{"id":31498,"date":"2019-04-20T21:44:07","date_gmt":"2019-04-20T21:44:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31498"},"modified":"2026-01-25T17:07:48","modified_gmt":"2026-01-25T22:07:48","slug":"pesquisa-de-mercado-agil","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/inovacao\/pesquisa-de-mercado-agil\/","title":{"rendered":"Pesquisa de mercado \u00e1gil"},"content":{"rendered":"

Pesquisa de mercado \u00e1gil<\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Agile is an approach to carrying out projects with speed and flexibility. <\/span><\/h2>\n\n\n\n

It adapts to changes in market and sector conditions. It turns these changes into a competitive advantage. How can it do that? By chopping the project into small parts to deliver them little by little in a defined time. All companies increasingly need to be flexible since they are in a constant state of uncertainty. A global economy, digital disruption,<\/span> and new technologies are constantly changing the business landscape.\u00a0 Companies must be able to react and adapt to an unexpected change quickly and efficiently. \u00a0<\/span><\/p>\n\n\n\n

Tornando seu neg\u00f3cio \u00e1gil<\/strong><\/span><\/h2>\n\n\n\n

Companies are now taking a comprehensive Agile approach. They are implementing their principles and techniques throughout their organizations. They are also employing business agility in groups outside of information technology (IT). Many companies are currently expanding Agile into three main areas. These areas are product development, human resources, and portfolio management. <\/span><\/p>\n\n\n\n

Qualquer empresa far\u00e1 bem em adotar a abordagem e pr\u00e1ticas Agile. Para os Recursos Humanos, ter\u00e1 um impacto positivo nas pr\u00e1ticas de contrata\u00e7\u00e3o, planos de carreira e fun\u00e7\u00f5es. Tamb\u00e9m melhora o gerenciamento e o treinamento do desempenho da cultura. Todas as \u00e1reas podem precisar de uma atualiza\u00e7\u00e3o para se alinharem aos princ\u00edpios e valores do Agile.<\/span><\/p>\n\n\n\n

Com a gest\u00e3o de portf\u00f3lio Lean, algumas das pr\u00e1ticas podem ser novas para a empresa. Essas pr\u00e1ticas incluem planejamento, transpar\u00eancia e alinhamento. Tamb\u00e9m incluem a colabora\u00e7\u00e3o e a medi\u00e7\u00e3o de resultados alinhados com a abordagem. A empresa deve capacitar a equipe para tomar decis\u00f5es sobre como implementar essas pr\u00e1ticas. Assim, a empresa dever\u00e1 se tornar mais enxuta em seus processos. Deve eliminar coisas como longas cadeias de aprova\u00e7\u00e3o e outros gargalos.<\/span><\/p>\n\n\n\n

O Agile mostra \u00e0s empresas como a entrega do maior valor resultar\u00e1 na maior satisfa\u00e7\u00e3o. Da mesma forma, permitir\u00e1 um ciclo de feedback mais restrito. T\u00e9cnicas como \u201cGoogle Design Sprint\u201d est\u00e3o permitindo a prototipagem do gerenciamento de produtos. Tamb\u00e9m permite que eles examinem ideias diferentes antecipadamente com os clientes.<\/span><\/p>\n\n\n\n

Como ser mais \u00e1gil<\/h2>\n\n\n\n

The Agile approach is flexible and easier to learn. A unique feature is that it uses multidisciplinary teams. It brings together marketing people and designers<\/a>. It also includes those involved in the development and the business side of the company. Together, they provide the most realistic vision possible for the end user.<\/span><\/p>\n\n\n\n

The Agile marketing concept is innovative<\/a>. It is of special interest to those who work with online applications, because companies need to respond faster to consumer interactions in the digital environment. <\/span><\/p>\n\n\n\n

Agile marketers or researchers<\/a> have a significant amount of data at their fingertips. For example, social media analytics provide insight into clients who use these platforms. Agile market researchers can interact with customers using social content. Companies can use this valuable information for the optimization of their marketing<\/a> campaigns. They can also use it to engage with existing clients and reduce churn rates.<\/span><\/p>\n\n\n\n

Sobre a pesquisa de mercado \u00e1gil<\/h2>\n\n\n\n

The role of pesquisa de mercado<\/a> is to generate information in time to create or align brand strategies. These strategies must be consumer-focused. Agility in this process, often seen as a differential, begins to be a need. Some research models must have a time for data<\/a> collection and analysis. This set time must be greater than what the market needs. Thus, incorporating new business models for the segment becomes essential. <\/span><\/p>\n\n\n\n

Pesquisa de mercado \u00e1gil Sprint<\/strong><\/span><\/h2>\n\n\n\n

Scrum \u00e9 um m\u00e9todo \u00e1gil espec\u00edfico e um processo de desenvolvimento incremental. Um Sprint \u00e9 um tempo definido durante o qual os desenvolvedores devem concluir o trabalho e apresent\u00e1-lo para revis\u00e3o. O planejamento do sprint refere-se a um processo colaborativo envolvendo o Scrum Master facilitando a reuni\u00e3o. Tamb\u00e9m inclui o propriet\u00e1rio do produto. Os gestores podem esclarecer os detalhes dos itens do backlog do produto e seus crit\u00e9rios de aceita\u00e7\u00e3o. Da mesma forma, envolve uma equipe Agile. A equipe deve definir o trabalho e os esfor\u00e7os essenciais para cumprir o compromisso do Sprint.<\/span><\/p>\n\n\n\n

Agile Sprints are helpful in IT product and advertising testing<\/a>.  Companies can test a Minimum Viable Product<\/a> or prototype with a small number of interviews, make changes, and then test again in several phases.  This allows a better, cheaper and faster product development process.<\/p>\n\n\n\n

Benef\u00edcios da pesquisa de mercado \u00e1gil<\/h2>\n\n\n\n

A pesquisa de mercado \u00e1gil \u00e9 necess\u00e1ria porque permite \u00e0s empresas:<\/span><\/p>\n\n\n\n