{"id":31157,"date":"2019-03-05T00:34:34","date_gmt":"2019-03-05T00:34:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31157"},"modified":"2026-03-05T23:49:17","modified_gmt":"2026-03-06T04:49:17","slug":"pesquisa-de-mercado-de-tecnologia-de-viagens","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/viagem-de-turismo\/pesquisa-de-mercado-de-tecnologia-de-viagens\/","title":{"rendered":"Pesquisa de mercado de tecnologia de viagens"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de tecnologia de viagens<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1d02943a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1d02943a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Travel (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tecnologia de viagens \u00e9 o uso de TI na ind\u00fastria de viagens, turismo e hospitalidade.<\/h2>\n\n\n\n<p>It also includes virtual tourism in the form of virtual tour technologies. Many travel technology companies have grown up to create better experiences for travelers. Examples include Expedia, Orbitz, and TripAdvisor. Software providers are also developing <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-em-hotelaria-e-turismo-em-viagens\/consultoria-em-tecnologia-para-hoteis-inteligentes\/\" title=\"Consultoria em tecnologia para hot\u00e9is inteligentes\"  data-wpil-monitor-id=\"9397\">technology to book flights and hotels<\/a> online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Papel da tecnologia de viagens<\/h2>\n\n\n\n<p>Novos desenvolvimentos na tecnologia de viagens prometem uma experi\u00eancia ainda mais emocionante e interativa. Esses avan\u00e7os de alta tecnologia transformaram a forma como viajamos. Ningu\u00e9m hoje duvidar\u00e1 da import\u00e2ncia da tecnologia no turismo. Isso impactou e continua a moldar a maneira como nos movemos. Usamos tecnologia para selecionar um destino de f\u00e9rias e planejar o que fazer quando chegarmos l\u00e1. N\u00f3s at\u00e9 o usamos para decidir o que fazer depois de voltarmos das f\u00e9rias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tend\u00eancias tecnol\u00f3gicas de viagens<\/h2>\n\n\n\n<p>Technology plays a dynamic role for <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-em-hotelaria-e-turismo-em-viagens\/pesquisa-de-mercado-de-viagens-de-negocios\/\" title=\"Pesquisa de mercado de viagens de neg\u00f3cios\"  data-wpil-monitor-id=\"9398\">businesses in the travel<\/a> sector. Their customers also find it very useful. It increases the efficiency of business operations and improves the customer experience. Here are some of the most important tech trends in today\u2019s tourism industry:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Internet of Things (IoT): Hotel rooms are using IoT. Upon check-in, the <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-experiencia-do-cliente-em-hoteis\/\" title=\"Pesquisa de mercado de experi\u00eancia do cliente em hot\u00e9is\"  data-wpil-monitor-id=\"9399\">hotels give customers<\/a> a connected device. The customer can use it for anything, from the air conditioners and heaters to the lights. The customer can control everything from one place.<\/li>\n\n\n\n<li>Biometria: Alguns hot\u00e9is implementaram tecnologia biom\u00e9trica. Essa tecnologia permite o acesso \u00e0s salas por meio de impress\u00f5es digitais e facilita os checkouts sem contato. Tamb\u00e9m permite que os hot\u00e9is utilizem outros marcadores biom\u00e9tricos, como reconhecimento facial e digitaliza\u00e7\u00e3o de retina.<\/li>\n\n\n\n<li>Rob\u00f3tica: Os rob\u00f4s s\u00e3o \u00fateis em locais como aeroportos. Eles ajudam a detectar armas escondidas. Os agentes de viagens tamb\u00e9m os utilizam para pr\u00e9-triagem. As cadeias de hot\u00e9is est\u00e3o implantando rob\u00f4s em v\u00e1rios pontos de informa\u00e7\u00e3o.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Gadgets de tecnologia para viagens<\/h2>\n\n\n\n<p>Os gadgets de tecnologia de viagens transformaram para sempre a forma como vivenciamos o mundo. Eles s\u00e3o salva-vidas para os viajantes de hoje. Esses gadgets incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>M\u00e1quina de lavar de bolso: Este saco de lavar leve e de bolso vem com uma t\u00e1bua de lavar flex\u00edvel. Necessita apenas de 2 a 4 litros de \u00e1gua e um pouco de detergente l\u00edquido, e limpa a roupa em menos de tr\u00eas minutos.<\/li>\n\n\n\n<li>Hotspot Wi-Fi port\u00e1til e Power Bank: Este dispositivo de conectividade oferece servi\u00e7o 4G LTE ilimitado. Voc\u00ea pode us\u00e1-lo em mais de 130 pa\u00edses ao redor do mundo. Os t\u00e9cnicos consideram-no um dos melhores hotspots Wi-Fi m\u00f3veis do mercado.<\/li>\n\n\n\n<li>Travel Drone: Este dispositivo dobr\u00e1vel e compacto permite que os viajantes capturem a beleza do ambiente. Funciona a at\u00e9 6,5 quil\u00f4metros de dist\u00e2ncia.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Tecnologia de viagens na Europa<\/h2>\n\n\n\n<p>Travel technology is now so essential that it has an international trade show. This show is for all <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-em-hotelaria-e-turismo-em-viagens\/\" title=\"Consultoria em viagens, turismo e hospitalidade\"  data-wpil-monitor-id=\"9395\">travel and tourism<\/a> agencies worldwide. This forum, Travel Technology Europe, is a medium that displays many of the industry&#8217;s essential goods. Travel, hospitality, tourism, holidays, and payment systems are on display. Attendees can also look at e-commerce, information technologies, booking, and reservation systems. Also, of course, travel technology forms part of the revelation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Not\u00edcias sobre tecnologia de viagens<\/h2>\n\n\n\n<p>O Conselho Mundial de Viagens e Turismo (WTTC) iniciou um novo empreendimento que visa promover viagens globais mais seguras atrav\u00e9s do aumento do uso da tecnologia biom\u00e9trica. A International Border Management &amp; Technologies Association est\u00e1 se unindo ao WTTC para aprimorar o programa Seamless Travel Journeys deste \u00faltimo. Este programa usar\u00e1 biometria. Os viajantes n\u00e3o precisar\u00e3o fornecer o mesmo passaporte ou informa\u00e7\u00f5es diversas vezes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Centraliza\u00e7\u00e3o no Cliente em Tecnologia de Viagens<\/h2>\n\n\n\n<p>Optimizing apps, websites and travel services for customers is a major priority.&nbsp; Showing up on Search Engines and enhancing ease of use are ways to boost revenues and profitability.&nbsp; UX Research and <a href=\"https:\/\/www.sisinternational.com\/pt\/qualitative-research-to-enhance-customer-experience\/\" title=\"Qualitative Research to Enhance Customer Experience\"  data-wpil-monitor-id=\"9392\">Qualitativo<\/a> Research provides insights for boosting satisfaction and creating customer value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que a tecnologia de viagens \u00e9 importante?<\/h2>\n\n\n\n<p>A ind\u00fastria de viagens migrou para online. Assim, construir portais que atendam \u00e0s demandas dos clientes \u00e9 vital. Os agentes de viagens est\u00e3o a perder terreno \u00e0 medida que os viajantes dependem cada vez mais dos seus smartphones para reservar voos e hot\u00e9is. Eles tamb\u00e9m usam smartphones para recomendar restaurantes e fornecer orienta\u00e7\u00f5es. Na ind\u00fastria de viagens, a intera\u00e7\u00e3o com o consumidor est\u00e1 se tornando mais cr\u00edtica. Os avan\u00e7os tecnol\u00f3gicos est\u00e3o permitindo que os participantes do setor conhe\u00e7am um pouco melhor seus clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre a pesquisa de mercado de tecnologia de viagens<\/h2>\n\n\n\n<p>SIS conducts Qualitative, <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/europa\/quantitative-research-in-london\/\" title=\"Quantitative Research in London\"  data-wpil-monitor-id=\"9396\">Quantitative and Strategy Research<\/a>.&nbsp; Qualitative Research is exploratory research examining the &#8220;why&#8221; and motivations behind purchasing behavior.&nbsp; Qualitative Methods include Focus Groups, Ethnography, Customer <a href=\"https:\/\/www.sisinternational.com\/pt\/entrevistas-presenciais-e-online-os-pros-e-os-contras\/\" title=\"Entrevistas F2F e Online: Os pr\u00f3s e os contras\"  data-wpil-monitor-id=\"7451\">Interviews and Digital Online<\/a> Communities.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/pt\/how-to-design-effective-surveys-for-quantitative-research\/\" title=\"How to Design Effective Surveys for Quantitative Research\"  data-wpil-monitor-id=\"9393\">Quantitative Research in the form of surveys<\/a> provides measurement data to understand the extent to which customers agree or disagree with advertisements and stimuli.&nbsp; Strategy Research uncovers areas of opportunity and competitive threats to your <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/pesquisa-de-mercado-para-lancamento-de-novos-produtos\/\" title=\"Pesquisa de lan\u00e7amento de novos produtos\"  data-wpil-monitor-id=\"9394\">product launches<\/a>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A SIS \u00e9 uma empresa l\u00edder em pesquisa de mercado global. Descubra como a pesquisa de mercado de tecnologia de viagens pode aumentar sua receita e desempenho.<\/p>","protected":false},"author":1,"featured_media":62583,"parent":14221,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-31157","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-5-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/pt\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"SIS is a leading Global Market Research company. Discover how Travel Technology Market Research can boost your revenue and performance.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=31157"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31157\/revisions"}],"predecessor-version":[{"id":81570,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/31157\/revisions\/81570"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62583"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=31157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}