{"id":31502,"date":"2019-04-20T22:08:37","date_gmt":"2019-04-20T22:08:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31502"},"modified":"2025-10-19T01:15:01","modified_gmt":"2025-10-19T05:15:01","slug":"pesquisa-de-mercado-de-tecnologia-de-moda","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/expertise\/industries\/fashion-technology-market-research\/","title":{"rendered":"Pesquisa de mercado de tecnologia de moda"},"content":{"rendered":"

Pesquisa de mercado de tecnologia de moda<\/strong><\/span><\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n
\n\n\n\n

A tecnologia \u00e9 o futuro da moda<\/span><\/h2>\n\n\n\n

Fashion tech is a blend of technology with trend, and fashion. This merger has created faster and more innovative ways to shop. It also allows more people to experience the fashion industry. The tech side of the equation brings fashion to consumers in several ways. For example, retailers can use apps and software to deliver their products. <\/span><\/p>\n\n\n\n

A tecnologia transformou a ind\u00fastria da moda. Muitos consumidores agora usam o com\u00e9rcio eletr\u00f4nico para comprar as \u00faltimas tend\u00eancias da moda e tamb\u00e9m aceitam sugest\u00f5es de blogueiros. Esses blogueiros agora s\u00e3o influenciadores e sentam-se na primeira fila em grandes eventos como a New York Fashion Week. A tecnologia abriu o mundo da moda, tornando-o acess\u00edvel a consumidores de todo o mundo.<\/span><\/p>\n\n\n\n

Fashion tech market research is essential for companies desiring to enter this space. We offer app development and market research for fashion subscription and other services.<\/span><\/p>\n\n\n\n

A tecnologia ajuda as empresas de moda a prosperar<\/span><\/h2>\n\n\n\n

A Rent the Runway \u00e9 um exemplo de empresa de tecnologia da moda de sucesso. A empresa permite que os clientes aluguem pe\u00e7as de alta costura mediante uma assinatura mensal. Os consumidores podem escolher entre centenas de milhares de op\u00e7\u00f5es. Com a op\u00e7\u00e3o ilimitada, o consumidor pode alugar quantos itens precisar, sem data de devolu\u00e7\u00e3o definida. A Rent to Runway oferece frete e seguro gr\u00e1tis, al\u00e9m de lavar as pe\u00e7as a seco.<\/span><\/p>\n\n\n\n

Another example is GPShopper. This company caters to retailers, helping them manage their apps. They do the heavy lifting by integrating apps with e-commerce systems. Their apps are also compatible with several payment platforms and loyalty programs. GPShopper offers real-time analytics so fashion retailers can measure customer engagement. Their apps work for both Android and iOS. <\/span><\/p>\n\n\n\n

O futuro da moda<\/span><\/h2>\n\n\n\n

Os rob\u00f4s agora cortam e costuram. A ind\u00fastria est\u00e1 usando c\u00e1lculos de IA para antecipar padr\u00f5es de estilo. A inova\u00e7\u00e3o est\u00e1 definindo cada parte do processo de design. <\/span><\/p>\n\n\n\n

Os consumidores est\u00e3o engajados em um novo tipo de compra por meio do com\u00e9rcio eletr\u00f4nico m\u00f3vel. Equipados com nossos telefones celulares, agora temos op\u00e7\u00f5es de pagamento perfeitas. Os varejistas est\u00e3o oferecendo excelentes alternativas de carteira, como Apple e Android Pay. Dois em cada tr\u00eas consumidores com idade entre vinte e trinta anos preferem fazer compras online em vez de irem a uma loja f\u00edsica. <\/span><\/p>\n\n\n\n

A Realidade Virtual est\u00e1 consolidando os universos f\u00edsico e online do varejo. Por exemplo, avatares experimentais est\u00e3o se tornando um grande sucesso no mundo da moda. Um exemplo \u00e9 o aplicativo DressingRoom. Este aplicativo permite que os consumidores experimentem roupas e ajustem-nas para que caibam perfeitamente antes de comprar.<\/span><\/p>\n\n\n\n

Fashion companies are increasingly investing in Omnichannel strategies, algorithms, data science, inventory management systems, and web usability.<\/p>\n\n\n\n

Benef\u00edcios da tecnologia da moda<\/span><\/h2>\n\n\n\n

Fashion tech has made the \u201cSee Now, Buy Now\u201d campaign possible. Major brands use this campaign to allow consumers to buy pieces straight off the catwalk. Another benefit of fashion tech is the afore-mentioned virtual try-on of clothing. Some Rebecca Minkoff stores feature dressing rooms with touch-screen mirrors. Consumers can use these mirrors to view how different pieces will look on their bodies.<\/span><\/p>\n\n\n\n

Sobre a pesquisa de mercado de tecnologia de moda <\/span><\/h2>\n\n\n\n

A Fashion Tech Market Research permite que empresas l\u00edderes refinem suas ofertas. Isso lhes permite aumentar a lucratividade e, ao mesmo tempo, oferecer aos consumidores a melhor experi\u00eancia poss\u00edvel.  <\/span><\/p>\n\n\n\n

A SIS International Market Research utiliza tr\u00eas m\u00e9todos principais para analisar ind\u00fastrias. Fazemos Pesquisa Quantitativa onde coletamos dados num\u00e9ricos. Usamos esses dados em an\u00e1lises estat\u00edsticas para entender as tend\u00eancias dos dados. Tamb\u00e9m conduzimos Pesquisa Qualitativa usando grupos focais, comunidades online, etnografia, shop alongs e outras ferramentas. Usamos m\u00e9todos qualitativos para determinar por que um cliente agiu ou comprou de determinada maneira.<\/span><\/p>\n\n\n\n

We also conduct Strategic Market Research for the fashion tech industry. This type of research plays a vital role in analyzing the environment. We also use it to define the market and plan strategies. It gives companies insights on positioning and segmentation. It helps them maintain product\/service quality and plan new product development.<\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Descubra novas maneiras de ser mais lucrativo com a Pesquisa de Mercado de Tecnologia da Moda.<\/p>","protected":false},"author":1,"featured_media":63944,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31502","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=31502"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31502\/revisions"}],"predecessor-version":[{"id":71524,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31502\/revisions\/71524"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63944"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=31502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}