{"id":27515,"date":"2018-07-24T04:42:00","date_gmt":"2018-07-24T04:42:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27515"},"modified":"2026-04-20T22:12:22","modified_gmt":"2026-04-21T02:12:22","slug":"pesquisa-de-mercado-de-beleza-milenar","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-de-produtos-de-beleza\/pesquisa-de-mercado-de-beleza-milenar\/","title":{"rendered":"Pesquisa de mercado de beleza milenar"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Pesquisa de mercado de beleza milenar<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2a4299ea\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2a4299ea\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennials-are-the-generation-of-people-born-between-1982-2000\"><span class=\"s1\">Millennials s\u00e3o a gera\u00e7\u00e3o de pessoas nascidas entre 1982-2000. <\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The beauty market has grown, and continues to grow significantly because of the behaviors and habits of this age group.\u00a0\u00a0Concern about and care for one\u2019s appearance increased when they made \u2018selfies\u2019 a household word and thrust sites such as Instagram into the limelight. Taking pictures of oneself with smartphone cameras and then sharing them on social media is a more common means of communicating than are phone conversations.<\/span><\/p>\n\n\n\n<p class=\"p2\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-6ca12eb38b4fd4c5c990343b10ef9b20 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-0000b73e4383581bccc66fa4d6149fc3\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#millennials-are-the-generation-of-people-born-between-1982-2000\">Millennials s\u00e3o a gera\u00e7\u00e3o de pessoas nascidas entre 1982-2000. <\/a><\/li><li class=\"\"><a href=\"#millennial-beauty-products\">Produtos de beleza milenares<\/a><\/li><li class=\"\"><a href=\"#dtc-channel-economics-and-the-margin-misconception\">DTC Channel Economics and the Margin Misconception<\/a><\/li><li class=\"\"><a href=\"#clean-beauty-private-label-threat-and-assortment-rationalization\">Clean Beauty, Private Label Threat, and Assortment Rationalization<\/a><\/li><li class=\"\"><a href=\"#how-can-market-research-help\">Como a Pesquisa de Mercado pode ajudar?<\/a><\/li><li class=\"\"><a href=\"#the-importance-of-technology\">A import\u00e2ncia da tecnologia<\/a><\/li><li class=\"\"><a href=\"#social-commerce-impact-what-the-evidence-shows\">Social Commerce Impact: What the Evidence Shows<\/a><\/li><li class=\"\"><a href=\"#millennial-beauty-market-opportunities\">Oportunidades do mercado de beleza milenar<\/a><\/li><li class=\"\"><a href=\"#where-millennial-beauty-market-research-creates-the-largest-return\">Where Millennial Beauty Market Research Creates the Largest Return<\/a><\/li><li class=\"\"><a href=\"#about-sis\">Sobre a SIS<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"p2\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennial-beauty-products\"><span class=\"s1\">Produtos de beleza milenares<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Though many are familiar and have been around for decades, many new products have been introduced into the <a href=\"https:\/\/www.sisinternational.com\/pt\/recrutar-e-reter-millennials-no-local-de-trabalho\/\" title=\"Pesquisa de mercado de funcion\u00e1rios da gera\u00e7\u00e3o Y\" data-wpil-monitor-id=\"2724\">millennial beauty market<\/a>. These products are applied to every exterior part of one\u2019s body, from hair to eyes to mouth to hands and toes \u2013 as well as consumed internally to foster beauty \u201cfrom the inside out\u201d.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>Pela manh\u00e3<\/strong>&nbsp;<\/span><strong><span class=\"s1\">no chuveiro, os Millennials podem usar:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">xampus, condicionadores, sabonetes e sabonetes corporais&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><strong><span class=\"s1\">\u2026e fora do banho, eles podem usar estes produtos:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">produtos de higiene oral, incluindo branqueamento dent\u00e1rio, pasta dent\u00edfrica para controlo do t\u00e1rtaro, escovas de dentes especialmente concebidas, coletores de \u00e1gua, colut\u00f3rios e ambientadores<\/span><\/li>\n\n\n\n<li><span class=\"s1\">produtos (e servi\u00e7os) para cuidados com as unhas<\/span><\/li>\n\n\n\n<li><span class=\"s1\">aparelhos de barbear, l\u00e2minas e outros dispositivos para barbear e para cuidar do corpo<\/span><\/li>\n\n\n\n<li><span class=\"s1\">produtos para aplicar g\u00e9is, cremes, lo\u00e7\u00f5es, p\u00f3s e produtos para a pele <\/span><\/li>\n\n\n\n<li><span class=\"s1\">boa apar\u00eancia\/melhoradores de apar\u00eancia incluem maquiagem e cosm\u00e9ticos<\/span><\/li>\n\n\n\n<li><span class=\"s1\">cheirar bons produtos, como desodorantes, fragr\u00e2ncias<\/span><\/li>\n\n\n\n<li><span class=\"s1\">ingestion of health-related vitamins, supplements, and food, including fiber or probiotics.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\"><strong>Durante o dia e \u00e0 noite<\/strong>\u2026Millennials may use fitness, wellness, nutrition, and sleep for good health and beauty. Millennials have seized upon technology as yet another way to control and improve their lives. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Wearable clothing and devices, along with the number of related apps have grown geometrically in a fairly short period of time. Not only did Apple create a breakthrough with its mobile phone and iTunes, but it also revolutionized the <a title=\"8 maneiras de aumentar a satisfa\u00e7\u00e3o do cliente no varejo\" data-wpil-monitor-id=\"10984\" href=\"https:\/\/www.sisinternational.com\/pt\/analise-de-satisfacao-do-cliente\/\">way that consumers<\/a> could monitor nearly every aspect of their daily activities, from awakening all the way through a night\u2019s sleep. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Os fabricantes de camas e travesseiros promovem maneiras pelas quais as pessoas podem melhorar seu \u201cdescanso de beleza\u201d.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dtc-channel-economics-and-the-margin-misconception\">DTC Channel Economics and the Margin Misconception<\/h2>\n\n\n\n<p>Direct-to-consumer beauty brands often celebrate higher gross margins without accounting for the full cost of customer acquisition. DTC channel economics in beauty look attractive at the unit level but deteriorate at scale. Customer acquisition cost for a new millennial beauty buyer through paid social now exceeds the first-order gross profit for most brands priced below the prestige tier.<\/p>\n\n\n\n<p>The brands making DTC economics work follow a specific pattern. They use social commerce as a discovery channel, not a transaction channel. Brands like Drunk Elephant built initial awareness through Instagram but drove the majority of volume through Sephora&#8217;s retail footprint. The DTC site became a replenishment and bundle engine with lower acquisition cost because the initial conversion happened in a physical retail environment where trial friction is lower.<\/p>\n\n\n\n<p>Trade spend optimization looks different in this model. Instead of funding price promotions on the DTC site, the sharper play is funding in-store sampling programs that reduce the trial barrier, then capturing the replenishment revenue through owned digital channels. The promotional lift from an in-store sampling activation for millennial beauty products consistently outperforms digital coupon campaigns when measured on a full-cycle basis rather than first-purchase attribution alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"clean-beauty-private-label-threat-and-assortment-rationalization\">Clean Beauty, Private Label Threat, and Assortment Rationalization<\/h2>\n\n\n\n<p>Clean beauty is no longer a niche. It is a shelf strategy. Retailers like Target and Ulta have dedicated clean beauty sections, and the assortment rationalization decisions in those sections follow different rules than the rest of the store. The private label competitive threat in cosmetics is most acute in the clean segment because ingredient transparency reduces the perceived risk of switching from a branded to a store-brand product.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>SIS International&#8217;s proprietary research in the beauty vertical indicates that millennial consumers evaluate &#8220;clean&#8221; claims through a hierarchy: they check the ingredient list first, then the certification badge, then the brand narrative. Brands that lead with narrative without substantiating the ingredient story lose credibility faster than brands that make no clean claims at all.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>This hierarchy has direct implications for assortment rationalization strategy for the millennial demographic. Retailers rationalizing SKUs in the clean beauty set should evaluate not just velocity but ingredient differentiation. Two products with similar sales velocity but different hero ingredients serve different consumer need states. Cutting one based on category management optimization metrics alone risks losing a segment of the clean-beauty buyer who has no substitute in the remaining assortment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"how-can-market-research-help\"><span class=\"s1\">Como a Pesquisa de Mercado pode ajudar?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e72d0c14\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e72d0c14\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Lyon-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Embora sejam agrupados como millennials, de forma alguma os jovens de 18 anos agem como os de 36 anos. Pense em algu\u00e9m que tenha o dobro da sua idade!<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Devido a essas diferen\u00e7as dentro deste segmento de mercado, e ainda mais em compara\u00e7\u00e3o com outros segmentos mais antigos, \u00e9 importante desenvolver um plano de a\u00e7\u00e3o para estudar e avaliar as formas como os produtos de beleza s\u00e3o percebidos, avaliados, adquiridos e utilizados por eles.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Trends can be monitored via secondary <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-de-ia-e-consultoria-estrategica\/analise-de-pesquisa-de-mercado-de-sentimento-de-ia\/\" title=\"An\u00e1lise de pesquisa de mercado de sentimento de IA\" data-wpil-monitor-id=\"10989\">research and analysis<\/a> of social media traffic. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Para compreender melhor as atitudes e comportamentos dos millennials em rela\u00e7\u00e3o aos produtos de beleza, por idade e g\u00e9nero, podem ser realizadas pesquisas e entrevistas por telefone ou online. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In stores and in <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/grupos-de-foco\/instalacoes-de-grupos-focais-em-nova-york\/\" title=\"Instala\u00e7\u00f5es do Focus Group em Nova York\" data-wpil-monitor-id=\"10985\">focus group facilities<\/a>, physical products can be shown, touched and smelled to further gain reactions.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Os consumidores podem responder a uma s\u00e9rie de perguntas investigativas sobre suas compras atuais e potenciais. Abaixo est\u00e3o alguns exemplos d<\/span><span class=\"s3\">durante o processo de decis\u00e3o de compra:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">que tipo de conte\u00fado \u00e9 procurado durante a fase de pesquisa\/compara\u00e7\u00e3o?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">qual a import\u00e2ncia dos diferentes canais de m\u00eddia na conscientiza\u00e7\u00e3o, sele\u00e7\u00e3o e compra de produtos de beleza?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">quem s\u00e3o os formadores de opini\u00e3o, modelos, estrelas ou outros porta-vozes?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">qual \u00e9 a sinergia entre lojas de varejo e informa\u00e7\u00f5es digitais, v\u00eddeos e fotos?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">quais s\u00e3o suas atitudes em rela\u00e7\u00e3o a lojas especializadas como Sephora e Ulta? <\/span><\/li>\n\n\n\n<li><span class=\"s1\">qu\u00e3o importante \u00e9 a embalagem e a exibi\u00e7\u00e3o?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">What is the role of <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/pesquisa-de-mercado-de-teste-de-marca\/\" title=\"Pesquisa de mercado de testes de marca\" data-wpil-monitor-id=\"10990\">brands and designer names<\/a>?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">qu\u00e3o sens\u00edveis eles s\u00e3o ao pre\u00e7o?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">at\u00e9 que ponto \u00e9 totalmente natural ou org\u00e2nico importante?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"the-importance-of-technology\"><span class=\"s3\">A import\u00e2ncia da tecnologia<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Using the internet, millennials tend to search for products and compare prices and seek bargains and deals that offer the best value for their money. The Customer Journey is more complex with the rise of new touch-points and evolving expectations.&nbsp; They look for and share a variety of coupons and offers that are presented to them in their digital-oriented world.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">com que frequ\u00eancia eles compram em lojas de varejo em vez de on-line ou em dispositivos m\u00f3veis?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">quais aplicativos eles usam para ver como ficariam com diferentes cores de cabelo e penteados, maquiagem para olhos e rosto e op\u00e7\u00f5es de batom?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">eles \u201cexperimentam\u201d virtualmente roupas, \u00f3culos e produtos relacionados? <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-commerce-impact-what-the-evidence-shows\">Social Commerce Impact: What the Evidence Shows<\/h2>\n\n\n\n<p>TikTok Shop generated over a billion dollars in U.S. beauty GMV in its first full year. The social commerce impact on beauty brands is structural, not cyclical. But the revenue concentration is extreme. A handful of SKUs drive the vast majority of social commerce volume, and those SKUs share common traits: visible before-and-after results, a price point under the impulse threshold, and a formulation simple enough to explain in a short-form video.<\/p>\n\n\n\n<p>Millennial beauty market research that ignores social commerce as a channel now produces incomplete shopper journey maps. The purchase path for a serum discovered on TikTok looks nothing like the path for the same serum discovered through a dermatologist recommendation. Attribution models that collapse these into one funnel misallocate trade spend and overstate the contribution of paid search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\" id=\"millennial-beauty-market-opportunities\"><span class=\"s1\">Oportunidades do mercado de beleza milenar<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">\u00c9 digno de nota que o poder de compra dos millennials aumentar\u00e1 nos pr\u00f3ximos anos \u00e0 medida que os seus rendimentos aumentarem. Portanto, embora atualmente eles possam n\u00e3o gastar tanto quanto seus colegas mais velhos, \u00e9 importante estabelecer suas marcas e produtos o mais cedo poss\u00edvel na vida de seus clientes.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Millennials seek the <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/consultoria-de-mapeamento-de-oportunidades-de-produtos-de-mercado\/\" title=\"Consultoria em mapeamento de oportunidades de mercado e produto\" data-wpil-monitor-id=\"10991\">opportunity to discover and try new products<\/a>, services and alternative offerings. As such, you may have the opportunity to cross sell your product line.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Portanto, certifique-se de compreender e atender \u00e0s necessidades da gera\u00e7\u00e3o Y para se manter competitivo e ter sucesso neste mercado.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-millennial-beauty-market-research-creates-the-largest-return\">Where Millennial Beauty Market Research Creates the Largest Return<\/h2>\n\n\n\n<p>Three areas produce disproportionate value. First, concept-product fit testing before launch, specifically testing not just the product concept but its fit within the target consumer&#8217;s existing routine. Second, shelf space allocation informed by ingredient differentiation rather than velocity alone. Third, channel-specific journey mapping that separates social commerce discovery from search-driven and retail-driven paths.<\/p>\n\n\n\n<p>The brands pulling ahead in millennial beauty are not spending more on research. They are asking different questions. Instead of &#8220;does she like this product,&#8221; they ask &#8220;where does this product live in her morning.&#8221; Instead of &#8220;what is her price sensitivity,&#8221; they ask &#8220;what would make her replace the product she already owns.&#8221; Millennial beauty market research, done at this level of specificity, becomes the basis for portfolio strategy rather than a validation exercise.<\/p>\n\n\n\n<p>The opportunity is large and growing. The generation that redefined beauty purchasing is now entering its peak earning years with established routines, strong opinions, and declining patience for products that do not earn their place in the regimen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-sis\">Sobre a SIS<\/h2>\n\n\n\n<p>SIS <a href=\"https:\/\/www.sisinternational.com\/pt\/beauty-market-research-in-the-us\/\" title=\"Beauty Market Research in the US\" data-wpil-monitor-id=\"889\">Beauty Innovation provides consulting and research<\/a> solutions for skincare, haircare and nailcare companies.&nbsp; We provide innovation, product testing, validation, <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/pesquisa-de-mercado-de-servicos-financeiros\/\" title=\"Pesquisa de mercado de servi\u00e7os financeiros\" data-wpil-monitor-id=\"10986\">market research services<\/a>.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-para-testes-de-produtos\/sis-internationals-teste-de-sabor-de-comida\/\" title=\"O que torna a SIS International Research a TOP empresa de pesquisa de mercado para testes de sabor de alimentos na cidade de Nova York\" data-wpil-monitor-id=\"10987\">SIS International also provides Strategy Research<\/a> and Consulting with Competitive Analysis, Go To Market and Industry tracking.&nbsp; Taken together, SIS provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inova\u00e7\u00e3o e gera\u00e7\u00e3o de ideias<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\" data-wpil-monitor-id=\"10988\">Teste e valida\u00e7\u00e3o de produtos<\/a><\/li>\n\n\n\n<li>Pesquisa de estrat\u00e9gia<\/li>\n<\/ul>\n\n\n\n<p>Nossos m\u00e9todos incluem cocria\u00e7\u00e3o, grupos focais, testes de uso dom\u00e9stico (IHUTs), comunidades de insights on-line e an\u00e1lise competitiva.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A Millennial Beauty Market Research fornece insights sobre novos produtos, tend\u00eancias e necessidades dos clientes.<\/p>","protected":false},"author":1,"featured_media":63765,"parent":27176,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27515","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=27515"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27515\/revisions"}],"predecessor-version":[{"id":85677,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27515\/revisions\/85677"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63765"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=27515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}