{"id":34814,"date":"2020-03-15T22:36:18","date_gmt":"2020-03-15T22:36:18","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34814"},"modified":"2025-09-13T00:08:37","modified_gmt":"2025-09-13T04:08:37","slug":"entrevistas-por-telefone-pesquisa-de-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solutions\/qualitative-quantitative-research-solutions\/telephone-interviews-market-research\/","title":{"rendered":"Pesquisa de mercado de entrevistas em profundidade por telefone"},"content":{"rendered":"

Pesquisa de mercado de entrevistas em profundidade por telefone<\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Entrevistas em profundidade por telefone ou TDIs s\u00e3o discuss\u00f5es individuais entre um moderador e um entrevistado. <\/span><\/h2>\n\n\n\n

Eles seguem o padr\u00e3o exato de uma entrevista em profundidade. A \u00fanica diferen\u00e7a \u00e9 que as partes os realizam por telefone e n\u00e3o pessoalmente. Este tipo de discuss\u00e3o \u00e9 \u00fatil em pesquisas de mercado B2B e de sa\u00fade. Eles s\u00e3o especialmente \u00fateis onde os participantes s\u00e3o dif\u00edceis de alcan\u00e7ar. Tamb\u00e9m \u00e9 uma excelente ferramenta para usar quando o assunto \u00e9 complexo. <\/span><\/p>\n\n\n\n

TDIs tend to allow for more time with the respondent. It\u2019s much easier to take a little time out of someone\u2019s schedule if you only ask for a phone call. It\u2019s harder to get into the logistics of a face-to-face meeting. These interviews are valuable. Why? Because they arrive at the heart of the customers\u2019 decision-making process. TDI is one of the best ways to solve the puzzle of B2B and Healthcare business decisions. They also show what the customers want.<\/span><\/p>\n\n\n\n

T\u00e9cnicas Qualitativas<\/span><\/h2>\n\n\n\n

TDIs are a qualitative data collection technique. It involves honest, one-on-one engagement with individual participants. The interviewer must have the requisite experience. That\u2019s the best way for these interviews to succeed and prevent data loss. He or she should know skilled elicitation techniques. Such techniques coax information from recalcitrant participants. The interviewer can undermine the entire process if he or she does not have the experience or the skill.<\/span><\/p>\n\n\n\n

Usando software de videoconfer\u00eancia<\/span><\/h2>\n\n\n\n

Many free video conferencing options, such as Skype, Zoom, and Facetime, are available. Skype is the most popular. It allows the Moderator to ask questions and the participant to respond online. The dynamics are like a face-to-face setting. Such interviews overcome the barrier of geography. The participants may also feel more comfortable meeting online. Their ideal location is their home or office.<\/span><\/p>\n\n\n\n

Transcri\u00e7\u00e3o<\/span><\/h2>\n\n\n\n

Podemos gravar essas discuss\u00f5es e fazer c\u00f3pias escritas atrav\u00e9s da transcri\u00e7\u00e3o das entrevistas. Adaptamos o processo de transcri\u00e7\u00e3o para diferentes finalidades, dependendo das suas necessidades. A transcri\u00e7\u00e3o nos permite julgar a relev\u00e2ncia da entrevista. Os usu\u00e1rios agora podem digitalizar a c\u00f3pia escrita em vez de ouvir a grava\u00e7\u00e3o todas as vezes. A transcri\u00e7\u00e3o tamb\u00e9m melhora os esfor\u00e7os de otimiza\u00e7\u00e3o de mecanismos de pesquisa e aumenta o alcance do p\u00fablico.<\/span><\/p>\n\n\n\n

An\u00e1lise<\/span><\/h2>\n\n\n\n

<\/p>\n\n\n\n

\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Early forms of market analytics were computations taken from a study of the strength of a company. These computations were from sales data, profitability levels for product lines, and similar measurements. They gave internal teams some direction based on the success of strategies used before. That changed with the Internet. Market analytics now refers to information obtained from all the relevant sources. We can now analyze everything collected and integrated into a customer\u2019s profile. Examples are contact information and buying history. TDIs are a part of the data-gathering process. Marketers can use the information gathered to increase the efficiency of businesses.<\/span><\/p>\n\n\n\n

Comunicando<\/span><\/h2>\n\n\n\n

A SIS International Research oferece relat\u00f3rios de an\u00e1lise completos, estabelecendo as bases para as decis\u00f5es de pol\u00edtica de marketing da sua empresa. Baseamos nossos relat\u00f3rios nos resultados de TDIs e outras formas de Pesquisa de Mercado. Tamb\u00e9m temos uma cole\u00e7\u00e3o detalhada de relat\u00f3rios de mercado. Os clientes podem revisar esses relat\u00f3rios para melhorar suas estrat\u00e9gias de pesquisa e marketing. V\u00e1 at\u00e9 a aba Expertise e clique em Publica\u00e7\u00f5es para iniciar seu processo de pesquisa de mercado. Nossa pesquisa pode ajudar a aprimorar o conhecimento do setor da sua empresa.<\/span><\/p>\n\n\n\n

Modera\u00e7\u00e3o Qualitativa<\/span><\/h2>\n\n\n\n

O Moderador \u00e9 a pessoa que lidera uma discuss\u00e3o em grupo. O termo tamb\u00e9m se refere ao entrevistador num TDI. \u00c9 o termo geral usado nos EUA para designar um pesquisador de mercado qualitativo. Aqui, a Modera\u00e7\u00e3o Qualitativa \u00e9 geralmente uma parte significativa do papel do pesquisador. Algumas pessoas preferem usar a palavra \u201cfacilitador\u201d para Pesquisa Qualitativa de Mercado. Implica uma posi\u00e7\u00e3o mais aberta adotada pelo pesquisador sobre os participantes.<\/span><\/p>\n\n\n\n

Principais fatores de sucesso<\/span><\/h2>\n\n\n\n

Telephone Depth Interviews work best when researchers have a mix of skills. These competencies include experience, skilled elicitation techniques, and multilingual capabilities. The team at A SIS International Research<\/a> has this mix, so we\u2019re in the best position to provide insight and analysis. Contact us today for more information on market research using telephone-depth interviews.<\/span><\/p>\n\n\n\n

Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n\n\n\n

\n\n\n\n