{"id":38147,"date":"2021-07-21T15:33:43","date_gmt":"2021-07-21T15:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38147"},"modified":"2025-09-14T18:35:57","modified_gmt":"2025-09-14T22:35:57","slug":"o-que-e-marketing-de-influenciador","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solutions\/branding-and-customer-research-solutions\/what-is-influencer-marketing\/","title":{"rendered":"O que \u00e9 marketing de influ\u00eancia? Marketing de m\u00eddia social?"},"content":{"rendered":"

O que \u00e9 marketing de influ\u00eancia?<\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

It’s no secret that social media has reshaped how individuals engage with and navigate the internet. Influencers have become the focal point for many who utilize social media. Brands of all shapes and sizes have targeted them to deliver messages about their products or services to their respective audiences. From Instagram to Facebook, Twitter to TikTok, and YouTube to Twitch, influencers have become a reliable source for many individuals seeking product suggestions, reviews, and watchouts. After all, word-of-mouth advertising has been, and likely always will be, one of the most effective forms of marketing there is. Audiences turn to influencers because they can expect a greater level of transparency compared to viral celebrities.<\/p>\n\n\n\n

Influencers are individuals who have put in the time and effort to build their brand \u2013 from one organic follower to the next. Often, influencers have spent several years capturing an audience and have put in countless hours of effort to get where they are today, staying consistent with their message through the ups and downs. Authentic influencers have a reputation to protect and will likely not be marketing items they do not believe to be great. This ability to separate enticing compensation from personally held beliefs is a huge contributor to the success of an influencer. Audiences have held influencers to a higher standard than other celebrities because they are relatable. Individuals see the lives of influencers and recognize that they are often not too far from their own. These audiences put trust in the influencers they follow and hold them accountable for the things they say. That is why it is essential for a brand to market with influencers that align with its values and vision. A significant misalignment between a brand and an influencer can devastate a company’s marketing campaign and reputation.<\/p>\n\n\n\n

Como o marketing de influenciador pode beneficiar voc\u00ea?<\/h2>\n\n\n\n

O marketing de influ\u00eancia preenche a lacuna entre a voz do consumidor e os objetivos de marketing, permitindo que as marcas concentrem seus esfor\u00e7os em criadores de conte\u00fado de nicho e em p\u00fablicos-alvo conhecidos por se envolverem com produtos semelhantes aos seus. Simplificando, o impacto que uma campanha de marketing de influenciador pode ter em uma oferta de produto nova ou existente muitas vezes \u00e9 incompar\u00e1vel por e-mail, texto, mala direta ou telefone. Quer voc\u00ea queira comercializar uma oferta de produto nova ou atual, o marketing de influenciador permite que voc\u00ea anuncie por meio de um canal que j\u00e1 possui uma reputa\u00e7\u00e3o mensur\u00e1vel, vis\u00edvel e p\u00fablica. Em compara\u00e7\u00e3o com os meios de comunica\u00e7\u00e3o tradicionais, como um banner digital, comercial ou outro, o marketing de influenciador oferece algo muito mais compreens\u00edvel para os consumidores. Como o marketing de influ\u00eancia \u00e9 estabelecido na m\u00eddia que o p\u00fablico consome regularmente, h\u00e1 uma chance muito maior de visibilidade para seus esfor\u00e7os de marketing. Dessa forma, os an\u00fancios n\u00e3o parecem mutuamente exclusivos do conte\u00fado do criador \u2013 tornando-o identific\u00e1vel, diger\u00edvel e acion\u00e1vel. Mais de 80% de profissionais de marketing declararam o marketing de influ\u00eancia eficaz, com quase 75% de profissionais de marketing afirmando que o marketing de influ\u00eancia oferece melhor qualidade e envolvimento do cliente do que os canais de marketing tradicionais.<\/p>\n\n\n\n

Como \u00e9 realizado o marketing de influ\u00eancia?<\/h2>\n\n\n\n

N\u00e3o existe uma resposta \u00fanica sobre como \u00e9 o marketing de influenciador, mas ele segue um processo semelhante, independentemente do produto final desejado. Nossa equipe de especialistas da SIS Global Marketing entrar\u00e1 em contato com influenciadores que se enquadrem em um conjunto exato de crit\u00e9rios definidos por nossos clientes. Assim que a conex\u00e3o for estabelecida, firmamos um acordo com o(s) influenciador(es) escolhido(s) descrevendo o estilo, dura\u00e7\u00e3o, formato, conte\u00fado e perfil de custo do(s) an\u00fancio(s). Esses acordos podem incluir postagens no Instagram, v\u00eddeos no YouTube, podcasts, postagens no TikTok e muito mais. Os influenciadores conhecem melhor o seu p\u00fablico e grande parte da liberdade criativa est\u00e1 em suas m\u00e3os; por\u00e9m, revisamos todo o conte\u00fado antes do lan\u00e7amento para garantir o alinhamento completo e total com os objetivos de nossos clientes. Depois de definirmos os resultados com um influenciador, verificarmos seu conte\u00fado e confirmarmos que ele est\u00e1 alinhado com a vis\u00e3o de nosso cliente, definimos uma data de lan\u00e7amento espec\u00edfica para os materiais acordados e observamos o crescimento do reconhecimento de sua marca!<\/p>\n\n\n\n

At SIS Global Marketing, we have established a network of well-known influencers spanning many topic areas. We have also shown an effective and proven method for engaging with new, up-and-coming influencers that your brand would like to hire. At SIS Global Marketing, we remove any uncertainty about finding an influencer that matches your brand and product expectations. It’s one thing to see an influencer that aligns with your company vision, but it is equally important to align that individual’s personality with your product offering. An exciting and bright product needs an influencer who is engaging, colorful, and lively. For a sophisticated product or service, we will source an influencer that aligns with those product characteristics to ensure no disconnect between the message you are trying to deliver and the product you are offering.<\/p>\n\n\n\n

Como s\u00e3o as entregas?<\/h2>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

O marketing de influ\u00eancia apresenta muitas formas e t\u00e9cnicas diferentes. Como o m\u00e9todo de publicidade carece de uma metodologia padronizada, o marketing de influenciadores pode incluir, mas n\u00e3o est\u00e1 limitado a:<\/p>\n\n\n\n