{"id":35208,"date":"2020-05-02T04:06:54","date_gmt":"2020-05-02T04:06:54","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35208"},"modified":"2025-09-12T20:47:32","modified_gmt":"2025-09-13T00:47:32","slug":"pesquisa-de-mercado-de-maquinas-pesadas","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-de-maquinas-pesadas\/","title":{"rendered":"Pesquisa de mercado de m\u00e1quinas pesadas"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de m\u00e1quinas pesadas<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-de1f325b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-de1f325b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Industrial (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Industrial-3-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s2\">Analistas de mercado esperam crescimento na ind\u00fastria de fabrica\u00e7\u00e3o de m\u00e1quinas pesadas. <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s2\">They project that this growth will occur over the next seven or so years. Several key factors drive the growth of the industrial equipment market. Examples are growth in real estate and more involvement in the private sector. Residential and commercial infrastructure set-up in emerging economies also drives growth, as do <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-loja-de-ferragens\/\" title=\"Pesquisa de mercado de lojas de ferragens e melhorias residenciais\"  data-wpil-monitor-id=\"9044\">improved economic conditions in a market<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos de m\u00e1quinas pesadas<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escavadeira<\/li>\n\n\n\n<li>Compactador<\/li>\n\n\n\n<li>Escavadora<\/li>\n\n\n\n<li>Retroescavadeira<\/li>\n\n\n\n<li>Manipulador telesc\u00f3pico<\/li>\n\n\n\n<li>Raspador de trator de rodas<\/li>\n\n\n\n<li>Feller Buncher<\/li>\n\n\n\n<li>Carregador<\/li>\n\n\n\n<li>Graduador<\/li>\n\n\n\n<li>Valetadeira<\/li>\n\n\n\n<li>Pavimentadora<\/li>\n\n\n\n<li>Caminh\u00e3o basculante<\/li>\n\n\n\n<li>Empilhadeira<\/li>\n\n\n\n<li>Guindastes<\/li>\n\n\n\n<li>Despachante<\/li>\n\n\n\n<li>Skidder<\/li>\n\n\n\n<li>Colheitadeira<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s2\">Tamanho do mercado global de equipamentos de constru\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s2\">COVID-19 has slowed down the economy. This slowdown is affecting sales in the <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-construcao\/\" title=\"Pesquisa de mercado de constru\u00e7\u00e3o\"  data-wpil-monitor-id=\"9045\">construction and mining equipment market<\/a>. Still, analysts expect a recovery once the situation improves. The <a href=\"https:\/\/www.sisinternational.com\/pt\/empresa-de-estrategia-de-marketing-de-ponta\/\" title=\"Melhor empresa de estrat\u00e9gia de marketing\"  data-wpil-monitor-id=\"9043\">top company in the heavy machinery market<\/a> is Caterpillar Inc. AB Volvo, CNH Industrial NV, Hitachi Ltd., Doosan Infracore Co. Ltd., Komatsu Ltd., Deere &amp; Company, and J C Bamford Excavators Ltd are also heavy-hitters.<\/span><\/p>\n\n\n\n<p class=\"p4\"><span class=\"s2\">Analysts have uncovered several construction equipment trends. Of significance is the ongoing shift from traditional to automated. Global demand for more upgraded, fuel-efficient equipment is on the increase. The Asia-Pacific region may emerge dominant in the worldwide heavy machinery market share. Analysts also expect the <a href=\"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-na-europa\/\" title=\"O Mercado Europeu\"  data-wpil-monitor-id=\"9041\">Mercado europeu<\/a> to grow due to improving employment levels. That market also had an increasing demand for new housing units (pre-COVID).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s2\">Participa\u00e7\u00e3o de mercado dos fabricantes de equipamentos de constru\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s2\">Muitas grandes cidades em todo o mundo est\u00e3o passando por uma r\u00e1pida industrializa\u00e7\u00e3o. Isto, juntamente com oportunidades de emprego lucrativas, est\u00e1 a apoiar a mudan\u00e7a da popula\u00e7\u00e3o das zonas rurais para as urbanas. \u00c9 um dos motores do crescimento da ind\u00fastria de equipamentos de constru\u00e7\u00e3o (\u00cdndia e China s\u00e3o exemplos). O mercado de equipamentos de constru\u00e7\u00e3o na \u00cdndia tamb\u00e9m est\u00e1 crescendo devido aos projetos de cidades inteligentes. A necessidade de equipamentos de constru\u00e7\u00e3o \u00e9 alta no setor de constru\u00e7\u00e3o residencial. Esses projetos impulsionam a demanda por maquin\u00e1rio pesado de alta qualidade.<\/span><\/p>\n\n\n\n<p class=\"p4\"><span class=\"s2\">O <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-da-industria-pesada\/\" title=\"Pesquisa de mercado da ind\u00fastria pesada\"  data-wpil-monitor-id=\"9046\">heavy equipment industry<\/a> is also seeing an increase in public-private partnerships. Many of these partnerships are for installing infrastructure work. There has also been wide-scale adoption of the rental business model. Many companies are entering the construction equipment rental business. They are finding the profitability of the rental model to be attractive. These factors have increased demand for heavy machinery over the past few years. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s2\">Participa\u00e7\u00e3o de mercado da Cat em m\u00e1quinas de constru\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s2\">Quase todos os relat\u00f3rios de equipamentos de constru\u00e7\u00e3o mostram a Caterpillar Inc. como dominadora de mercado. A linha de produtos de equipamentos Cat compreende mais de 300 m\u00e1quinas. Ele define o padr\u00e3o para a ind\u00fastria de m\u00e1quinas pesadas. A Cat tamb\u00e9m domina os mercados de aluguel de equipamentos pesados e equipamentos usados. A empresa tamb\u00e9m produz cal\u00e7ados, roupas, maquetes, brinquedos, acess\u00f3rios e muito mais.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s2\">O impacto do COVID-19 no mercado de equipamentos de constru\u00e7\u00e3o e minera\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s2\">COVID-19 has hurt construction equipment <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-de-vendas-corporativas-b2b\/\" title=\"Pesquisa de mercado de vendas corporativas B2B\"  data-wpil-monitor-id=\"9047\">marketing and sales<\/a>. Caterpillar has reported declining sales, which, of course, has led to a drop in profits. The industry will feel the impact of the continued global economic uncertainty. Some companies are not even providing a financial outlook for the near future. Still, many governments have classed heavy machinery as an essential activity. They need equipment for the support of critical infrastructure. Thus, equipment manufacturers can continue to operate in those countries.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s2\">Na sequ\u00eancia da crise, os fabricantes est\u00e3o a implementar novos m\u00e9todos. Eles tamb\u00e9m est\u00e3o adicionando procedimentos de seguran\u00e7a para continuar a produ\u00e7\u00e3o sempre que poss\u00edvel. Algumas empresas mudaram seu foco. Eles come\u00e7aram a fabricar e distribuir equipamentos de prote\u00e7\u00e3o individual que salvam vidas. Outros consideraram necess\u00e1rio fechar algumas instala\u00e7\u00f5es para manter os funcion\u00e1rios seguros. As f\u00e1bricas tamb\u00e9m est\u00e3o fechando devido \u00e0 redu\u00e7\u00e3o da demanda.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s2\">Por que a pesquisa de mercado de m\u00e1quinas pesadas \u00e9 t\u00e3o importante?<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s2\">Heavy Machinery Market Research is essential. It is invaluable for stakeholders in the construction and mining industries and crucial for a better understanding of your customers. It also gives you knowledge about your competitors and how they approach the market. <a href=\"https:\/\/www.sisinternational.com\/pt\/entre-em-contato-com-a-sis-international-market-research\/\" title=\"Contate-nos\"  data-wpil-monitor-id=\"9040\">A SIS International Research<\/a> provides insights into the heavy machinery industry. We help you identify and analyze the needs of your market. In that way, you can improve your efficiency and profitability.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Os m\u00e9todos de pesquisa de mercado incluem:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/grupos-focais-on-line\/\" title=\"Grupos de foco on-line\"  data-wpil-monitor-id=\"9042\">Grupos de foco on-line<\/a><\/li>\n\n\n\n<li>pesquisas<\/li>\n\n\n\n<li>Entrevistas aprofundadas<\/li>\n\n\n\n<li>Entrevistas em v\u00eddeo<\/li>\n\n\n\n<li>Etnografia<\/li>\n\n\n\n<li>Comunidades on-line<\/li>\n\n\n\n<li>Secondary Research (<a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pt\/ferramentas-e-recursos-de-pesquisa-de-mesa\/\"   title=\"Ferramentas e recursos de pesquisa de mesa\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"752\">Pesquisa documental<\/a>)<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A pesquisa de mercado para m\u00e1quinas pesadas \u00e9 crucial para as partes interessadas nas ind\u00fastrias de constru\u00e7\u00e3o e minera\u00e7\u00e3o e para compreender os clientes.<\/p>","protected":false},"author":1,"featured_media":63182,"parent":14514,"menu_order":61,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35208","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/35208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=35208"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/35208\/revisions"}],"predecessor-version":[{"id":81514,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/35208\/revisions\/81514"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63182"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=35208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}