{"id":35345,"date":"2020-05-16T04:40:58","date_gmt":"2020-05-16T04:40:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35345"},"modified":"2025-09-12T02:08:23","modified_gmt":"2025-09-12T06:08:23","slug":"pesquisa-de-mercado-de-comercio-eletronico","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-de-comercio-eletronico\/","title":{"rendered":"Pesquisa de mercado de com\u00e9rcio eletr\u00f4nico"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de com\u00e9rcio eletr\u00f4nico<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a98dfaa\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0a98dfaa\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">E-Commerce \u00e9 a venda e distribui\u00e7\u00e3o online de bens e servi\u00e7os.<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With Amazon, Alibaba, JD.com and Wayfair &#8230; online shopping is booming. More than ever, consumers are comfortable and empowered to buy products online.&nbsp; Prices are and barriers to purchase are low, making E-Commerce a <a href=\"https:\/\/www.sisinternational.com\/pt\/73903-2\/\" title=\"Turn Consumer Flavor Preferences Into Winning Products\"  data-wpil-monitor-id=\"8437\">preferred buying experience for many consumers<\/a>.&nbsp; The COVID19 outbreak accelerated this trend and educated consumers on experimenting with different e-Commerce sites.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span style=\"color: #993300;\"><strong><span class=\"s1\">Considere o seguinte:<\/span><\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">O com\u00e9rcio eletr\u00f4nico est\u00e1 dominando as lojas de varejo locais. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">As empresas de varejo est\u00e3o evoluindo para empresas de com\u00e9rcio eletr\u00f4nico<\/span><\/li>\n\n\n\n<li><span class=\"s1\">E-Commerce <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/curriculo-de-experiencia-no-setor-de-varejo\/\" title=\"Empresa de pesquisa de mercado de varejo\"  data-wpil-monitor-id=\"8434\">companies are evolving into Retail<\/a> operations<\/span><\/li>\n\n\n\n<li><span class=\"s1\">O modelo futuro s\u00e3o empresas que se destacam tanto no varejo quanto no e-commerce<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Oportunidades e Desafios<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Opportunities exist in creating premium experiences.&nbsp; Boosting the customer experience with chat bots and creating personalized video content \/ ads or the rise of AI to analyze data are just a few examples of ways E-Commerce <a href=\"https:\/\/www.sisinternational.com\/pt\/empresa-lider-em-geracao-de-demanda-b2b\/\" title=\"Melhor empresa de gera\u00e7\u00e3o de demanda B2B\"  data-wpil-monitor-id=\"8436\">companies are keeping up with rising demand<\/a>.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">App developers have to address multiple challenges such as decreasing return rates and keeping up with the pace of the industry.&nbsp; Companies need to keep up with new technological innovation.&nbsp; Customers increasingly want personalization and an optimized user experience. Apps need to turn immense volumes of data into actionable insights.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tend\u00eancias de inova\u00e7\u00e3o no com\u00e9rcio eletr\u00f4nico<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realidade Aumentada (AR)<\/li>\n\n\n\n<li>Intelig\u00eancia Artificial (IA)<\/li>\n\n\n\n<li>Reabastecimento autom\u00e1tico<\/li>\n\n\n\n<li>Bots de bate-papo<\/li>\n\n\n\n<li><span class=\"s1\">Simula\u00e7\u00f5es de experi\u00eancia CX e na loja\u00a0<\/span><\/li>\n\n\n\n<li>Ci\u00eancia de Dados<\/li>\n\n\n\n<li>Diferencia\u00e7\u00e3o<\/li>\n\n\n\n<li>Preven\u00e7\u00e3o de perdas<\/li>\n\n\n\n<li>Carteira M\u00f3vel<\/li>\n\n\n\n<li>Assinatura especial<\/li>\n\n\n\n<li>Entrega no mesmo dia<\/li>\n\n\n\n<li>Eventos de compras sazonais (por exemplo, Amazon Prime Day)<\/li>\n\n\n\n<li>Marketing sensorial<\/li>\n\n\n\n<li>UX e otimiza\u00e7\u00e3o da experi\u00eancia do usu\u00e1rio<\/li>\n\n\n\n<li>Marketing de V\u00eddeo<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Grandes dados<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/europa\/pesquisa-de-mercado-em-liverpool-reino-unido\/\" title=\"Pesquisa de Mercado em Liverpool | Grupos focais e coleta de dados no Reino Unido\"  data-wpil-monitor-id=\"8431\">Data can be collected<\/a> through various channels and in high quantities. The main challenge is to analyze this data and make it accessible for the company to <a href=\"https:\/\/www.sisinternational.com\/pt\/melhorando-o-relacionamento-com-o-cliente\/\" title=\"Como melhorar a satisfa\u00e7\u00e3o do cliente e encantar clientes insatisfeitos\"  data-wpil-monitor-id=\"8433\">improve the Customer<\/a> Experience. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Os varejistas est\u00e3o procurando dados a partir dos quais possam derivar h\u00e1bitos reais dos clientes. Alguns varejistas esperam que a previs\u00e3o dos dados chegue ao ponto de saber a cor da pr\u00f3xima compra dos compradores.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Devolu\u00e7\u00f5es e Reembolsos<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Decreasing high return rates is an important opportunity.&nbsp; Refunds and returns cause disruption to businesses.&nbsp; Transportation costs remain high. Addressing these costs can boost profitability.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">C\u00e2meras, microfones e sensores integrados podem ser a solu\u00e7\u00e3o para finalmente diminuir essas taxas. <\/span><span class=\"s1\">O uso do reconhecimento 3D e da Realidade Aumentada (AR) pode ajudar os clientes a encontrar produtos de que gostam e que provavelmente manter\u00e3o.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Necessidades do cliente e avalia\u00e7\u00e3o de valor<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Diferencia\u00e7\u00e3o estrat\u00e9gica<\/span><\/li>\n\n\n\n<li>Personaliza\u00e7\u00e3o<\/li>\n\n\n\n<li><span class=\"s1\">Cole\u00e7\u00e3o de dados<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Recursos extras aproveitando os recursos do Smartphone.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Unique shopping <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/experiencia-digital-do-cliente-pesquisa-de-mercado-cx\/\" title=\"Pesquisa de mercado de experi\u00eancia digital do cliente (CX)\"  data-wpil-monitor-id=\"8432\">experience for the existing customer<\/a> (differentiation from website)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Uso de recursos do telefone, como c\u00e2mera, microfone e GPS para coletar dados<\/span><\/li>\n\n\n\n<li><span class=\"s1\">O <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/pesquisa-de-marca\/\" title=\"Empresa de pesquisa de marca\"  data-wpil-monitor-id=\"8435\">company is the expert of their brand<\/a> not the developer.<\/span><\/li>\n\n\n\n<li>Atendimento ao Cliente<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Tempo de clique e carregamento<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre a pesquisa de mercado de com\u00e9rcio eletr\u00f4nico<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers.&nbsp; Traditional retailers are evolving to embrace E-Commerce.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>As solu\u00e7\u00f5es de pesquisa de mercado de com\u00e9rcio eletr\u00f4nico incluem:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Percep\u00e7\u00f5es dos clientes<\/li>\n\n\n\n<li>Entrevistas em v\u00eddeo com clientes<\/li>\n\n\n\n<li>Segmenta\u00e7\u00e3o<\/li>\n\n\n\n<li>Pesquisa de experi\u00eancia do usu\u00e1rio<\/li>\n\n\n\n<li>Pesquisa de Novo Conceito<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/pesquisa-de-oportunidade-de-entrada-no-mercado\/\" title=\"Entrada de mercado e pesquisa de oportunidades\"  data-wpil-monitor-id=\"8430\">Oportunidade e entrada no mercado<\/a><\/li>\n\n\n\n<li>Comunidades on-line<\/li>\n\n\n\n<li>Etnografia M\u00f3vel<\/li>\n\n\n\n<li>Pesquisas m\u00f3veis<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS \u00e9 uma empresa global de pesquisa de mercado e consultoria estrat\u00e9gica. Descubra maneiras de se tornar mais lucrativo com a Pesquisa de Mercado de Com\u00e9rcio Eletr\u00f4nico.<\/p>","protected":false},"author":1,"featured_media":64699,"parent":14514,"menu_order":64,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/35345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=35345"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/35345\/revisions"}],"predecessor-version":[{"id":81414,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/35345\/revisions\/81414"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64699"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=35345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}