{"id":28220,"date":"2018-10-27T18:21:35","date_gmt":"2018-10-27T18:21:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=28220"},"modified":"2025-09-21T22:17:33","modified_gmt":"2025-09-22T02:17:33","slug":"pesquisa-de-mercado-de-construcao","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/expertise\/industries\/construction-market-research\/","title":{"rendered":"Pesquisa de mercado de constru\u00e7\u00e3o"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pesquisa de mercado de constru\u00e7\u00e3o<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d1d1ba9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d1d1ba9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Construction (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A Pesquisa de Mercado \u00e9 cada vez mais importante na Constru\u00e7\u00e3o.&nbsp; <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/sisaisolutions.com\/ai-in-construction\/\" target=\"_blank\" rel=\"noopener\">Pesquisa de mercado de constru\u00e7\u00e3o<\/a> uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes, and changing regulations. Construction projects can be large, so research-based planning and strategies are important to minimize cost and maximize returns.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers, as a result, we often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies, and Contractors. There can be different levels of decision-makers and stakeholder influence in Construction, therefore, research uncovers the stakeholders to speak to meet your strategic priorities.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As solu\u00e7\u00f5es de pesquisa na Ind\u00fastria da Constru\u00e7\u00e3o incluem Testes de Pre\u00e7os, Pesquisa de Localiza\u00e7\u00e3o, Pesquisa de Jornada do Cliente, Testes de Usabilidade, incluindo An\u00e1lise Estrat\u00e9gica de Mercados, tamb\u00e9m Canais de Distribui\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pesquisa qualitativa<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A Pesquisa Qualitativa examina atitudes, opini\u00f5es e comportamentos e, consequentemente, explora o \u201cporqu\u00ea\u201d e o \u201ccomo\u201d por tr\u00e1s do comportamento e das atitudes. Ele revela prefer\u00eancias, gostos, necessidades do cliente, substitutos de produtos e concorrentes para o seu produto, por isso \u00e9 vital para compreender as raz\u00f5es fundamentais por tr\u00e1s das decis\u00f5es do consumidor. Os analistas de mercado conduzem pesquisas de mercado qualitativas usando observa\u00e7\u00e3o e perguntas abertas, portanto, as metodologias comuns que usamos incluem:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrevistas aprofundadas<\/li>\n\n\n\n<li>Grupos de foco<\/li>\n\n\n\n<li>Grupos de foco on-line<\/li>\n\n\n\n<li>Comunidades Digitais<\/li>\n\n\n\n<li>Etnografia<\/li>\n\n\n\n<li>Pesquisa de Usabilidade<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pesquisadores qualitativos podem conduzir entrevistas executivas detalhadas cara a cara, al\u00e9m disso, podem fazer uso de m\u00e9todos qualitativos online e grupos focais presenciais e comunidades online.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pesquisa quantitativa<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As empresas de constru\u00e7\u00e3o podem se beneficiar das pesquisas e dos dados e an\u00e1lises que as pesquisas fornecem. Os dados quantitativos podem ser usados para compreender as necessidades, atitudes e prefer\u00eancias de compra das partes interessadas, bem como a disposi\u00e7\u00e3o a pagar e a sensibilidade aos pre\u00e7os. Um benef\u00edcio \u00e9 que \u00e9 mais f\u00e1cil medir at\u00e9 que ponto um comportamento se aplica a uma amostra maior, como resultado, os dados podem dar aos analistas uma imagem mais precisa do mercado.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Os m\u00e9todos quantitativos incluem:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisas por telefone<\/li>\n\n\n\n<li>Pesquisas on-line<\/li>\n\n\n\n<li>Pesquisa de pre\u00e7os<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Um m\u00e9todo comum de coleta de dados \u00e9 a entrevista telef\u00f4nica assistida por computador (CATI). Al\u00e9m disso, os pesquisadores tamb\u00e9m podem realizar a coleta de dados baseada na web, geralmente por meio de um link de e-mail para uma URL.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pesquisa estrat\u00e9gica em mercados de constru\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The construction industry can have complex decision-making processes; for this reason, developing strategies in construction markets can be a challenge. Strategy Research also examines a company&#8217;s position relative to Competitors, Industries, Supply Chains, and Distribution Channels.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A Pesquisa de Estrat\u00e9gia explora:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Oportunidade de mercado<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entrada no mercado, viabilidade e dimensionamento<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Insights e rea\u00e7\u00f5es do concorrente<\/span><\/li>\n\n\n\n<li>Melhores Pr\u00e1ticas<\/li>\n\n\n\n<li>Inova\u00e7\u00e3o<\/li>\n\n\n\n<li>Insights do cen\u00e1rio de mercado<\/li>\n\n\n\n<li>Estrat\u00e9gias de entrada no mercado<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Os pesquisadores de estrat\u00e9gia usam insights qualitativos e quantitativos, al\u00e9m de pesquisas documentais detalhadas e outras fontes propriet\u00e1rias para preparar relat\u00f3rios estrat\u00e9gicos abrangentes. Da mesma forma, as fontes de pesquisa secund\u00e1ria ou de pesquisa documental incluem estat\u00edsticas governamentais, sites de empresas, publica\u00e7\u00f5es comerciais e relat\u00f3rios publicados.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Oportunidades, tend\u00eancias e novas tecnologias<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005587\/en\/Global-Construction-Industry-Report-2021-10.5-Trillion-Growth-Opportunities-by-2023---ResearchAndMarkets.com#:~:text=The%20global%20construction%20industry%20is,non%2Dresidential%2C%20and%20infrastructure.\" target=\"_blank\" rel=\"noopener\">ind\u00fastria global da constru\u00e7\u00e3o<\/a> continua procurando maneiras de aproveitar a tecnologia. Os analistas esperam utilizar a tecnologia para enfrentar os desafios de produtividade de longa data da ind\u00fastria, porque a constru\u00e7\u00e3o apresenta um elevado grau de risco e volume de trabalho, bem como baixas produtividade e margens de lucro. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Many industry analysts believe that the construction industry is ripe for positive disruption, as a result, they expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, 4D, and 5D building information modeling. Additionally, construction may also see benefits from the Internet of Things (IoT).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pesquisa de mercado para tomadores de decis\u00f5es de constru\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pesquisamos uma variedade de tomadores de decis\u00e3o de constru\u00e7\u00e3o, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carpinteiros<\/li>\n\n\n\n<li>Gerentes de constru\u00e7\u00e3o<\/li>\n\n\n\n<li>Empreiteiro geral<\/li>\n\n\n\n<li>Engenheiros profissionais registrados<\/li>\n\n\n\n<li>Trabalhadores e oper\u00e1rios da constru\u00e7\u00e3o<\/li>\n\n\n\n<li>Capataz<\/li>\n\n\n\n<li>Operadores de equipamentos<\/li>\n\n\n\n<li>L\u00edderes Sindicais<\/li>\n\n\n\n<li>Instaladores<\/li>\n\n\n\n<li>Consultores de constru\u00e7\u00e3o<\/li>\n\n\n\n<li>Telhados<\/li>\n\n\n\n<li>Pedreiros e Trabalhadores de Alvenaria<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Benef\u00edcios da pesquisa de mercado de constru\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Market Research provides focus and direction; in addition, it helps companies to identify customer needs, new opportunities, and potential challenges they can address. The market analysis allows firms to deliver against their business objectives, therefore, enabling them to measure and direct their progress toward their end goals.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A consultoria de pesquisa e estrat\u00e9gia do mercado de constru\u00e7\u00e3o oferece os seguintes benef\u00edcios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maior lucratividade do cliente<\/li>\n\n\n\n<li>Direcionamento no lan\u00e7amento de novos produtos<\/li>\n\n\n\n<li>Insights da jornada do cliente<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre pre\u00e7os que maximizam os lucros<\/li>\n\n\n\n<li>Insights competitivos que impedem as amea\u00e7as dos concorrentes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Saiba mais sobre como podemos ajud\u00e1-lo a atingir seus objetivos estrat\u00e9gicos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A SIS International Research conduz pesquisas de mercado de constru\u00e7\u00e3o e consultoria estrat\u00e9gica, fornecendo insights acion\u00e1veis para tomadores de decis\u00e3o.<\/p>","protected":false},"author":1,"featured_media":62974,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28220","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/28220\/revisions"}],"predecessor-version":[{"id":69715,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/28220\/revisions\/69715"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}