{"id":28220,"date":"2018-10-27T18:21:35","date_gmt":"2018-10-27T18:21:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=28220"},"modified":"2026-03-12T22:43:20","modified_gmt":"2026-03-13T02:43:20","slug":"pesquisa-de-mercado-de-construcao","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/construction-market-research-solutions\/pesquisa-de-mercado-de-construcao\/","title":{"rendered":"Pesquisa de mercado de constru\u00e7\u00e3o"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Pesquisa de mercado de constru\u00e7\u00e3o<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d1d1ba9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d1d1ba9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Construction (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A Pesquisa de Mercado \u00e9 cada vez mais importante na Constru\u00e7\u00e3o.&nbsp; <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sisaisolutions.com\/ai-in-construction\/\" target=\"_blank\" rel=\"noopener\">Pesquisa de mercado de constru\u00e7\u00e3o<\/a> uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes, and changing regulations. Construction projects can be large, so research-based planning and strategies are important to minimize cost and maximize returns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers, as a result, we often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies, and Contractors. There can be different levels of decision-makers and stakeholder influence in Construction, therefore, research uncovers the stakeholders to speak to meet your strategic priorities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Research solutions in the Construction Industry include Price Testing, Location Research, <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/pesquisa-de-mercado-sobre-jornada-do-cliente\/\" title=\"Pesquisa de mercado da jornada do cliente\" data-wpil-monitor-id=\"9381\">Customer Journey Research<\/a>, Usability Testing, including Strategic Analysis of Markets, also Distribution Channels.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pesquisa qualitativa<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Research examines attitudes, opinions, and behavior and consequently explores the &#8220;why&#8221; and &#8220;how&#8221; behind behavior and attitudes. It uncovers preferences, likes, customer needs, product substitutes, and competitors for your product, so it is vital for understanding the fundamental reasons behind consumer decisions. Market analysts conduct <a href=\"https:\/\/www.sisinternational.com\/pt\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\" data-wpil-monitor-id=\"9375\">pesquisa de mercado qualitativa<\/a> using observation and open-ended questions, so the common methodologies we use include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrevistas aprofundadas<\/li>\n\n\n\n<li>Grupos de foco<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/grupos-focais-on-line\/\" title=\"Grupos de foco on-line\" data-wpil-monitor-id=\"9379\">Grupos de foco on-line<\/a><\/li>\n\n\n\n<li>Comunidades Digitais<\/li>\n\n\n\n<li>Etnografia<\/li>\n\n\n\n<li>Pesquisa de Usabilidade<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Pesquisadores qualitativos podem conduzir entrevistas executivas detalhadas cara a cara, al\u00e9m disso, podem fazer uso de m\u00e9todos qualitativos online e grupos focais presenciais e comunidades online.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pesquisa quantitativa<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As empresas de constru\u00e7\u00e3o podem se beneficiar das pesquisas e dos dados e an\u00e1lises que as pesquisas fornecem. Os dados quantitativos podem ser usados para compreender as necessidades, atitudes e prefer\u00eancias de compra das partes interessadas, bem como a disposi\u00e7\u00e3o a pagar e a sensibilidade aos pre\u00e7os. Um benef\u00edcio \u00e9 que \u00e9 mais f\u00e1cil medir at\u00e9 que ponto um comportamento se aplica a uma amostra maior, como resultado, os dados podem dar aos analistas uma imagem mais precisa do mercado.<\/span><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Os m\u00e9todos quantitativos incluem:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisas por telefone<\/li>\n\n\n\n<li>Pesquisas on-line<\/li>\n\n\n\n<li>Pesquisa de pre\u00e7os<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A common data collection method is <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/entrevista-por-telefone-assistida-por-computador-pesquisa-de-mercado\/\" title=\"Pesquisa de mercado de entrevistas por telefone assistidas por computador\" data-wpil-monitor-id=\"9377\">Computer Assisted Telephone Interviewing<\/a> (CATI), moreover, Researchers can also conduct web-based data collection, often via email link to a URL.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Pesquisa estrat\u00e9gica em mercados de constru\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The construction industry can have complex decision-making processes; for this reason, developing <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/sis-crescimento-global\/consultoria-estrategica-em-mercados-emergentes\/\" title=\"Consultoria em Estrat\u00e9gia para Mercados Emergentes\" data-wpil-monitor-id=\"9387\">strategies in construction markets<\/a> can be a challenge. <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-em-hotelaria-e-turismo-em-viagens\/consultoria-em-estrategia-de-pesquisa-de-mercado-para-empresa-de-gestao-hoteleira\/\" title=\"Pesquisa de mercado e consultoria estrat\u00e9gica para empresas de gest\u00e3o hoteleira\" data-wpil-monitor-id=\"9383\">Strategy Research also examines a company&#8217;s<\/a> position relative to Competitors, Industries, Supply Chains, and Distribution Channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A Pesquisa de Estrat\u00e9gia explora:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Oportunidade de mercado<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entrada no mercado, viabilidade e dimensionamento<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Insights e rea\u00e7\u00f5es do concorrente<\/span><\/li>\n\n\n\n<li>Melhores Pr\u00e1ticas<\/li>\n\n\n\n<li>Inova\u00e7\u00e3o<\/li>\n\n\n\n<li>Insights do cen\u00e1rio de mercado<\/li>\n\n\n\n<li>Estrat\u00e9gias de entrada no mercado<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategy Researchers use Qualitative and Quantitative insights in addition to detailed <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pt\/how-to-conduct-effective-desk-research\/\" title=\"Como conduzir uma pesquisa documental eficaz\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"764\">Pesquisa documental<\/a> and other proprietary sources to prepare comprehensive strategic reports. Likewise, Secondary Research or <a href=\"https:\/\/www.sisinternational.com\/pt\/the-impact-of-desk-research-on-strategic-decision-making\/\" title=\"The Impact of Desk Research on Strategic Decision-Making\" data-wpil-monitor-id=\"9376\">Desk<\/a> Research sources include government statistics, company websites, trade publications, and published reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Oportunidades, tend\u00eancias e novas tecnologias<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">O <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005587\/en\/Global-Construction-Industry-Report-2021-10.5-Trillion-Growth-Opportunities-by-2023---ResearchAndMarkets.com#:~:text=The%20global%20construction%20industry%20is,non%2Dresidential%2C%20and%20infrastructure.\" target=\"_blank\" rel=\"noopener\">ind\u00fastria global da constru\u00e7\u00e3o<\/a> continua procurando maneiras de aproveitar a tecnologia. Os analistas esperam utilizar a tecnologia para enfrentar os desafios de produtividade de longa data da ind\u00fastria, porque a constru\u00e7\u00e3o apresenta um elevado grau de risco e volume de trabalho, bem como baixas produtividade e margens de lucro. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many industry analysts believe that the <a href=\"https:\/\/www.sisinternational.com\/pt\/industry-forecast\/construction-industry-forecast\/\" title=\"Construction Industry Forecast\" data-wpil-monitor-id=\"9385\">constru\u00e7\u00e3o<\/a> industry is ripe for positive disruption, as a result, they expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, 4D, and 5D building information modeling. Additionally, construction may also see benefits from the Internet of Things (IoT).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pesquisa de mercado para tomadores de decis\u00f5es de constru\u00e7\u00e3o<\/h2>\n\n\n\n<p>Pesquisamos uma variedade de tomadores de decis\u00e3o de constru\u00e7\u00e3o, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Carpinteiros<\/li>\n\n\n\n<li>Gerentes de constru\u00e7\u00e3o<\/li>\n\n\n\n<li>Empreiteiro geral<\/li>\n\n\n\n<li>Engenheiros profissionais registrados<\/li>\n\n\n\n<li>Trabalhadores e oper\u00e1rios da constru\u00e7\u00e3o<\/li>\n\n\n\n<li>Capataz<\/li>\n\n\n\n<li>Operadores de equipamentos<\/li>\n\n\n\n<li>L\u00edderes Sindicais<\/li>\n\n\n\n<li>Instaladores<\/li>\n\n\n\n<li>Consultores de constru\u00e7\u00e3o<\/li>\n\n\n\n<li>Telhados<\/li>\n\n\n\n<li>Pedreiros e Trabalhadores de Alvenaria<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Benef\u00edcios da pesquisa de mercado de constru\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Research provides focus and direction; in addition, it helps companies to identify customer needs, new opportunities, and potential challenges they can address. The market analysis allows firms to deliver against their business objectives, therefore, enabling them to measure and direct their progress toward their end goals.&nbsp;<\/span><\/p>\n\n\n\n<p>A consultoria de pesquisa e estrat\u00e9gia do mercado de constru\u00e7\u00e3o oferece os seguintes benef\u00edcios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maior lucratividade do cliente<\/li>\n\n\n\n<li>Direcionamento no lan\u00e7amento de novos produtos<\/li>\n\n\n\n<li>Insights da jornada do cliente<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre pre\u00e7os que maximizam os lucros<\/li>\n\n\n\n<li>Insights competitivos que impedem as amea\u00e7as dos concorrentes<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Saiba mais sobre como podemos ajud\u00e1-lo a atingir seus objetivos estrat\u00e9gicos.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A SIS International Research conduz pesquisas de mercado de constru\u00e7\u00e3o e consultoria estrat\u00e9gica, fornecendo insights acion\u00e1veis para tomadores de decis\u00e3o.<\/p>","protected":false},"author":1,"featured_media":62974,"parent":84498,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28220","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/28220\/revisions"}],"predecessor-version":[{"id":84497,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/28220\/revisions\/84497"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/84498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}