{"id":39539,"date":"2021-12-14T23:16:01","date_gmt":"2021-12-14T23:16:01","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39539"},"modified":"2026-01-26T14:42:07","modified_gmt":"2026-01-26T19:42:07","slug":"pesquisa-de-mercado-de-embalagens","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-de-embalagens\/","title":{"rendered":"Pesquisa de mercado de embalagens"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de embalagens<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b3234869\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b3234869\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Food packaging (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Packaging is also known as the packing function. Another way to look at it is as the art of placing and protecting products for storage, sale, delivery, and use. In other words, packaging prepares products for storage or transport. It has become further developed in recent years. <a href=\"https:\/\/www.sisinternational.com\/pt\/empacotando-os-ultimos-10-segundos-de-marketing\/\" title=\"Pesquisa de mercado de embalagens: os \u00faltimos 10 segundos de marketing\"  data-wpil-monitor-id=\"9413\">Packaging became popular during the last<\/a> century, and marketers use it in many different ways to boost sales.<\/p>\n\n\n\n<p>Packaging dates back to 1035 when merchants visited <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-pais-de-mercado-fronteirico\/\" title=\"Pesquisa de mercado do pa\u00eds de mercado fronteiri\u00e7o\"  data-wpil-monitor-id=\"9404\">markets in other countries<\/a>. The sellers wrapped their spices, veggies, and hardware in paper packages for customers. Over time people got better ways to pack things. They started using natural materials like baskets, wooden boxes, pottery vases, and woven bags. The field progressed when Michigan State began to offer degree courses in the subject of packaging. From there on, it started getting the attention of buyers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que a embalagem \u00e9 importante?<\/h2>\n\n\n\n<p>A embalagem tem um grande n\u00famero de benef\u00edcios. \u00c9 \u00fatil para muitas empresas em todo o mundo. O principal uso da embalagem \u00e9 proteger os produtos do calor e do frio extremos. Al\u00e9m disso, protege-os de serem esmagados e protege-os de vibra\u00e7\u00f5es e perda de qualidade. Al\u00e9m disso, mant\u00e9m o produto protegido contra vazamentos, quebras, poeira e umidade.<\/p>\n\n\n\n<p>A embalagem adequada tamb\u00e9m beneficia clientes e manipuladores. A exibi\u00e7\u00e3o na embalagem facilita o transporte de suas mercadorias. Os diferentes recipientes e estilos de embalagem tamb\u00e9m facilitam o trabalho dos manipuladores.<\/p>\n\n\n\n<p>Outros motivos s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para permitir o marketing<\/li>\n\n\n\n<li>Gerar lucros<\/li>\n\n\n\n<li>Adicionar \u00e0 imagem da marca<\/li>\n\n\n\n<li>Forne\u00e7a uma identifica\u00e7\u00e3o f\u00e1cil do produto<\/li>\n\n\n\n<li>Evite que os produtos estraguem<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Principais cargos<\/h2>\n\n\n\n<p>Um trabalho nesta \u00e1rea envolve alguma atividade f\u00edsica e \u00e9 preciso ter organiza\u00e7\u00e3o. Al\u00e9m da embalagem e envio habituais, esse setor traz benef\u00edcios para os funcion\u00e1rios. A embalagem tem uma ampla variedade de empregos, incluindo embaladores, t\u00e9cnicos de montagem, carregadores e trabalhadores de armaz\u00e9m.<\/p>\n\n\n\n<p>Os empacotadores lidam com a organiza\u00e7\u00e3o e envio para os fornecedores. Eles trabalham em armaz\u00e9ns preparando os embarques dos produtos. Eles medem, pesam e assim por diante os pacotes.<\/p>\n\n\n\n<p>Os trabalhadores do armaz\u00e9m s\u00e3o respons\u00e1veis por receber o estoque e classific\u00e1-lo. Da mesma forma, \u00e0s vezes eles t\u00eam que preparar pacotes e fazer verifica\u00e7\u00e3o de estoque. Eles geralmente trabalham com equipamentos pesados todos os dias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que as empresas precisam de pesquisas de mercado de embalagens?<\/h2>\n\n\n\n<p>First, businesses need this industry for the safety of the product. It protects the <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/testes-de-locais-centrais-na-cidade-de-nova-york\/\" title=\"Testes de locais centrais na cidade de Nova York: benef\u00edcios para testes de produtos\"  data-wpil-monitor-id=\"9410\">product during shipping from different locations<\/a>. Packaging also keeps the <a href=\"https:\/\/www.sisinternational.com\/pt\/what-is-a-value-proposition-canvas-the-game-changing-framework-that-prevents-product-failures\/\" title=\"What Is a Value Proposition Canvas? &#091;The Game-Changing Framework That Prevents Product Failures&#093;\"  data-wpil-monitor-id=\"9407\">product safe during shipment and prevents<\/a> damage from the movement. Another key point is that it ensures that customers don\u2019t receive broken items that they will need to bring back to the company.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-design-de-embalagens\/\" title=\"Pesquisa de mercado de design de embalagens\"  data-wpil-monitor-id=\"6192\">Marketers need packaging<\/a> for promotion, also to increase sales and consumers. It\u2019s also an excellent way to let customers know how to contact you and order even more products. All in all, the <a href=\"https:\/\/www.sisinternational.com\/pt\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"9418\">packaging<\/a> is a needed part of the branding process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principais fatores de sucesso<\/h2>\n\n\n\n<p>Marketing e embalagem andam de m\u00e3os dadas. Na verdade, as empresas utilizam os r\u00f3tulos das embalagens para atrair potenciais compradores para a empresa. Essas tags informam aos consumidores como fazer o pedido e fornecem a localiza\u00e7\u00e3o e informa\u00e7\u00f5es de contato, bem como os usos do produto. Explica ainda como descartar e reciclar o produto. Isso atrai os clientes a comprar mais produtos.<\/p>\n\n\n\n<p>Packaging is one of the most typical ways for <a href=\"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-de-perfumes-de-luxo\/\" title=\"Pesquisa de mercado de perfumes de luxo\"  data-wpil-monitor-id=\"9401\">marketers to build their brands<\/a>. It increases sales and can at least boost the <a href=\"https:\/\/www.sisinternational.com\/pt\/melhor-empresa-de-otimizacao-de-vendas-b2b\/\" title=\"Melhor empresa de otimiza\u00e7\u00e3o de vendas B2B\"  data-wpil-monitor-id=\"9415\">company\u2019s<\/a> image.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre a pesquisa de mercado de embalagens<\/h2>\n\n\n\n<p>Are you looking to begin your packaging business or invest in a partnership in one? Our company knows how hard (and scary) it can be to start a packaging business. For this reason, we have <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/europa\/pesquisa-de-mercado-em-liverpool-reino-unido\/\" title=\"Pesquisa de Mercado em Liverpool | Grupos focais e coleta de dados no Reino Unido\"  data-wpil-monitor-id=\"9403\">focus groups to help gather the data<\/a> you may need. We also do strategic, qualitative, and quantitative research to help you. The result is happy customers. So contact us today! We\u2019re always ready and waiting to help.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pesquisa de mercado de embalagens Embalagem tamb\u00e9m \u00e9 conhecida como fun\u00e7\u00e3o de embalagem. Outra forma de encarar isso \u00e9 como a arte de colocar e proteger produtos para armazenamento, venda, entrega e uso. Em outras palavras, a embalagem prepara os produtos para armazenamento ou transporte. Tornou-se ainda mais desenvolvido nos \u00faltimos anos. As embalagens se tornaram populares durante o\u2026 <a title=\"Pesquisa de mercado de embalagens\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-de-embalagens\/\" aria-label=\"Leia mais sobre pesquisa de mercado de embalagens\">Leia mais<\/a><\/p>","protected":false},"author":1,"featured_media":63801,"parent":14650,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39539","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/39539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=39539"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/39539\/revisions"}],"predecessor-version":[{"id":81572,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/39539\/revisions\/81572"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63801"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=39539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}