{"id":31447,"date":"2019-04-14T22:09:37","date_gmt":"2019-04-14T22:09:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31447"},"modified":"2026-01-26T17:17:20","modified_gmt":"2026-01-26T22:17:20","slug":"pesquisa-de-mercado-para-descoberta-de-clientes","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-para-descoberta-de-clientes\/","title":{"rendered":"Pesquisa de mercado para descoberta de clientes"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pesquisa de mercado para descoberta de clientes<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-289d7016\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-289d7016\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Customer shopping (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Os clientes s\u00e3o o n\u00facleo de toda empresa. N\u00f3s ajudamos voc\u00ea a encontr\u00e1-los.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s not enough to have an innovative product idea or to charge reasonable prices for everything. You still need a potential market to target. Of course, it\u2019s essential to optimize product development. Even more important is getting the right experts to help you <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/compre-agora-pague-depois-pesquisa-de-mercado-bnpl\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"5125\">pay attention to Customer Discovery Market Research<\/a>. Businesses should spend the time and money needed to optimize <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/pesquisa-de-mercado-antilavagem-de-dinheiro-e-lavagem-de-dinheiro\/\" title=\"Anti Money Laundering Market Research\"  data-wpil-monitor-id=\"5188\">Pesquisa de mercado para descoberta de clientes<\/a>. This analysis will help you to understand your customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather than seeing the big picture, Customer Discovery looks at the issue at the micro level. It\u2019s better to do this type of research in person. The researcher interviews those involved and asks them how they deal with specific tasks. He or she will also find out if they have any challenges. This type of research is about discovering the customer\u2019s needs and problems when trying to do a task.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">M\u00e9todos de pesquisa de mercado para descoberta de clientes<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Aqui est\u00e3o alguns m\u00e9todos para fazer pesquisas de mercado de descoberta de clientes:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Etnografia<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ethnography is the perfect tool for <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/curriculo-de-experiencia-em-estudos-de-etnografia\/\" title=\"Experi\u00eancia em pesquisa de mercado em etnografia\"  data-wpil-monitor-id=\"6358\">Pesquisa de mercado para descoberta de clientes<\/a>. The term \u201cethnography\u201d describes any qualitative <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/etnografia\/\" title=\"Pesquisa de Mercado Etnogr\u00e1fica\"  data-wpil-monitor-id=\"6461\">pesquisar<\/a> project that provides an in-depth, detailed description of the everyday life and practice of an ethnic group. The insights you&#8217;ll get can give you a comprehensive view of the market and customers. Business organizations can get complete strategic directions to various aspects of corporate planning. Some market players perceive ethnography as an inefficient or time-consuming tool. Still, it can provide useful insights. The process helps companies to understand the requirements and needs of their consumers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Boa ca\u00e7ada<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Coolhunting is the simplest market research method because of its concept, and many companies consider it the secret of their success. Some people refer to this new technique as trend-spotting. For coolhunting, the <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-asia\/pesquisa-de-mercado-filipina\/\" title=\"Pesquisa de mercado filipino\"  data-wpil-monitor-id=\"4012\">researcher observes the market<\/a> relative to your business needs. They then make predictions based on their analysis. You can use cool hunting as a subset of trend analysis to make better decisions. &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Entrevistas de rua e expedi\u00e7\u00f5es de rua<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Street Expeditions technique, where the researchers do a complete analysis of different streets, is one of the best. It can provide you with complete information about the market. This analysis tells them what the customers are seeking. You will get information about the location of your target customers. This information will help you to increase your sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ca\u00e7a \u00e0s tend\u00eancias<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Trend Hunting is the perfect way to understand what is on the mind of the public. It helps organizations to understand current cultural trends around the world. It also helps them to forecast what is going to happen in the market in the future. Businesses can use Trend Hunting to research their customers. It will assist them in discovering the market based on the latest trends.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Informa\u00e7\u00f5es da comunidade<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Os insights da comunidade podem ser a melhor maneira de fazer pesquisas de mercado para descoberta de clientes. Voc\u00ea pode coletar e usar insights da comunidade de v\u00e1rios recursos para fornecer dados atualizados e relevantes para os mercados-alvo da sua organiza\u00e7\u00e3o. Ajuda voc\u00ea a entender os consumidores. Tamb\u00e9m ajuda voc\u00ea a desenvolver melhores estrat\u00e9gias para descobrir seus novos clientes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sobre a pesquisa de mercado de descoberta de clientes<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You need customers who are willing to buy your products. Without them, your innovative ideas can never provide you with any benefit. You need to <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-africa\/pesquisa-de-mercado-em-mocambique\/\" title=\"Pesquisa de Mercado em Mo\u00e7ambique\"  data-wpil-monitor-id=\"4014\">research your potential market<\/a> to enhance your customer development. That is the only way to achieve success in the market. The methods mentioned above are beneficial for market research. They help you to understand the consumers around you. When you use them, you can make better decisions for your organization.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Fornecemos pesquisas de mercado de descoberta de clientes para ajud\u00e1-lo a encontrar novos clientes e aumentar as vendas.<\/p>","protected":false},"author":1,"featured_media":62654,"parent":14650,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31447","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=31447"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31447\/revisions"}],"predecessor-version":[{"id":80043,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31447\/revisions\/80043"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62654"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=31447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}