{"id":27312,"date":"2018-07-12T04:20:13","date_gmt":"2018-07-12T04:20:13","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27312"},"modified":"2026-03-12T13:35:21","modified_gmt":"2026-03-12T17:35:21","slug":"tecnologia-de-alimentos-e-bebidas-pesquisa-de-mercado-tecnologia-de-alimentos","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-da-industria-de-bebidas-alimenticias\/tecnologia-de-alimentos-e-bebidas-pesquisa-de-mercado-tecnologia-de-alimentos\/","title":{"rendered":"Pesquisa de mercado de tecnologia de alimentos e bebidas | Tecnologia de Alimentos"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de tecnologia de alimentos e bebidas<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7ea5edf4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7ea5edf4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Food taste testing (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Digital Tech apresenta novas oportunidades de fideliza\u00e7\u00e3o e lucratividade do cliente com pesquisa de mercado de tecnologia de alimentos e bebidas.<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Apps, tools, mobile payments and smartphones are revolutionizing how consumers eat.&nbsp; When examining the impact of technology on the food industry, there is the business perspective as well as the consumer view.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pesquisa de mercado de tecnologia de alimentos e bebidas para empresas aliment\u00edcias<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Every part of the food industry has witnessed, and continues to see, the influence of technology. Several ways advances in technology can affect the food industry\u2019s \u201cfood chain<\/span>.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Isso inclui o cultivo, colheita, produ\u00e7\u00e3o\/processamento e embalagem de alimentos.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Inclui tamb\u00e9m a log\u00edstica de armazenagem, distribui\u00e7\u00e3o, entrega e acompanhamento das vendas ao consumidor.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entre os aspectos mais importantes est\u00e3o os testes de seguran\u00e7a e <\/span><span style=\"font-weight: 400;\">a necessidade de garantir a qualidade dos alimentos. <\/span><span style=\"font-weight: 400;\">Often, the only way to <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/teste-de-sabor\/pesquisa-de-mercado-de-testes-de-alimentos-e-bebidas\/\" title=\"Pesquisa de mercado de testes de alimentos e bebidas\"  data-wpil-monitor-id=\"9620\">test and monitor foods or beverages<\/a> for contaminants and other harmful items is with the use of technology, much of which is now automated.<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/pesquisa-digital\/\" title=\"Pesquisa de mercado digital\"  data-wpil-monitor-id=\"9622\">Digital Disruption may open up new markets<\/a>, but it also allows new market entrants to disrupt industries cost-effectively.\u00a0 Conducting <a href=\"https:\/\/www.sisinternational.com\/pt\/como-conduzir-analises-competitivas\/\" title=\"An\u00e1lise Competitiva em Marketing\"  data-wpil-monitor-id=\"9619\">Analise competitiva<\/a> and Strategy Consulting can identify ways to limit threats from New Market Entrants and threats to market positioning.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tecnologia para consumidores de alimentos<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Al\u00e9m do lado comercial, a tecnologia est\u00e1 impactando a forma como os consumidores interagem com os alimentos e os servi\u00e7os de alimenta\u00e7\u00e3o.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><i><span style=\"font-weight: 400;\">Economizando tempo<\/span><\/i><span style=\"font-weight: 400;\"> deslocar-se, fazer compras e preparar refei\u00e7\u00f5es \u00e9 um fator crescente entre determinados grupos demogr\u00e1ficos, especialmente os millennials.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Como tal, retalhistas e restaurantes n\u00e3o s\u00e3o as \u00fanicas fontes de compradores. Muitas empresas de prepara\u00e7\u00e3o de alimentos agora resfriam, congelam, embalam e entregam refei\u00e7\u00f5es diretamente na resid\u00eancia.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Aplicativos de tecnologia e entrega de alimentos<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">A tecnologia torna mais f\u00e1cil para os consumidores fazerem pedidos on-line para consumo imediato (por exemplo, o aplicativo da Domino pode fazer pedidos e depois receber pizza por meio de ve\u00edculos aut\u00f4nomos usando GPS)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Just like car-sharing services (Uber, Lyft, etc) are being used to deliver \u201cfast food\u201d and other take-out orders, apps such as from Grubhub, Postmates or Doordash allow one to order from online <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-restaurantes-fast-casual\/\" title=\"Pesquisa de mercado de restaurantes casuais r\u00e1pidos\"  data-wpil-monitor-id=\"9618\">restaurant menus and get fast casual<\/a> or fast food.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Os aplicativos de pagamento m\u00f3vel usando smartphones permitem que os consumidores substituam o pl\u00e1stico e o dinheiro.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">We address strategic questions with your companies through Market Research and Consulting.&nbsp; How does your company interface with such apps? What <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-coleta-de-dados\/\" title=\"Pesquisa de mercado de coleta de dados\"  data-wpil-monitor-id=\"9621\">data is collected<\/a> that can be used to grow your market and attract new, as well as repeat orders? Is your website and\/or app easy to use?&nbsp; <a href=\"https:\/\/www.sisinternational.com\/pt\/\" title=\"In\u00edcio\"  data-wpil-monitor-id=\"9616\">Research and strategy<\/a> provide powerful answers to your most important business questions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O papel da pesquisa de mercado de tecnologia de alimentos e bebidas<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Se a sua empresa atua no mercado de alimentos, h\u00e1 um enorme volume de novidades e novidades que precisam ser monitoradas regularmente.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Para se manter atualizado sobre todas as novas m\u00e1quinas, equipamentos e suas aplica\u00e7\u00f5es que tornam a cadeia de suprimentos mais eficiente, voc\u00ea pode querer terceirizar essa tarefa para um terceiro especializado em digitalizar, coletar, analisar e resumir os principais indicadores de seu interesse.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Se as suas perguntas exigirem t\u00e9cnicas de coleta de informa\u00e7\u00f5es al\u00e9m da \u201cpesquisa documental\u201d (a realiza\u00e7\u00e3o de pesquisas secund\u00e1rias on-line ou por meio da revis\u00e3o da m\u00eddia impressa), voc\u00ea precisar\u00e1 descobrir a quem perguntar para que possa ter as respostas \u00e0s suas perguntas.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Algumas quest\u00f5es estrat\u00e9gicas importantes incluem:<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Como essas tend\u00eancias est\u00e3o impactando meu neg\u00f3cio e minha concorr\u00eancia?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Quais empresas est\u00e3o liderando no desenvolvimento de novas tecnologias?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which local <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-aplicativos-de-namoro-online\/\" title=\"Pesquisa de mercado de aplicativos de namoro online\"  data-wpil-monitor-id=\"9623\">markets are using apps<\/a>, and are they being used in other parts of the world? \u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Mas a quem voc\u00ea pergunta sobre o impacto da tecnologia? No <\/span><span style=\"font-weight: 400;\">mundo dos neg\u00f3cios<\/span><span style=\"font-weight: 400;\">, diferentes t\u00edtulos e fun\u00e7\u00f5es podem responder a um conjunto de perguntas que s\u00e3o do seu interesse.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre a SIS<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A SIS pode ajudar entrando em contato e obtendo respostas de indiv\u00edduos que ocupam qualquer uma dessas fun\u00e7\u00f5es e que tomam ou influenciam a decis\u00e3o de compra de tecnologia em suas organiza\u00e7\u00f5es.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Gest\u00e3o s\u00eanior<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Pesquisa e desenvolvimento<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Compras<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Opera\u00e7\u00f5es<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Sa\u00fade e Seguran\u00e7a<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Log\u00edstica\/transporte<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Armazenagem<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span> <span style=\"font-weight: 400;\">Distribui\u00e7\u00e3o<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Quando voc\u00ea quiser aprender sobre <\/span><span style=\"font-weight: 400;\">comportamento do consumidor<\/span><span style=\"font-weight: 400;\"> e como a tecnologia est\u00e1 afetando suas vidas, voc\u00ea precisa novamente identificar os tipos e caracter\u00edsticas das pessoas que voc\u00ea precisa estudar. O SIS auxilia na segmenta\u00e7\u00e3o desses indiv\u00edduos e no contato com eles para responder perguntas que orientar\u00e3o suas principais estrat\u00e9gias de marketing.<\/span><\/p>\n\n\n\n<p>SIS has over 40+ years experience in providing <a href=\"https:\/\/www.sisinternational.com\/pt\/aproveitando-a-tecnologia-no-varejo\/\" title=\"Pesquisa de mercado de tecnologia de varejo\"  data-wpil-monitor-id=\"2725\">Market Research and Strategy Consulting to Food<\/a> Technology companies.&nbsp; We have developed a core competency in Digital Innovation and helping companies to understand &#8220;The Human Element&#8221; in technology adoption.&nbsp; We provide the insights, data and strategies to boost sales and outmaneuver competitors.&nbsp; We conduct:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/empresa-de-pesquisa-de-mercado-de-comunidade-on-line-b2b\/\" title=\"Empresa de pesquisa de mercado de comunidades on-line B2B\"  data-wpil-monitor-id=\"9617\">Comunidades de pesquisa on-line<\/a><\/li>\n\n\n\n<li>Grupos de foco<\/li>\n\n\n\n<li>Etnografia<\/li>\n\n\n\n<li>Entrevistas em v\u00eddeo<\/li>\n\n\n\n<li>Pesquisas m\u00f3veis on-line<\/li>\n\n\n\n<li>Analise competitiva<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A Digital Tech apresenta novas oportunidades de fideliza\u00e7\u00e3o e lucratividade do cliente com pesquisa de mercado de tecnologia de alimentos e bebidas.<\/p>","protected":false},"author":1,"featured_media":64693,"parent":22018,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27312","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=27312"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27312\/revisions"}],"predecessor-version":[{"id":81604,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27312\/revisions\/81604"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/22018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64693"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=27312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}