{"id":31644,"date":"2019-05-05T01:09:52","date_gmt":"2019-05-05T01:09:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31644"},"modified":"2026-01-25T18:36:22","modified_gmt":"2026-01-25T23:36:22","slug":"economia-comportamental-em-pesquisa-de-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/inovacao\/economia-comportamental-em-pesquisa-de-mercado\/","title":{"rendered":"Economia Comportamental em Pesquisa de Mercado"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Economia Comportamental em Pesquisa de Mercado<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5dec899d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5dec899d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Statistics 3\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Statistics-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A Economia Comportamental examina como a psicologia afeta as decis\u00f5es financeiras dos indiv\u00edduos. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The field also examines cognitive, emotional, cultural, and social factors. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Behavioral Economics has a wealth of academic research and theories.&nbsp; New theories, approaches and technologies make this is a fast-paced field that can provide incisive business insights for competitive advantage.&nbsp; Behavior Economics accepts that humans don\u2019t always act rationally.<\/span><\/p>\n\n\n\n<p>SIS conducts Behavioral Economics research with consumers to understand the use and psychology behind product use, brand affinity, and loyalty.\u00a0 We research products, packaging, product placement, and pricing economics.\u00a0We conduct Qualitative, Quantitative, and Strategy Research for companies around the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A import\u00e2ncia da economia comportamental<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The importance of behavioral <a href=\"https:\/\/www.sisinternational.com\/pt\/economia-da-estonia\/\" title=\"Pesquisa de Mercado Econ\u00f4mico na Est\u00f4nia\"  data-wpil-monitor-id=\"2930\">economics for marketers<\/a> is immeasurable. It allows for a better understanding of the human mind. It also helps marketers to understand the consumer decision-making process. They can develop value propositions that fit the consumer\u2019s needs. Behavior <a href=\"https:\/\/www.sisinternational.com\/pt\/perspectivas-economicas-do-catar\/\" title=\"Perspectivas Econ\u00f4micas e Pesquisa de Mercado do Catar\"  data-wpil-monitor-id=\"3559\">economics gives marketers<\/a> the \u2018\u2019big picture\u2019\u2019 answers to some questions, such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Qu\u00e3o r\u00e1pida ou ponderada \u00e9 a tomada de decis\u00e3o do consumidor?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Quanta informa\u00e7\u00e3o o consumidor pode absorver?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Qual a import\u00e2ncia do contexto para afetar a percep\u00e7\u00e3o da marca e influenciar o comportamento?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Qu\u00e3o emocional e racional \u00e9 a tomada de decis\u00e3o do consumidor?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A economia comportamental esclarece por que pequenas coisas podem fazer uma enorme diferen\u00e7a. Explica por que uma a\u00e7\u00e3o espec\u00edfica \u00e9 bem-sucedida ou falha.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Como funciona a economia comportamental<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Nos \u00faltimos tempos, vimos como a ci\u00eancia do comportamento passou do mundo acad\u00eamico para o mundo real. A ci\u00eancia do comportamento est\u00e1 fazendo uma diferen\u00e7a significativa em nossa vida di\u00e1ria. Ajuda-nos a fazer melhores escolhas em finan\u00e7as e cuidados de sa\u00fade. Ele nos orienta a fazer um trabalho mais eficiente. Tamb\u00e9m influencia a forma como fazemos compras na High Street e online, incentivando-nos a ser mais generosos. &nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Melhorando Produtos e Servi\u00e7os<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Marketers can use <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-ciencia-de-decisao\/\" title=\"Pesquisa de mercado de ci\u00eancia de decis\u00e3o\"  data-wpil-monitor-id=\"4993\">Behavioral Economics<\/a> to make better decisions and boost profitability.<\/strong> They can integrate insights from behavioral science with subjects such as user-centered design. They also look at behavior focused qualitative research grounded in anthropology and psychology. They can understand packaging and product placement better.&nbsp; This research helps them to develop a more detailed picture of behavior. They can then test different behavioral hypotheses through controlled experiments and trials.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aumentando os lucros e o desempenho<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Os profissionais de marketing podem usar a Economia Comportamental para serem mais sens\u00edveis ao contexto.<\/strong> Cientistas e profissionais do comportamento tamb\u00e9m est\u00e3o pensando muito mais sobre detalhes cruciais que podem ser negligenciados ou sutis. Por exemplo, eles procuram quando e onde cutucar as pessoas. Eles est\u00e3o estudando quais contextos funcionam melhor com diferentes solu\u00e7\u00f5es. Algumas configura\u00e7\u00f5es podem ser adequadas a solu\u00e7\u00f5es baseadas em padr\u00f5es e s\u00e3o autom\u00e1ticas. Outras situa\u00e7\u00f5es poder\u00e3o exigir solu\u00e7\u00f5es mais reflexivas. Essas situa\u00e7\u00f5es envolvem o indiv\u00edduo em uma decis\u00e3o complexa e facilitam o entendimento.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Benef\u00edcios das otimiza\u00e7\u00f5es da economia comportamental&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Aqui est\u00e3o algumas maneiras pelas quais voc\u00ea pode aplicar a economia comportamental para promover neg\u00f3cios:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Reduza a incerteza sobre seu produto ou servi\u00e7o.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Limite o n\u00famero de op\u00e7\u00f5es para o cliente.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use a prova social para gerar melhores insights de neg\u00f3cios.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Economia Comportamental e Pesquisa Qualitativa<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-159ab97b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-159ab97b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Quantitative research (24)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-24-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A Pesquisa Qualitativa de Mercado trata das atitudes dos consumidores atuais e potenciais. Ele tamb\u00e9m explora os sentimentos, pensamentos e opini\u00f5es do comprador. Determina suas raz\u00f5es motivadoras para o comportamento. Muitos l\u00edderes empresariais temem que a Economia Comportamental seja incompat\u00edvel com a Pesquisa Qualitativa. No entanto, os princ\u00edpios da BE podem melhorar a Investiga\u00e7\u00e3o Qualitativa. Os projetos de Economia Comportamental permitem aos pesquisadores descobrir os pensamentos e sentimentos reais dos participantes. Assim, as empresas podem criar comunica\u00e7\u00f5es de marketing mais eficazes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Abordagens quantitativas de pesquisa de mercado<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Quantitative market researchers ask current and potential consumers different questions on topics such as pricing, behavior, and preferences. They do so in a systematic manner using polls, surveys, or questionnaires. They can analyze the responses to decide how to improve products and services. Marketers can conduct Quantitative Market Research using primary or secondary techniques.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">M\u00e9todos de pesquisa prim\u00e1ria<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A maioria dos profissionais de marketing usa m\u00e9todos prim\u00e1rios para conduzir pesquisas quantitativas de mercado. Os m\u00e9todos comuns que usamos s\u00e3o:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">pesquisas<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entrevistas individuais<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entrevistas com pessoal assistidas por computador<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">T\u00e9cnicas de pesquisa de mercado secund\u00e1rio<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketers sometimes use secondary methods to conduct Quantitative Market Research. These techniques can confirm a hypothesis. They also help marketers to conclude empirical and primary data.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Big Data e Ci\u00eancia de Dados<\/h2>\n\n\n\n<p>Tamb\u00e9m fornecemos solu\u00e7\u00f5es de an\u00e1lise de dados e suporte \u00e0 ci\u00eancia de dados que podem analisar grandes conjuntos de dados e descobrir novos insights comportamentais.<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como a Pesquisa de Mercado da Economia Comportamental pode impulsionar seu desempenho.<\/p>","protected":false},"author":1,"featured_media":62857,"parent":14459,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31644","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=31644"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31644\/revisions"}],"predecessor-version":[{"id":78902,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31644\/revisions\/78902"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62857"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=31644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}