{"id":34836,"date":"2020-03-22T02:59:35","date_gmt":"2020-03-22T02:59:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34836"},"modified":"2025-09-13T01:18:15","modified_gmt":"2025-09-13T05:18:15","slug":"pesquisa-de-mercado-de-restaurantes-fast-casual","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-de-restaurantes-fast-casual\/","title":{"rendered":"Pesquisa de mercado de restaurantes casuais r\u00e1pidos"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pesquisa de mercado de restaurantes casuais r\u00e1pidos<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-53a93108\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-53a93108\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Franchise (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Como os restaurantes Fast Casual podem expandir seus neg\u00f3cios e aumentar a fidelidade dos clientes?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A pesquisa de mercado pode ajudar os restaurantes Fast Casual a:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Avalie a satisfa\u00e7\u00e3o atual do cliente<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifique os principais pontos fortes<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entenda os pontos fracos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Avalie concorrentes diretos e indiretos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/mapeamento-da-jornada-do-cliente\/\" title=\"Mapeamento da Jornada do Cliente\"  data-wpil-monitor-id=\"9250\">Mapeie a jornada do cliente<\/a>\u00a0<\/span><\/li>\n\n\n\n<li>Aumente a receita e a lucratividade<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Descubra uma vis\u00e3o profunda do lema\/prop\u00f3sito da marca<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Isso pode ser valioso para ajudar as empresas a aumentar os lucros, aumentar as receitas e conquistar novos clientes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Construindo a satisfa\u00e7\u00e3o do cliente<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When companies aim to boost customer satisfaction, <a href=\"https:\/\/www.sisinternational.com\/pt\/pascoa-e-o-inevitavel-coelhinho-de-chocolate\/\" title=\"Pesquisa de mercado de P\u00e1scoa\"  data-wpil-monitor-id=\"9247\">Market Research companies like SIS<\/a> begin to evaluate current customer satisfaction with the following activities:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identificar as necessidades e expectativas dos clientes\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Classifica\u00e7\u00e3o dessas necessidades e expectativas em termos de prioridade<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify motivations to <a href=\"https:\/\/www.sisinternational.com\/pt\/b2b-customer-experience-the-ultimate-guide-to-building-loyalty-that-lasts\/\" title=\"B2B Customer Experience: The Ultimate Guide to Building Loyalty That Lasts\"  data-wpil-monitor-id=\"9253\">customer behavior to build loyalty<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Avalie o desempenho em rela\u00e7\u00e3o \u00e0s necessidades e expectativas dos clientes<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Avalie os pontos fortes e fracos atuais<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifique os principais concorrentes diretos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entenda como uma marca avalia servi\u00e7os priorit\u00e1rios versus concorrentes<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Como a marca pode oferecer os melhores servi\u00e7os para se manter \u00e0 frente<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">An\u00e1lise SWOT por \u00e1rea\/filial<\/span><\/li>\n\n\n\n<li>Building new customer touchpoints like <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-entrega-de-comida-on-line\/\" title=\"Pesquisa de mercado de entrega de alimentos on-line\"  data-wpil-monitor-id=\"9265\">online ordering and delivery<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Compreendendo a jornada do cliente<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Os Objetivos Espec\u00edficos para definir a jornada do cliente podem incluir o seguinte:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify the <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/experiencia-digital-do-cliente-pesquisa-de-mercado-cx\/\" title=\"Pesquisa de mercado de experi\u00eancia digital do cliente (CX)\"  data-wpil-monitor-id=\"9257\">customers description of an ideal dining experience<\/a> at a casual eatery to understand what makes such experience optimal<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Descreva o perfil de um cliente t\u00edpico<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o, por parte dos leais, de n\u00e3o clientes t\u00edpicos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Segundo clientes fi\u00e9is, identificar quais s\u00e3o as barreiras para quem n\u00e3o gosta de consumir<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Descri\u00e7\u00e3o da experi\u00eancia do cliente no ponto de venda<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Qual \u00e9 o principal objetivo da visita? E quais s\u00e3o os principais pontos fortes?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifique quais s\u00e3o os elementos menos apreciados\u00a0<\/span><\/li>\n\n\n\n<li>Entenda como construir novos fluxos de receita lucrativos, como pedidos e entregas on-line<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entenda quais s\u00e3o os elementos mais percept\u00edveis na experi\u00eancia alimentar?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entenda quais s\u00e3o os elementos menos percept\u00edveis na experi\u00eancia alimentar\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Compreender o que tornaria a experi\u00eancia gastron\u00f3mica mais confort\u00e1vel, agrad\u00e1vel, conveniente, divertida, memor\u00e1vel, marcante, casual, formal, um local considerado pelo cliente como relevante para ele, um local que compreende as necessidades do cliente, um local que compreende os valores do cliente , um lugar que fala a l\u00edngua do cliente, um lugar para todos os gostos, um lugar para todos os tipos de pessoas.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify how loyal <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-cliente-de-marca\/\" title=\"Branding e pesquisa de clientes\"  data-wpil-monitor-id=\"9263\">customers map brands<\/a> on the following elements compared with their next best eatery: parking assistance, welcome and reception, overall mood in the outlet, clientele, d\u00e9cor and furnishing, music, climate, service excellence, friendliness, food variety, food quality, food portion size, food presentation, value for money, a place that understands what matters to their customers, a place that innovates and keep up with the trends<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify the personification of the brand and <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-experiencia-do-cliente-em-restaurantes\/\" title=\"Pesquisa de mercado de experi\u00eancia do cliente em restaurantes\"  data-wpil-monitor-id=\"9260\">customers\u2019 next best restaurant<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entenda como os clientes definem o car\u00e1ter da marca<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entenda como o car\u00e1ter da marca est\u00e1 pr\u00f3ximo deles<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Descubra novos insights da pesquisa de mercado de restaurantes Fast Casual.<\/p>","protected":false},"author":1,"featured_media":63811,"parent":14514,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34836","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/34836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=34836"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/34836\/revisions"}],"predecessor-version":[{"id":81548,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/34836\/revisions\/81548"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63811"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=34836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}