entrada no mercado<\/a> helps reduce the risks associated with market expansion. Understanding the legal, cultural, and economic environments of the new market enables businesses to anticipate problems and develop effective strategies to mitigate them.<\/span><\/p>\n\n\n\n<p><b>\u2022 Estrat\u00e9gias de marketing personalizadas:<\/b><span style=\"font-weight: 400;\"> Atrav\u00e9s <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-produtos-de-panificacao\/\" title=\"Pesquisa de mercado de produtos de panifica\u00e7\u00e3o\"  data-wpil-monitor-id=\"5195\">pesquisa de entrada no mercado<\/a>, businesses gain a deep understanding of the target audience\u2019s preferences and needs. This knowledge allows for the creation of tailored marketing strategies and customized product offerings, ensuring better market reception and customer engagement.<\/span><\/p>\n\n\n\n<p><b>\u2022 Otimiza\u00e7\u00e3o de Recursos<\/b>: Businesses can allocate their resources efficiently with <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-africa\/pesquisa-de-mercado-chade\/\" title=\"Pesquisa de mercado no Chade\"  data-wpil-monitor-id=\"5226\">pesquisa de entrada no mercado<\/a>. By understanding the most promising market segments and channels, companies can focus their efforts and investments where they are most likely to yield returns.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunities-in-market-entry-research\"><span style=\"font-weight: 400;\"><strong>Oportunidades em pesquisa de entrada no mercado&nbsp;<\/strong><\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7d8dc904\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-7d8dc904\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-12.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-africa\/pesquisa-de-mercado-camaroes\/\" title=\"Pesquisa de mercado nos Camar\u00f5es\"  data-wpil-monitor-id=\"5253\">Market entry research<\/a> is a critical aspect for businesses looking to expand into new markets. It involves a comprehensive analysis of potential markets to understand the dynamics, consumer behaviors, competition, and other factors that can impact the success of a business. Here are some key opportunities in <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-africa\/pesquisa-de-mercado-no-congo\/\" title=\"Pesquisa de mercado no Congo\"  data-wpil-monitor-id=\"5286\">pesquisa de entrada no mercado<\/a> for businesses:<\/span><\/p>\n\n\n\n<p><b>\u2022 Identifica\u00e7\u00e3o do potencial de mercado: <\/b><span style=\"font-weight: 400;\">A pesquisa ajuda a avaliar o tamanho e o potencial de crescimento de um novo mercado. Isso inclui compreender a demografia, o poder de compra e as prefer\u00eancias do consumidor.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Compreendendo a concorr\u00eancia local:<\/b><span style=\"font-weight: 400;\"> A an\u00e1lise dos concorrentes locais fornece insights sobre tend\u00eancias de mercado, modelos de neg\u00f3cios bem-sucedidos e prefer\u00eancias do consumidor. Isso ajuda as empresas a formular estrat\u00e9gias para se diferenciar e encontrar uma vantagem competitiva.<\/span><\/p>\n\n\n\n<p><b>\u2022 An\u00e1lise do Ambiente Regulat\u00f3rio<\/b><span style=\"font-weight: 400;\">: Every market has its own set of regulations and compliance requirements. <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/legal-market-research\/\" title=\"Legal Market Research\"  data-wpil-monitor-id=\"2956\">Market entry research<\/a> helps in understanding these legal and regulatory frameworks, which is essential for smooth business operations.<\/span><\/p>\n\n\n\n<p><b>\u2022 Avalia\u00e7\u00e3o de risco:<\/b><span style=\"font-weight: 400;\"> A identifica\u00e7\u00e3o de riscos potenciais, como instabilidade pol\u00edtica, flutua\u00e7\u00f5es econ\u00f3micas ou perturba\u00e7\u00f5es na cadeia de abastecimento, \u00e9 um aspecto importante da pesquisa de mercado. Isso ajuda as empresas no desenvolvimento de planos de conting\u00eancia.<\/span><\/p>\n\n\n\n<p><b>\u2022 Oportunidades de Parceria e Colabora\u00e7\u00e3o:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/as-americas\/pesquisa-de-mercado-na-america-latina\/pesquisa-de-mercado-honduras\/\" title=\"Pesquisa de mercado em Honduras\"  data-wpil-monitor-id=\"5313\">Market entry research<\/a> can help identify potential local partners, distributors, or collaborators that can facilitate easier market penetration.<\/span><\/p>\n\n\n\n<p><b>\u2022 Tend\u00eancias de com\u00e9rcio eletr\u00f4nico e mercado digital:<\/b><span style=\"font-weight: 400;\"> Compreender o comportamento do consumidor online e as tend\u00eancias do mercado digital \u00e9 crucial para as empresas que procuram estabelecer uma presen\u00e7a online em novos mercados.<\/span><\/p>\n\n\n\n<p><b>\u2022 Sustentabilidade e Responsabilidade Social:<\/b><span style=\"font-weight: 400;\"> Pesquisar a import\u00e2ncia da sustentabilidade e da responsabilidade social num mercado pode ajudar as empresas a alinhar as suas pr\u00e1ticas com as expectativas e regulamenta\u00e7\u00f5es locais.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-of-market-entry-research-for-businesses\"><strong>Desafios da pesquisa de entrada no mercado para empresas<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-medio-oriente\/pesquisa-de-mercado-israel\/\" title=\"Pesquisa de mercado em Israel\"  data-wpil-monitor-id=\"5338\">Market entry research<\/a>, while crucial for businesses looking to expand into new markets, comes with its own set of challenges. Understanding these challenges is essential for businesses to navigate the complexities of entering new markets effectively. Here are some of the key challenges:<\/span><\/p>\n\n\n\n<p><b>\u2022 Disponibilidade e Confiabilidade de Dados: <\/b><span style=\"font-weight: 400;\">Em muitos mercados, especialmente nos emergentes, os dados fi\u00e1veis s\u00e3o escassos ou desatualizados. Isso torna dif\u00edcil para as empresas tomarem decis\u00f5es informadas.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Barreiras culturais e lingu\u00edsticas: <\/b><span style=\"font-weight: 400;\">Compreender as nuances culturais e superar as barreiras lingu\u00edsticas \u00e9 um desafio significativo. Interpreta\u00e7\u00f5es erradas ou falta de consci\u00eancia cultural podem levar a estrat\u00e9gias de mercado ineficazes.<\/span><\/p>\n\n\n\n<p><b>\u2022 Adapta\u00e7\u00e3o \u00e0s prefer\u00eancias dos consumidores locais: <\/b><span style=\"font-weight: 400;\">O comportamento do consumidor pode variar muito entre os mercados. As empresas enfrentam frequentemente desafios na compreens\u00e3o e adapta\u00e7\u00e3o a estas diferen\u00e7as de prefer\u00eancias e h\u00e1bitos de compra.<\/span><\/p>\n\n\n\n<p><b>\u2022 An\u00e1lise do cen\u00e1rio competitivo:<\/b><span style=\"font-weight: 400;\"> Em alguns mercados, as informa\u00e7\u00f5es sobre os concorrentes podem n\u00e3o estar prontamente dispon\u00edveis ou n\u00e3o ser transparentes. Isso torna dif\u00edcil para as empresas analisar com precis\u00e3o o cen\u00e1rio competitivo.<\/span><\/p>\n\n\n\n<p><b>\u2022 Avalia\u00e7\u00e3o de risco: <\/b><span style=\"font-weight: 400;\">Identificar e avaliar riscos potenciais, como instabilidade pol\u00edtica, volatilidade econ\u00f3mica ou mudan\u00e7as no comportamento do consumidor, \u00e9 um desafio para uma an\u00e1lise bem-sucedida da entrada no mercado.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-job-titles\">Principais cargos<\/h2>\n\n\n\n<p>Market analysts gather data to help a company market its products. They collect data in all areas, from habits to tastes and needs, which is great when entering a new market. It helps advance the process of the <a href=\"https:\/\/www.sisinternational.com\/pt\/estrategias-de-entrada-no-mercado-b2b\/\" title=\"Estrat\u00e9gias de entrada no mercado B2B\"  data-wpil-monitor-id=\"1333\">estrat\u00e9gia de entrada no mercado<\/a>. It gives firms helpful information for a smooth <a href=\"https:\/\/www.sisinternational.com\/pt\/fabricante-de-talheres-de-ceramica-para-entrada-no-mercado-asiatico\/\" title=\"Entrada no mercado asi\u00e1tico para um fabricante de talheres de cer\u00e2mica\"  data-wpil-monitor-id=\"6605\">entry into a market<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-businesses-need-market-entry-research\">Por que as empresas precisam de pesquisas de entrada no mercado<\/h2>\n\n\n\n<p>Firms entering a new market need a <a href=\"https:\/\/www.sisinternational.com\/pt\/analise-da-entrada-no-mercado-do-carrefour-dubai\/\" title=\"An\u00e1lise de entrada no mercado de Dubai do Carrefour\"  data-wpil-monitor-id=\"1852\">estrat\u00e9gia de entrada no mercado<\/a>. This strategy covers essential things like the goals and what the company will sell. It also gives an overview of the target market and how the company intends to achieve sales. Having an entry strategy provides a clear guide to your team about the project. Some companies start their exporting without a plan. This approach often has a negative outcome.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors\">Principais fatores de sucesso<\/h2>\n\n\n\n<p>A estrat\u00e9gia deve incluir o seguinte, que a ajudar\u00e1 a ter sucesso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definir metas claras<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-africa\/pesquisa-de-mercado-na-nigeria\/\" title=\"Pesquisa de mercado na Nig\u00e9ria\"  data-wpil-monitor-id=\"5369\">Pesquisando o mercado<\/a><\/li>\n\n\n\n<li>Escolhendo o modo de entrada<\/li>\n\n\n\n<li>Considerando as necessidades de financiamento e seguro<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-strategy-document\">O Documento de Estrat\u00e9gia<\/h2>\n\n\n\n<p>Entrar em um mercado totalmente novo, especialmente se for no exterior, pode abrir portas para uma empresa. Isso significaria conhecer um p\u00fablico totalmente novo e construir novas conex\u00f5es. Para desfrutar de um novo mercado, voc\u00ea deve pesquis\u00e1-lo. Voc\u00ea tamb\u00e9m precisar\u00e1 entender a cultura e o idioma, portanto, revisar as leis, regras e burocracia locais tamb\u00e9m \u00e9 uma boa estrat\u00e9gia. Construir confian\u00e7a nas redes sociais tamb\u00e9m \u00e9 essencial. O mesmo ocorre com o dimensionamento de sua nova estrat\u00e9gia de entrada no mercado.<\/p>\n\n\n\n<p>A franquia costuma ser a melhor maneira de entrar em um novo mercado. Esta estrat\u00e9gia de entrada no mercado est\u00e1 se tornando popular em todo o mundo. Muitas pessoas descobriram que funciona bem para suas empresas. A franquia \u00e9 excelente, mas precisa de muito esfor\u00e7o do propriet\u00e1rio para come\u00e7ar a construir. Mas, uma vez que sua empresa crie uma reputa\u00e7\u00e3o e uma marca, o crescimento vir\u00e1. O mesmo acontecer\u00e1, \u00e9 claro, com os lucros.<\/p>\n\n\n<h2>Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, andar 2, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Aproveite a entrada no mercado com a pesquisa da SIS International e forne\u00e7a insights estrat\u00e9gicos para lan\u00e7amentos bem-sucedidos em \u00e1reas de neg\u00f3cios novas e em evolu\u00e7\u00e3o<\/p>","protected":false},"author":1,"featured_media":65710,"parent":14567,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39607","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/39607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=39607"}],"version-history":[{"count":33,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/39607\/revisions"}],"predecessor-version":[{"id":80184,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/39607\/revisions\/80184"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/65710"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=39607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}