{"id":31802,"date":"2019-06-09T19:57:51","date_gmt":"2019-06-09T19:57:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31802"},"modified":"2026-01-26T18:12:34","modified_gmt":"2026-01-26T23:12:34","slug":"pesquisa-de-mercado-para-contar-historias","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-para-contar-historias\/","title":{"rendered":"Pesquisa de mercado para contar hist\u00f3rias"},"content":{"rendered":"

Pesquisa de mercado para contar hist\u00f3rias<\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Os humanos contam hist\u00f3rias uns aos outros h\u00e1 mil\u00eanios.  <\/span><\/h2>\n\n\n\n

Story Telling is an important part of history and the human experience.  In ancient times, humans communicated important information through stories around campfires.  Today, c<\/span>ompanies are opting for new ways to share information about their brands. They need innovative ways to reach the customers<\/a> at their disposal. In a bid to foster loyalty and draw more customers<\/a>, they have resorted to storytelling. <\/span><\/p>\n\n\n\n

Relatar sua hist\u00f3ria agora \u00e9 um componente essencial para estabelecer sua marca. Isso definir\u00e1 como as pessoas veem voc\u00ea. Tamb\u00e9m permite que os clientes comecem a formar um relacionamento com voc\u00ea e sua empresa. Fa\u00e7a isso bem e voc\u00ea poder\u00e1 desenvolver uma marca pr\u00f3spera com um grande futuro. As pessoas comprar\u00e3o de voc\u00ea se gostarem do que voc\u00ea faz, dos seus ideais e das hist\u00f3rias que voc\u00ea compartilha.<\/span><\/p>\n\n\n\n

Storytelling is an enormous realm that you can explore from many different perspectives. It involves sharing stories and experiences to a particular audience. These stories must have a sense of purpose. A key question arises thereof, how do you know the type of stories to tell? To answer this question, logic demands that companies conduct both Qualitative and Quantitative Research<\/a>. In this way, they can improve the very pillars of the storytelling. <\/span><\/p>\n\n\n\n

A pesquisa de mercado ajuda a encontrar personagens apropriados<\/span><\/h2>\n\n\n\n

Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market pesquisar<\/a> comes in handy to form the base for character creation.  For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.<\/span><\/p>\n\n\n\n

A pesquisa de mercado ajuda no desenvolvimento de hist\u00f3rias aut\u00eanticas<\/span><\/h2>\n\n\n\n

Ouvimos falar de hist\u00f3rias desmoronando devido a uma s\u00e9rie de cr\u00edticas negativas de clientes ou do p\u00fablico. Os roteiros que formam hist\u00f3rias devem ser originais, com senso de fluidez. A pesquisa de mercado evita que os contadores de hist\u00f3rias criem conte\u00fado repetitivo, enfadonho e sem brilho. Ele fornece uma diversidade de material a partir do qual voc\u00ea pode desenvolver hist\u00f3rias \u00e9picas. Hist\u00f3rias derivadas dessa pesquisa ir\u00e3o capturar a aten\u00e7\u00e3o do seu p\u00fablico. Eles tamb\u00e9m ter\u00e3o um impacto permanente na sua vis\u00e3o sobre um determinado produto ou ideia.<\/span><\/p>\n\n\n\n

Pesquisa de Mercado cria ilustra\u00e7\u00f5es e met\u00e1foras<\/span><\/h2>\n\n\n\n

Sometimes, you can encapsulate your purpose in an incomprehensible chunk of the tale. Picking out the right metaphor to enable quick grasping of content is very crucial. Quantitative Research allows storytellers to come up with better metaphors. This type of Research can summarize a load of information<\/a> to drive a point home. It serves to propel consumer satisfaction as well as win over stakeholders\u2019 support.<\/span><\/p>\n\n\n\n

A pesquisa de mercado ajuda os contadores de hist\u00f3rias a formar pontos de viragem e cl\u00edmax<\/span><\/h2>\n\n\n\n

The turning point and the climax go hand in hand. Storytellers need a riveting turning point- from a wrong decision to a good one, which can elicit positive reaction about a particular product in the market<\/a>. Market pesquisar<\/a> can help to form a sound basis and reasoning for the turning point. It can also help storytellers to portray it in a positive light. A turning point trickles down to the climax. In the end, this climax aims to cement the understanding and \u2018pledge of loyalty\u2019 towards the product. Market research is critical if you want to achieve these lofty goals.<\/span><\/p>\n\n\n\n

Sobre a pesquisa de mercado para contar hist\u00f3rias<\/span><\/h2>\n\n\n\n

Storytelling is the new mode of customer attraction. It leads to conviction towards a specific business product. It would help if you did proper and thorough market research so that the story is a success. It also has to meet its intended purpose, which is to help build your brand. In essence, market research is the backbone of any impactful<\/a> storytelling.  We conduct:<\/span><\/p>\n\n\n\n