{"id":27585,"date":"2018-08-01T06:41:44","date_gmt":"2018-08-01T06:41:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27585"},"modified":"2025-09-21T22:04:46","modified_gmt":"2025-09-22T02:04:46","slug":"pesquisa-de-mercado-de-cuidados-com-a-pele-masculina","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solutions\/beauty-product-market-research\/mens-skincare-market-research\/","title":{"rendered":"Pesquisa de mercado de cuidados com a pele masculina"},"content":{"rendered":"<h1 class=\"wp-block-heading p2\">Pesquisa de mercado de cuidados com a pele masculina<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-22af7b28\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-22af7b28\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Personal care (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s2\">It was not too long ago that shampoo,&nbsp;deodorant, razors, shaving cream, and after-shave lotion were the primary grooming products purchased by men. <\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s1\">\u00d3<\/span><span class=\"s1\">Durante as \u00faltimas duas d\u00e9cadas, os homens t\u00eam prestado cada vez mais aten\u00e7\u00e3o \u00e0 sa\u00fade, ao bem-estar e \u00e0 apar\u00eancia de todo o seu corpo, a maior parte do qual \u00e9 <\/span><span class=\"s4\">a pele deles<\/span><span class=\"s1\">.<\/span><\/h3>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s5\">Hoje, novo p<\/span><span class=\"s1\">produtos para o couro cabeludo, rosto, p\u00e9s e tudo mais est\u00e3o sendo desenvolvidos e promovidos para abordar <\/span><span class=\"s4\">mudando estilos de vida<\/span><span class=\"s1\"> entre homens.&nbsp;&nbsp;<\/span><span class=\"s1\">Ao mesmo tempo, o mercado de cuidados com a pele masculina tornou-se cada vez mais segmentado, n\u00e3o apenas por idade ou rendimento, mas tamb\u00e9m por prefer\u00eancias sexuais e auto-identifica\u00e7\u00e3o.&nbsp;&nbsp;<\/span><span class=\"s1\">Em quase todos os casos, <\/span><span class=\"s4\">mais tempo<\/span><span class=\"s1\"> est\u00e1 sendo gasto diante de um espelho como parte da rotina di\u00e1ria de um homem.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">A oportunidade do mercado de cuidados com a pele masculina<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">The multi-billion-dollar<\/span> <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-personal-care\/\" target=\"_blank\" rel=\"noopener\">mercado de cuidados pessoais<\/a> for men contains only a few major groups of products. Besides hair care, shaving, and oral care products, skin care is the largest<span class=\"s4\"> and growing segment. The products most used are<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Pessoal <\/span><span class=\"s4\">limpeza<\/span><span class=\"s1\"> produtos como antitranspirantes e desodorantes, fragr\u00e2ncias, sabonetes e p\u00f3s corporais.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Shaving-related products, including shaving soaps, shaving creams, after-shave<\/span> lotions, and pre-shave lotions, that are used before, during,<span class=\"s1\"> and after shaving to smooth, soothe and nourish skin.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Cuidados com a pele<\/span><span class=\"s1\"> produtos como hidratantes, cremes\/lo\u00e7\u00f5es para rosto e pesco\u00e7o, cremes\/lo\u00e7\u00f5es para corpo e m\u00e3os, produtos de limpeza e len\u00e7os umedecidos faciais, <\/span><span class=\"s7\">esfoliantes ou esfoliantes faciais, <\/span><span class=\"s1\">pacotes de lama e protetores labiais. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In addition to products, there are spas, natural mineral baths, tanning\/bronzing facilities, salt caves and other new services geared towards healthier, younger-looking skin.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">O foco deste mercado tem sido o <\/span><span class=\"s4\">duas maiores popula\u00e7\u00f5es de homens<\/span><span class=\"s1\">, aqueles com idade aproximada entre 50 e 70 anos (Baby Boomers) e aqueles entre 20 e 30 anos (Millennials).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Compreendendo as necessidades do cliente<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bd437ca9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bd437ca9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Cuidados pessoais (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\">It is not simple to know which products will appeal to men and solve their unique skin issues. Often they don\u2019t even know <span class=\"s1\">that a problem exists. <\/span><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><span class=\"s1\">Ent\u00e3o, <\/span><span class=\"s4\">identificando problemas<\/span><span class=\"s1\"> e explicar aos homens sobre cuidados com a pele proporcionar\u00e1 ainda mais potencial para desenvolver e vender novos produtos neste mercado. <\/span><\/p>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><strong><span class=\"s1\">Examples of skin-related problems for men include:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">manchas e descolora\u00e7\u00e3o s\u00e3o as que mais preocupam muitos homens<\/span><\/li>\n\n\n\n<li><span class=\"s1\">pele seca, pele oleosa, pele sens\u00edvel&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">acne<\/span><\/li>\n\n\n\n<li><span class=\"s1\">cravos, poros vis\u00edveis<\/span><\/li>\n\n\n\n<li><span class=\"s1\">tom de pele irregular<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wrinkles and lines (i.e. aging-related)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">outros sinais de envelhecimento<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><strong>Os homens desejam cada vez mais solu\u00e7\u00f5es para a pele:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Produtos f\u00e1ceis de usar e que fazem o trabalho sem muitos problemas.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Produtos que desaparecem na pele sem deixar res\u00edduos.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Deles <\/span><span class=\"s4\">ter<\/span><span class=\"s1\"> produtos, e n\u00e3o aqueles usados por mulheres.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Geralmente n\u00e3o querem aromas fortes, <i>ou qualquer um<\/i>! <\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8 wp-block-paragraph\"><span class=\"s1\">If men are already using a product, the challenge (or opportunity) is to show how an alternative one offers better benefits, features or price.&nbsp;For example, products with a variety of non-overwhelming, subtle scents may be developed, combined, tested, and introduced into this market. Some popular examples in some countries include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">citrino<\/span><\/li>\n\n\n\n<li><span class=\"s1\">coco<\/span><\/li>\n\n\n\n<li><span class=\"s1\">pinheiro\/perene<\/span><\/li>\n\n\n\n<li><span class=\"s1\">baunilha&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">especiarias <\/span><\/li>\n\n\n\n<li><span class=\"s1\">hortel\u00e3-pimenta<\/span><\/li>\n\n\n\n<li><span class=\"s1\">camomila<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Na medida em que os homens crescem e mostram mais <\/span><span class=\"s4\">barbas e bigodes<\/span><span class=\"s1\">, h\u00e1 menos pele facial exposta para ser cuidada. Mas o outro lado \u00e9 que h\u00e1 espa\u00e7o para novos produtos para cuidar dos pelos faciais! Por exemplo, para <\/span><span class=\"s7\">evitar p\u00ealos encravados.<\/span><\/p>\n\n\n\n<p class=\"p13 wp-block-paragraph\"><span class=\"s4\">Produtos inger\u00edveis<\/span><span class=\"s1\">, como vitaminas espec\u00edficas, suplementos, <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-de-produtos-de-beleza\/pesquisa-de-mercado-de-superalimentos-para-cuidados-com-a-pele\/\">alimentos<\/a> e algumas bebidas est\u00e3o sendo introduzidas e elogiadas como formas de melhorar o tom da pele \u201cde dentro para fora\u201d.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Baby Boomer e homens da gera\u00e7\u00e3o Y<\/span><\/h2>\n\n\n\n<p class=\"p14 wp-block-paragraph\"><span class=\"s14\">Quase todos m<\/span><span class=\"s1\">e quero ter uma apar\u00eancia melhor e me sentir mais jovem!&nbsp;&nbsp;<\/span><span class=\"s14\">Embora a gera\u00e7\u00e3o Millennials (ainda) n\u00e3o veja a mesma necessidade de lidar com certos problemas de pele antienvelhecimento, como <\/span><span class=\"s1\">linhas, rugas ou cabelos grisalhos, eles, no entanto, est\u00e3o interessados em sua apar\u00eancia e, como os Baby Boomers, gastam uma quantidade cada vez maior de seus <\/span><span class=\"s15\">rendimento dispon\u00edvel<\/span><span class=\"s2\"> em produtos de cuidados pessoais<\/span><span class=\"s1\">.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Even if most men do not think they need skincare products, the male skincare market is expanding as they become more exposed to and educated about the subject.<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">The attitudes and behaviors toward the care of their skin provide opportunities for companies in this market to expand their product lines and market share.&nbsp;&nbsp;One can expect to see the development of new product launches by established as well as startup companies to address these needs. <\/span><\/p>\n\n\n\n<p class=\"p12 wp-block-paragraph\"><span class=\"s1\">Seguindo o sucesso de dezenas de fragr\u00e2ncias premium\/design, espera-se que outros produtos de cuidados da pele de prest\u00edgio sigam um caminho semelhante nos pr\u00f3ximos anos.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre SIS Consultoria de Inova\u00e7\u00e3o em Beleza<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS provides Research and Strategy solutions for beauty companies considering the men&#8217;s skincare market.&nbsp; We provide Innovation solutions for new products, Product Testing and Go To Market Strategy.&nbsp; Our key methods include ideation sessions, Focus Groups, In-Home Product Testing, Online Research Communities, Surveys, and Strategic Market Assessments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado de cuidados com a pele masculina est\u00e1 em franca expans\u00e3o. As empresas podem lan\u00e7ar novos produtos e alcan\u00e7ar novos clientes com a Pesquisa de Mercado de Cuidados com a Pele Masculina.<\/p>","protected":false},"author":1,"featured_media":62475,"parent":27176,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27585","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=27585"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27585\/revisions"}],"predecessor-version":[{"id":69705,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27585\/revisions\/69705"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62475"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=27585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}