{"id":31864,"date":"2019-06-10T00:16:56","date_gmt":"2019-06-10T00:16:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31864"},"modified":"2026-01-26T17:26:42","modified_gmt":"2026-01-26T22:26:42","slug":"pesquisa-de-mercado-centrada-no-cliente","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-centrada-no-cliente\/","title":{"rendered":"Pesquisa de mercado centrada no cliente"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado centrada no cliente<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-82ce3344\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-82ce3344\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Digital Customer Experience (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Market Research helps companies to become more customer-centric. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Research is crucial for companies that interact with customers. It provides companies with customer data and makes it easier to understand preferences and buying behavior. Companies can also identify opportunities to attract and keep customers.\u00a0 Key <a href=\"https:\/\/www.sisinternational.com\/pt\/analise-de-satisfacao-do-cliente\/\" title=\"8 maneiras de aumentar a satisfa\u00e7\u00e3o do cliente no varejo\"  data-wpil-monitor-id=\"9279\">ways to boost customer<\/a> centricity include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Velocidade<\/li>\n\n\n\n<li>Confiar<\/li>\n\n\n\n<li>Simplicidade<\/li>\n\n\n\n<li>Seguran\u00e7a<\/li>\n\n\n\n<li>Confiabilidade<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Some industries have traditionally been less customer-centric. <a href=\"https:\/\/www.sisinternational.com\/pt\/quais-sao-algumas-tendencias-no-setor-de-pesquisa-de-mercado\/\" title=\"Quais s\u00e3o algumas tend\u00eancias no setor de pesquisa de mercado?\"  data-wpil-monitor-id=\"9281\">Research helps these industries<\/a> become more customer-centric:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Setor de sa\u00fade<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Muitos pacientes consideram-se clientes que procuram o melhor atendimento a pre\u00e7os acess\u00edveis. S\u00e3o eles que impulsionam o setor de sa\u00fade. No entanto, a centraliza\u00e7\u00e3o no cliente no setor permaneceu indefinida. Muitos participantes do setor ainda est\u00e3o tentando colocar o cliente em primeiro lugar. Apenas alguns administradores hospitalares e m\u00e9dicos se concentram na presta\u00e7\u00e3o de servi\u00e7os centrados no cliente. Esta falta de centraliza\u00e7\u00e3o no cliente \u00e9 evidente, embora os pacientes estejam a tornar-se mais selectivos. Eles t\u00eam o poder de escolher onde gastar o seu dinheiro em cuidados de sa\u00fade. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ind\u00fastria de Servi\u00e7os Financeiros<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The financial services industry is a state-of-the-art sector. However, it has poor scores in customer centricity. The industry has had a push for digital transformation. However, financial services companies tend to have rigid cultures. This rigidity makes it difficult to achieve high customer satisfaction levels. Most financial <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/traducao-e-transcricao\/servicos-de-traducao-e-transcricao-de-alemao\/\" title=\"Servi\u00e7os de tradu\u00e7\u00e3o e transcri\u00e7\u00e3o em alem\u00e3o\"  data-wpil-monitor-id=\"6515\">services companies struggle with generating and translating<\/a> customer insights. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/pt\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\"  data-wpil-monitor-id=\"9276\">Pesquisa qualitativa de mercado<\/a> can inspire better services and products for customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Neg\u00f3cios sem atrito<\/strong> is a rising trend in Finance.&nbsp; The idea is to reduce the barriers for <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/consultoria-de-aquisicao-de-clientes-de-servicos-financeiros\/\" title=\"Consultoria de aquisi\u00e7\u00e3o de clientes de servi\u00e7os financeiros\"  data-wpil-monitor-id=\"9289\">customers to use products and services<\/a>.&nbsp; Still, companies in this industry can benefit from delivering more <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/experiencia-digital-do-cliente-pesquisa-de-mercado-cx\/\" title=\"Pesquisa de mercado de experi\u00eancia digital do cliente (CX)\"  data-wpil-monitor-id=\"9283\">customer centric experiences<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ind\u00fastria de Telecomunica\u00e7\u00f5es<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The telecoms industry struggles the most with customer centricity. It includes cable TV, wireless, and telephone, and satellite companies. Most companies in the industry are not set-up to become customer-centric. They operate on a yearly budgeting process with a well-defined top-down system. It leaves little to no room for bottom-up feedback. Besides, their <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/consultoria-em-retencao-de-clientes-de-servicos-financeiros\/\" title=\"Consultoria em reten\u00e7\u00e3o de clientes de servi\u00e7os financeiros\"  data-wpil-monitor-id=\"9285\">customers compare products and services<\/a> online before choosing a company. With such dynamics, telecom companies face a real challenge. Research helps the Telecommunications industry to become more responsive and attuned to customer needs. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ind\u00fastria de servi\u00e7os p\u00fablicos <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A revolu\u00e7\u00e3o digital est\u00e1 revolucionando o setor de servi\u00e7os p\u00fablicos. As empresas deste setor enfrentam novos desafios para atender \u00e0s expectativas dos usu\u00e1rios finais. \u00c0 medida que as experi\u00eancias dos clientes evoluem, fica mais dif\u00edcil encontrar novas maneiras de envolv\u00ea-los. Os clientes t\u00eam novos pontos de contato digitais, incluindo m\u00eddias sociais, \u00e0 sua disposi\u00e7\u00e3o. Agora eles podem coletar informa\u00e7\u00f5es sobre marcas antes de interagir com elas. Como as expectativas dos clientes est\u00e3o mudando, fica dif\u00edcil agrad\u00e1-los. Tamb\u00e9m \u00e9 dif\u00edcil manter sua lealdade. \u00c9 dif\u00edcil para essas empresas fornecer uma experi\u00eancia perfeita ao cliente. Aqui est\u00e3o alguns dos motivos: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Infraestrutura complexa <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Processos fragmentados <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Falta de agilidade nos neg\u00f3cios <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Capacidades de atendimento ao cliente desarticuladas. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ind\u00fastria de seguro<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The insurance industry has faced several changes over the years. These <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/consultoria-em-estrategia-de-pesquisa-de-mercado-em-gestao-de-mudancas-em-servicos-financeiros\/\" title=\"Pesquisa de mercado e consultoria estrat\u00e9gica em gest\u00e3o de mudan\u00e7as em servi\u00e7os financeiros\"  data-wpil-monitor-id=\"9287\">changes have necessitated customer-centric services<\/a>. However, the traditional organizational structure of these companies gets in the way. They depend on independent insurance agents or third-party brokers. The lack of direct customer contact makes it difficult to achieve customer centricity. Still, these companies are seeking to shift to a more customer-centric model. However, they need to overcome challenges such as rising consumerism. They also need to conquer their obsession with the use of technology and high rates of talent churn. These companies need to change their capability to compete. They have to deliver services consistent with customer expectations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sobre a pesquisa de mercado centrada no cliente<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Customer Centricity aims to provide a positive customer experience throughout an interaction. It involves putting the customer first and their needs at the core of the business. However, companies in some sectors find it difficult to achieve customer centricity. These sectors include healthcare, financial services, telecommunications, utilities, and insurance industries. Their challenges may be due to the dynamics of their industries. The <a href=\"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-domestico-inteligente\/\" title=\"Pesquisa de mercado dom\u00e9stico inteligente\"  data-wpil-monitor-id=\"9273\">solution is market research<\/a>, which will open avenues. It will also expose these companies to new ways of doing business.<\/span><\/p>\n\n\n\n<p>We conduct Qualitative, Quantitative, and Strategy Research.\u00a0 Key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupos de foco<\/li>\n\n\n\n<li>Entrevistas com clientes<\/li>\n\n\n\n<li>pesquisas<\/li>\n\n\n\n<li>Cocria\u00e7\u00e3o<\/li>\n\n\n\n<li>Etnografia de casa, escrit\u00f3rio e loja<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como a Pesquisa de Mercado Centrada no Cliente pode transformar sua empresa.<\/p>","protected":false},"author":1,"featured_media":64779,"parent":14650,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31864","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=31864"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31864\/revisions"}],"predecessor-version":[{"id":81553,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31864\/revisions\/81553"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=31864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}